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Markets are composed oi people.
The more people in a market gbeiore
whom the advertiser places his sales
message, the more thorough his coverage.
olthatmarket. __  _' up
o other advertisin medium approaches
N ' e I _ _ ,_ _ __
the daily newspaper, inintensive market
sevsrese- Daily \\¢'Y¢vev¢_!' _°lf.€!'!F¥*_°°
in any given market ls, ill-¢|l¢¢~¢»-fill!
marketitseli. ,‘ _ .  -   
Daily newspapers are truly a national
medium,' ilexible, poweriul and Quick 0
to create sales. , -
The readers oi the daily press embrace
every class oi-occupation, every income
group. The daily _newspaper interests
and appeals to every member oi the
family. The woman in her home, _execu-
tives and oiiice boys, great merchants
and keepers oi small shops, artists and
artisans, linanciers.. and. clerks-to each
and all the daily newspaper is an essent-
ial part oi every-dayflile. Daily news-
paper readers are in the, market lor every
type ol commodity. V Theypurehase every
kind oi merchandise-irom breakiast
loods to radios, irom cosmetics to mater
cars. They all buy advertised goods.
This army oi buyers makes the daily press
its shopping guide. Daily newspapers
are the means whereby buying habits are
influenced.
No matter in 'what particular Canadian
market the advertiser seeks to promote
sales-whether in a single city or’ the
Dominion as a whole-daily newspapers
bring the greatest returnsgbecause they
iniluence the greatest number oi buyers.
I News a ers
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` -' This Atlvertisement is Published  _theauspicesg of the Canadian 'Daily N cwspapers Association
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