liov. 2s, i922; ‘ ‘h. i M Guufnnbfll bolstered Furniture Muhlvv . AW WO°QQIOG(ONTAMO u. shamans-act's: ‘fwffflw ll Period FIIIMII . INTERESTED. ,1]-Jl‘liis university certainly ‘in a fellow, an interest '1 it? .-—'How's that‘! "" THE OHARLOTTETOWN GUARDIAN- lNfilllllllllNll..l[lVEIll|5|Nl] EIIUHEB lllll Elllllllfifi Advertising Experts Declare Life Insur- ance Gompanies Advertising to Set New Standard —- Newspapers Give. Special Treatment. Campaign Wins Support of Fieldmen. ,, One of the lilg and far reachlngblbrurv at the Hague. Holland; d.——Well. ll P9811111 the Bffldikldeviaopluents in the business and the Office ‘De Publicite Francoise. agazlne that tlley will be very l0 bear of‘ t-he death of ally ofl alumlli. - ye-lllasses From 2.00 to $10.00 ram Enet Point te Cape r In I big territory. yet t nrou thin eploe Irliman Supplies e Big Majority of Eye-Glasses- lmply beeeuee PARK- _u‘a eve-amuse m f smear PROGURABLE. ‘ he ll the ONLY GRAD- jrs OPTIOIAN- (lfllnll- 1 oeureee.) In Montague Gull and eee for your-sell MASON Optimal-Ill’ Examined Fitted - yes ; lassas pntag-‘le, P. E. I {uremia in opieieeiry _ Toronto College ‘bluelve Tut Ieem 00n- neetul with Drug lyre Dry Salt Codfish / We have now ready for shipment our usual Fall supply of 7 FROZEN FISH Fresh Haddock To which we have this year added a superior line SMOKED FISH SOURIS‘ BRAND BONELESS‘ COD u. coulmwclul world during the last .1’11l’i11. Fftllliie; 1111 1118111111106 00111 eighteen mollths has been the co-‘lidill’ 111 Biihhw A1188. South Am- opelutive advertising campaign of u-Jlll. 111111 W111i 891191111 011191” 111- tlle life insurance companies. Onwtulellled 1111111811 111 Oihel‘ 1111118 <11 would naturally expect such a co- ‘kilo world. operative venture to come from Very 881110111. if ever. have Bil) life insurance companies which other advertising campaigns ar- are built upon that principle, butlroslted 11.‘. .ime amount ol utterl- lllar-miuch as life insurance colrl- 1.1011 11nd llltefhht- The 81111811181115 panics on the whole have not managers of the leading newopuli; i been gram adveruwm, the re. eris throughout Canada have all gulls o; U115 campaign have M. been louu in ‘their praise of tile tractcd a great deal of attentlonlcamllfligll. and have BlwWh it 0011 um] jn-tefegL sideratlcn by seeing that it is ai- na guccegg and achievemenpforded the best available position. have‘ been notable. Some or the The advertising men of the new! greatst advertising critics, in P111618 1111116‘ 1011B 116611 Known 1111 fact, have pronounced it as oue‘belng vol‘! 81111111911 111 81111181181115 of the foremost pieces of fldvef-itheh‘ opinion. but in oonneolioi‘ mm; ye‘; pup o“; go the pubpc, with life insurance institutional DR lEdlwflrd‘ K, 5mm; 1r“ (“rebi- allveltisementa they have swung or of educational research 0f tileiust the other way. and in unmis- gamegm ]nsmuw 0]‘ Technologyfllflkell tones have paid the high- declflfeg ma; "the gengfg] gpheyneiest possible tribute to this‘ series 15 excenem," fie adds. that molar‘ allvel-tlsenlents. Such commell- 91m; adop m] by the commutes u; dutlons us these have been receiv- “runlling every other advertfse- e111 _ mam m, u hampage dwpmy and} “For distinctiveness. individual- ilie following advertisement with m’. design. coherence and 811901‘ considerable copy, tying the twoldl/EIIOSS. We (l0 110! B86 hOW V0111‘ together with a common cut is ex- 01111111111511 0011111 ho 1111111011611 1111011 Lrenlely good‘. . . .1 do not see ,"A swung sympathetic. arlleiw lhow this. feature could be‘ impl-ov-;1\‘DP£'81-" "171959 11111/9711591119111-5 ed upon . .Tying a whole cam-lachieve the difficult object of bc- pllign together would lend a larg-‘illg ‘111119/16111’ Wil-hfllli- 1191115 ‘er and larger number of people to ‘freaky’, a result that is very dlf- 'relld your copy." ficult to attain." ‘lDisplay and l Another leading New York addcopy’ show the work of the crafts- lvertislng director has (leclflrell luau. Edoli advertisement is‘ 111‘ [this campaign to he “One of the iuvpreslslve short sermon witli finest series of advertisements nlvntv of spiritual ‘punch’ in 11-" we have yet run across, both in "Your appeals strike the finer in artistry and power." _ ;cbords of humanity and are bound “Printers ln-k." “Marketing” and to evoke responsiveness." “it is’ 1, fl(|'V'8t]‘[i5']1lg|O!l(3 of the finest series of adver- to it lllltiscments that has ever been pre‘ sentc-d to the public." “The adver- W-ide Internet Created tisclucnt set and altogether new The committee has‘ had an un- standard in newspaper advertls usually large number of requestsilig . It is almost u privilege for for copy from local Life Unde-r-‘a newspaper to carry advertising writers’ Associations‘ in the Unit- of this kind." ed ‘States, and tlle National Asso- salesmen Appreciate the ciation of Lifc Underwriters. ill- Aiwlliiillfl other: wellL-lknown, nlagazines have referred the highest terms. lldVlllllill American companies and Ouc of tlle most difficult tasks 891191111 agencies beside a vzist in merchandising ls to get the number from ludivld-ual agents. sales-ulna linked ilp witli lhu ud- vertlsinl: of the concern they rep rose-lit. The life- insurance punlcs ill tllls- co-opcrlitive culli- paign lluve performed successful- l_v ‘this difficult feat, and the sales men all over thecouutry al‘e ask- ing for copies of‘ advertisements lto uso in their solicitation for 1 |bus-fu<s‘s, rind they form u. part oi‘ I a 2|thcIr sales kit. What usually tak- N No j And the interest has not stopped < there. iCoples of the advertise- 1 rnenfs have ‘been soilght and de- posited with tlle Faculty of Ac- tuaries iu Scotland; the Utrecht rs years to do has thus conipl lied in a very short time. Representatives ‘practically evc-ry country in Canada have mlnnhl‘ o" written to the committee uttcst- u,,,|,,,¢"nfing to the value of tllesie nd-vertis- and Kflltll Cured Fish Hake Haddock Fresh Cod of A ‘ Boneless Codfish and Excellent quality-Guaranteed Codfish SOURIS . BRAND FINN AN HADDIE‘ Fall Fish-Fresh from the Sea SOURIS BRAND FILLETS From Fresh Caught Codfism-Delicious, Economical, Absolutely no Waste. " Write for Wholesale Prices . ‘Matthew & McLean, Limited / ll .. 4'...- c - | ‘ i» "-2 i. SOURIS ~ somus ‘BRAND GUARANTEES ‘rnn- cnolcnsr QUALITY 11v FISH com-I bee" “clbreednrs pinned their-faith to l i zllents to them in their work. An agent in ‘Western Canada used proofs of the advertisement; Jll the back of which he made ull llustrzitlon of a 510.090 11115111953 insurance policy. As a test. he .i,-.lt flftee-n of these to tlle M11- oun District. and on 1118111115 .llelll u. few days later. interview- Ell twelve out of the fifteen and d eight of them for a total of 1.000. This all in a short iom his home town. He decluroli bat he is “us-lug slstently” in hie field work. ‘Another salesman in WinnlPBK closed‘ a. $20,000 case 0n 1119 strength of these advertisements. ‘Pills agent says ‘this new policy lolder and others are tending 111111 hiking about the advertisements. A ‘New Brunswick manager h“ ‘cclllred that his staff are “@1115 “es-e advertisements in many ‘says In the interestin!’ 01 91°F‘ wrcts and securing bilsiness. Flo <1 lien declare‘ that they 011111191- 11°11‘ ‘iut notice the gradually lnvr-"IS" ‘ng sentiment in favor of life in- ‘ursncc. They like them because .3 one man has expressed it ‘U16 clean, wholesome wordlnS "1 hose advertisements leave little '0 be desired on the part of the went; Personally. ‘fuse them 0h "very opportunity’- liiisliiolililile Families By W. H. Gocher. ‘Blood lines in race horses slim ‘n and out of fashion like styles lii clothes or breeds of dogs. A1181‘ t run of a ‘few seasons another atrain glides in and gathers the iaurels. Breeding in fashionable lines is n. case of following the win- ners in the col-t races and aged events. Those who supply them ind start the boom get the reward. while those who lrop from 0'16 111111- ‘ly of horses to another ‘in the hope of gelling ll champion, D11‘! the bills. ‘The changes‘ arc-first icon in ‘the futurities on accolinl ‘if the age of‘ the performers, while the flourish in the aged evvllitl D19‘ ‘edes the exit. lii the early days 0|‘ lhf‘. light! ‘iuruess rut-lug ‘when there were| ‘iilqbt nr nine families. the rivalry.’ ‘vi-s keen. At ‘that time the llilln-l Iber of the pcrformem was the most ‘llllpflflflflt item. IFor a ‘time the {Mormons flourished from ‘Mollie 1o to California. ‘Tlic-y faded when: ‘he speed dropped to 2.20. By that time the ‘Hambletoninn. Mumbriuol Chief, (‘JHIIIIDlOH and flirty families] nude their ‘bow. The nfll‘l.lli“l‘ll' Lie Hamibletonlans while a. few re-1 muiueli loyal to the Clays and! Champions. . Kcntilr-ky was the battle §l'()ll"(1l of the Mambrino Chief family. ll was not very numerous Oll ucirllulil. of the early death of the founder of; ilio Yllfflly, bllt it had several for-I nidllble representatives on the urf. _ _u'-‘nr a number of years Georgi‘ IVL, Putchen, Lucy, American ‘(lirl mid] int: in the fastest cmpany, while Lady Thorn, lHunnis and Wodfor-l Mumbrlno and ‘the descendants oi‘ the ‘last named through iPaul-oist ind Prlnceps dill yeomun servici- iol- the Mambrlnos. When HJHCG there ‘were few to tukz‘ ‘heir places and the Hambletonl- ln-s dominated the field wi-tll Dex‘ tor, Nettie. George ‘Wilkes, Orange ' ‘lirl, Jay Gould, and Goldsmith ‘dald. . Goldsmith Maid was the first no! - ed performer ‘by 1a son of ‘Humble- ozilan. When others followed, tlle ircerlers soon saw that this fnlnlly ‘would absorb the others. Today ill the popular lines are silb-dlvl- dons of ‘the ll-lamhletonlan strains. Phe lilies run ‘to the tap root through George Wilkes, Happy ‘Mc- llum, Electioneer, and a fuini streak throng-h Dictator, Alexand- W's A-bdallah and Strathmore. There were others which for ii ‘lme ‘had a following, but when the ‘lilo. Chllcot-t, ‘a Siri- of note. it resulted in ‘his ‘illllfiiiil’ to Kentucky wllere he got 111"’ dliihiiilicil champion Nancy 31111115‘. iii-fore leaving ‘Penlllayl them most P81" i] lpeful kept the Clay ‘pennant fly-I . l l they 5 i‘ Aslilalid Wilkes, the sire of John R‘ ‘Whirl’. -alld IPatchen Wilkes 11"011E!h the stout ‘batller Joe Pat- cllcu to Dan Patch. Alcyone got McKinney, Whose son Zombro got Spin Francisco, tlle sire of Lu Jpun bun Francisco, tlle sire of Lu Princeton, ‘St. Frisco, Jeanette .33". Mary Putney and Sallurdo. William l... almost an outculit bul a brother to (lily Wilk- es, llws in turf hiiitury as tlle sire of Axtell, whose ‘son Axworthy slzlllili-l iii the head of‘ thernost fasll- 19111111111 group of stallions now be lre the pilblic. While (leorse Wilkes was mak- ing a reputation in Kentucky, Hap py Mclliunl came to the surface as vllnia, the soil or Hltmbletonlan was ulutell Will] tlle Pilot Jr. more '1'-“=i<.‘-.v and got the gray coltPilot mated with a mare by Young Jim and got ‘Bingen. He sired Ulhlall, the first trofter to beat two min- utes in the open. ‘while as a elre of‘ stock horses which passed on their speed inheritance he never lllid a superior. Blugen's sons in- clude tlle noted sires Blngara, J. Malcolm Forbes, The Exponent, Al-bille, Aquillli, Alblllgen, lBllljolln, Border Knight, Sir Roi-lie, Senator Hale, and Todd, whose line is bl»- lng perpetuated in tlle fast lis-t by his grandson idtawah. The Dictator family bud a Imam after Jay Eye See, Phallus and Dir- 91101‘ BDlXlareil. Ilt was never strong enough to make much of a splurge on account oi‘ the size of the family. Tile Dir-tutors, bowl-v- cl‘, left their imprint on the fill-ti list through Director, sire, of tllv remarkable pair ibircl-tum zlllll Dir- ect. Thedatfer got Dlrei-tilui Kcl ly, tlle sire of ‘Dlrettum ll., Directly and the unbeaten Hal. sire of Wol- Mediillu. ile was shipped ‘to ‘Mich- igan lfiirrc ill 1804 lie got the ivuu. del‘ sire i‘ llle century ‘Peter Lllel (ilreal. _A_ ruill lll ‘Kentucky during lbcl Civil lVLll"l"Sll11(‘d lii the delilll lii’ Alexanders Allllilllilll. His n=l:nl-, 0W cl", bl came a fixture lhfOlljllll the rail-ls i.‘ (lflltlrilflllll Mail] and‘ 15111 isi-i of Almonl, Belmont and Flluriilllllc. Almi-m] was a huge,- mr "1 1311"" " 0i ledrs. but his ‘les- Cfllltlltllls lulled after one or two m. moves. Tie llzllmollt strain still_ confillilcs lr. a falul line running to Nulwiluli, _-l‘1l_clilolieir was shipped to Cally lorula lllilnll, tllrec years aftcrl George Wilkes wue taken to Ken-l lilifkl‘. The was‘ it keen rlvzllry, between their get. ln the matter.‘ of 1‘.\'ll'L"lll‘ EDPPI] Electloncer led in‘ the ‘flrsi remove. bllt when it came 10 i-fdliiilg llle money in rzlces the odds wcrl‘ with tlle Wilkes tribe. A wave o.‘ lillle record perform- ances lollnivell llle advent oi‘ the Electlolicer family. ‘Everybody was; .ll thi- murlloi for brood mares was 111111 11111111111‘? lust performers, re- gardless of made. Thfvie who managed time record mills at Slockton, lll- dillieildcllce, and other points saw that the demand was met. As rel-orli makers the Election. llnlvcl", Doll llird, Hluda Rose, Bon- ita, Mrlnzallitll, Suuol, lPalo Alto, Nurlliilie and Arion. ‘Prices jump- ed lit larch transfer ulltll 5125.000 was paid for Arlou. Bill with it all from u lacing standpoint tlle only ones which left a mark ill tlle minds ‘"1 1'11"? goers were Expressive, Pu- .0 Alto, Little Albert. Azote, The Abbott, The Monk, The Abbi; and The liurvester. The only Election- f'(l‘ struiu o!‘ note today runs to the source tliroilgh May King. He could trot lu 2.20 and was notcveu u 11nd iulllvidilal. :lll his cu-ie like that of William ‘L. Ill tlle ‘Wilkes 'm:‘.re Joan. fer Direct. Dlrectum contributed Pltlicks lPride and lColllluella 8., lllid one‘ ‘of his sons g0! tile good fflifi‘ The line, while vcry (llSllIlCf ill its day, is llow riltlli-r faint. The Struthmore strain run into fast com-pally through ‘Santa Claus, tliesire of Sidney. The lutlcr founded o. family of fast youngsters at o. ‘time when almost everybildy was looking for records and before his sou Sidney Dillon sired ‘Lou Dil- loll, ‘Stanley Dillon, Ruth Dillon and Dolly ‘Dillon. As a family the Strutlinlorc line has run iiscoilrse. Baron Wilkes was the last sou ill‘ George Wiikes to enjoy‘ a wave ,ol‘ popularity. After Oakland Baron won the Kentucky Futurity, unolll- er leader was looked for in his iser. Tile tide, however. slzou swllltllell to his sou Moko, whose coutufilil- tion to the futurity’ winners int-lud- cll -l“ercno, Native Belle, Muuril The Real Lady and ‘Slliko. 'l“.le last named got a Futilrlty win-ler in Periscope and has auntll-‘r in sight iii Gulf Breeze. ‘in 1903 when Muko was winning Elnw tlle records were his‘ Way to popular favor Pflltlfllleilhp Gram ywngslm“ [hgiyfifefll was transferred l0 Kentucky. ,He was well known ill‘ re from illel fuct that lie won the l“ulill'ity in 1898, while Sadie Mac, one of h1g1 Iflrsi foills. won the slime QVEJLI lNliat followed ii.‘ a ulllitol- of llis-. ‘i011’. ‘Each year Peter the (lreatl yleeut our a flood of iviuners fol" colt| races and zlged events, his most phenomenal performers being .bel Trusk Peter Volo. Milrgaretl Druleu. McGregol‘ the. (treat, The ‘Great Volo, Peter ‘[111: lll-i-lvcl‘, Peter lMllc, Volga, Pelcr Scot! Chestnut Peter, ‘Grail-o, Peter 'l'h . upsoll urlll ‘,. s Harris M. His sons" have also pontri-blllell u number oi‘ perform‘ mra but usido from Peter Maulilug1 ‘and Czar Worthy almost lill of! tllem look ordinary ivben compared ‘Willi tlle wealth of rill-lug material ur in. You ma start rofnell i OOOIOOOQQQOOOOO 1 Yolill. 81m; withéft. feelers???” unusua llla o ORINOC3...” rich‘! mellow Wrdinla ..... Roll your own with ORINOCQ ~ITS Gasu; was tlle lone star among the Pelt-i fliguillfiifi-il another ‘horse ofulle while (luyiil-‘cter tlle Great calibre ltppearu. Axuortlly‘ was represented by his -———-—<*>—-— grllhilsnil Lee Worthy and Dillon, MUST PLANT NUTS. Axwor-tliy by Helen Dillon and —-——~ . 'l‘llouipson Dillon. in the past the] lniOuturfti fluln-fl-l-utlvely little latter also l-olilribuied ills-s Ilnrrlau has been done to improve and Dillon, Sister Bcrtllai. Nelson D Ppluut our "liliwihlo uut rrcesfsllys ion and Nellu Dillon, while (lily. -_lJ. A. Nellsun .'il' the Ontario Agric- wortliyk-l gel included Lee .\X'\\")I'-‘|lll ual (Tollcgc, zinil illllPliS souls- thy. Ailou (luv. the only trolling Llilflg is llOllL- tn interest the pilhllc stallion in the two minute list, in this lnoveliicnt we will lose- a Ante (lily ulid David (lily. General golden opportunity to save for Watts has‘ also bud a. flood oi’ por- ourselves and posterity the rein- formers of ivllii-h Kilo \Vatl..‘. lfillgin-ibi m‘ the fine nut trel-g which Wfltl.S,'BUl.fllllli~l1~l, Miss J’0l'l'1ft‘il()ll, former‘... grow so‘ abundantly in and Molly Knight are the most iIUY- 3gp“: P111135 m‘ Ontario, 51111110118. 'l‘lii-. millet‘ llutive n.ilt trees are "ln 1923 111910 Will be -'l RUTH hiii-wlii“ birli-k walnut, tlle butternut 0i‘ tle for silpreuizlcy uluolig ilic iles-lwhiuiwilliiilt, the hickory, of which l-ellllzillts 0i‘ Peter llli‘ (lreut unrl "w," y“, mm. SpQC],.9___U“. chest. Axworthy. 'l‘llc youngsters Hlfiullhlu" "V, D0,...“ m" and the bays] ill the tilree-year-old events ill l. liul. Oi’ llltroducerl nut trees tllerc will its four yearullls mole! tliv aged’ m.“ and tl-ibi- 1b:- lzllnily proved greater vfliililvd 1o their sires Wilether . 111" ‘1"‘"’*1“n‘ ‘LTPMNSQ than llle individual. May King was,uli_i‘ of them will equlll or surpasls per1“"“1("r”‘ 1“ 1111"’ “m” v"1“‘l(‘lliili-.-“ ('ll\‘SLlllilS, the pecan B111! i “island .1‘ ‘ DOMINION EXPRESS M U N EY O R D E R ¢A=i:'.~."::".s:s:s",->::‘:‘~" "1 o!~;1'./"'"'"P“£v Pgfiw/"d FUR SALE ‘- AT‘ CIR. STATIONS , AND FYUDMINIIII ‘EXPRESS OFFICES ' I i .Peti‘.r llle (lrcat remliius to be sol-ill» lillf limv lllai. llle fiuiilll-‘r nl‘ tllcl iiilhiiy in ililllfour-hllig llle end of] his career it looks ii‘ till-y would for a lime he pu. ‘ by llle Ax-l worth" line. I l Ill 1.022 tlle lu-ifer dominated lhe sfilturiiies lllrnugli rhl‘ (lPliPfllHli-lflll-l ]ol' Gily Axworlhy, Dlllwu Axwol-Llly liud ‘(ien-‘ral Watts, ‘three wortllyl sons or‘ [llP horse flliif _‘_f-)l ll€illll)lll‘g{ Belle and (lrliywortlly. Polar loin-i; Peter llil‘. rBnu/or, ‘Czar \Vilrl.liy and ‘ H“, E "mun," fllhrifl" \V‘rll‘lt‘l‘ Stcrliilg llill tllis _y’!“1ll'. \Vlll*-1 i tlici‘ Lllvy will llllllllltllli lllolr Slltillll A BIG HANDICAP. lPitil will be one 0f tlle llll‘i‘:~i till ‘pm. my] (ygupidlcln cuflli- y» reuvli 11111141‘ "P!" 1'91"“ 11115115 *1111"-“‘1i‘"-lfflliwlgo market subsequent to the us Belwlu urill become ll far-tor with :,.,,,,,.],n,.,n of H". new [lubed gm]. Bllnler, Bruudylvine illlll u fvw orb-lug [Mm i-Qflflislffd nl‘ 4-7.0 lleilii i-rs which have been flirting with fro." (gpl)l'g(d Lane‘; [lunch m A]. the records. He. is u .Vi<-I(iullc,vllllll ‘ppm, T]... duly piliii on lliis ship- will add hit.‘ sirenglll to till‘ slio\v-‘,,,,.|]]_ aggregated $10,770. The cat- ing of slllil Francisco ill I)(?'ii*lll.'tlt'1y|p 501.1 ill. $7.225 per 100 pounds, bilt the AIPYOIH‘ lino. ‘if sill-ci-ssful l‘l<- i]... [min-lb Silltl-s tariff absorbed ]Wllkes family will be lli_llio lcuii $3 U] |_],,,]_ t l lcid test of reproduction in subse- ‘uent generations was tried they faded. This group included ‘Egbert, Aberdeen, ‘Edward ‘Everett, Kicker- hocker, Masterlode, Victor Bis- ‘inrck, and Volunteer. Volunteer was ‘for several yeans l rival of his sire in ‘Orange lCnun- y. His get did not race youngbut when they did appear they made reputations as sterling performers. His leaders were St. Jillian, Alley, Boiline, Powers, Driver, Unnlain, and Sweetness, which after being lakeii to California producer! Sid- ‘lr-y, the grand-sire of Lou Dillon. Of Volunteers eons Louis Nnpole on was ‘the only one ‘that made a reputation in tlle stud. He got Charles Hilton, Grace Napoleon. and Jerome Eddy. ‘The line stop ped with the latter after he sired Fanny Wilcox and Ella Eddy. George Wilkes was ‘taken ‘to "Ken- tucky in ‘I873. ff-le died in 1882. in nine years he laid the foundation of a family of light harness horses that is still tapping at the door of popular favor. At the flrat re- move the get of ‘this horse includ- rd ‘Hurry Wilkes, Wilson, iBarou Wllkas,_flily Wilkes, J. ‘B. Richard- ilnu, Roan ‘Wilkes, ‘Sn Sn, and W111‘ ion. ills sons were scattered all over the continent, Alcsntara and Alcynno being in Massachusetts; Guy Wilkes In ‘California; Ambush- dor und llnmbletoniau Wilkes in ‘Michigan, while of those which were reialned in Kentucky, Rod Wilkes, Wilkes Boy, Onward. Jay Bird. Simmons. ‘Baron ‘Wilkes, Gam- bolta Wilkes, William L.,‘ and Young ‘Jim sent ‘out a flood of speed, like their sire. Red Wilkes “pried on in the fuel llet through YOU!‘ interested no one or to a limited group. Isn’t it because thoughts are so easily exchnnged and them, every day? TlKlllghtS-"ftlf You HE w0rld’s greatest inventors would be wasting their talents if their creations were such that they el‘se—and unless else were able to enjoy them and benefit by them. Nothing amounts t0 much that is confined to one person spread broadcast that this country is so fine a place to live in? The advertisement-s in this paper are thoughts. Many of them are thoughts conceived with you in mind- thoughts for your comfort-syour pleasure-your health 'l‘lloughts that will save you time, satisfaction. money and comfort. Do you take full advantage of‘ them? Advertising is the voice of Canadian business. Don't close your ears to it. .. 1 ‘ ‘~ Stop and think for a minute! SOITIG one Do you read w. r x». ,~, .,,~e.., ... __r1al