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REPUTATION

...is a fragile thing

Thetinest reputation can fall or break overnight.4Which means in OUR BUSINESS that a food store iusl can't afford to coast along on past achievements. Yesterday’: laurels wither fast. It's what we do today that counts. In fact, the better one’s reputation, the more one has to work to maintain it.

. . . It isn't easy to live up to our reputation of being "First with the finest in foods". In the grocery business. it's much easier and cheaper to follow the leader and see what the other stores are displaying and

selling. BUT SOMEONE must take the lead . . . and we liketo feel '

that LUCKY DOLLAR STORES are LEADERS . . . even if it means that our buyers have to comb the country to bring you the finest of pure foods. fresh produce and top quality meats.

Yes. you the CUSTOMER AT LUCKY DOLLAR. calls the tune . . . You have told us through your patronage. comments and criticism. You see. we are more than iust a grocery store. more than iust a place to buy quatity foods . . . with our courteous. friendly ser-

.vice. we are budget advisers and a true friend of "the-keeper-oh

the-larder." Do we like it? We certainly do. It's a challenge that keeps‘LUCKY DOLLAR STORES on their toes . . . That's why we are

proud of our growth and expansion in Prince Edward Island.

4 45 STORES To SERVE YOU ‘BETTER Athol Cotton Alfred Gaudet Claude MacNeiI

William MacKenzie Dingwell & Rossiter Lucky Dollar Store Lucky Dollar Store Lucky Dollar Store Lucky Dollar Store Lucky Dollar Store Kcnslugwn ' Mtscouche o’[.ury Flu River Morel! Wald‘-‘H D’-'99‘-'1" ' Brown & Baglole J. A. Noonan R. J. MacDonald & Co. Percy‘: Lucky Dolar Store I-||€kY_D€'l':7=y|_’ 5l°|'8 ’ T j - - Lucky Dollar Store Lucky Dollar Store Lucky Dollar Store 5°""‘ ~ -. E"d:”"J‘ R“‘l“" Rllchlllollll AICOOI Cerdlgan F. J. sh. H ‘ S.“ Lucky Dong: gmre LJ.weIilh Alvlggztuin Roy‘: I.u:ky‘D’ollar Store Lucky gm Store vim‘ u‘ « Sm I K ' OM‘ e WI! , Jenkins. Lulk; Mm Sm. ME:-"'K D R 2»-v Wiglnman's husky Dollar Store Est. Jogn r.. Dixon . Summers P G: “Y ' ' “'““l"95 on "Q M Hardy's Lucky gollur Store l-||¢l(Y gidmlgf 590?. LUCKY BOHG §f0fO 5. D. Hllgnlil Luckiywlzuollar Store Em hm‘ Capo Trawrse 9 RIC UPI! I‘ U M Ggfdgn s_ Mgnuel Arthur Saunders ggndyg ugh; 3.3., Mcl(e'nna Bros. Mflhun s Lg?-lye Lucky Dollar Store l-"‘l‘YB&::l: 9°" C _ l-“RY Dfillfll’ SYNC W. I, Bgwmgn Charlotlr-town . W‘ 48 Road 9". Ambrose Street M¢wm¢|‘|‘|5 3! Tlifflil . Clark Bros. llunler River Luck!“ E‘:|E1:.n5g°,, Lucky Daimler Store C. H. Store LItckymDo£:.rflStoro hm, mafia“ Zakem's Lucky Dollar Store - |'u‘k¥,.,l m..,,.,|" 5'" ' Cltarlnttelnwn MacLeod's Lucky Dollar Store Ollll Elli A"""_w Lucky Dollar Store Victoria Lucky Dollar Store u:'d°E"""' Virtnria 4 m Mclver-‘s Luipkky DOli¢I'’;g0IlI / L _ ‘ fig! \ Friue|l's Lucky Dollcnif Store - New Haven ' . _ _r mm", 1 an ‘I 4 ,. . H. I. 'IllllplrL:::! Dollar 51'0"