H 39:: and ......  ...........  ....._'.... ........6Fc.
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frenoonnnan. : ' 1 -' -in. uecurgnt. adam...
,daddreu-T. A. Benson- A. Mathie:®,, American
i t. t lt `
0 P IC I.r
hold in
_ _QAGE BQUR - g g  :mis liner or Au.
, .
There ore' many items included  A this wliitewear nie
that spare will not permit ua to menlloii in ttis announce I
ment but you will see thfm all in _the s,-tor; and you have as
gwod a chance to secure theniwas _anyone ~,‘,.t(.-, on shop muy,
f .Digi Helmut _ »  '
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1\_io...oi-e tt? MacLeod
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The articles listed in the Glltrel P180 Uf
ment one specially good making up oline lim
'atlvaelecifd and that for quality. finish and
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This annual White wear Sale is an event long looked forward
to by all our women customers and the public generally as it is one
of the greatest bargain opportunities of its kind in the year. The
stock for this present sale was purchasedrsome time ago when the cost
of materials was much lower than it is today. The manufacturer who
made up the line was anxious to keep his staff employed over the
dull season and rather than let his skilled help go he made a further
price concession to us-that is why you are offered now such really
splendid garments at such low prices.
Compare the Offers
If any doubt remains in your mind as to the value of the bar-
gains listed here compare articles themselves and their prices with the
best you can get at any other store or from any catalog concern in
F.1stern Canada. We believe that a thorough comparison will con-
vince you that the prices marked here practimlly unbeatable.
V.-~ __ r/7" 1
A Ilgifiee of ,Night »Gowns
Niglrtgown of longcloth, cut in kimona style, round yoke set in
with narrow torchon insertion, yoke stamped for embroider-
ing initial, sleeves and neck finished with torchon lace and
silk ribbon. White Sale price. _ . _  _ _ _ . . . . . . . . ...$1.00.
A dainty gown of white crepe, crinkle stripe effects, torchon lace
around neck and long sleeves, (button front.) These gowns
require no ironing after washing. White sale price... .$i.35.
Another dainty gown of White niull with mercerised stripe, kim~
ona cut, sleeves and neck finished with fine embroidery
edging, satin wash ribbon run through embroidery. White
'saleprice........  .......  . . . . . . . .
..$|.95.
Nightgown, a beautiful gown of white lawnsdale, square yoke,"
back and front, made with bands of embroidery insertion
open design. finished with fine pin tucks and pointed em-
broidery, all over sleeves with frill of embroidery to inaioli
yoke. White sale price... . . . . . .  _.,--.. . . . _ _ _ . . . ...$2.75.
A very striking gown of fine Lawnsdale, square yoke, back and
front, of linen torchon lace, insertion and embroidery bead-
ing, short sleeves with insertion beading set in and finished
with lace to match, caught with two rows of wash satin rib-
bQn_ Sale p,1_»iQ¢____..... . . . .  . - . _ . _ _ .....................$4.25.
See our other gowns, White Sale prices $2 25, $2.50 and...$5.75.~
n ; `4.
I
v 'T
3 ,$363335 in Princess Slips
Princess slip, longclotlr, yoke (front only) of wide embroidery
insertion dainty design, 14 inch flounce of embroidery to
match, silk ribbon draws and edges of Val. lace. White
sale price... ._ _ _ _  _ ._ _   _ _  _ _ . .............$2.95
Princess slip, fine nainsook, yoke, back and front, of embroidery ,
insertion open design. silk draws edged with Val. beading,-. *
16 inch muslin flounce showing Fire tucks, insertion set in
and embroidery to match. White sale price, . , . _ _
_ . .$3 50
See our Princess lips, white sale price......... _ . . . . . _ . . .... $4.25
m  rl _ ,
t , ‘
The  Have
Not Been "Forgotten
The little tots have been remembered with
equal attention at this big annual sale. Here isthe -
proof. , V- "_" ' ` '
DRAWERS choice from entire stock duriiigr
9 Y ' "
SKIRTS during the whitewearsale will go at
NIGHTGOWNS a particularly fine line, will
go at 58c and 75e while this sale is on.
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Here Are Some of the
Choicest Bargains"
Trooper! Together for Prompt
Selection.
No. 7 Spezinl CORSHT COV-
ER. This garniétt is made of
white cotttn, with etubroilery
yoke ln ]:oin`,~ finished round
yoke and sleeves with neat
embroidery beading, caught
with narrow wash ribbon All
sizes. Regutarprice 45c. White
sale price ......... .. 290
No. 9 Corset tover_ A line while
cotton is used in making up
this garincnt, the yoke (trout
onli) is of dainty embroidery
inec-it‘orr iiriishrtl r o u n d
sleeres and neck with :cui-
broidery edging caught with
wash ribbon. All s"/.es_ Reg-
ular value 65c, a bargain at
the White Sale . _ . . . . _
_ _ 494:
No. r3 UNDERSKIRT, avnice
gairnent, carefully rrrrdz, all
seams double stitched. the io
1 2 inch hill is made showing
5 narrow tucks finished with
rnuslin. Regular value goc-
Wbi'e Sale price . . . . .
_ . 69c
No. 15 Here is a skirt which is
a beauty, made of fine cotton,
has 16 iirch flinrce of allover
enibrtidrry. Nice open pat-
tern- Regulr value $r»75
White Sale p ice  . $I_49
No 2 A nice gown in stipover
style, has short ~leeves and
low neck, lzoth finisned with
rn u slin embroidery caught
with wash ribbon. Regular
value $1. White Sale price 79:
N0. 5 A dainty PRINCESS SLIP
ad ffi
in e o lie soft muslin, nil seams
double stitched. 81-2 inch frill of
nice fine torchon lace and inser-
tion, yoke, back and front, of in-
sertion and lace to nrutch. Sizes
ZH, Lili, 38, 40. Regular vnliic $1 25
for _ _______ _.98c
No. 10 DRAWERS inside of good
white cotton with ai luwn frill
showing tivo tucks edged with
torchon lace Regular' value 40c.
V\’hite Sale price .................. ._Z9e
No ll Di'a\\'er.~t inado of line white
cotton nicely finished with o. _tive
inch frill ot' embroirlory. Made in
liotlr .~it_yle.~r. Regular vulno 504.:
Wliito Sale price ...........  391:
No 15! l)rn.\\'oi‘.~r,utiire crnubric infused
in making up this garment, which
is well cut, carefully inode and
finished with rt lawn frill, torchon
insertion selin_ edged with loco to
inritch. Regular value (loc. White
Sale price. .........  ......... ..49c
No. 14 A very attrurztive SKIRT of
good grade sqft ootton,hns u liifinch
flounce of tucked lawn finished
with benutifulembroidery 7 1 2 in.
wide. This garment has a. under-
frill 2 yds. wide. Regular value
$1.35. White Sala Price ....... ..98c
No. 1 NTGHTGOWN, a very neat
garment n"in.de=~of good strong cot~
ton, out kiinonri style. sleeves and
neck edgetk with narrow eriibroid:
or ht 'ith_ ash ribbon
y cnug \\ w .
Regular value 650. White Snlo
price ................. ._ . ....... ..49e
No. B Another nice gown rnnde with
high neck yoke of embroidery
insertion, button front nndllong
sleeves. Regular price $1.00. White
Snle Price ._ .......... .. . . . .
.. 79|.:
N06 PRINCESS SLIP, something
swell. made of longcloth, good out.
carefully made, has a deep V
shaped yoke; back and fr-ont, of
embroidery bending insertion
caught with wash ribbon This slip
is`Hnished with a 7 inch frill of
very dainty embroidery Sizes 34,
38 38and 40. ulnr rice $1.75
Q
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ll
You have had ample proof in the past that when the firm of
M oore& McLeod advertise special prices on any sale that the bargains
are worth going miles to secure. Back of the really high~class, well
made garments that are offered at this sale and the un
usually low prices at which they'are marked, stands our,binding
guarantee that if any article sold doesn’t come up to our claims it
may be returned to us and your money will berefunded in full.
Send the Coupon
If you cannot call in person or cannot send anyone to the store
mail your order-you will be sure of getting satisfaction in either
case. All mail order shoppers are accorded the same prompt and
courteous attention given personal shoppers and in every case the or
ders received by mailare filled and returned the day your order
rraches us. There’s a coupon attached to the foot ot thiswadvertise
ment for your convenience. Use it.
splendid values. like it o point toiseeftlieei; _C ,
_ _ ,
* +
Underskirts. $1.50 up
Underskirt, material fine white cotton. 15 inch flounce of beauti'
ful embroidery, heavy design. White sale price _ ., $2.25
Underskirt, something real swell made of fine Lawnsdale, has ai
very dainty flounce of tucked embroidery. White sale
price  _ . _ . _ _ . _   _ _ _ _  .  $2 95
Ulldefsklfts $1-50, $I.75, $1.95 upto  . . . ._ .  $3.75
Knicker
Plqinand SM, _Draweis
Drawers made of fine soft cotton, good cut, well finished with insert
ion set in and 4 % in. frill embroidery. White Sale price _  _6Se,
O
See our kniekerboeker style drawers. White Sale price... .  904:.
Cut on Corset Covers
Corset cover of line strong cotton, fitted style, sleeves and neck
fitted with embroidery beading, silk ribbon draws. White
saleprice....... . . _ .
 . . . . . .
 ..,_____,_____58¢,
Corset cover of all over Swiss embroidery, yoke, back and front.
of val. lace and insertion beading run with silk ribbon, lace-
edges on arms, White Sale price. ._ _  
Corset cover. fine nainsook, square yoke, back and front, com-
posed _of vertical alternative rows of fine lace and embroidery
insertion, edges of torcheon lace, beading and silk ribbon
. Res P -
White Sale pride  49
..........................H....-....-........»..,»}¢m........;.................
This big Whitewear~$tfle to be held at the rear of the second floor of our new an-
nex -pirnmediately opposite fslie business office. ]ust follow the stairs to the office and
turn to your left-hand side. You will lind everything waiting for you-counters *md
shelves piled high with sno whitewear, well made, perfect fitting, stylish Whiieweafi ‘
marked at the lowest prices ' ssible consistent with quality.
_ _ -i.  , .
the whitewear sale at 20e and 35c according to" F ` ' ' ,, ,
ualit . ` _ ' _ J _ . ‘ '
.1 ‘ ` W
F - » _
The busieatiatore ond Cha_¢iottetown’r liulieot street
‘1z1-119¥f”Queen  
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E5_S‘_
35? 1
"5
Fair, to be n rs ry, ‘Frou _ ayor
Merch _ u. m., address-J. A. Clark- Richards, Tn.
'Ethics nl Agriculture. IP. O. Cnut_ er,
11 so it m , stroma-Prof wir- E
rfinsnn, iunon _ u. uni.-in'-nrt `rrraumy. ` Lsnms nnpcxrronsr.
2.00 p. ni., address-Prof. Rosl-
lispm
opening-I-Ile Requioitea for Agricultural Success. Wednesday.-10 e. rn.,
ohtional Problem. lil” DUWUG-
meager- 8.80 9. m., nddrooo-Harvey ‘Mit-i 'e p. ni. demonstration
ehell-.-The Dairy Problem. ,Room 
mia-_ 4.1; . _ . _ Mi.
ny no-immune mv. e.ir. ii. 
3_45 p, m,, odd;-eu-R. H. Camp- Diinback o(§Frederioton,
ion) bell," (Burt of;Educ¢t|on), The Edu-l 11 a. in., paper feed
_-___
r-. in , nddreol-Pro( Teller- 245 P. A PIP!! and
n¢||;|¢|¢y_ _ flilro. Ilenrygsmith.
“__ (gum-ar meeting) In-' 3.30 ri. mQaddr-on-J. 0
Wogtmore- crete road: are no longer an
a
that date
will be
an exhibitor
ngrlculeurnl
 ' a-amgi.
GONORBPIE ROADS and
'Hia nrat one
nd it in otlll tn
been enacted
roads
to a
Sizes 34 and 4>. white sine price..."   06
, t
_ L
I
Sale Will Be _Held in New Annex If you Can., Ca,,__Ma,,T,,.,s
Moore & Magma, r t ' '
II9`-rar Queen St.
. ` 
advertised in the announcement of your Whitewogi-
S3l° l ¢ G llafdian. ‘AI enclose...... _ _ _ _ _,.,..._.¢o
I
pay for amount in full.
_ -_~ Name.......... 
_ Addressf~~~»~ U ...seen-ann.--nneuobn
" ° A 1 'I' A e loeneonnuueno
ooo»,.¢
Plwed by thin writer,
oasee
now gh”
'V Y +