an 
     
    
   
   
    
       
     
    
   
   
    
     NEW YORK (INS-CUP) — Right 
     
     now in schools across the’ 
     
     U.S. , diildren are busy 
     
     selling Pepsi—Cola in the 
     
     name of educatim. ‘Ihey 
     
     are part of Pepsi's "Learn 
     
     and Earn Project" —- an 
     
     annual competition set up 
     
     by Pepsi and the 
     
     Distributive Education 
     
     Clubs of America (DECA) 
     
     which encourage students 
     
     to sell the soft drink at 
     
     pep rallies, basketball 
     
     games and other school 
     
     functions -- all for 
     
     class credit. ‘ 
     
    

    
     "The students get in- 
     
     volved in setting up the 
     
     sale of Pepsi," one 'mCA 
     
     representative explained. 
     
     "They go through the whole 
     
     concept of how much to 
     
     buy, whether or not to 
     
     sell the big cups or the 
     
     little cups . . . " 
     
    

    
     Then, each spring, the 
     
     students write up their 
     
     Pepsi—selling success 
     
     stories for a chance at 
     
     national prizes: shares of 
     
     stock in the Pepsi—Cola 
     
     - company. 
     
    

    
     According to materials 
     
     the company sends to * 
     
     teachers, the project 
     
     professes to "help 
     
     strengthen students' 
     
     broad understandings of 
     
     business —— particularly 
     
     its broad marketing and 
     
     management aspects.“ 
     
    

    
     Whether it fulfills 
     
     this objective or not, it 
     
     does succeed in selling 
     
     Pepsi. ' ' 
     
    

    
     'Ihe "learn and Earn 
     
     Project"_ is just one ex— 
     
     ample of the hundreds of," 
     
     ways foods companies (as 
     
     well as other types of 
     
     corporations, public 
     
     utilities, and trade 
     
     associations) promote 
     
     their products in 
     
     schools. Particularly in 
     
     the fields of nutrition 
     
     and home economics, 
     
     companies send numerous 
     
     "teaching aids": highly 
     
     professional films, shiny 
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
       
     
    
   
   
    
     The UPEI SUN,Thursday,Feb.16,1978,‘ ge 13 
     
    
   
   
    
     advertiEing: sduml kills sell I'EI'SI 
     
    
   
   
    
     fur credit 
     
    
   
   
    
     But nutrition is not the 
     
     only area where 
     
     corporations have found a 
     
     lucrative form of advert— 
     
     ising. A mathematics 
     
     textbook called "Mathema— 
     
     tics Around Us", published 
     
     by Scott, Foresman and 
     
     Company, features 
     
     illustrations of 58 
     
     different corporate brands 
     
     and businesses, including 
     
     'Ibotsie Roll, Cracker 
     
     Jack, Jujyfruit, Hershey, 
     
     Baby Ruth, McDonald's and 
     
    
   
   
    
     work—books and pamphlets -— 
     
     all available to teachers 
     
     at well below commercial 
     
     rates of free. 9- For 
     
     example, the Savannah 
     
     Sugar mfining Corporation 
     
     puts out a boOklet for 
     
     students called "Sugar. 
     
     through the Ages" , which 
     
     includes statements such 
     
     as "Scientists have found 
     
     that generous amounts of 
     
     sugar are a valuable part 
     
     of well—balanced diets for 
     
     growing children." 
     
    
   
   
    
     Dairy Queen. 
     
    

    
     On one page in the text— 
     
     book, 15 Coca-cola caps 
     
     are used to illustrate the 
     
     division of five into 15. 
     
     ()1 another page, under a 
     
     box of Jujyfruits that 
     
     costs 12 cents in the 
     
     illustration (but 20 cents 
     
     in most stores) is the 
     
     mathematical problem:"How 
     
     many boxes of Jujyfruits 
     
     for 75¢? How much money is 
     
     left?" What ever happened 
     
     to apples and oranges? 
     
    
   
   
    
         
     
         
     
    
   
   
    
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     IN fl-IE 
     
    
   
   
    
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     Ml; 
     
    
   
   
    
     I\’713FNJFHD 
     
     (3(JllHflEfli 
     
     _IN THE KODIAK SWEEPSTAKES 
     
    
   
   
    
          
     
            
     
    
   
   
    
     PLEASEPRIMI 
     
     STREET; .      APT N0 
     
     CITV‘. . PROV POSTCODE 
     
    
   
   
    
       
     
       
     
    
   
   
    
     TELEPHONE N0 . 
     
    
   
   
    
     ENTER EARLY — FlRST 200 TO RECEIVE A KODIAK T-SHIRT 
     
     Clrcle the sue and sex 01 your chores 
     
     T-SHIRT SIZE: S, M, L. XL - MALE A FEMALE 
     
    
   
   
    
       
     
       
     
    
   
   
    
     YSZ 
     
    
   
   
    
     Conlesl closes AD!” 1 Wm