a. a xg-mw-‘t  .,‘:??_... . 
     
     .|- “A ' "v 
     
    
   
   
    
     ' lrlere‘ Isa message to all 
     
     -shoppers--of both sexes ‘ 
     
      and varying incomes. v 
     
    
   
   
    
     H713‘: ailurriirzmai»? ‘i: iianme? 
     
     by the Canadian Daily 
     
     K110134307; dammit!!! 
     
    
   
   
    
     NSlST UPON BRANDED, trade-marked 
     
    
   
   
    
         
     
    
   
   
    
      and advertised merchandise. Do not ~  I  
     
     accept a substitute for what you name. Long l 
     
    
   
   
    
     experience has shown that goods which are widely 
     
     and steadily advertised in the newspapers are the  
     
     ones that are worthy of your faith.   
     
    
   
   
    
     Modern newspaper advertising does you a great 
     
     service; it permits you to accept without fear goods 
     
     you have never tested. What others have believed 
     
     in and accepted you also may buy with confidencel 
     
    
   
   
    
     Advertisers must be, and remain, honest if they 
     
     want to be successful in business to-day. Their 
     
     announcements bear their names and signatures. 
     
     They tell the truth to protect themselves as well as 
     
     to safeguard you. 
     
    
   
   
    
     A newspaper advertisement is a publicly printed 
     
     bond between advertising merchants and the buy- 
     
     ing public. lt is the strongest guarantee for goods 
     
     of honest quality at fair and competitive prices. " 
     
    
   
   
    
     Thrifty shoppers will buy advertised goods and 
     
     refuse to accept any substitutes.