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5 1916 Tm: CHARLOUETOWN GUARDIAN _ PAGE'THlR'1`EEN
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Wheel But-~126 inches.” ___ _ _
S|»rlns-Fm'nt-sam-¢11ipu~3s" x 2"
with 8 leaves. Rear--Cantilever-50%"
I 22/4'" with 8 leaves. .
Front Axle-I-beam, drop forged, with Tim-
ken roller bearing spindles. .
RW Axle-Full floating, 'rimken mixer
bearings at differential and at wheels-two
universal gomts in propeller shaft-torque
 by separate torque amis-gear ratio
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Tlres~-34" x 4,'/Q" front and rear. Non-skid
onrear. Demountsble rims.
M°\or~Vertical, six-cylinder, east in threes.
modified L type with integral head, with
i inlet valve in head. Valves mechanically
operated and protected.
Lubrication-Automatic force feed by plun-
ger pump with return system.
A Carburetor --ikutomstiohcated by hot air
and hot water.
Ignition--Combined generator and magneto
driven through timing gears with 100
nmperc hour storage battery.
5tarter~Electric (Remy). separate unit, con-
nected to transmission. _
'l`rnv1.smission-Selective swinging type with
Singh: roil. center control.
Clutch-_-Multiple dry disc, faced with asbes-
tos, with positive and instant release.
Br.:l¢ec~-Tv/con each rear wheel. one intemal,
one external, I4" diameter drums*-service
brake interconnected with clutch pedal.
Steering,"-Ccar and sector with 18" steering
wheel.
Control-Left-hand drive, center control-
sparlc and throttle on steering wheel with
foot accelerator.
Fenders-`-Drawn sheet steel of latest oval
typ¢.»-shield between running boards and
body --close fitting, quick detachable under
pan~al'.:minum bound, linoleurn covered
numing boards.
Gasoline Capacity-18 gallons. Tank in
rear with_Stcwart Vacuum System supply.
Gasoline gauge beside filler. _
Body-Scvempassmger “Shear-line" touring
car type with extra wide full “U” doors front
end rear. Genuine hand-buffed bright
enamel finish leather upholstcring. Deep
cushions and backs. Divided front seats.
Finish-_Eody,,_,Golden Olive-running gear,
Black--equipment nickel trimmed.
Thief-Proof-Locking device. A feature
.that is made possible by the unique Reo
, design and which we think others will find
it difficult to copy. This enables the driver
to` lock simultaneously the starting device.
the transmission and the floor boards.
Stjnrtlng device is made inoperative, at the
same time that the transmission gears are
locked in neutral position. And to make
assurance trebly sure, lioor boards are locked
down so it is impossible to get at the parts.
It would take `a volume to describe it-but
you will sec and appreciate it at a glance.
Equipment-Fully electric lighted through-
out; improved 5-bow, one man, mohair top,
with full side curtains; mohair slip cover;
clear-vision, rnimvisiori, Ventilating w\nd~
shield; spmdomcter; electric hom; extra
rim with ixnproyed tire brackets; power tim
pump; jack; complete _tool and tire outfit;
foot rest. _ , -» -4
Pi-ic.-$1.700, ner. duty paid. f~ °~ b~ flcwfvl
Lansinl. Michigan. -~ -- - ~
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lfndcr Dimensions-31';" x SH".  _ .
orsepower-45. ' "Al
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g “The Fashion *Plate of --1_6”  
YOU NEED GO NO FURTHER-iyou need pay no morc~~ ~lo obtain all the mechan-
ical excellence, all the beauty, style, finish and luxurious riding qualities in a seven-
passenger touring car, that°your heart can desire.
FOR WE MAINTAIN that, though you search the world over, you will find no car
at any price, that is the superior of this new Reo Six in these essentials.
MECHANICALLY IT HAS NO SUPERIOR----it is not possible to put better mater-
ials in a chassis, simply because the science of metallurgy knows no better. Reo uses
and always has used the best. The fame of Reo rests on that.
IT IS NOT POSSIBLE to machine parts more accurately-~ for the Reo factories are
admittedly the “Models” among automobile factories and Rco standards are ad.
mittedly ofthe highest.
AND IT ISN’T POSSIBLE to obtain an automobile, in the designing and fabrication
of which, more experience has been appliecl»~~~for the Reo organization is the oldest
in the Automobile industry. Arid never since the first Ren was made has there been a
single change in the executive organization of Rco.
ALL WE’VE LEARNED, WE`VE KEPT right here in the Rco factories--and this
latest product of Rco brains and experience and facilities is the net result.
AS T0 BEAUTY OF EXTERIOR we need only remind you that when this new Reo
Six was announced and its graceful lines shown in the engravings it was instantly
hailed by everyone in the trade~-rival and friend alike-as the “Fashion Plate"for
the coming year. _
AND IF YOU HAVE WATCHED closely the various new bodies that have since come
out~~some of them only too palpably redesigned to emulate the lines of this Ren
Six--you have observed that it has set the style for the season.
_BUT REO BEAUTY ISN’T on the outside alone--it’s in thc unseen places as well.
In fact none so thoroughly appreciates Rec engineering as he who has studied it
most intimately. _
THIS SIX IS A GREAT BIG BEAUTIFUL CAR---ample width and leg-room for
all seven passengers so that each rides luxuriously. At the end of a long <lay’s
tour there's no feeling of stiffness or of fatigue.
OF COURSE THE LONG CANTILEVER SPRINGS have much to do with that.
They have proven ideal for a car of this passenger capacity and wheelbase.
AND THE MOTOR HAS POWER for any emergency. ,_ That is a prime factor-
always has been a Reo quality. Why it is a fundamental so thoroughly accepted we
seldom think to mention .that a Reo has ample power. Of course--_--being a Reol
AND THE SAME STURDINESS~the same wonderful reliability, dependability
_ \ ‘
an CCOIIOITIXO ‘Llp  la IZIVC H13 C IE Olll' Cy ln EF CO WOT RITIOUS SFC ll\_    s _
d f'i< url dur .ran mr , ° R M T k _
this Reo Six.
"50 PER CENT OVER-SIZE in all vital parts," that Reo factor of safety is the reason
at the same time for Reo dependability and low maintenance cost.
EVERY PART THAT IS SUBJECTED--or may ever be subjected--to excessive
strains are made fifty per cent heavier-or of better material and therefore fifty per
cent stronger'-than other makers consider necessary. Motor parts -~as crank-shafts,
connecting rods, bearings. Transmission gears, driving shafts, axles, differentials-all
vital parts are made to the Reo standard “fifty per cent oversize."
DOUBTLESS YOU KNOW--and if you don’t we want to bring it to your attention-~
that we Reo Folk havobeen a conspicuous exception among American automobile
manufacturers in that we have never made a fetich of lightness.
REO CARS ARE LIGHT-'But not light to the point of flimsiness. They weigh a
little more. But _the sturdiness of Recs as compared, with others is out of all propor-
tion to the difference in weight. We make them just as light as we can make them
and make them good. But we will not sacrifice durability for a brief spectacular
performance. -
" ______. _ _ _ _J/-"\
Wl-IEN WE SEE LIGHTER CARS that will livc-that have lived-as long as Reoi-I7
that have performed as consistently on all kinds of roads; that have cost as little to,
operate and to maintain year in and year out under all kinds of use, misuse andy'
neglect; when, in a word, we see less strength supporting the same loads ond!
shocks-we will feel we ought to change. muy.. . 4
BUT SO LONGASREOS PROVE so almost unbelievably cheap to maintain,so match-
lessly efiicient and so wonderfully durablw-we will feel that the Reo standards are best.i
I'I"S EASY TO OBTAIN what seems like motor efficiency-by lightening the load the
motor must pull. But you are not looking for a car that will perform spectacularlyi
for a few monrhs~--you want one that will live as long as a Reo. _
SEE THIS NEW REO SIX. Ride in it. Drive it yourself -you can if you have even
driven any automobile. You will say you have never tasted the real joys of motorinf
` before. i
THEN EXAMINE CLOSELY the details of construction and finish. Note that th
leather (in all Reos) is real leather. That the hair is real hair. That the tonneau-bacj
is a one-piece steel stamping--the largest ever made, by the way. Note the quality*
of top materials ~~and the class of workmanship. The quality of glass in the “clear-I
vision, rain-vision” windshield-everywhere you’ll see that the Rec standards 0
excellence have been maintained. ,___ `
THEN CONSIDER THE VALUE represented in this big beautiful Six at its
price. Can you equal it anywhere? And can you, at any price, obtain a Seven-pas-i
senger car that will conform so well to your ideas of what your automobile should be?l
JUST A WORD ABOUT DELIVERIES. Those who know are unanimous in stating.
that there will be a tremendous shortage of automobiles the next few months. Can’¢'
be otherwise. Shortage of all kinds of materials and of tools to manufacture them--i
demand greater than ever before. ._ Q ‘
DEMAND FOR REOS IS ALWAYS in excess of the possible supply. We are con-l
servative in the matter of quantities-and Rco quality creates a big demand. Never
since the first Reo went into the hands of its owner has it been possible to make
enough cars to supply all who wanted Reos. Q
CERTAIN IT IS WE WILL NOT be able to supply all this year. So orders will be
filled in exact rotation. Those who order early will get Reos-thosc who delay cannot-
hope to. '
SO WE SUGGEST that you decide this matter at once and order your Reo immedli
ately. The\n you’ll be one of “the lucky ones.” ~=-»-- 
TODAY won’t be a minute too soon. 
_ _ 1 H
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Most distributors of Rea Motor cars also handle Reo motor trucks
tirely separate corporation, but managed by the same "Reo_"
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Space forbids a lengthy description or specifications of Rea trucks'
here. So we’Il only say there are two chassis models. For heavy
hauling the 2- Ton Rea, and for lighter, speedier delivery, the 1500-
Pound (%- Ton) Reo “Speed Wagon.'
Both are famous for the same dependability and low up-keep #hall
is an attribute of all Rcos. i
Prices: The 2-Ton Rea chassis, $2150; the 1500-pound truck with
standard express body, $1500--both net, duty paid, f. a. b. factory,
Lansing, Michigan. l
Ask for a catalog-any Reo dealer will gladly .send you a copy--
or write the factory direct. 1
REO MOTOR‘ TRUCK COMPANY, LANSING, MICHIGAN ' \
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'REO _MOTOR CAR C0}1r{PA}1Y‘ _
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