sEP-I-EMBFLR 25. Q37 s THE CHARLOTTETOWN GUARDIAN PAGE ELEVEN T Follow the Quality Way y‘? Sponsored by These Merchants Johnson 8; Johnson The Quality Drug; Store The Pure Milk Company The Home of “Garden City” Quality Dairy Products J. l3. Crockett SWYQS, Radios and Furniture 1 of Quality I k D I ' Roops Limited Charlottetowlfs Largest Meat and Fish Market Q” uunderers — Dyers Dry Cleaners The Rogers Hardware Co. Ltd. Highest (trade Building and liouseholrl Hardware Reddin Bros. R. P. Simpson Druggists Ladies Ready-to-Wear Purdie - Ferguson The Cash Shoe Store ‘llswtltkodee Charlnttetoyvms Leading Departmental Store Fred H. Trainor First Class Plumbing and Healing A. Pickard 8, Co. \- High Grade Coal and Coke The Euston Piarniacy Dispensing a Specialty The Charlottetown Gua rdian ‘ -All the eirlreriiscmcnts llnrlh !'rinling-- WAN the Neil's ll'orlh Rrrlrling.» A. Horne & Company Provincial Distributors for (imv|':il hlolors Products p CHEVROLET - 0l.l)S)ltll§l‘i.l<1 . l’t)I\"l‘lA(I - BUICK NIAPLE LEAF and G. M. C. 'l‘ltl"(‘KS Chrxtor A. Campbell Qimlily Matches Ind Jewelry Craswell Portrait Stmlio Distinctive Portraits of Quality You Save Money When You Buy The Quality Way is the Happy Way! ONCE UPON A TIME. ~. . but wait! This is no fairy story! It’s a true life story that has happened, that is happening countless times every day! The much talked about Smith family and Jones family are real people and you probably know many just like them. The Joneses could easily afford to buy the best. However, they had some queer notions about economy and they never did. When they went shopping for furniture they let price be their guide. Sure, they saved money, and they found real bargains so they thought - . . and they were happy! The Smiths, if the truth were known, had to pinch pennies when they furnished. They bought the best they could possibly afford even though it meant 90in?! ‘Vithfillt any number of things. And the moral? Isn’t it rather plain? 'After the first few months the Joneses were rather fed up with their “Bargains,” they never did get the real satisfaction they should have from their furniture and now, five years later, they’re ready "to do it all over again- And the Smiths? Well, they’ve never regretted one cent they spent. They’re still proud of their home and the smart way they economized. You see, the quality way is the happy way every time l a lT’S true of furniture and it's true of everything you buy! The clothes you wear, the car you drive, the coal in your cellar, the plumbing in your home, the food on your table, the medicine you use, the pots and pans in your kitchen . . . everything- without exception, will give you greater satisfaction if you buy quality! In the long run the quality way is the economical way, the quality way is the happy way l YOU may have heard this story told before. Maybe you never believed it- Thousands of men and women have believed it and have found that it’s true. Why not find out for yourself. You’re just about ready to buy the things you need for fall and winter. When you have the choice between cheapness and quality, choose quality even if you do have to pay a little more. We’ll guarantee that you’ll never regret your decision . . . We’ll guarantee that you’ll save money when you buy quality, that you’ll be better satisfied and happier with your purchase because . . ., the happy, way is the Quality way! ’ “w” 274.32 4i