a E # rE ‘ k : es * RACER IRR REI om rR ey ry ome I “Newspapers are the one advertising medium for the super markets sponsored hy the ret a Parker, advertising aap ol Ghani may par th Chicago, wllich ilaen hia .i = i was ; iH. 6f Atlantic Whole-| either . salers. , Sackville, N.B.| Only by afft‘iation 4 sfong R.B. Forse of Athantic Whole-| group retailer salers, Limited, Moncton, N.B.” |large sur- “Only after an adequaté news-| vive today in- (sumed, 02 cuca ltal a been we ; Te eal ti caubasst sock tle as ke A ee ” said Parker. group / advertising Wis statement was made af the | programme of Amtual Red and White edst, newspaper advertising dom- at the Drake Hotel, Oni-| inates most effective me- at the afternoon session on|dia im this regard,” . Mesh- xz i * jeau s@id. rtising”’ said “Newspaper adve Ee , “allows us to list and il- HOWLAN our mérchandisé and to céasuther contests, and sales an-/| Halleran abuncements. ning. “The RAéd and White wholesalé| Mrs. vis- _ who preparé the ueéws-| ited at home of her brother | ¥ Advertising at local levél|and sister-injaw, Mr. and Mrs. Réd end White Food Stores, | Robert family on Duper Markets, Lacky Dol-| Monday. nen oe Mrs. Elmer Pineau of Summer- groups, use approximately side spent Tuesda ednes- dh Wiés Of néwspaper advertis-| day at nd ing yearly in the United States /uncle, Arsen- and Canada,” Parker estimated. /ault a “We emphasize newspaper ad-| Mrs. was hos- vértising because survey after sur|tess to the St. véy indicate that women shop-/ Anne Club on Tuesday night for pére turn to the daily newspap-|their monthly. meeting. A large er’s food pages for help in de-| crowd were present. July meet- cidifig what she will buy before/ing is to be held at the home her trip to the store. In making | of Mrs. , of cémparison with other media we | Howlan. note that 625 per cent of the) wmirs Bruce Carruthers was a sloppers read newspaper food | train ide store advertising a6 comeares 5° | en Wednesday. plans 1s cent shoppers on hear’ radio food store sdvertis- tak ie. ult ing.” aie motored to Summerside on - The Red and White Corporation ‘ae t. . ie the ational headquarters of} yrs h Red and White Food Stores, Su-| ponnie to pét Duper Markets, Lucky Dol-| abrams Village on where Gliated groups. It is a voluntary | yin her | Mr. and Mrs group type of operation, that i3.|pimanuel Gallant. the wholesalers and retailers 4f¢) “y¢ Gallant is now employed imlepententiy owned, but they OP-/ 4+ ine home of David Horne at erate together. The wholesalét €f- | 5) nricid. franchises stores in 2 Coen a ven.{_ Winston Gallant of Duvar is to The wholesaler does be principal in Piusville School tising for his stores; he offers |o. ine coming year services to retailers as personnel training, store engineering, Mer- chandising promotion, centralized aceountinga meat and produce programs, etc. In retufn the fe- tailer concentrates his buying at : ! i ! # | F ! ROSE BRAND SWEET MIXED PICKLES with the special spicing that’s $0\ enticing MATTHEWS-WELLS COMPARY LIMITED Charlottetown, P.E.1. « Guelph, Ontario takers of Rosé Brand Pickles « Olives « Pure Jams CUDMORE'S ae een ee | DRY CLEA : N. ae Ee a ee ee, y Investing is not for'millionaires only... Today, investing is within reach of everyone. Anyone can invest as much— or as little—as they like. Why don't you investigate? Write or phone us today for full details. EASTERN — * Limited - § | SECURITIES COMPANY | Richmond Street, ‘ _ 2 7 . a +. 3 x 3 - a o 7 7 a x 3 bs Ls is Ps os , . on 7 Henderson & Cu H. & C.'s' storewidé Summer Sale starts this . most complete stock of men's clothing on P.E.I. at 8:30 a.m. Cheose from the largest Extra staff to serve you. Shirt Spectacular Te | WHITE SHIRTS SUITS | Never Before At Such A Low Price... oo © Just the right weight for Summer Wear JonP. B.A ) TERYLENE..... @ WASH and WEAR @ NO IRONING NEEDED x ~| _] © Save to $27 eff" J @ Alterations Free! ‘Al @p.00 =| eZ 29 © Reg. to 7.95 Regular To ‘7.95 CASTES SPORT SHIRTS p./9 2 FOR @ Reg. to 6.95 @ Everyone Washable @ Checks, Stripes, @ Cotton Knits. too For Casual Summer Wear Ceri! : SPORT COATS © Whites, Brights ¢ Lights, Darks @ Reg. $29 & $35 @ Reg. to $14 @ Grey, Charcoal Brown, Blue Regular $69 Tery ne and Wool Neatness Is Natural @ Charcoal, Brown, Grey, Navy. 2 @ Shorts 'n Shirts @ Boxer Shorts — T-Shirts SUEDE JACKETS @ Brown and Navy. Regular $20 @ Navy Biue ~ (Sade ae | PANTS A Real Big Saving PANTS sp .00 @ Values to $12 @ Worsteds, Flannels, Gabardines _ STRAW HATS SWIM TRUNKS KHAKI PANTS @ Tan, Grey, Green | @ Sanforized @ Neat, Comfortable 9.99 Bie] FLIGHT BAGS 4 q 4 TALS @ Jumbo Foam 2 ay ® Soles SON CUD Regular $5 The Store for Men and Women Who Shop for Men . PEAT ee bite Pani - ; 2 ae ee - H Ti iiaaia amet hacia) leit iia i ee i i DRY CLEANABLE 1 4* 100% NYLON LUGGAGE ta i Re le TS