ie
      eek
      aes
      ¢
      .
      hi
     
    
   
   
    
     
      by-S._Livingstone—
     
    
   
   
    
     
      [Let
      ne
      begin
      by
      declaring
      in
      print
      that
      |
      cannot
      be
      held
      responsible
      for
      the
     
     
      well-being
      of
      electronic
      mail
      junkies.
      If
      you
      too
      find
      yourself
      using
      the
      mouse
     
     
      as
      a
      deadly
      weapon,
      |
      will
      not
      be
      surprised.
      Nothing
      has
      changed
      in
      the
     
     
      computer-lined
      trenches
      of
      Robertson
      Memorial.
      We
      must
      revolt.
      Now,
      |
     
     
      don't
      usually
      utter
      threats
      of
      such
      a
      serious
      nature,
      but
      |
      am
      coming
      closer
      and
     
     
      closer
      to-the
      edge,
      and
      from
      the
      anger
      |
      witnessed
      in
      the
      halls
      of
      Robertson
     
    
   
   
    
     
      this
      past
      week,
      |\am
      not
      alone.
      This
      is
      the
      last
      time
      this
      subject
      will
      be
     
    
   
   
    
     
      discussed
      in
      this
      Column.
      |
      am
      trying
      my
      hardest
      to
      move
      on.
     
     
      The
      subject
      for
      this
      week
      had
      been
      evading
      me
      until
      earlier
      this
      afternoon
     
     
      when
      |
      found
      myself
      yt
      a
      city
      bookstore.
      |
      find
      it
      bizarre
      to
      think
      that
      |
     
     
      suddenly
      found
      myself\at
      a
      bookstore.
      Where
      did
      |
      think
      |
      was
      before
      this
     
     
      awareness
      of
      my
      being?\A
      question
      for
      next
      week,
      |
      suppose.
      The
      purpose
      of
     
     
      this
      discussion
      is
      not
      to
      iNform
      you
      of
      some
      life-altering
      realization
      |
      had
      in
      a
     
     
      small,
      congested
      bookstor&,
      but
      to
      discuss
      the
      idea
      that
      we,
      as
      a
      generation,
     
    
   
   
    
     
      are
      slowly
      being
      engulfed
      by
     
     
      consumer-based
      culture
      whose
      media
     
     
      is
      forever
      manipulating
      the
      truth.
     
     
      Before
      leaving
      the
      bookstore\\|
     
     
      purchased
      the
      latest
      issue
      of
      Spin
     
     
      magazine.
      |
      am
      sure
      you
      are
     
     
      wondering
      why
      |
      am
      wasting
      preciou
     
     
      words
      to
      advertise
      for
      Spin,
      the
     
     
      music
      mag
      that
      claims
      to
      be
      the
      voice
     
     
      of
      our
      generation.
      |
      believe
      the
     
     
      discussion
      should
      focus
      less
      on
      Spin,
     
     
      and
      more
      on
      why
      |
      chose
      to
      buy
      it.
      |
     
     
      will
      tell
      you
      why.
      The
      current
      darling
     
     
      of
      the
      alternative
      music
      scene,
      Juliana
     
     
      Hatfield,
      is
      staring
      pensively
      from
      the
     
     
      cover
      wearing
      a
      bright
      green
      shirt
     
     
      and
      the
      lettering
      on
      the
      cover
      is
      the
     
     
      same
      vibrant
      colour.
      |
      do
      like
      Juliana
     
     
      Hatfield,
      but
      |
      have
      seen
      other
     
    
   
   
    
     
      magazines
      with
      her
      face
     
     
      on
      the
      cover,
      and
      none
     
     
      were
      quite
      as
      eye-
     
     
      catching.
      What
      |
      am
     
     
      trying
      to
      say
      is
      that
      |
     
     
      bought
      this
      magazine
     
     
      because
      |
      liked
      the
     
     
      presentation.
      It
      was
     
     
      the
      green
      lettering
      that
     
     
      made
      me
      spend
      $3.50
     
     
      plus
      taxes.
      Style
      over
     
     
      substance.
      |
      bought
      it
     
     
      withgut
      everrlooking
     
     
      throught
      (pure
     
     
      madhess),
      and
      this
      can
     
     
      be
      a
      mistake
      with
      Spin,
     
     
      because,
      just
      when
      you
     
     
      least
      expect
      it,
      it
      sucks.
     
     
      |
      have
      yet
      to
      read
      this
     
     
      issue
      to
      find
      out.
     
    

    
     
      You
      may
      say
      that
      |
     
     
      have
      yet
      to
      be
     
     
      swallowed
      whole
      by
     
     
      our
      consumer-based
     
     
      society,
      but
      |
      have
     
     
      further
      proof
      to
     
     
      demonstrate
      that
      |
      am
     
     
      a
      victim.
      My
      proof
      -
     
     
      Ray
      Gun.
      Yes,
      |
      buy
      and
     
     
      read
      (or
      try
      to
      read)
     
     
      this
      magazine
      which
      has
     
     
      only
      been
      available
      for
     
     
      about
      one
      year.
      Ray
     
     
      Gun
      is
      outrageously
     
     
      based
      on
      style
      and
      its
     
     
      editors
      must
      have
      a
     
     
      very
      loose
      definition
      of
     
    
   
   
    
     
       
     
    
   
   
    
     
      substance,
      for
      often
      some
      of
      the
      substance
      runs
      off
      the
      page,
      and
      one
      must
      guess
      what
      words
      have
      been
     
     
      purposely
      cropped
      off.
      Why,
      then,
      do
      I
      continue
      to
      buy
      this
      perfect
      confusion?
      Because
      |
      love
      it!
      |
      have
     
     
      just
      declared
      my
      devotion
      to,
      of
      all
      things,
      a
      magazine,
      in
      a
      widely
      read
      weekly
      that
      is
      always
      full
      of
     
     
      substance,
      once
      thought
      |
      was
      alone
      in
      this
      body-snatching
      exercise
      that
      the
      older
      generation
      has
      been
     
     
      leading-They
      produce
      these
      magazines,
      and
      we,
      in
      turn,
      support
      the
      pathetic
      yuppie
      lifestyle
      by
      buying
      into
     
     
      i
      you
      ware
      of
      the
      naive
      understanding
      that
      a
      motley
      crew
      of
      slackers
      (all
      under
      twenty
      five)
      were
     
    
   
   
    
     
      running
      the
      show,
      then
     
     
      you
      need
      a
      reality
     
     
      check.
      You
      too
      are
      a
     
     
      victim,
      and
      the
      grown-
     
    
   
   
    
     
      ee
      sehomere
      ©
      seems
      beneath
      it)
      is
     
     
      i
      cod
      tates
      simplistic
      and
      fresh.
     
    

    
     
      ;
      =
      eae
      It
      really
      will
      make
      you
     
     
      a
      ee
      |
      think
      you
      need
      to
     
     
      Hes
      ahaagioet
      te
      order
      everything.
     
     
      claims
      that
      a
      cultura
      With
      fellow
      J.Crew
     
    

    
     
      conspiracy
      is
      upon
      our
      worshippers
      in
     
    

    
     
      so-called
      hostiléand
      agreement,
      we
      shall
     
    

    
     
      _
      conformity-bound
      move
      on.
     
    

    
     
      generation.
      This
      is
      A
      very
      disturbing
     
    

    
     
      why
      |
      am
      always
      moment
      of
      my
      past
      is
     
    

    
     
      prepared
      to
      do
      battle.
      about
      tp
      be
      revealed.
     
    

    
     
      Have
      you
      ever
      the
      people
      are
      all
      New
      It
      happened-at
      Club
     
    

    
     
      perused
      a
      J.Crew
      England
      beautiful
      with
      Monaca-
      the
     
    

    
     
      catalogue?
      If
      you
      have,
      _
      vely
      white
      teeth,
      that
      the
      inadian
      Gap
     
    

    
     
      you
      will
      notice
      that
      clothes
      advertised
      need
      wannabe.
      |
      was
      just
     
     
      to
      be
      in
      your
      possession,
      an
      innocent
      browser
     
     
      and
      that\.Crew
      has
      at
      the
      Park
      Lane
     
    
   
   
    
     
      invented
      fiyndreds
      of
      outlet
      when
      suddenly
     
    
   
   
    
     
      new
      names
      for
      the
      |
      found
      myself
     
     
      colours
      blue,
      ted,
      and
      partially
      naked
      ina
     
     
      yellow.
      The
      laydut
      of
      mirrorless
      fitting
     
     
      this
      magazine
      (catalogue
      room
      with
      a
      pair
      of
     
     
      jeans
      in
      my
      hand.
     
    
   
   
    
     
      Before
      |
      khew
      it,
      |
     
     
      was
      giving|my
      maxed-
     
     
      out
      Visa
      card
      to
      a
     
     
      sugar-satunated,
     
    
   
   
    
     
      Stepford
      clerk
      for
      the
      regularly
      priced
      item
      without
      even
      receiving
      a
      discount
      for
      the
      gaping
      hole
      in
      the
     
     
      pocket.
      |
      don’t
      even
      like
      the
      jeans,
      and
      |
      still
      lose
      change
      to
      this
      day.
      |
      know
      many
      of
      you
      can
      relate
      to
     
     
      this
      scenario.
      You
      may
      reject
      the
      possibility,
      if
      not
      the
      validity,
      of
      the
      above
      tale,
      but
      that|is
      just
      because
     
     
      you
      have
      blocked
      out
      similar
      experiences
      because
      of
      the
      pain
      and
      anger.
      Sixty-nine
      dollars
      for
      a
      pair
      of
     
     
      bad
      jeans
      with
      an
      open-ended
      pocket
      is
      reason
      enough
      for
      psychological
      instability.
     
    

    
     
      The
      world
      is
      a
      bandwagon
      and
      |
      want
      off.
      With
      that
      said,
      |
      will
      let
      you
      dwell
      on
      these
      thoughts
      for
      a
     
     
      time,
      and
      allow
      you
      to
      consider
      the
      idea
      that
      we
      are
      always
      facing
      the
      media
      and
      society
      in
      general
      and
     
     
      their
      unbridled
      attempts
      to
      reinvent
      “us”
      into
      the
      flavour
      of
      the
      week.
      As
      you
      do
      this,
      |
      will
      track
      down
     
     
      the
      production
      editor
      and
      demand
      a
      Ray
      Gun-esque
      look
      for
      this
      week's
      column.
      After
      all,
      |
      have
      to
     
     
      have
      a
      device
      to
      attract
      the
      readers.
     
    
   
   
    
     
       
     
    
   
   
    
     
      [
      x.press
      february
      fifteenth
      1994
      page
      |6
      |