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This Contest will appear

CHESTER A. CAMPBELL CIIAPPELL d: CO. CRICIITOWS LIMITED DEVEREAUXT CASH GROCERY DICKSONS RESTAURANT GAINSBOROUGII STUDIO TI-IE GLORIA

C. C. IIEESCIIEN

HOLMES d; BRADLEY IhLPERlAI. BISCUIT 00-. LTD. ISLAND FURRIERS.

ISLAND SECURITIES JOHNSON 8r JOI-INBM

J. W. JOHNSTON

S. N. RAYS

MILLER BROS" LTD. _

P. J. MacDONALD

week: 1Q‘? 1st, $4.00; 2nd, $2.00; arii, $1.00; 4th. $1.00; 511L008; L1,; 6th 50c. These prizes will be issued in the form of service y, or merchandise orders that will be honoured by any ad- vcrtiser listed above. A F@§-§4-§—O-§¥§ O-FOO%GO-O 1.-Mrs. W. L. Henry, 205 Fitzroy Street. I 2.---Mrs. Borden T. Myers, St. Avards. “I a. ti... A. J. Warren, 21s Fitzroy Street. 4. -.\ll'S. W. I’_ Jordan. 14 Upper Hillshoro Street. 5.--Miss Sybil MacMillan, Charlottetown. RR. 6 A 6.----»I\iiss Irene Curley, Vernon River. "no. (‘ll t FQ-O-Q-O-OQOGO-O-k ‘O-O-O-Q-O-O-QQQ-OOO-O-O-Qi 'l _ = ,. - Solution to Last Wook’s Bontest 313$. SLOGAN i . c5111‘: "Best Quality Music applies” Toombs Music Store. H) ‘i Bivst—liuprrial Biscuit Co., Ltd. Music—-Feature Article. V- Quality-Devereaurs Cash Grocery. slllililifl-Pllfdlfirwrfiuiml- 8,51,‘ wwovwmevmvoomw-mwreowo-vowao-o-m IIZIIO ' “S. Clue To This Week ’s Slogan a / whii ' v This ‘week's slogan belongs to the newest business con- 15», cern in t e city. - ~ 1;“.- »» m“ When you buy Ice-Cream be sure a“: to ask for “Garden City“ ‘ oni- n L FAST I l! ~ £52 G IIXC FROZEN

FLA VORS.

YOU'LL ALWAYS FIND

The PURE Ml

flO-OO-OOO O O O-OWO

Qv O O9OQ-€O-Q-§-OQ§-Q~Q-§O-§-§-Q ‘Q9

A MODERN GENERAL ELECTRIC RADIO

brings the world to your door. GENERAL E l. E CT R I C‘

f RADIOS have all the finest and most modern features. (TALL TODAY and let us . show you this clear realistic Magic tone Radio. Toombs Music Store

Queen Street Charlottetown IO OOQOOOOOOQQQ-&OQ-QO—OO-OO-O

TURN TO PAGE 3

and read our ad. Phone your

' orders early.

DEVEREAUX'S 65333,, Phone 1210 Free Deliver!

eooeoooaooeowo-oocwooooe (‘,0 easy on your meter. Cheap lamps are hard on the meter and run up your light bill. Ask for _ genuine Wcatinlholl“ lamp» for - iale at :_ CHAPPELL 81 CO.

‘ [l4 Queen Si. Phone 1440 QQQQQOQOOGOOOOQOOOOOOOOO

Dickson's Restaurant 1 111 Queen St. tNext in Fire Halli Delightful Home-Cooked Meals Special Light Lunches Moderate Prices b-QQ-OO 00440-0 04-0640 OrO@§4-O-f Celanese Blouses

$1 .00

Courteous Purses $1.00 to $3.95

R. P. SIMPSON

Que“ sgrcek PIIOIIQ 13d -e

Q-OOO-O+O'O-&O+O-OI-O-O—OQ-O44Q-QQ w. “n, g complete stock oi the famous

‘NYAL Preparations

H. L. WORTHY

A m Queen ltroet. Phone 111 O-O-O-OQOO-QQ-OO- 0st Your EGGS At THE CANDLINO STATION t0 Cents per Doaen This Wetl-

P. E. I. CO-OPERATIVE . Egg arid Poultry Association Ieyinoutli street.’ Phone I'll

during the remainder of 1037, and is being sponsored by the following leading business concerns of Charlottetown:

The Charlottetown Guardian will issue six prizes each

You're sure of its purity. Made from pure rich cream and TRUE FRUIT

in the Guardian every Friday

HENRY MacFARLANE I CO. P.E.I. CO-OPERATIVE

PURDIE - FERGUSON

PURE MILK COMPANY

QUEEN STREET MEAT MARKET REDDlN BROS.

BIX'S GROCERY.

ROOFS LIMITED

R. P. SIItIPSON,

STANLEY. SHAW A: PEARDEN. STEWARTS BAKERY

JAMES TAIT

W. N. TANTON

A. E. TOOMBS MUSIC STORE. WIIITLOCK TIRE SERVICE

H. L. WORTIIY

“DELUXE" DELICIOUS

Lli COMPANY

O-O-QOOO O 04$ 0Q OO-O-OOQ

iThe “DIAMOND TREASURE ” Contest

if... EVERYONE!

EXPLANATION

the diamond border.

i irms.

slogan or trade phrase used the above advertisers.

How To

Having carefully read each "DIA- MOND TREASURE" advertisement in this paper. and Feature Article in this " . contestants must write the name of the advertiser in whose announcement or Feature Article a word was inserted, along with the extra or surplus word in each individual one.. Also arrange the words to form the slogan or trade phrase and state the ad- vertiser to whom you think the slogan belongs.

Than attach to your solution a receipt or counter slip from any one

drawn. There is no limit to the

and viii not be accepted.

above will not he accepted. All replies should be add

d}

O-Q EXTRA SPECIAL l

We are offering you a special in genuine Eastman-Kodak

CAMERAS

Picture Size 2%’: 3'1 inches for only $1.98

REDDlN BROS.

PHONE so '

PREPARE FOR WINTER NOW

Repair your Home and Buildings now. We stock the best brands of roofing and building hardware of all kinds. '

Stnnley,Shaw 8. Pearden Hardware That Stands llard Wear Corner Rent and Great George Sta. DQQ-FOOQQ-O O'O§—OO-§

Take A Weekly Holiday

Let us do your baking for you. We always have a fresh supply of Cakes, Pastries and the ffl-lnmll Stewart's (‘ream Loaf.

Stewarfs Bakery room: zii. I-‘ItEE ncuvcar O0O§-OO-O§§—§-OO-OOOO40-§£—§+§-O-

See Our Diamond Rings

Choice Clear White Stones in Nat- ural Gold. White Gold or Green Gold Settings at reasonable order prices.

A pleasure to show them.

\V. N. IAN IUN

I80 Kent Street Jeweler O 0090 O O O-O§44—§§O

ARE YOU ALL SET r011 THE BIG 1937 FOX SHOWS ?

FOR BEST RESULTI- FOR. FINER F‘URS—“FOR SUCCESS

FEED IMPERIALS FROM PUI‘ TO FELT" imperial Biscuit Coo Ltd-

O-OOQ~O O-O-Q40-O-O-OO-

SAUSAGES Per Lb- 19c Made by us from carefully selected choice young pork. You'll like them.

Gwen St. Meat Market n units §4~§4§§O+O4§OO~

LOOK YOUR BEST

Info!‘ real eye good comfort. Have your eyes examined now.

J. W. JOHNSTON

OPTOMETRIST I." Ktlll St. Phnng [DIM-J

Phone 1801 -

"The Old Reliable Drugstore" vo+o+++++++o+v+++o+o+c++ Now that house cleaning time is lwll. Why not have your furnituie Upholstered 8. Repaired

b! our experienced craftsmen

HENRY MacFARLANE Flume 1042 ‘ ‘vérwlggi 51",;

PERFECTION LAUNDRY SOAP

10 Bars for 29c

3 lb. jar Blue Ribbon Coffee $1.19 Tip Top Tomato Juice 2%. size, 3 tins — — — - - - ..- _ 29¢ RlX’S GROCERY BOTH FOOD $101155 38 Longwortii Avenug Phones I021 and I022. 90m" Queen and Kent streets Phones 1602 and 1002. 0+c+o+ervoooooocoooeoeo

Save money on your FALL FOOTWEAR

supplies now. Boots and Shoes for all the Family.

PURDIE - FERGUSON

Cr1chton’s Limited RESTAURANT AND

TEA ROOM OPIN-‘LM A. M. to 2.00 A.M. Dally 141 Great George Street ' Choice Food, Courteous

Good Order. o++o+>++oo++o room-ram»

A full range of choice Women's Dresses in stock now, lri slug 3g to l2. Also half alses 18% to 25%, Prices $5.05 to II.” PHONE 614

THE 01.01am flor- Queerouis Rlchnrond Streets

‘ERAL

PRICES ARE GOING J13

But we continue to sell at the Iow- est prices ln town.

S- N. KAYS

l5 Pownal street. p1,". g5

e4+o+>+0+04000444o444¢§¢ Our new equipment enables 11s to rrpllr tires of ‘all sires Including l5 Inch and I6 inch.

PHONE 000

Whitlock Tire Service

Service,

090009000606900-90440-04-00-

o++o+++w+ooo+++o+o4+oo+ l

iii coiirissr

Each of the above firms have published an advertise- ment. in today’s Guardian. These advertisements appear in various parts of this paper and may be easily identified by

The Contest Editor will also publish in this section each Friday. an. article featuring one or more of these

It will be noticed that an extra or surplus word has been purposely inserted in some of the TREASURE” advertisements and Feature Article. These words, when arranged in their proper order, make up a

“DIAMON D

by, or appropriate to, one of

$004 GOOOffOQ 000-0 00 $0 90440-0 NFO+++OO

Enter

of the business concerns sponsor- ing this Contest, lldlflldill‘ that businen had been transacted‘ with at least one of the firms liatad above, within the past two weeks.

Each week sis replies will be drawn from Ill rbflelved and d! awards will be given in the order oi their drawing:

lit. $4.00: lnd. 81.00; Ird. 81.00; 4th, “.00; 6th, Mo; “It. 60o.

All replies must reach the Guar- diau Office not later than noon o! Thursday of each week.

FO-§'O-§-§-Q~§+§-O—§§¢§—O-§-§-§-§+§§'VO—§-O-O-§+O‘§§O fOfi-O-O-OOOO-O-O-OO-Q-O

IMPORTANT!

As all prizes will he given in merchandise or service orders, it is IMPORTANT that you state in your reply the name of the advertiser upon whom you wish the prise order

number of replies any con-

testant riiay send in each week, but each reply must be accompanied by a receipt from one of the sponsors of this contest. Bottle caps, labels, and wrappers are not receipts

Receipts from advertisers, or other firms, not listed

ressed to the

Editor, DIAMOND TREASURE Contest, The Guardian, Charlottetown, P. E. Island

This Contest Is Open To All Except Employees 0! The Charlottetown Guardian And Their Families.

FLOWERS

are always welcome and are ap- apropriste anywhere at any time.

PHONE Ill

James Tait imoiusr -

81 Villa Avenue

Int.

Member I‘. 'l‘. D. A. 0+§+4

rriruiril AliIlliLES ‘The Garden City

The latest roduct to the well-kngwn "Gm-d: u“ l5 "D614!!!" fut frozen ice cream.

Those who have already tried We new lush quality refreshment know how much more delicious and Satisfying it really u. 1m those who have not yet tried DeLuxe 11-4 Cream a revelation in flavour and texture is in store.

“DeLuxe" Ice Cream is made from the famous "Garden Oity" Brand Oream and genuine true fruit flavours. It is l. real high quality product and truly a worthy addition m u» "Garden Oily" faintly of dairy products.

Prepared in the very latest equipment of the trade this new better lae cream is available 1n bricksaswellasisuanosandby ' the pint or quart.

The Pun Mill! Gum he wiuir-uilstcd as their minus in this new enterprise and oom- pllmonted on the splendid pmgroas they have made in providing our citizens with safe dairy products. All "Garden City" products are backed by tlia utmost in soloist-lilo skill. modem equipment, and sani- tary handling.

For your next party, or for special occasion. serve the new "De- Luxe" Fast. Frolen ice cream. ltl exquisite texture and rich flavour delisht-s all who iAetc it. Remember -you‘ll always find "DeLuxe" de- licious. It's a "Garden Oity" pio- duct so "you're sure of its purl ."

Phone your orders-call . Every pinchase at. the Puis Milk company entitles you to an in the Diamond Treasure Contact and you are also invited to take your prize order from the firm.

T00 MANY APPLES

._._._.. MILK Mvlllt, Alta. — crab apples caused an infantile paral-

.v=t< scare hm- Revom ipi-eiii ma: a child had been stricken with the

.. fie

WILLIAM W. SWINDEU

Gin] Superiitendeist d Slqpl , Daniig and Parlor _Car Services, ab}: National Railways. was elected pnudent of the AmeriixmAssodation d tendents of Dining Can, at , the J ti: annual convention,‘ held thi.

"sub LJIIAKLUTFETUWN - GUARDIAN . i.

liacPliall - wiiier lliiiillals

qua-um?

At the home of the bride. 50m‘ wall, mar, on Wednesdayfl. Oat- s, and at the hour of five 061°“ ma. by Rev. n. -1<. Rose. o! PW- ma], Mai-y mlzsbetn, dalllhliel‘ O1 in. and 1m. Hush Wllker ‘° Oolin Daniel MacPliafl. Son 0f Ml‘- niu Mrs. Jas. uscrniiu. or Mead- owbsnk. This parlor of the Wal- kpr [mp1s w“ beautifully decorat- ed in pink and white and a IarSB white wedding bell looked down upon the charming bride and 81min. The weddlnl march was Dllygd by Mil-ll loll-i MscKinley. and the bride, dremd in blue transparent velvet attire with cor- onet and accessories to match. was liven away by her father.

bridesmaid was Dorothy. sister of the bride, and was dress- ed in blue crepe. The grooms- man was Douglas MacDonald, of Cornwall. After the solemn mar-

Y@'llwalhll1gton, D.C.. Mlflswilden, whnue _ quarters are at Montreal. by]: hie mreer in Winnipeg and hi. l aervlae has included several-years in ‘ Toronto. He became General Su rin- , teadeut of his department in l9 4 e

i

Dining Car Prices Increase

MONTREAL. October 20——- Due to rising costs of labor and sup- plies. an upward revision of din- ing car prices on United States railways is expected, according to W. W. Swinden, General Super- intendent of Sleeping, Dining and Parlor Car Services. Canadian National Railways, who has just , returned to Montreal from wash- ington D. 0., where he attended the 37th annual convention of the American Association of Super- intendents of Dlninl liars. Mr. Bwirideri, vice president last year. was elected president of the as- sociation.

Increasing expense, he said. WM one of the main subjects [or dis- eusion at the convention, which was attended by representatives of 50 different railways. Heavy iii-

E wrist watch and the bridesmaid a gold slgnet ring and to the groomsman a useful box contain- "ing belt, tie pin and clasp. popular couple showers and many handsome gifts. The Goiriwall Institute also gave the groom a set of combs brushes for the help he had given in the dramatic work.

to all and a very generous supply given to the interested friends who played Houses Band around the house.

friends enjoyed the sing-song oi the evening and particularly Gaelic songs by John G. McFarl- yen oi Charlottetown, cowboy songs by Roland Walker, all of them being thoroughly en- joyed.

wedding was the presence of all the brothers and sisters of bride and groom, the parents also oi both of them,

signed and the people extended congratulations to the‘ newly- married cuople. The groom's gift to the bride was a beautiful 801d

The were given three

and

A sumptuous supper was served

The invited guests and their the and the

One fact worth noting about the

rlage ceremony the register was l.

. OVER 600 BRANCHES

YEARS OLD

(A true etoryl

don"t you tell

in sci: him soon . . . S

Did it. all herself."

I One of our customers said recently, "Why _ parents that the way to please their children is in lat them o n a savings account themselves? My little oughter aged

six, came to her mother the other y, and the details of her said she wanted to to the bank herself and Ieovuati salon-Ir open an ncooun‘. er mother, being wise. ""404" Ira thou

railed up ill? Bank Manager, told him the story, and said that lier small girl would be in urc enoii h, in came the child, clutching a little purse. . igned her name four lllllP! [which she told her mother aller- wards was foolish] and got her bank book.

Tho! wrung lmiv has iha right idea. Sh: regards "It hunk or HER bunk. You run mafia ll yours.

"F ROYAL BANK

or cmaua ..,,,,,,,,,..

IN ALL PARTS OI‘ CANfADA

ocrosisa 22. 1931"

PRIVATE AND CONFIDENTIAL

You would like to inert this little girl... lust u we did. But we cannot lilVlllgn her name. For you l". her banking affairs are priveto;

Famed Wheat Producer In

also the bride's

creases in the volume of business , grandparents, Mr.‘ and Mrs. wai-

made the problem none the less pressing. To provide quicker and

ken and Mr. Clyde River, grandfather of ‘the

John Murray ot

more economical servwfi, mlfly 0T ' bride-

the lines had introduced coffee shop cars, restaurant cars sud other new types of equipment which cost less to operate.

Next years convention will be held at St. Paul, Minn, H. Butler, of the Southern Pacific, San Fran- cisco, was elected vice preesident; F. Burger. Monon Route, Chicago, secretary-treasures. and L. C. Armflold, Pullman Company. Chicago, chairman of the ex- ecutive committee.

The Master Light

BEING THE POPULAR REPORT (1936-37) OF THE BRITISH AND FOREIGN BIBLE SOCIETY, BY THE REV. JOIIN A. PATTEN, M.A., ITS LITERARY SUPERu INTENDENT.

It is astonishing how year after year this Society brings out a Popular Report, of ever-increasing interest, and oi surprifiuls "view in the ideas round which it is grouped. The title this year —'1'l~ie

Master-Light —is Taken from Wordswortlfs famous line,‘ “a master-light. of all our seem.”

and the headings of the various chapters indicate the trend of the whole Report: "Light from the Ancient Manuscripts," "The 1.18m of the Translated wordy" “The Lamplighter? “Spreading the light." and for the Lamps." The Scriptures themselves. the great hymns of the church, poets and prose writers, are all taken by this gifted author to iilumirie his subject, and recent biographies like those of 10rd Balfour and Lord Grey, IllfIIl-zh apt illustra- tlons-

The Bible is pie-eminently "The Book of Light," from Genesis to Rievelltion. and the coming o! that Light in written form tn ‘I13 trans- lations, in a yearly issue oi over 11,00,000 volumes is shown to buns Light to many souls. and i0 "bills a trail of glory in the great 0on- tlnents of the world."

There or; apt illustrations from every country, lncludtrig the Do- minion of Canada. where the com- ing of the Scriptures to the In-

dians, and to lonely settlers, has indeed brought Light. “Without being pessimlsls" the

Preface states, ‘we are all bound to admit that there aie many clouds hanging over the world to- day-clouds oi war and hostility, jealousy and misunderstanding. clouds of poverty and unemploy- meat, ignorance and irrellgion; and in no part oi tho aloha is the sun shining fmm a clear sky." but the Bible Society has “a. chain of beacons mrrylrig glad tidings far and wide."

The "Oil for the Lamps" needs t0 be replenished. and the deficit oi over 017,000.00 must disappear. so that “The Master-Light." may shine more and more till the perfect day.

Thus in brief outline another year's work oi the Bibla Society ls depicted, and all who read the ita- port will be forced to ask, with its

In! minted lliditor,-~"lsl- the Biblr-Bow

oiety Nceivlng adequate support. to carry on this work?"

AMIRK CASUALTY

GAIDARY. Oct. 2l-(OP)—Tom- rny Anderson, flashy centre of the New York Americans third line, was a casualty today.

Circling the not at a fast pace in a workout yesterday. Anderson charged into the goal post, 0pm. lfll l 506D sash on his forehead. It required l0 stitches to close the wound.

diiealeflthlldien werBTrushedIto. the doctor for nose and throat spraying. ‘Pheri it was discovered

llE was only a case of many crab-apples,

5n“ 1o

After a trip to Sydney, NB. the happy couple will reside at Mead- nwbimk. We wish them much happiness in their married life.

Manitoba Passes BIRTLE, Man. Oct. filo-Samuel Larcombe, "grand old man" of Western Canada agriculture and world wheat king in 1917, died in hon-ins! here tonight.

The 86-year-old retired iarrner. famed as the producer of Ax- minster “meat. a mist-resistant variety, was brought to hospital

a several days ago suffering lnjui-lgg received after a fall. Pneumonia, developed and he sank rapidly.

Besides giving the world rust- reslstant wheat in i912, Mr. LED- combe won 8,000 prizes for sou products in his 48 years of farm- ing in Manitoba. His farming career was capped with Victory s; the International Grain Exposi- tion at. Peoria. ILL, in I917, aims he was crowned wheat king.

Ha is survived by his widoq, three sons and three daughters.

,,iitInArOo.Lir-.1=.' luau

To <21...»

O men and women in their later years, Life Insurance means freedom from money worries.

Ii means that, when the protection tor the family is no longer needed, the cash proceeds of their Lifo Insurance policies will provide a guarantee income for their own old eqe.

._,__/»

It means that they can retire from active business at 55, 60 or 65—and take a Well-earned rest. ill means that they can continue to enjoy iho comforts of a home-and the little luxuries that make lite so pleasant. It means that they can be financially indepen- dent and face ‘the future unafraid — with the peace

ofmind and IGCufiiy-lltdt-lfillqillill the span of life.

. Today, Life Insurance protects and supports thousands upon thousands of Canadians in their old ago — and thus renders a great serving lo the

nation.

1-8")!