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- _!'.‘..'Li3,1yg’i

WEDNESDAY, l ma" <.i"..\:.i.iiii=.-.i.i"._v.\- m, ”~7“‘LY =__._._. ._ . . ,__ ,,

onsuming Public

In these days of confusion over quotas and ration cards, it seems our duty as retailers to take our customers-the consumers—into our confidence in order to throw some light on the difficulties under which we labor at this time. Some people who now blame the retailers

would change their minds entirely if they knew the facts.

WHAT EVERY HOUSEWIFE SHOULD KNOW

ln the following paragraphs we will discuss briefly such vexed subjects as rationing, quotas, shortages and so on.

By this time every housewife knows that she can't buy tea, sugar, coffee and butter as freely as she would like to do. She gets ration cards, which the retailers must not exceed. Whole- saiers are able to buy certain quantities of goods, which must be distributed equitably among their retail customers on the basis of purchases in 1941. Since profits depend upon the sale of goods, you can understand that no retailer or wholesaler takes kindly to ration cards, quotas and shortages, but as pat- riotic citizens we must ce-operate with the federal government, in its war effort-

A FEW REASONS FOR SHORTAOES

Since tin is urgently needed for war purposes, the amount available for making cans is necessarily curtailed. (lf the war continues, the situation will likely be worse before it is better.) Think of the foods that you have been buying in cans - then you'll begin to understand. Apple, orange and grapefruit juice and dozens of other items in abundance, but containers are scarce.

Molasses is still produced in abundance in Barbados, but can‘t he brought to Canada without ships.

CHARLOTTETOWN CHARLOTTETOWN SOURIS

The great shortage of candy ls due to the reduction in sugar quota and the transportation difficulty of bringing cacao beans from the Cold Coast of Africa, SouthaAmerica and else- where. ‘ v

Corn Syrup is still produced, but due to the excessive de- mand caused by shortage of molasses and sugar--coupled with the scarcity of-tin containers-our shelves are too often bare of Corn Syrup.

Spices come from the Dutch East Indies, which are now_in the possession of Japan. Nuts come from France, Spain, India, China and South America. Raisins come from Australia. dates from Mesopotamia. There are lots of these commodities in these countries but transportation facilities are lacking-

Pineapples come from the Philippines and the Malay Pen~ lnsula. 'Nuff said.

Shortening is made from vegetable Oils. which for the most part come from the Pacific area, now controlled by the Japanese. So far the supply of shortening ha! bite" ﬂmplev but a shortage is likely to come.

Corned beef has been off the market for six months; H" available supplies are going to the armed ffﬁees-

Peanuts, from which peanut butter is made. come from China.

And the list could be extended-

WHEATLY RIVER

HAMPSHIRE w_ T_ u"

MURRAY RIVER Fred Brcheul

THE BRIGHT SIDE OF THE PICTURE

The bright side of the picture is that there is plenty of es- sential foods, including the following:

Wheat flour. cereals, (Including all kinds of breakfast foods), fresh fruits and vegetables, beans, cheese, macaroni _. not the variety we are used to, but better than many other countries have today.

YOU CAN KEEP CLEAN ANYWAY

Then, of course you can buy lots of soaps and othercleane- ing products-and brooms, so you'll be able to keep clean in any event. '

SUGGESTIONS TO CONSUME RS

|'he consuming public can best serve the war effort by pur- chasing goods as required, for hoarding is disloyal and unneces- eary, and aggravates and hastens shortages. We urge you as consumers to buy carefully, to buy wisely, to eliminate waste and to buy only when goods are required for immediate use-

Remember that we as retailers are doing our best to serve our patrons, the consuming public. By doing this we are serv- ing the war effort and at the same time seeking to merit your. continued confidence and good will.

ELMIRA Mrs. A. P. MoPheo

ST. ELEANORS l. B. Bernard

c. n. Horton Perv!‘ .5331?!)

J. II. Olew m".

BEDFORD Court l: Son

ROSE VALLEY

Michael's Grocery James Condon

Thomas Michael Co! Motel

‘iii’? ".'°ti..‘.“t"‘°.‘ i". “Mi-M

I'll ll v ~ 0

Ngyuﬂngland a]; ' Matthew McLeln L“. The Central Creamerlel The Orchid George ll. Melllck

m“ D°““§"“8,5,P"““ s" Themaleileaelg-Slreet Mantel ilsiniiultlfénrriilﬂ." Bea corsair I v McLeod s n "m,

muonarpez "' ~ " --

The Economy Grocery, Kenl. Si. Kafka? Restaunng _{"i-_S§Z§,§,',°°°" CRAPAUD ABNEY L" ‘l’ Mcimﬂan’ ST. PETERS

To. Elm Grocery aoselphsgliitziﬂna c. A. Maroon-Ii! n... Oramd Creamery Richards a wniis (MURRAX HARBOUR N. Clerk Brvl- FREEMAN}? Foster Drug Store - - Brent eo. M. ow BEL] E RIVER Mrs. Edith P: mer M» r. 1- mo». trim: ‘2t:.°;."":.'.i..... SOUR“ WEST VERNON “Emmi . c n. .

Jenkins Pharmacy Star do‘. ' ‘"6"’ hum“ ’f_-'.',§L.M“m“"' MURRIEY HARBOUR s. Ill‘. Jfglleyn k 0mm“, ST‘ LOUIS Johnson a. Johnson Drug Store N. s. Tawecl MONTAGUE NiT- ALBJION J. KRQHLD MORELL grad“: Perry

' - M ‘ -

l. C. Burhoe

Campbell's Grocery

The Canadian Stores Limited Carter & Compan

IONA Johnston s. Son ELLERSLIE 55l- Miee Mary McCabe Hnivllﬁinggﬁilgolsilin Aﬁdlllvllralzgglu“ gARLEIDQEIA ALBANY MUR AY HARBOUR ' - "

w. r. MoCormM R CENTRAL BEDEQUE BRIDGETOWN

l. I- Buell wnh c-ubeck Matthew Mcbeen Ltd.

Albert G. Keys

E. N. Kaye

Willard Kelly

The Livestock Feed Agency McLean Bros.

McLeorrs Grocery, Highland Ave.

Davld McLeod Wellington McNelll James Power

The Prince Grocery

J. 0. Procter

The Pure Milk Con!!!” N. Rattenbury Ltd.

The Reddlns Drug More Roop‘! Limited ‘ The Royal Packing Company Seamaxfs Beverages

George Tull

A. J. Walls Joe Weatherbee Weeks Grocery Milton Wheat ey R. T. While

A. M. Whitlock A. J. Zekem Toﬂey Zakern

BRISTOL

II. L. Arnold P, J. Develn

SUMMERSIDE

BRADALBANE Bruce DIVIIIII L. l, lumen yon]; . N. A. Cu ime Vernon Dennis LQT 40

PEAKES STATION -'- W- mm" VILLAGE GREEN Mn. Lorelle Devlne FAIRVIEW Earl hell NEW GLASGOW, CARDIGAN WEST §L."'e'i’.'3§-i'o"'l§.iryinr or. Preebon Buell o‘ m"'°

Stewart b Beck

Clerk Bros.

Anneor b Llewellyn

T. M. Lleweglyn a Company Miss Ruth ecGregor Poole b Thompson

BEDEQUE W. M. Bovmees

l.. C. Mclleso

J. L. Mcliache ..

FREDERICTON W. 0. M Isobel-n

J. A, McFsyden ROCKY POINT

ll. C. Multan CHERRY VALLEY

Fred Nelson

NORTH WILTSHIRE

North Wlllshlre Dslrylng Co, MecLesn Bros.

HARRINGTON

Vernon Proude

LOT l6 J. L. Rayner

I uilné Club Dlngwell & Rossiler l‘. J. Shoo ompeny

The Morel] (lo-Operative FORTUNE

l. . J h M. sir. $133."...

GASPEREAUX Est. ll. Dunn MIMINIGASH J, J. Gallant

LAUNCHING Jsmes Hsyter

NEW ACADIA Rudolph Peters

LOWER MONTAGUE W. A. Poole i! Comlml!

ELMSDALE

A. L. Rennie J. A. Callalhan

ALMA Fred Rennie

International Fox it Animal Ltd

' DUNSTAFFNAGE i CARDIGAN The Donatello!!! Cheese a .. . Malcolm Burke Blﬂcs Company L. M. Johnston, LI. KO. I ll! Dllllll

Mimi n. J. .MD mm.- glfwe own: e». m. 1.. ‘i. nﬁrnooiir“? Company HAMPTON e Central Grocery M“ E Mex“ Chen's Restaurant 0"“; “"51"” $3,‘; 39513" s'r. AVARDS °‘” “W” STURGEON V. M. Hudson a l In“ ‘ n.

It. T. Holman Ltd.

Modern Fruit Store EAST RoYALTy OYSTER BED BRIDGE Earl Foster "m" a u‘ t

VERNON RIVER n. s. McLeod

SCOTCHFORT Frank McNslly

NORTH LAKE Nell i. MoPhee

GRANDVIEW A. Merlin A Company

BOTHWELL J. F. Money l Son

Stewart's Bakery

Mrs. George viekereon BﬂSlllVS Grocery

Cantonc Cafe h

A. B. srrnl er

The Cash a. Carr! lbw (‘offln dz Com n’

Mrs. L. S. C" "II (‘udmore Bros.

W. J. Cudmore

Diamond's Grocery Dominion Cale

Barﬂy; ‘Gfﬂlliﬂl’! B-hn

T r .n erpr se L l, Sher"

J. B, Flemming ' ‘

Miss Edna J. Gaudel if"al,f'g‘anﬁ"lli"ampany

MOUNT CARMEL MILLS John Richard

[R13 RED POINT cum“ mm. Ill. A. Robertson

TYNE VALLEY COLEMAN c‘ |_ “MM-m. C: R. Wallace

m‘ '""’°‘ SPRINGFIELD wrist CAPE TRAVERSE .1. c. Wilkinson

‘ "' ‘m VICTORIA TIGNISH Wright Bros’.

KINKORA J. I‘. Morrle Aloysius Roberto

STANHOPE MII. Gee. lose

WATERVALE Idvurd Shes

NORTH RUSTICO W. P. Smith b Colleen! Peters I: Gallant

Misc Margaret

J. L. Gllldﬂ

Gay's Grocery

J. C. Grow

The Ideal Grocer! Inn's (lrocery Frank N. Kl." Albert G. Keys Joe. Raye

Miss Mary Keys

E, Kelly

B. N. Keys

S. Korrey

Frank Lscey

A. J. ‘Mi-Cube

P. J. McDonnld

W. P. Mclnnls McKnrrln Grocery McKle a Com lnv McLean A: Me yen James McLeod Mi-Phee Bros.

P. N. Manuel Maple Leaf Bskery The Mayfair Tel. Rooms

The Toronto Bakery. KENSINGTON

11;. lib llijamyeidy

ens A5“ W. Lngeaple n‘ .' McKenzie dz Company Mrs. Nellie Burns EMERALD

G. O. G n

V. L. c u Id

Austin urp y

BONSHAW Denial Bell BLOOMFIELD A. J. Prslt

. K, Dunbar

I John l-‘ole Mrs. A. Gsllsnl

MT. HERBERT

LITTLE SANDS

HAZELBROOK

STANLEY BRIDGE o. J. McLeod sunny Irldpe oniryin; 0e.

llelsllmet Dslrylll Ce. GEORGETOWN

Mrs. Hester MnoWllllun The Protestant Orpheus"

NEW DOMINION Alden Mcfhlll _ n ssnxmx 5; l: 2313'"

Cshlll I MePhee soUTHPonT COVEHEAD L o. Kelly

Cksrlee Wlllls LAK VERDE ' MOUNT srawnnr "" “"' """ m“ "P" "“‘ m,“ n,” FIVE HOUSES McLeod Dough; III"! Lerkln

ii"o'.*ri.'..‘§‘.i§f CORNWALL Inn lever!

A. D. Fiche]

OTEARY

ALBERTON

M. A. clierule Archs

HUNTER RIVER i-“i-‘-°’-i4‘-,'i,'-‘-‘- t.:.."".*.f"ai:' e Ill

(hill!!!

leek ale

WOOD ISLANDS J. ll, Stuart J. A. McKenzie

Tvaoun I‘. J. Tlelnor

MT. RYAN Wm. Trnlnor

WELLINGTON ndoahu e

CARLETON IreO loll

BURDEN 1"" 3'7"" lllfdvero Ce.

like Neeun

H513; ““°°'.

lllorrls Bernuq Led,

The Myrlck McIntosh Ltd. Geo. A. Bhelloon

Tllllllh Oe-Operstlvs ELDON

M. W. oDeneld D- J. erherson

PRIEST POND IIII. ID. A. Mclaokern

KILMUIR

jlcﬂevnn’; 1.1mm;

NOITHAM aiirmsifiiriiml"

FLAT RIVER ma. Islonsle

J- J- MoDonsld KINGSTON

0, Yes

Malcolm Meﬂweln PETEWS ROAD J, L. MOKIIIPMI

KINIIOSS s. A. McLeod

CONWAY Oseer W. McNelll L. J. Morph!

UIGG l). A. McPherson ORWELL COVE

, D. Manhood A 50B slcolns McLean

This advertise t‘ d b ' l . A . _ M t N men is sponsore yTHE EASTERN HAY FEED 00., LIMITED, WHOLESALE CROCERS, with head Office at Ssekvmg, N“, Brungwick and with branch“ at ono on, ewcastle, Sussex, Bathurst, Amherst, Sprlnghlll, Psrrsboro and Charlottetown.

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