AUG_US1‘ 4. mm 
     
    
   
   
    
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     a Advertied   Brands 
     
    
   
   
    
       
     
    
   
   
    
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     _PAGE SEVEIV 
     
    
   
   
    
     Are Always Beisifip 
     
    
   
   
    
     ,/ “Yes . . . . l always recommend 
     
     advertised brands .‘ . . . andlill tell you 
     
     .whye---l_ want my customers to get 
     
     good goods. 
     
    
   
   
    
      “Advertised brands are the best 
     
     value you can buy. ln every line they 
     
     leads in quality-c They have t0- 
     
    
   
   
    
      “Do you think a manufacturer goes 
     
     on drawing peopleis attention to his 
     
     product by advertising it if it isnit Al 
     
     quality? Certainly not---the very fact 
     
     that he advertises it is a guarantee that 
     
    
   
   
    
     it is a good product. 
     
    
   
   
    
     “Why are advertised brands pur-~ 
     
    
   
   
    
     l» 
     
    
   
   
    
     chased time and time again by the 
     
     same people ,3 a 
     
     ‘ ‘Why are the trade-marks of advertis- 
     
    
   
   
    
     ed brands so well known everywherefl’ 
     
    
   
   
    
     “Simply because the public has prov-l 
     
     ed by actual test that advertised brands 
     
     are the best goods money can buy. 
     
    

    
     “l know l could make more money 
     
     by selling my customers an inferior 
     
     substitute, but l could do it only once. 
     
     They don't come back a second time. 
     
    
   
   
    
     “No . . . . Substitution doesn't pay. 
     
    
   
   
    
     Of course advertisers recognize that the most effective 
     
     means of keeping the Canadian public informed of the 
     
     merits of advertised brands is the daily newspa er, 
     
     because practically every Canadian family reads a aily 
     
    
   
   
    
     a newspaper every day 
     
    
   
   
    
       The Daily N 
     
    
   
   
    
     O O O O 
     
    
   
   
    
     wspapersl 
     
    
   
   
    
     0f Canada 
     
    
   
   
    
     This Advertisement ls Published Under the Aaspices of the Canadian Daily Newspapers Association 
     
    
   
   
    
        
     
    
   
   
    
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