A dra gon, Verbena EXPLANATION 4 The old lady and her grand- daughter were at the cricket match when it started to rain and the players had to run for shelter. "Fancy a lime shower like that ltooping the game!" complained the child. "Well m dear." explained Gran- ‘lie, “only t ree of them were wear. mudsllarcls. GAYT) PLANTS list of plants and Below is n ces: ANNUAL BEDDING FLOWER LANTS-Aster, Stocks, Petunia in the following orn. Flaming inged, Balcony Z . . Por ulaca. Scabiosa, Ageratum, Phlox, Cosmos. Kochia. or Burnllg Bush Lobelia (dwarf), both. (trailing) Sweet Aiyssum,_l)farigoid, I , (annual) Celosla. Saipi- |llossédlsttCaésndulm land ‘Salvga. re; Ill o per os. pos paid l"or_ 80o per dos. include seeding Pansies, English Daisy. Carnation and Dlanthua advanced very Zinnia. Salvia. and all don Petunia. PERRENIALS AND BIENNIALS. One year old-Pansy. bl llsh Daisy. Forgetmenot and Coma on at 10c each, postpaid. Fox glove. Canter- bulz bell. and Sweet William 15c lac — Columbne 2 year old each. Double llollyhock and Dell!!- lrlimn 20c. VEGETABLE PLANTS — Ixtra Iarly‘ cabbage Cauliflower and Celery 20c per dos. $1.50 per 100- leoond Early Cabbage and Cauli- ower20epehdoz. l.25per100— xtra. Early Tomato 40c per dol- ie Tomato 30c per dos. Pe tile dos. Cucumbers and Head - nce 25c doe. All the above plants are now ready for planting. NOTE-Late Cabbage for fall and winteruse, not ready before Jane l5th—30o per 100. by mail 35c. Late Cauliflower 20c dos, 75c per 100 post pail. We are always pleased to lustolners call and personally sel- ect thclr plants. Cartcr & 00., Seed Store and F. W. Woolworth. Queen treet. have our plants for sale resh from our gardens daily. Please remit by money order. if H check add 15c exchange. Send mall orders to J. .l. GAY 8r S011 Box 157. SAI T SYLVESTRE 2047- 16, 1 V; hands tilt following prises: Get of Sire. Three "two thirds and one half-bred classes. - NEWSY NOTES - cllilztolyrlzroww cumgnlsu HQW THE MONEY QUEEN‘! COUNTY ROADS i, l; wellas their orldinal sin. so the container must be large. Soak them over- the container‘. cover. and leave _in a warm place. Flood with warm waur at least four or five times during the sprouting period, willublel 4 tghfl days; ‘pike othsr vege es. e sprou esp better in a cool place." $5 (4) Soybean 111cm: ‘Ihis is made of the ‘wholc bearls" and can be used sueeusfully in ‘he making of . pastry and ybean mu! ; 2) n white bread; (13) Soybean whole- ee bread; (14) Soybean nut bread; and (l6) Soybean pie crust. (5) Soybean Milk: This though not equal to cow's milk, may be used as s. beverage. or in any re- cipe that calls for milk. In the Orient where dairy animals are scarce. soybean milk is the only substitute for milk. and is an im- portant food for children. It con- tains most of the food substances found in cow's milk but in a dif- n. It has only one- sixth as much calcium. consider- ably less fat, and no lactose (milk sugar all. The protein of the soybean is of higher quality than that of any other egetahle: still it is lus in both quantity lhd qual- ity to the proteins in milk of ani- mal origin. Soybean milk contains nucvre water. and so lus solids. than cow's milk. Two methods of making soybean milk. are given in the psrrmhlet: this is the shorter. "Whsh the soy- beans. let them dry thoroughly. crest them. watcr and soak for two hours. Boil 2i minutes. stir- ring coilstsnily. then strain through cheesecloth. Add sugar and salt to . Keep in a cold place." '1'-he salt and sugar are added to \ Class A Premium Thor-o Born in the Stables of H. Grand Champion Toronto Royal Winter Fair 1931. Reserve Grand Champion Toronto Royal ' Winter Fair 1930 Junior Grand, Champion Mare}. 1st prise first prllll» fourth in thoroughbred and " . , , Crosses well with any W" i“ 3"“; 3"“ I _ ; sisybonesand good disposition!- ‘ - fTsrnia: $15.00; five dollars at "l" "1 "F ‘ I balance on December lit. 1933- Mares at owner's risk. ND REYMO 0 RAOUL ’ sou“ hbred Stallion . King George V. Weight 1000 lbs. night. and next morning place in 1g whose policies were not s ved of: and it is claimed thg our word assassin is dervied from the ~ 59¢ 0M the dflll- In those ancient times‘ the hashish was administer- ed in the form of an edible paste. and. if my memory serves. it ls mentioned in this fashion in Du- mss's famous story “The Count of M?” ult times o s m - imbin 11119110111 elznpui up 3Y0 “SQ- erotics and it is in this apparent- ly innocent form of indulgence that the marihuana has become a men- ace to Narcotic peddlers has been made a eral offence in the United Stat d cl H 0X10 0! the n‘ social evils of the day. It is in the same cate- Bvry as cocaine. tc. and has an accullnulat effect on the to end his or days in the mad- ‘Mung’ or , be used either raw or “hi ‘mg e °flfiffi “if "1"" - Wish"- m-fflfl. meat toxica/tionth snicker has hallucin- stews. and lrlcamees The ns anon; o1 ggggy “m “amen”, glin my claiguxis a flgivgf not. murder d mutilation, just pg in ha“ m’ dmm e l‘ d“ me hi“ olden s. And because the plant be covered. “Aasg the?!‘ earls End ve 1.351%‘? $111118 chem’ they swell t0 n. least six times g] ° e m“ er. Apart from this, the hemp plant is rather pretty and I have grown as an “clrnamental" in England: as it is an annual it would grow as readily here. It forms a tail cone- shaped plant with dtgitate (finger- like) leaves. the leaflets being ser- rate and tapering to a point. As well as I recollect. the flowers were incflllflblcuous. but the “feathery” look of the foliage was sufficient reward for the eye. "THAI! SHE BLOWS ! " The capture o4’ the 18-foot Whitc Whale near Vernon Bridge on Thursday May 26,1938 interested me so that I added the item in The Guardian to my collection of true fish stories. The Beluga or White Whale, (the Delphinnpterus leueas of some au- thorities) is abundant in the Arctic Seas. and visits and ascends the St. Lawrence occasionally. The adult animal is froln l2 to l8 feet long, and is pure white in color. There was a specimen (taken in the St. Lawrence). exhibited in London in 1877, but the animal-not fish! - has sometimes been taken cif the coast of Scotland. Here are a few anatomical parti- culars of this interesting mammal. It is one of the whales having teeth. instead of baleen or whole- bone, in the jaws. The paddle-like fore-limbs are the counter-part of hands. and the finger-like bones are well-developed except the first (like our little finger!) The an- terior or front part of the heed is rounded and there is no distinct snout. such as ilhe blackfish and the dolrphin have. It has no dorsal fin. but a low ridge in its piece. My note-book records many other par- ticulars of the bodily structure of the whales. collected many years ago; however. it does not do ic overstrain the reader's patience. so I'll finish by indicating the Beluga as a source of vmale oil. "Here's to the skunk with the stripe that's wide; to the traPDer who snares him. A toast to the dealer who sells his hid But gigs thanks for the woman who wears him." This information could not be more valuable to you if it was written on a Twenty 1301101‘ 3m! two seconds, \, port You can Rive a D119 0116 h!" teas nlul of "Nicholson's loll Health?’ in their food once a day for six days for one cent. or five ‘ - cents a month. You can live a will stand for the season at g g; p; M, ,,;,*“§,‘,,,°,,"§;,_ ggggg ' ' $30.5 .".i%‘é§"a"€l.‘.°"°.‘i‘€i2§.'..“3§ Suutllport or will lmt mares :.:.. pups m. means .0...» “'3 “6iti§=u"““d"3‘.’f1 Till.’ £3‘ n, . QII / “Tel ‘ so necessary ‘to the All h f l S i t-S l estre has produced glesgibeixllgxdflugagtltldniusuyeuttgcig. i. e oas an y V ‘ Y" u‘, in Ontario have been sold to the States. l‘ g3: guflfltcg: w ' Since on P.E.l. five of his offspring: have l g{;,;*'g,,:"“,..,,,';° r562: 1m, well lit the Royal Winter Fairs 1035 and 1937 m: all," 001.05% mt ‘ society. sell the cigarettes-called “reefevl-s" d~- Colcs. I-l $1.00 w ‘Gmm ' (Continued) . A _ " r‘ No. so ($0.50) I1 DOMESTIC cannabis il the helm-lace McEachern $6 50 u" (i) most exclmlvely as a fogduf: 310i "was. murals 02.00. ' (albums ‘ “nh-Fnfizsgndlmmmmafi” T°l=1——— - Y?) vlls-lwsylnwnlell Inlndithh ' — _--_' _ “I? be (01- 13:; a; w"?! $61,613 110st fhvelmdxgf Section m. a1 ($112.44) mum as 0am dried: f m, m,“ 11in. Xfilfff,‘ flffcm‘, fiofag- Carter, ml $4.00. “d i“ my“; i‘ m; ram produced. bu‘ CB-fllilld Arthur $5.00 manooekinl than others All m; “u. mm, to ma; l’ Ford, Vernon .00. “mused analog t, um “ma, nmhem wndmm a ceftlfi" Ford, Leslie $3 00. m“ than be simmered for two arm of tile resin may be iookn Flu-d, Byng $25.00. m’ so. aceorrlng to the dry- M. ‘ Gallant, Edward $6.00, MI of the bean and the variety, M uhuhmh" the an,‘ w I Hughes, Chesley $4.00. A pressure cooker can be used to mgly u,“ by ,, Bmmelm m‘ °1" Lawless, George $12.00. seek u» soaked beans: m0 halrder s; ‘M, mm, o, SM, $16, "qt, May, c0011 $18.00. Vllteflm require 5 (ls 30 minutes up its melnbq-g u, mma" mo" n, George $2 00 M .oLeod, Wesley $8.00. McNaughton, George $4.00, McPherson, Sterling $0.00. Stewart. Robert $7.00. Walker. James $2.00. Walker, Reginald $4 44. , Total —-$l12.44 Section No. 32 ($400.03) Ira 2 00 Auld, Fsiison $7.50, Bablneeu, Oliver $8.00. Boudreau, George $4.00, Carter John $1.00. m.“ . Edward $0.50. BFYBHWH. Leslie 00. Carter, Lloyd $8. 0, Crawford, Hsroldslooo Duffett, Elmer $10.00 a Charadler 51:40.25. 24 surge $9.00, Roberts. Roland $1.50. Rodd, Earl $1.00. Rodd, Parker $15.50. Rodd, Hammond $11.00. Weeksfltobert Jr. £1.00. Younker, Albert $0.50. Total—-—— _---;40s.es Section No. 33 ($325.50) Blanchard. George $0.52. Bryenton, Alphonse $4.75. Bfyentoll, R. L. $4.00 Bryenton, Royland $4.75. Bryenton, Keith $3.25, Bryenton, Beecher $23 51, Bryenton, Ivan $3.00, Clark. William $3.00. Dodds. Robert $4 00. Gill, Walter $5.50, Gill, John $1.00. Gillespie, Harold $4.00. Hardy, Wilfred $14.00. Henderson, Fred $7.00. Horne, Frederick E. $8.50. Hughes, Rowe $0.50, Jackson, George $2 00. Jackson, Arthur $4.00, Jackson, Jerr $22 50. Jenkins C. ensley $2.00. Entomology rm: rofiro APHIS During August or early Septem- ber there are heard, in certain seasons, numerous complants of the blighting of stems of the pota- toes and the withering of the leaves especiall at the tip, due to pre- sence o plant lice which cluster thickly upon the stems, leaves and flower stalks. ‘These insects are a- mom: our largest aphids. and either w supply the deficie noted above. winged or nglm. The insects The recipes are: (l6) Soybean are of im rtance not only on ac- lnilk spill); (17) ‘Ilomatc with count of eir direct injury to the soybean milk; (l8) Custard with usCfENTlll-‘IC RESEARCH lies plant, but because they are car- soybean milk; 9) Cocoa with soy- hack of the formulae used in lfosa- riers of two potato diseases, viz, bean 01b be continued). Miller F0! Foods. They were tested "mosaic" and "leaf roll" of great out in cooperation with leading fox importance in sections attempting THE MABIIIUANA PLANT ranc . prfleli ,1" 0'10"“ "l5 to produce "certified seed." Many improved by elpfif-Wfw- Plants besides tatoes are attacked Those is a narcotic prepared Icmatces sense 1y amvns ve e- irorn a very common easily grown , , ._-_ ables crops, often suffer sever y. "'2'." ...‘*"é..“v°.t‘dl‘“séliz“ if...“ £2.22.‘ .7551‘. 220.521.2153‘ .33; e . - , gum " - mixture are ll ely to be badly in- ‘daitgis. ‘I711: meat: ‘élugolisiillfld s Jured. Epidemics of the insect are mfm“‘n‘ 1 Mum) d m1; periodic in their occurance. Some name h become naturalized on (l Fwll f0!‘ 1 will) years they are little in evidence. In this continent. but it is the same others their infestation reaches the u u“, huh m- u-mm 0g 1mm" dilnesions of a veritable plague. m, “my; ‘b. m- o Where only a few are present Turkey and the "Indian Hemp" of they will usuall be found at the m” fir,‘ o; m, m,“ To m, tips or on the ower stalks. bmunu m, m", m --nmm u Qan- 'I‘he life history cf this species nsbis indies. or mm. and its i“ ""- The =88‘ “l” W“ rem" pug; “gmsgugu; ,,,,: 2.2.x ‘:2...’§’£€..3“‘.i‘§€....l“°'li. 312 l" u“ ° ‘m ' ° q spring. ‘The individuals 0! this en- Qg, \ eration as in old aphids. are wfinfi 3“,§‘,,.Z ‘ - less "s m mother" giving bir to their young alive. A proportion of the second generation and the entire third generation on the rose are winged and then leave the rose and fly to other plants, the potato being one of the favored ones. Here several generations are ssed. but in late summer and eary fall there a pears a winged form which leaves e summer food plant and to the rose. Here they also into winged males emales, the latter de- 02B! against the ess the over wintering n e rose. success in spraying insect depends upon let infl It m9 work eary before the leaves have become curled. The plants should be carefully watched and whenever the aphids increase unduly. 8D"? with nicotine sulphate. 1 pint to 100 flals. of water, mom four to vs lbs. of soap, or the nico- tine sulphate to Bordeaux mixture omitting the soap in this case. If nleotinc sulphate cannot be ob- kercseine emulsion may be ted. 1t is necessary that the noulss should be so arranged that the spray is directed upwards. In places where the plants are down thus work cannot be done to advantage with the ordinary trac- tion out it with fixed non-es, and two leads or hose with short bam- boo extensions roads in the of the operator are necessary to w work. in this ease a Id ‘aoutflt it necessary to I01- pressure. a ...‘2'*"~.n:"-~=.s". ‘"0 “~- erop? like potatoes and been obtained by th the case. oi this insect. excellent has _ 0 ‘ dust idsonlow. WENT ' Jones, Jones $0.50 Johnston, Frank $0.50. Lamont. Everettt $2 25. Livingstone. Earl $12.25. Mound. James M. $3.00. Maund, Ivan P. $3.00. Maund, Ivan $8.00. Mallett, Ambrose $0 52. Mallett, Charles . Martin. Russell $ 0100. McMillan, Vernon $4.50. McMillan, Walter 83-00- Newmnn, George $13-41- Newell, Guy $3.00. Newell, Gavin $1100. Newell. John $3.00. Newson, Emmons $3.50. Newson, Ben amin $7.00. Newson, $13 . 07 . Phillips, Leighton $3.50. Phillips, A E. $0.25. Prowsc, Willard $16.00. $5.50. Stead. arold 83-00. Stewart. Hedley $6 00. Webb, Gordon $2.00. Wise. Albert $4.50. Younker, William $8.00. Total — — - — — -— -—$335-50 Section No. 34 248.01) Allan, .l. s. 515- - Bearisto. Miller s; 99. Bsl-rigan, John .12 am, Wendell $1.25, ' Birt, James $0.75. Craig. Edwin $1.00. Denzloe. Arthur $8 00. Fanning, Leonard $3.25. Hughes. Hibbert $3.69. Marshall. Warren $1144- Marshall, Charles $2.94. McDonald, Ira $3 50. McDonald. Harold $3.75. J. M” £5.00. rry . . McLaughlin, Anson $18.28. McLaughlin, Elmer $4.50. McMillan, Allison $18 90. McMillan, Ephriam $14.58, McMillan, Eric .00. . $9.00. Ross. Reg d $1.80. Woolridge. Samuel $11.16. Youland, Wiliam $18.70, Youland, Harold $13.25. Total —- -— — — i —$248-01 Section No. 35 ($189.18) Boswell, Borden $6.00. Boswell, Roland $6.00. Clow, James $17.80. Coles. Elmast $5.00. Crockett Gordon $2.00. Curran. arry $0.60. Curran, Parnell $3.00. $1 00. , . . 0 . Mallett. Benjamin $1.00. Matthew, John 3.00. Meliick. Henry 00, Masher, Stewart $2.00. Murray, Randol h $5.00. Murray, Willa: $3.00. O'Brien, James $4.00. Proud, Peter $5.50. Reid, Charles $5.00. Vessey, Warren $3.00. Woolridge, Richard $2 00. Yatt, Arthur $4.00. 'I‘0t8.i — — — — -— -— —$180.1.8 Section N0. 36 ($752.30) $1.00. AustinfJohn $18.25. Best. Clifford $0 00. Byrne, Bnmett $7.00. Cark, Sterling K. $17.15. Connolly, R. E, $3.50. Corrlgnn, Charles $6.75. Court, Albert $28.75, . James $3.00. Court. Fred $90.00, Court, Kline $32.25, Court, Leonard $9.50. Court, Harold $18.25. Court, John 11'. $2.45. Court. Ray $2.00. Cullin, Earl $7.95. Cullin, James $36.40, Duggan, Frank $9.50. Duggan. Leo $12.00. Ellis. Lloyd $2.00. Ellis, Lester $12.00. Ellis. Bert $10.00. l: ~1 =- Gallant, Robelt $0.50, Hughes, Walter $12.00, Hughes. Joseph $7.00. ughes, Peter Jr. $4.50. E :5 5i‘ El ss E‘; U 3 8 f Mitchell, Harold $12.50. Morris, Kenneth $4.25. Mullin, Wiliam $40.35. flMullzn, Leo $11.00. Murray. Buddy $5.00. McCahum, Ray $13 05. . Wendall $6.00, George $19.00. . Bruce $8.40. ..~. McDougcll, Peter $5.50. ~l McDonald, Ignatius $18.00. McQuaid, Me vin £8.50. MoQuald, Bezel $ .25. Smith, John $7. , ‘Iraimr, Somerled $2.25. Walsh, Harry $31.8 Walsh, Alexander $21.75. Yates, l-larry $2.25. Yates, Myron $2.25. Total — — — — - -— -$’152.30 lle-ctlon N0. 37 ($192.02) Arbing, Earl, J $13.48. Arbng. Anthony $4.00. ng, Earl $8.25. b ng. Francis $2.00- Bowland, John $0.75 Cam bell, Hugh $3.86. Clark. , Sterlin '1§.°o$42 . 75. McDonald, Josep $1.52. McDonald, Joseph .25, I . . TIMELY NOTES ON TOPICS CONNECTED WITH’ Silver Fox Farming John R. Munn. Marshneld, has his usual good turnout of fox pups, having counted over 210. Mr. Munn always has a consistent average and knows how to grow them to mitllrliy as good pelts. I Will McEachern, Mermaid. has a‘ 00m 01 34s pups. Just about on s! par with last year's increase... Gordon Macmillans ranch has done well, considering that Gordon and son have never operated with’ a large number of foxes. yet they have 139 living plms. In other sections things are not nicely and we regret to learn that some ranches have had very un- fortunate results. i Ln Alberta the Government hB-Bl under consideration a production‘ tax which would replace all other’ forms of taxation on farms. It will, operate if the farmer produces. If, he does not produce he will pay no taxes. It is an experiment but may! be of considerable benefit if it can be applied equitably. The New York fur strike which: has been upsetting the fur market. in New York for some months hasl ended. It was conducted between! the manufacturers on one side and. International Fur Workers| Union on the other. Employersl were assaulted and workers were beaten. The worst of the affair is that there was no real economical or social reason for it. The rm- ployees were satisfied with their re- muneration and the employers were prepared to go ahead full steam when the Unions brought on the strike. been to more or lws depress all lines of furs. although silver fox probably suffered the least. The fact that it is settled may be no help in improving prices for all furs in New York. In conversation with Will Mc- Eschern a few days s80 he V114 me that some of the best and brightest silver fox pelts he has raised the past few years were sired by a bright silver male crossed with a red feulals fox which he purch- ased from Jack Roop. She was strain as Mr. Roop specialised on Alaskans. but of that I am not certain. The Russian Government hold its 15th fur auction at Lenin- grad on July Ilth. Among the quantities of fox oflered we note 40,000 red fox. 500 cross fox. blue fox, 10.000 white fox, also 500 sable and 6.000 mill-k- ‘Ilh poiic ofthelilbertalhr- e iallhn-Ranchwillbetn keep all outstanding breeding stock] produced and make arrangements for exchange. whereby ranchers could trade in inferior stock for these animals. Discussing the sit- uation with a group oi fur farmers. Hon. n. n. Mullen. Minister o1 As- riculture. eXpreaed the Win10“ that Alberta should be able toralse fur bearing animals cheaper than anywhere else owing to the plenti- ful supply of meats and cereals. "cereals," said he, “should be procwsed in Alberta w avoid pay- ing the double freight by Dumb“; {ng products prepared in the East. In regard to the marketing of pelts Mr Mullen advised some kind _o_f _-; _ _ Paul. Frank $11)“- Quick. Lorne $0.43. Rsttray, George 34-53- Rattray. William $12-33 Watts, Alexander $10.75 _.___. 1pm - - - - _- 4102.02 Section No. 38 ($31-34) Corrigan. John 89-00- k, Emmett $9.00. Evans, Joseph $159- Evans, James $3330 C Smith. Steele. Tom _ __ . . __$s1.s4 Section No. 39 (5347-19) Gallant, Lawrence $13- - Griffin, Wiliam F. $2 B1. Griffin. William $7.00. Gunn. Willem $12-75- Gunn. Lester $33-31- Murphy. Charles $11.81. McCormack, Athanaslus McCormack. Ans"! R. - - MeCormack, 090139 1-35~ McCcrmnck. Rouel $3 ~52- McOomlack. Mark $33.02. McDonald. Harold $86.16. McIntyre, Charles $20.00. McIntyre, Aeneas $3.00. McIntyre, Elmer $0 75 fi in McIntyre. Frank $17.25. McKay, James 83-00- McKay. A, J. $2.75. McKay, Stephen $2.50. McQny. Joseph $ 0.50. Merfny, slnes I -31- mu: h "with" , . Oflanley. d $11.00. 5%’; fin r: $150915 Piggott J -00- Pl . Shgeztren, Joseph “g._1___._...--$047.ll Section No. 40 ($83831) Atherwn. Roy $1.44. Durrie. Harold can samcnonson , c. e. um ,Vince ‘n. '11s. as wt‘: . arlettetown. r11. 133'” Whigs b70100 n‘ ls§m%, mgrfiagz. . Arthur n” ~ ' soalcwroarrrl '. m8“... ‘.00. " "ifs. ' ' suing so plan The effect of the strike has; wi1l|g°°d co-operative. system of marketing so that the middleman. who at present gets almost as much as the producer. would be to a large ex- tent eliminated. He oflered his assistance in bringing about sud: a m. Regarding the meat situation he thought there should be some way of securing a year's supply of meat in the fail when cheap cattle and horses are plentiful. To that end he believed the Government should have an abattoir and cold storage t in Edmonton. also in Ca1- g-ry, where this cheap meat could DB p at the lowest possible cost under Government inspection. thus taking thin cattle out of the esh meat trade and also assuring a plentiful sulpply of meat for the fur ranchers. In addition he stated that there were lakes full of fish that could be used extensively for feed. Mr. Mullen is in the cabinet of Premier Aberhart. Jim Donald, of the fur market- ing department of the Hudson's Bay Conlpenywlinnipei. spent two: weeks recently at Esquimalt. 8.0., taking in the annual training per- iod v.14}; m» Canadian Navy. Hts wecialty is gunnery. A sanctuary for marten will be- cstablished in Alaska on July 26th, by order of Secretary Wallace, U.S.. "hpaltment of Agriculture. The that none of these animals can be trapped or killed. Marten are fac- ing extinction, hence the above move. ' ' Some time alto the Western Can- ada Fur Breeders Association ap- pointed a committe of three to report beck on a pelt marketing and advertising policy for silver ‘fox pelts. This report was pre- _sented on May 4th and is very lcompreihensive. with many sugges- tions which show that a great deal of study has been spent on the subject. Some of these are:- That Canadian fox and mink ‘pelts be graded and branded so that the eventual consumer will be able to identify them in the retail ‘ stores; and that the pelts sold un- ' der a Canadian label should be of quality so that the traditional ' reputation of Canadian fine fur should be upheld. Thus when a‘ person reads an ad for Canadian pelts they would have no hesitancy in buying one with that form of Label attached. ‘That the grading of pelts should ; be done by an independent agency having no interest whatever in the market destination of the pelts. Such an agency having no interest whsilever in pressing grades in an rd direction, would render impartial rulings. even when those were not pleasing to the breeder. The effect of such ing would have s. tendency to make breeders realize more fully the true quality of their production, thus creating a positive pressure towards im- provement. That if possible, names be devis- ed for the standard Canadian grades of silver foxes and mink and the marketing companies ask- ed to recognize these names and grades in their catalogue. In the grading of silver foxes it would be particularly important to grade the darker phases of foxes of fine quality in such a way as to indi- cate quality of these darker foxes with the paler phases now in dis- proportionate ascendancy ln mar- ket demand. That a start be made with four grading stations at logical points acres Canada. The breeder could bring or shiphis pelts to thse ata- tions where they oould be graded. Such pelts as the station deemed of good quality would be branded and registered and the remainder left unmarked. The breeder would then forward his pelts to any mar- ket of his own choosing. The branded pelts would carry with PIYLVEX yoorglfi lllll retnlarlyl . at for ' ' ' fortahln heal '1 stock and g ndorles llnpla to nap’- la ins n‘ nfllflll. Iafe. PULVEX ldl PULVIX In a Costner Product —Britlsh lflsde and guaranteed. lsnld at drugglsts and In: sup- N! housel. or write CANADIAN CO-OPERATIVI “FOOL GBOWIRD LIMITED Quebec and Maritime Branch, Lennoxwllle. Que. 2. Contributions from the Dom- inion Government. 3. Contributions from Provincial Governments. . 4. Contributions from the suc- tion sales companies and other peli selling organizations. 5. Contributions of fur breeders‘ organizations. 6. Industries interested in ful farmers supplies. After the machinery necesar; for a proper grading system and an initial advertising fund has been secured, the plan should carry itself from current revenue. Om cardinal principle of modern ad- vertising is that it is not an ex- nsrlse, but an investment which must show a return of the amount spent, plus a profit to the investor The difficulty with this plan wi be to secure the initial wherewith to start the program. In the Uniicd States the Breeders’ Ameciation have arrang to finance flseir advertising and sales [ll otion campaign by agree- ment among the ranchers tn pay l per cent of the value of the pelts sold by the fur auction comlpa ‘ iation. The auctiol companies are autho to with- hold this 2 per cent from theship- pers’ yields and remit to the As- sociation. In addition several auc- sga clompaniee have agreed to re- in respect of members’ shipments This would live the Associaticnmi per cent of the gross value of mink pelts marketed by its mem- bers. The members also agreed tn contribute $2.50 to the Asociation for every live mink sold. In this way a. substantial fund has already been pledged and it will be avail- able to begin actual advertising in Spring of I909 and the pro- ressonable to hope the plan could be organized here. Organisation. In order to secure the interest of fur ranchers throughout Canada in these propo- sals it is necessary to explain them in detail and it is DIVDOsed to sub- mit them to the executives of ev- ery Canadian fur breeders’ organ- ization for consideration and sug- gestions. Fbllowing this it is pro- posed to have a meeting of these organimtions called at some con- venient point where the various points could be thoroughly discuss- ed and steps taken towards thl formation of s body charged with the administration of the policies agreed upon. J. Walter Jones, MA. MLAJlal a turnout of 3i kits from 6 very select female mink. 5 had famil- ies, one missed. Mr. Jones’ fox increase is also good. COUNTER-ATTACK ~ ,’ He was a gmilisrly unpleasant peasfgmsgnd w“ en vii-siting tlletloca-l ca ow made himse un- Wllular 'by his loudly claims to superior knowledge them an identification which would be carried right through to the them with any advertising appeal which might be carried on. 10w grade pelts would be marketed as heretofore without any identificat- ion. Their value would not be pre- ipdiced any more than at present. Breeders would naturally try to produce grades worthy of branding which would make for the im- provement oi average quality. As a preliminary to a campaign of advertising it would be neces- sary to find out, by survey: 1. In what countries present con- sugnption is centred. z Possib in these countries. 3. What new become substantial consumers. 4. Most effective methods where- by potential users in all countries might be reached. 5. By what means can the uses be increased. Financing. The establishment d ‘ a grading organization and the carrying of a consumer sales policy cannot be done without finances. Financing of the organization lflllflht be achieved by f-‘ontributions rem: l. Ranchers (by means of a per- centage levy on pelt sales or from ‘ pelt grading and cleaning fees- “J J°Yf ;°2=1"°.-;."£¢.."1“-) -..-_== - F E lint of Hunter River Ir. I. Robert lfateh Carter's Warehouse .Charlottetewu. P. I. 1 ilities for increased use. countries might 3 for Canadian silver foxes and mlnk| 1 He was especially insulting to old Sum Patte. "Psh." he said sneeringly, "you consumer. enabling her to identify know nothing about pxgs_ you don.“ (Whly my father in these ’ere parts." ' raised the bigger-t pig eve.- reared "Aye. reioried old Sam quietly. "and the noisiest" Tillie: PIIP 0R0? lnsnre a large crop o! healthy. vigorous 1WD! this year by feeding ROYAL FOX FEED Bcsnlts during former seasons shows that the use of Royal with a good meat ration la the most posi- tive way known fol the rancher Ir secure best breeding resulta insist on Royal. an your dealer today or write direct to The St. John Milling Company Ltd. Saint John New Brsnlwtel West of ‘Ilse lat! Tl Cold IIIIIIO Co. (Lil lI-Israldo, P. I. Successful FOX Men Say- ED ,the Ross-Miller Way. P. l. Mead Agents ~ H to Bl z l“ rims. Draanlelfl m a cossaa llmnerflie, I. I. l- /,R4O$S‘M!l.l.tZVR wig. Smart-mg‘. _ . _.__.....