\ 
     
    
   
   
    
       
     
    
   
   
    
     III 
     
    
   
   
    
     is A I  ericzis 
     
     best seller!  
     
    
   
   
    
     ' National U.S. new-car registration.figures* for the latest six-month 
     
     period available show Ford out front by thousands! 
     
    
   
   
    
     ‘SUI-'R(_.'I'I: It’. L. Polk and Company. l\’egi.<Irun'on.s_fnr period September through I'"ebruar_y. 
     
    
   
   
    
     During the six-month period ending 
     
     with I7ebruary‘—the last half-year in 
     
     which United States national registra- 
     
     tion figures are available——Ford out- 
     
     solrl its nearest competitor by 
     
     thousands. 
     
    

    
     The main reason why Ford is so defin- 
     
     itely the buyer‘s choice is simply that: 
     
    
   
   
    
     Ford is, without doubt, the\ 
     
     "Worth-More” ear—Ameriea’s 
     
     best buy on a dollar-for-dollar 
     
     basis! 
     
    
   
   
    
     In Canada, too, the swing is to Ford—— 
     
     and to Meteor, Mercury, Monarch and 
     
     Lincoln. Check them for yourself, 
     
     feature for feature, bumper to bum- 
     
     per, and you'll quickly see why! 
     
    
   
   
    
     Take engines—all Ford of Canada 
     
     products are powered with V-8 
     
     enginee—the most modern, eflicient 
     
     and responsive engines of any cars in 
     
     their respebtive fields—products of 
     
     the experience gained in building more 
     
     engines of their type than all other 
     
     manufacturers combined. Ford of Can- 
     
     ada V-8 engines have an absolutely 
     
     unmatched record of owner approval 
     
    
   
   
    
     -—a record based on billions of driv- 
     
     ing-miles over the past twenty-one 
     
     years. Their traditional performance 
     
     is unrivalled for smoothness, flexibil- 
     
     ity and safely. 
     
    
   
   
    
     Take comforl——Here, again, the most 
     
     discriminating buyers find the steadi- 
     
     ness,, the sure-footed, road-hugging 
     
     stability to satisfy their every require- 
     
    
   
   
    
     ment. Excellence of design and qual- - 
     
    
   
   
    
     ity of construction are responsible for 
     
    
   
   
    
     a degree of riding comfort and driv- 
     
     ing ease never before approached. 
     
    
   
   
    
     Beauty, too, is a vital ‘factor in the 
     
     overwhelming popularity of Ford of 
     
     Canada cars. Every model is a style 
     
     leader, in beauty of line and detail, 
     
     inside and out. 
     
    
   
   
    
     Take driving ease—Every Ford, 
     
     Meteor, Mercury, Monarch and Lin- 
     
     coln_o'fl'ers y.ou all the newest power 
     
    
   
   
    
     - IN TORONTO 
     
     METROPOLITAN AREA 
     
    
   
   
    
     FORD V-8 3,584 cars 
     
    
   
   
    
     ‘Neerest 
     
    
   
   
    
     competitor 3,020 curs 
     
    
   
   
    
     . . . AND IN CANADA'S 
     
     MOST COMPETITIVE MARKETS 
     
     FORD V-8 OUTSELLS ALL OTHERS! 
     
    
   
   
    
     Number of cars delivered to the public from January 
     
     1st, 1954- to,April 15th, 1954. as shown by the latest 
     
     available registration reports: _ 
     
    
   
   
    
     competitor 
     
    
   
   
    
     IN MONTREAL 
     
     METROPOLITAN AREA 
     
    
   
   
    
     FORD V-8 1,766 curs 
     
    
   
   
    
     Nearest 
     
     l,208 cars 
     
    
   
   
    
     I 
     
    
   
   
    
     assists that make drtvtng completely 
     
    
   
   
    
     liz Zfle word/0'3‘ /120.91 ‘caiizpelilz?/e Iimléel. . . 
     
    
   
   
    
     relaxed and effortless. Power assists ' 
     
    
   
   
    
     are standard on certain models and op- 
     
     tional at extra cost on all other models. 
     
    
   
   
    
     Ford of Canada's Automatic Drives 
     
     are the finest in their fields. Power 
     
     Window Lifts offer push-button con- 
     
     trol.of all four side windows. Power 
     
     Steering gives you "extra muscles" all 
     
     the time but permits you to retain the 
     
     natural steering feel on the straight- 
     
     away. Four-way Power Seat goes up or 
     
     down, as well as forward or ‘back. at 
     
     the touch of separate controls. And 
     
     swift, sure Power Brakes permit 
     
     quick, straight-line stops at the merest 
     
     touch of the toe on the brake pedal. 
     
    
   
   
    
     Think of tomorrow—Buyers,with an 
     
     eye to future value, are wise to con- 
     
     sider what their cars will be worth 
     
     when the time comes to trade them in. 
     
    
   
   
    
     Try before you buy—The incompar- 
     
     able performance of Ford, Meteor, 
     
     Mercury, Monarch and Lincoln can be 
     
     appreciated fully only through person- 
     
     al experience. Your dealer extends an 
     
     invitation to you to prove them on the 
     
     road. There's no obligation to buy, so 
     
     call your dealer and arrange a demon- 
     
     stration for yourself and your family. 
     
    
   
   
    
       _' H/61% mom wfle/zyazz 54)»... wolflfl mam wfle/zyo1zi.5'e///I 
     
    
   
   
    
     Foul) or CANADA