i l

Mince-initial I p,

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I i-lIhVEiY‘oii1I_X_E§_-3BTER l Plintlfslhllc

i, iiiii Now

153 Great George St.

an gnu our. ‘For lhinting ro-

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_ lob Printerv 11o new; lrnnn ciunnorrnrowu TELEPHONE ‘m’ ‘-

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The best’ reserve fund of any burincss is to be found in the good will of that busi- ness and the goodwill of a business is, for dependent upon its advertis- Goodwill connotes the appreciation the public have of the business, and the pub lic gaugea business almost entirely upon what they read about it in the daily." laress. of-directors, instead of ek- devote their sur- “building up a strong reserve y fund is generally invested _in what again are called “gilt-edge" securit- ies. These same directors are then kept busy for many years afterwar out of further surplus profits the c of. these “gilt-edge” securities to market values. Should the business have to meet and overcome difficulties, or have to face frenzied competition, and the direct- ors decide that their policy ought to be to draw somewhat upon these they findthey cannot realize the serious injury and loss of the c of their shareholders in the reputation and standin of the business ' serious oss of “good will matic advertising creates a continuous and ever expanding goodwill. the firms advertising-as a morning paper and if, for any reason, it is absent they miss it—The goodwill receives a temporary set back. ’

the most part- iiig.

Many boards

plus profits to fund”- which

tiser a

ma.rket’s outskirts it- pressing them advertisers ‘field. markets- for by following some par advertising.

CLEAR AS

is tbs, light shod by our hand some indirect lighting iixtur c». All the zlm or direct Ill,'lli. is avoided, but none o! the illumination is lost, but rather increased. Boo tliem and you'll like them_ And you'll like than more and more as you Illl them.

Our light fixtures are ox- cmpt from Tu.

- a

tending their advertising,

The trouble with seasonal advert _ _ that it tends to compact the industry s busi ness into too short a space of

revents a profitable handlin early advertising, on the» spreads out the sales and _ better chance to care for his t»

Also by pressing constantly against

PllllE inuss

II ill health sets on your shoulders lliilkillg you ieel de ressedmill out otsoris ‘ ‘ ust rem-duller that all

‘w! Wiles. trials snd

ubles duwnup when

you are il= ihe pink ol ' condition. lie trim, be right, keep trim and ship- shspe. -

For the drugs you need come here... for the medi- clnes your ilﬂctO!‘ orders. come here r-r better still "Phone us."

in 2 Macs

149 Great llcorqc Si.

Advertising, a Real i Reserve

Iiy Lord Loverhuluie i

ds to write down 0st price falling

or, in other words ”. Regular, syste-

People look for feature of their

other

often succeed;

“z/

back and this enlarges the ‘llhe reader judges thr the most part unconsciously. ticular ﬁrm or firnfs

K_

“resc-rves”, n1 without onfidence

ising is

time, and this gof the sales. hand, gives tho adver- rders.

“Mow-w e" i - -r*1 - v - -..-.-..-~

THE CHARIHITETOWN cunnnmv

IHE CENTRAL cninniiii

TRYON IAPTIIT OIRVIOIB- Sunday 18th Wsstmorsland 11.00: Tryon 3.00; Allbsny 7.00.

PUBLIC mserino-iu Harrington Hall, Monday the 14th., inst. All interested in new butter factory attend.

ORiwiiLL-Next Sabbath » Mar. i3th.- services In 8t. Andrew's church, Orwell at 11; s‘ Orwell Head at 6.30.

SPECIAL Lmr-zs in ‘Dozskin and Cape Gloves in Black ‘andi Tan. Val nos up to $3.00 for $169. Prowge Bros. Ltd. .

- HAMPTON AND TRYON- The Rev. J. P. MacKny will conduct service nextx Sunday the 13th: Hampton at 3 and Tryon at 7. Sun. day School. Bonshaw 2.30; Tryon 2.30 and Ilnmptou 2. (Pairing please copy.)

HAZELBROOK SCHOOL-dioc- or Roll for Hazelbrook for Febril- ﬂTYI~Grade V-—1, Hilda Mathews:

' ‘ <' OWOQOUOUOMo

..‘......+....... W‘ l’ Margaret hlyei-s; (l,

,-.-.‘w‘ .,. . . ..- .. . nu/gg,‘ ..\.-s- . .. . n-llltLxjﬁlLllrlmililn: ¢i¢:_ v v a.‘ AwAJAllL-l ‘m4.

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A cnwrni

I114

l {our _ |_ opened by singing,‘ Institute Odo. ~ riiter which the minutes oi‘ previous ' meeting were road.

' the Canadian Ilmnc Journal.

2, Alvin hlyers. Grade IV., (Six) '—1- V@1‘11011.Jou1>s; Z. Helen Chand- 101"; 3, Elinor Myers. Grade I\'., fJrJ-l, Lloyd Jones; 2, Austin Candy; Si. Eillill Wood. Grade III 1, Freddie Coady; 2 Henry Jones. Grade lI—-1, Jullzi liycrs. Grade l. (Si‘.)—~1. llolrind Monaiilicn: Grade I. (Jr.}-—1, Pearl Jones; 2, Doris Wood Perfect 4\l.l.9l1(lllllL‘8—HlIdﬂ. Mat- iheivs, Vernon Jones, Henry Jones, Pearl Jones.

SUCCESS WOMEN'S TUTE Graham's Rozid, held their regular monthly meeting at the. liouic or‘ Miss Delia Campbell. There were ole con meirilaers" and visitors present. Meeting"

lNSTl

A hlll of $40.00 was prcscnlcll, which was spsnctownrds new seats and ro- palrs In the school. $30.00 was voted for ‘n donation i0 the Prince County Iiospiiul and P.E.l. Hos- pital, equally divided. Several members have again subscribed for Al'- ror the rcgnlzii" businoss, a splen- illl paper was |'l‘-'l\l hy Mrs. Angus (‘rrcr-ii. .\ ll n1)" lunch was serv- eil by the llUSlUti." and the meeting closed to incel ncni nioiitili at the home ol ltlrs. (Lilnct Campbell. A ﬂue spirit. oi‘ cooperation prevails In this Institute nnd excellent work is being accomplished.

Sydney Pitcher _ Goes to Rochester

SYDNEY, N. S., March 9-110- chestcr Club of the International Baseball League will give a tryﬂlli to (Jliiirlie Paul, the Dominion pit cher who was the sensation o1 the Cape Breton semi-professional league last summer. ‘ Paul ls at present residing in Sprlnghlll.

Rickard To Answer Graham March 15

NEW" YORK, March 8—Tex Ric- kard today inlormeil C. E. Graham. oi Montreal. that he would give n glcﬁiiiie answer lVIarch 15 to Ills oiier oi a guarantee ol‘ $700,000 for the Dcmpsey-Caiipeiitler champion- ship bout. Graham, ivlio repre- sents c. group which desires to Iiold the contest in the Canadian city, conferred with the New York promoter yesterday and today.

i I"‘Y‘<"".Y‘*‘ Throat,

s in the anal. Ill» s ~ I711

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|~1| ‘NA RD’ ‘

Fore Sore "SW7!!!

Xlsrmou m. gs,

§~§+O

l I t i , Famed lor ii cnllllo and nor a rice. I Elegantly tnrniohod II i rooms with baths Inc it you lonu II tinlrlottowwll. ‘

l z

MARITIME ELECTRIC C0

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nrinv LlM

E.R. snow

I46 Richmond St Charlottetown

File, Lite, Accident Sickness and Plate Class Iulmce at Lowest rates. _ ' 31mg, Stud Companies

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IIEI) _

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ﬂiﬁltﬁtllii

Dr. ll. C. llairis _ jiye Specialist ‘ ‘ _

(lﬂlce. Royal Bank Building, (harlot- _ tetown.

Olllce Hours:

i 9.304180, l-l i Phone 648-Y.

F

'2¢!£¢"T')fw f»

F r

a

i: 3

HOTEL vicioni i

ODD LINES in silk undersklrts Bvecialjlzﬁ. Prowse Bros. Ltd,

RESERVE THURSDAY, March 31s; tor 8t. James Church bazaar and tea.

WOMEWS BUNGALO-W dresses very prewy styles $1.75. Prowss Bros Ltd.

ODD LINES IN silk undorsklrta $3.98, other lines in ‘Sateens, Heath erblocms and- inauVespQLIiO to1$3i05 Prowso Bros. Ltd.

THE REGULAR MONTHLY ""16""! o! the Ladle-s Auxiliary of the P. E. Island Protestant Orphan- Rgc. will be held in the Ladies Club Rooms on Friday afternoon, illnrclzh 11th at 3 o'clock.-A lull attendance is requested. Important business.

MEMORIAM SCROLL RECEIV- ED-Mrs. Ethel Rogers. Clty, has received from His Majesty the lx-iig a memorial scroll in commem- niorntlon oi the death o! her hus- blind. Lieutenant Ralph B. Rogers, 25th N. S. Battalion. who was ilillcil in action in the battle o1 Hooge. June 10th. 19160.

{Willi-SUN ALB

11112.1. S. iStowoi-t, California, was 2i visnor in the city yesterday

‘ill/losers Jack lticPhcrson and Duncan Lennon leave this morn- 1118 tor Regina, Sash.

illave a Clear,

r

Velveiy Skin

Let Burton's Cnlirlun Wales-n Clan the Complexion o! Pllplel mud Incl Blelnhlel ulll Note [low

Beauty Canes

All girls realize that today we are living In III ago p! beauty. A clean

velvety skin is a sure stopping atone to success. Unslghtly face: illled with pimples, dlscoloratlons. blackheads. etc. are out of tuna. They are a discord and are nothing but unrenlthy faces dun to blond impurities. Cleanse tho blood wlih Stuart's Calcium Wafers and the facial blemishes disappear. plcxlon until the blood Is improved No matter how bad your complex- Stuart’: Calcium “Yak-rs show their inﬂuence In the akin where they Improve and clear the blood. And you'll never have n Rood coin- lon is. Stuart's Calcium Vvnrors will work wonders with it. You can got

I ‘Rcv M D lMacLeod will preach :1 Woodl Islands on the 13th at 3 p" l ‘ l

M11 L. E. Wellnor of W. W. Well nor Ltd, left this morning on a!

business trip to Montreal andl Toronto. '

fT 11B ‘marriage oi Mi- Alex Mc- Ifiniioii, Lewis and Miss Christin-a,

"P1011. Gnnloch, took plziog at m; brides home on Mar 2nd, Rev 3.1 D McLeod; officiating:

im-Oi———---

PRICE OF SILVER LOW.—Quo. tatlons (or foreign silver in the 10c n1 market tell to 52% cnts an ounce the lowest rprlce In almost " six years. Tho decline In New York W35 Precipitated by another drop in the price of the metal abroad. London, which controls the world's silver market, reported a further reaction oi’ hall pence to 30% pence the minimum flggurc quoted {new blurs August 1916. Depression oi’ silver extended to remote Foreign centres, inclcuding Ohina, Today's exchange on Shanghai o! 59%, ‘cents showed a loss of 4% cpnts since the first of the week. Sliver mining in the United States .ns well as In the entire western hemisphere, is said to be at lowest ebb in the recent history o1 that industry the steady depreciation In. the market value rendering opera: Itlon unprofitable exciept in lsolnt-I crl cases. In the Far East, where‘ ‘m’? ha! ll-llvflys served as a. nied-‘ mm 91' 9x91311813, the deprecclatlon‘ is partly attributed to the embarr- assment of a Shanghai bani“ whose affairs are now said to be} In process o! liquidation. v

Mazola Demonstration March 7th to l2|h .

known expert in Domestic Sclencel

new salad and cooking oil.

_ MAZOLA

'9 ""1118 a phenomenal success ihronghout Canada. For shortening‘ illeihcakes and puddings the results are delightful at almost half the, post oi butter. Also for deep try-‘ .ng it can be used over and ovei-l again. _ , Do not (nil to see a demonstra- Ilon at

P. L. SMALLWOOD

INTENTIONS coon 1 iiui “none n" ‘- IS BETTER i

Did you get that 0 HOT WATER BOT

TLE yet? If not call in and get our-prices, i; etc. We can save you ,monéy. Would so F many people be rec-- ommending this store if it were not above . the average ‘P

‘ Johnson & Johnson

THI QUALITY DIUI- _ ITOII

may‘ Viv-v-

ow. mun and Prim; on.

I .

' Ai0itmnao

1 ‘Montreal.

‘onswa

says Calder, of the League, stated’ that Saturday's Canadian-Quaint game was one oi greatest he had ever witnessed’. while Manager Green of the 0t- ‘ tnwus, said lic wouldn't ever want

Mrs. A. G. Harding the well ‘u’

alnd food economies will give free McKell slipped emonstmuon o“ Mum“ o“ m“ ‘bench in the last few minutes nn-i‘

aterl, there Isn't a hockey team that

these little wonder wntsrn at your druggilt’: tor 60 cents n package.

The

New Glasgow

Girls Challenge ‘

MONTREAL, _ March lF-Manager Ray Rogers 0t the New Glasgow

ladies’ hockey team is in Montreal ,

with a challenge from his ladies’ team to meet any team here Yin The New Glasgow girls have played fourteen games nnd only lost one this season. They also won the ladies’ hockey cham- pionship of the maritime provinces.

The New Glalsgow team expects -

to play with teams ln New York, Philadelphia and Boston within the noxt few weeks and Ray Ro- gers is". anxious to have his team play the western ladies‘ team here and was in touch with Len Por- teons for mailing arrangements tor a some here. but owing to the Inte- iiess of the season and unable to secure the ice, this game may be played In Boston arena some time next week. Manager Rogers Ielt tonight for Boston to try and (‘D111- plete arrangements with Manager George Brown of the Boston arena tn have the westerners and New Glasgow's girls play there.

Nerve - Wrackin

Comment on Senators Meeting

OTTAWA, Mar. 9_—-'I‘lie Citizen todny: President Friink National Hockey

go thioiign one like it again It was so IlB-I’\'C'l‘iiClilDg that Jack oil‘ the Ottawa

turnedl Ills back on the play. Mc- Kell remained ready to get hack into the struggle It necessary, but sailll he couldn’t watch it any long-

The Journal says: Playing the defensive system LIIII| they origin-

can detest the Ottawas. When the losing streak was on the Senators were travelling wldo open and It was the other teiini that vras d-olhi! the "stringed defence" game

NEW FREIGHT SERVICE-Tho;

Quebec Chronicle announces that a i .1

movement ls on toot to establish a I freight servlca botwhehi‘ the St. ,

Lawrence and Chesapepks Bay. In‘, p

this connection the chronicle says: , "A prominent transportation man‘, was in» Quebec. recently looking

- over conditions. and it the lumber

and general business picks up. it is practically decided that a. tri~.

weekly service will be established, between Three Rivers, Que., New‘

VETERAN PREISBYTE-RIAN

ton Bulletin-of the 20th ult will be lroad with Interest here. non is well known here havlnls’ Canadiens- i» ~ Rtver, Kensington, Georgetown and,

was the scene oi’ a very medium

the ordination of the Rev. W. A. Malsons. as minister o! the Pres- byterian church ot Canada.

Welirule Pictures ~ Lin n ‘ Dept.

spring. rollers,

F riday-QSaturdrI-yi BARGAI - OF FERlhltl-S

500 yards extra good quality English stripe ﬂannel- ette, 34 inches wide. Special at . . _. . . ' 200 yards print cotton several different designs.

Specialat........... . . . . . Zilcyd. A big special American crochet size 71x80 inch—excellent quality-Special . . . . . ,'.'.; .". $3.00

All linen check glass toweling. Special. . . .- “Nashua” wool-not blankets’. Special. Ready made sheets 2x2 1-2 yards—of < extra) $5006. '

quality cotton. Special . . . . . . . . . . . . . . . .. . . . . .. 3,23 pr. English cotton pillow cases-ready made; .~.~i:ii01ll'. ; Large heavy huck towels 15c in‘.

- 200 yards extra scrim curtairiing. Special _ 3" liiir rd. ‘ Odd lace, scrim and net curtains at ncairzyi

Dark green window shacles-—moitnte.i on s1 worth $1.00. Special . . . . . . . . i -

A snap in brooms. Friday and

a good corn broom and a strong ﬁbre broom hi. . . O_’Cedar” Mops. Special . . . . . . . . . . . . . . .

iv"

Vile . fa-ifli-liiiill - . Lire-i y] l,

burnt c, ._siiui|is,

i. . . , 2m yd.

.’. 45c yin. . . . , . $5.00 pr.

l " - .' .- kliiil “ii-X's:

CARP 513i llliPl’.

Satin-day ‘wii- '

amt» zmzmts-ichivalry/errant“nwinsﬁmranauvctmxvainunng~nuaiun news-Qantas“ I t I '

MINISTER HONORED

The following from the Eamon i Lilli". Mn~

=~r several vsans at Long

, (J. p .1

‘Port Hill: _ . , ,. ,, _ v score and .».<;i The vhiome of Rev. Mr. and Nix-s gigs‘??? ‘Rgtzlllgltqzyﬂillkﬂ lluhoggljvi army w. k ,0 w‘ M‘ Grant’ Westminster mmm' (moderator di’ the‘ Edmonton Pres will’ i" "‘ i \

event on Friday evening, the occw View) q d . t - Th 011 811%‘! “d hail“: in.) no. sion being the 401th universal-y 0g iilllrecgiﬁd.iskéainnpzlsonoggilswarg “d their trkmm‘ I EMA} .. m.

Presbyterian ministers oi the city,

and Uhcii‘ wire; b o_ ‘ E l w thr-r friczi slo 1'16 I'l".‘lII er l: an

BY Hi8 COLLEAGU 8 new“? 35. had “Rpm. do honor s"

the veteran clergyman and his hie

companion. _\_ A short, prczruiin oi’ speeches pre- Rev‘ _ ‘ V native - . .

sided oi-"ci- by the host nuns given 5y they“, 1-1 I), Rrxltvurgli, (mod orator oi‘ the Presbyterian synod oi _

Albertaj- Rev. D. o. McQueen c Prlii. J. M‘. Millzir, Mr. J. ll. Arm-r“ _ Mr. ‘vrrs 11M

strong, (a ioriiicr member o!

on behaI-l of the city section o! happiness The Prasbyterians.

i2»

on wl=h ogetlior with Zl,'1\(l ‘i. _ "'11

in rep? cere th: .- and beam...‘

unto of ..

. At the conclusion o! his “"4 M"

presented Ml‘. M58 ,belore {hi-m W‘ <‘v ~a’ ~11 -"' “m

‘lllfhat a Desk Slave Has to Listen To. —By Hifiliilifdlilfi Johnson

i ‘£55. am. , I'M TﬁiRllll-Y WORRIED - iiAr '~r EAT - calvi- 51.2w -- 0 ‘ I

- ' ' "' -QQQnt.vv-.:.L__ * Omvriilluo‘. w: Haws" 31."’,‘ii:1:li To Au. TllAT.°F“°"~*5'"'f"'“ l wonRYpvoilaY, Ahtﬂlii- ‘iii-v; w‘

i.)

I

VIRGINIA, was. win-rm in

‘ AND I'M Gama To catiroiluin {on ‘THE 58.8106 Miltﬂiiés-ﬂ

York snd Baltimore. Two new 5a,‘.

_ 000-ton stool stoarnstiips have been

acquired by the company who are planning this route, and they are

i ready to put t-hom into service, l!

given any reasonable encourag- mont, such as should undoubtedly

. be lorthcoming."

+o-____.

_ i‘... ‘ ' Do not lulu nil-inner def with Itchinﬂ- R oodinﬂ o r Prntrudlnir ' Piles. No lllfllcll

' opal-Minn rnmilr. M. Dr. Chloe's ﬁlntmnn! will relieve you at once snd afford lilting benc-

llt, 50c a box: all dealers, or lid- mmlon. Bo I: 00.. Mmltcd. ‘lor- onto. ROIIIMQ but 1P0» If vnil men

ting this D1110!’ stem» loi- postage.

% nillli‘

.41

You see r svrs-r THE AUTUMN m

p01’ I'M wcmizo an». patios wusn2~w~i...c" Ta GO FOR Tlll-"i FHW Auéurrﬂ ‘

fI-QRIDA s

._ ‘ i’, ii , . 4944001 733cm!‘

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