“as- ' I. w" 
     
    
   
   
    
      ?-r 
     
     1i‘ 
     
    
   
   
    
     At this very moment; under the surlace or 
     
    
   
   
    
     a Canadian business and economic conditions, 
     
    
   
   
    
     many millions ol hidden dollars lie buried 
     
     by uncertaintyand over-cautiousness,   
     
    
   
   
    
     0F Canada's tenmillions ol people nine 
     
     millions decimal something-very-consider- 
     
     able - are still "on the job", steadily at 
     
    
   
   
    
     I worl<, drawing regular wages, or supported 
     
    
   
   
    
     by those who are atuworlc 
     
    
   
   
    
     And spending less than they can well aFlord 
     
    
   
   
    
     to spend. 
     
    
   
   
    
     This reluctance to buy was initiated by want oF con- 
     
     fidence and born through the "my iob may go next" 
     
     idea.’ This complex, multiplied by millions, has become 
     
     a most formidable habit that is now being brol<en in 
     
     the slowly gaining light to‘ reach anew our national 
     
     prosperity. l 
     
    
   
   
    
     This is the time-with gradual improvement evidencing 
     
     a luller and more reasonable measure ol national conli- 
     
    

    
     qteu“ I I I I ‘ 
     
     dence—to dig out and put bacl< into useful circulation 
     
    
   
   
    
     these hidden hoards ol Canadian buying powe: A 
     
    
   
   
    
     l ‘fill/ll 
     
    
   
   
    
     The Daily Newspapers 
     
     are more powerful today than ever 
     
     to eat through the outer crust at con- 
     
    
   
   
    
     . sumer resistance and reach the buying 
     
    
   
   
    
     public which represents 90% at 
     
     all our peoole. 
     
    
   
   
    
     Most Canadians are at worlc. They 
     
     read their newspapers today with 
     
     lceener interest than ever before. 
     
     Reach them by placing your message 
     
     In that atmosphere 0F vitality which 
     
     the Daily Newspaper brings as no 
     
     other medium can do. I 
     
    
   
   
    
     'THIS ADVERTISEMENT IS SPONSORED BY THE CANADIAN DAILY NEWSPAPERS ASSOCIATION 
     
    
   
   
    
     ' . _.:>'T:~_' a ~;.._..s- / 
     
     ._ atta-xasa.  e '~..»~" 
     
    
   
   
    
     " 5.‘, -.-.>--,».‘9'-'"€-!hzl.#‘-'.’-‘+_-.‘-“-' ' ‘- 
     
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