The 954 BUICKS got it - 
     
    
   
   
    
     The Big Change youve been hoping for ! 
     
    
   
   
    
     The instant you see tllcsv 1031- lllll('lxS, 
     
     you'll lmow that something sensational has 
     
    
   
   
    
     llaltlwltwl in automobile slylin". 
     
    
   
   
    
     llvrv is vastly more than the usual motlcl 
     
     rluingoowr. Here is vastly more than could 
     
     lie ilnnv just hy warming over what Buick 
     
     hail l)Pl()f('. Here is something accomplished 
     
    
   
   
    
     by going far hr-yoml artful face-lifting. 
     
    
   
   
    
     Here in that rarity of rarities--a com- 
     
    
   
   
    
     pletely new line of automobiles. 
     
    
   
   
    
     But Buick alitlnlt stop with the holtler, 
     
    
   
   
    
     fresher, swifter-linerl hcnuty you see in 
     
    
   
   
    
     126 Cumberland I St; 
     
    
   
   
    
     raisorl nml lcngthcnml fcmlr-r swoop-in 
     
     the huge and hack-swept expanse of wind- 
     
     shieltl--in tho lowered r00llinr'-in the 
     
     host of extra glumor features of exterior 
     
    
   
   
    
     modernity. 
     
    
   
   
    
     They upped all horsepowcrs to the high- 
     
    
   
   
    
     est in Buick history. 
     
    
   
   
    
     They engineered n- new V8 for the 
     
     low-priced SPECIAL, so that now the 
     
     entire Buick line has Buick's famous 
     
     V8 engine--and in the process came 
     
     up with new Power-Head Pistons that 
     
    
   
   
    
     boost gasoline mileage in every engine. 
     
    
   
   
    
     They brought to market a sparkling 
     
     newcomer with a famous name, the Buick 
     
     CENTURY-a car with phenomenal horse- 
     
     power for its weight and price-a car with 
     
     more pure thrill per dollar than any Buick 
     
    
   
   
    
     ever built- 
     
    
   
   
    
     And they did all this without change of 
     
     the price structure which, for years. has 
     
    
   
   
    
     made Buick the most popular car at its 
     
    
   
   
    
     price in the world. 
     
    
   
   
    
     We invite you to come in and inspect 
     
     these great beauties, these great performers, 
     
     these great buys. Then youlll see why 
     
     previewers are already saying, "Buickls the 
     
    
   
   
    
     benutiful buy!" 
     
    
   
   
    
     I 
     
    
   
   
    
     VIIIII III"! IIHOIOIIIIS All Illlll-IIIICK Vllll. Illllb IIIII 
     
    
   
   
    
     ALLISON MacLEOD 
     
    
   
   
    
        
     
    
   
   
    
     Charlottetown 
     
    
   
   
    
         
     
    
   
   
    
     Dial 7364 
     
    
   
   
    
     the beautiful buy 
     
    
   
   
    
     4 Great Series-Special, Century, Super and Roudmuster 
     
    
   
   
    
     4