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     Canadians bought more new cars in l953 than in any previous year. And again. Ford of Canada. Before you invest in miy car. try a Ford of Canada V-8. Learn 
     
     sales facts prote the public's increasing preference for Ford of Canada cars. The for yourself why the Canadian public made l953 the greatest sales year in Ford of 
     
     chart below shows new-car sales incrcascsi bv the "big three"-company for Canad:t'.s liistoiy. And watch your friends and neighbours, loo. join the swing to 
     
    
   
   
    
     company -in I953. See for yotuzself that the greatest sales gain hyfizr was made by Ford of Canada V-Sis in I954. 
     
    
   
   
    
     FORD OF CANADA 
     
    
   
   
    
     ...,63n 
     
    
   
   
    
     MAKER "B" 
     
    
   
   
    
        
     
    
   
   
    
     MAKER "c" 
     
    
   
   
    
     'FIur mi mantis. I15! a: eoinnnl I9 I09 
     
     mute period of I95) band an am:-inl new 
     
     car registration: In Canada. 
     
    
   
   
    
       
     
    
   
   
    
     QUESTION 
     
    
   
   
    
     I QUESTION 
     
    
   
   
    
     QUESTION 
     
    
   
   
    
     Does it have a V-8 engine? 
     
    
   
   
    
     ANSWER 
     
    
   
   
    
     The modern up-to-the-minuteautomobileispouered 
     
     with a V8 because it is a more compact. rigid 
     
     engine than rt sit or an ”in-line" eight. V-S design 
     
     tneans less inherent tibration. for greater smooth- 
     
     ness. quietness and longer life. This design is more 
     
     suitable for achieving the most eliicient and eco- 
     
     nomical "potter-to-weight" ratio in any automobile 
     
     -and performs better with todayis new. more 
     
     powerful gasolines. More and more makers are 
     
     introducing V-Eis. But back of all Ford of Canada 
     
     V-Sis is 21 years of experience in building more V-8 
     
     engines than all nllicr lIl(1HlIfa(IllI'('rS' roniltinerl. And 
     
     only Ford of Canada oders you V-8 power in the 
     
     low price field. 
     
    
   
   
    
     FORD OF CANADA   
     
    
   
   
    
     FORD ' MONARCH ' MERCURY - LINCOLN - METEOR ' FORD TRUCKS ' MERCURY ERUOKS 
     
    
   
   
    
     Is it styled to Iood...ond equipped 
     
     to satisfy? 
     
    
   
   
    
     ANSWER 
     
    
   
   
    
     In answering this we urge you. before you buy. to 
     
     see the new I954 Monarchs. Mercurys. Fords and 
     
     Meteors. Monarchs and Mcrcurys are now on 
     
     display -Fords and Meteors are coming next week. 
     
     You will find a new and unique model with a 
     
     transparent. Plexiglas top in each line . . . a model 
     
     not offered by any other Canadian manufacturerl 
     
     Power steering. power brakes, power seat, auto- 
     
     matic transmission (or overdrive if you prefer) and 
     
     a host of other features are available. You will see 
     
     a new concept of interior styling and craftsmanship 
     
     in the new Mercury Monterey and Monarch Lucerne 
     
     series. which are fully equipped with all the features 
     
     you want. And the Ford Crestline and Meteor 
     
     Rideau series will bring to the low price field a 
     
     similar concept of look-ahead styling and equipment. 
     
    
   
   
    
     How about trade-in voluo? 
     
    
   
   
    
     ANSWER 
     
    
   
   
    
     This question points up another reason why 
     
     Canada's car buyers gave Ford of Canada the 
     
     greatest sales increase by far of "the big three" in 
     
     I953. Canadians have discovered that a Ford of 
     
     Canada V-8 is- 
     
    
   
   
    
     WORTH MORE WHEN 
     
     YOU SELL IT... 
     
     WORTH MORE WHEN 
     
     YOU TRADE ITI 
     
    
   
   
    
     Try a Ford of Canada V-I on your 
     
     best buy today.