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Advertising Compile! by B. Allman

"I have been thinking of advertis-

ing"-well, you’re at least three laps behind the fellow that is puttiiiglliis thinks into practice.

When business is good that is thc

time to advertise ii., because it will come easy; and when it ia. L-iid that is the time to advertise it. tu0.' lie- cause you will need the in-di-rs.

Any business will giow under the

influence of good iiiaiiageiiiciil niiii good advertising.

An Oklulioiiia ;firl :id\'ci‘lisi‘-l for it

liushand--niid got. limi. ’l`ii.»~ total rx- pense for adveitisiiig, wadiliin; <iiiLiit_ etc., was $11. lie died iviiliiii ii year, leaving her an iiisiiriiiiife policy of $iU,UUu. And yet soiiis |nm|.l\- claim that it docsn’t pay to adver- tise.

There is just one thing had aliollii

good udvei‘tisiiiy,. it liiiks us up with the root of :iii i-,vii qiiicki.-i‘ than anything else in the world.

ilnce _upon ii time cipportiliiity

failed to liiiork nl. ii wise iiiaiii`s dinir. But he iidvcrtiseil for hor, :ind slip canie~:iiid stiiyod.

’i‘he niaii who iloi:sii'i, :iil'.'.~rt.isc lic-

cauae everybody kniius him, like the

muli who says his wife il<n>sii't pow der, takes ii Int for gi'iiiit.|-il.

The coiicerii which rloi~sii'l. :iilvrr

tise iiecausc it gi-ts avi-i'y.iiii|i_i: with

out it, like the cliurcli \\'ii,li ii luke minister, not.i1'cei the dii‘ii~i'<-iici- in tin-

collcction plate.

If advertising is not ii iiroiituiilvy

investment why do so iiianv sucrsss

. _ 1- ` ll

ful houses in ull lines of ifulli’ l<l‘\'i>'¢\'eii tho a silver collection is to bei ' f.

continuously nt it'.’ Arc they in or tor, or are you? '1~l7drtl

~ i

-------- .ti

, -_ bi Almost every day The Guardian ro- ted, is char cniil if it is

ceives orders b inaii to insert neus

Y » '~ D

matter of an advertising iintiiro. ln make the business more widely known most of these cases the seiidcrs, who null tlins increase it. Verses accoinpa-

are frequently not known to any n

member of the staff and who have no lc.

. account in the advertising depart- ii

ment, write "Please ins-art the fol- o lowing and oblige," vow- npimrclitiy -pu ,irq iuqq zuiiisu s1»,\.',~». 'spool U otiu ii

' y ses of the Circulation department

‘ is-_==~==-~»»._ Ilproper, and thus subscribers have no

...lmao Ipriviiegcs of free advertising and are

that they think the items news.

‘ ve

free. Only a few wgeh Farm for Bale be ln-

from day to day until he as he is a subscriber to

ln this connection it

that the subscription

price is not sufficient to even pay the actual coat of paper, ink, preeswork. mailing, oookeeping and other expen-

may be

on the same footing as non-subscri bers. Seldom ever does the sender state whether the item is to appear

'ln the Morning Daily or the Rural .Daily, whether for one or more times iin either Daily, or in both, whether as a display advertisement, announce: Inientj business local. classified ad or lotherwise. When for church or charl- ,iublc purposes they seldom ever say so, or do not ein-lose siirllizieiit money ‘to pay for same all of which will be returned by tirst niail in the event oi the item not being chargeable; or ii inure money is sent than necessary. to psy for the item the surplus will be reiui~n_eil at once, there _ being al t greater diucouiit for cash with order 8

for advertisiiig of churches &c than ti,,E,,,,.B' further helping to om-,et any 40 but their WON! in thffir OW” di’-i`

for regular business. In all such cas- di es the ~\ilverti\iing d iartnient com

._ . . , .. ei . - :iiiiiiicates witii the sender as quickly I0

as pos:-iiiile by iiinii or phone, often paying the iiiesseiiger service to get tlieni to the telienhoiie il not too far di.'taiil,, thus .~:i~iviiig all possible tinic. l’i»,|>pln \\'i‘ii.o this oilice to know il Hi-ii':-i, l.et.t.i=is to l‘Iiiitoi', etc., are i‘iiai‘_ir_eil for, nnil to all such there is but one i-cply-nl] items etc of n uioiiey uiuking nature, even tliougii they lic siiiiiewlint of a news nabui'e, ni-.~ ciiurgcaiile. For instance, the ad- vance iiiitics or iiotlres of a concert, li~i~i.iii~<:, pic social, pii~nic, etc., are .~lini~_ir»‘nlilc if an udiiiisriion fee, silver colin-rtioii, sale of pins or sale ol V finial or irfresiiiiiriits, etc. Advance otircs of purely i'cli;;iolis services,

uken up, are not clizirgcnlile. The 'wk llifll to Write J0l1ns0l1 E: John-

iartic.uiui's of any of the anove, after 40

if 0. 8D-

areiit that the object is to

ying death notices are also chargeab-

Evcn itcins which are actual news

nd not cliargeable lor but once ln

The obo

purl>0ae of items, etc., to that delay be avoided.

USE NULIFE .Hill

YUUH EUMPLEXIIIN

_ul

for the

who have oillee,

Your form may be perfect, your p

to get impure you will lose all your

bers; are plainly given in the tele-

leatures perfect and your complexion looking at the hook, even phone one liandsoinc, but if your blood begins of the above departments to ilnd out

°l' f°l‘ U16 Advertillhz Phono/No. 132-3. instead oi 182-2; or whelithey want to inquire about advertising

ask Central for the Bubm~i§tior_i Phone No. 132-2; or for the evis Phone No. 138, instead of 1824; or when they want the News or Editor- ial department ask Central for the Subscription Phone No. 132-Q, orfthe Advertising Phone No. 132-8, instead of 133. although all those depart- ments and their respective phone num-

ho e book. Some people, instead of

ggg , » s ‘se

lou

read

But to

agents, auto- .

lion' ii Plyllélnl Bad' to Fake 0° 'Ulf'

doctor, one 'of the Eusllill heroes who assisted in the defence oi Kan, had special opportunities of studying the habits and character 01

the degraded races of Asia Mlnor.tI-Ie found lt neoesse.¥'¥ £0 be m°"° ° a quack than a Dllylician among them “Al my patients became numerous,

gl; y0,u,¢~as tiff.; ,do to

¥°“ “N09 _ I notinqfim pwiwrly. or-.uli&"i?>o<i thi.: Q not '%|F¢¢ with you, digestive de, rarégements are.Q,mo,I't sure to some an ludigestioh' “e'n¢r,,1| '

biographer! of sheer was sick time the tables of

or because scarlet fever at the l class studied the

measurement is not

and peatered me at all houri. I fined' up." he tens us. "11 were tent 1° “°""§ t as my dispensary, and EB" UU' that l

ut the time of afternon l>\‘9~Y

_ 8 _ , l

to very serious »' phyiiiulj fmulifg'

charms and become a disfigured, emaciated weukling and have your system unprepared for the attacks or disease. By using Nullie when first symptoms begin to appear you will be able to successfully thwart the ad- vancement of any disease and build

;ip your system better that it was be- 0l`€. NULIFE (Red Blood Tablets) is not u cure~all. It acts directly on| he s stem and enrich s the

Y e blood 0

iid thereby strengthens the wasted

S8089. D A box costs 50c. Sold by the fol-

iring dealers: Mcltlunon Drug Co., City. , Two Macs, City. ‘

(;w_ ml H|,g|,,,B' GNL greatest possible confusion. Ou and

what number to ask for to get au- other department. , All this is a great waste of time on t_he part ol the person phoning, the operator at the Central, and the clerk in the de- partment wrongly phoned. The news stall, on an upper floor, cannot give the necessary information about. elth~ er advertising or subscriptions, noi the advertising stall about subscrip- tions or news, nor the subscription staff about advertising or news. In ther words the clerks know and can

artments, and if it were otherwise hey would be continually running ‘rom one department to another, up- .tairs and down, mixing work,.wear~ ng themselves out and causing the

J. W. Carruthers, Montague.

Mrs. A. M. Campbell 8t.~Pater's

Alex. ltoliertson, Red Point.

J. P. Hiiiith, Kinkora. G

Calvin Howatt Victoria. I

pox |_;r.,,,_| lilo,-,,11_ isk for an phone number exce t 133

Hi J. Mnbon, Sou;-ig, books for the numbers they really

wunt will greatly lessen the work of

_|u,,_ 11 |,¢,rd Nm-9,11 ']‘|-yum the patient Central telephone and

S. ll. Coiwili, New Haven. their lives much brighter and hap- ldwen Mciiinnoi., Hampton. pier, 3-liidtf.

after 7 p.u.i. daily it is useless to

y D .

Patrons who consult their phone

uardlan clerks and thus help make

P. N. Flnnian, :lummerslde_

E. (1. l.s|>agi~,, North Rustico.

W. ll. Dyer, Alberton. If your dealer does not carry Nulife

n, Wiiolennls lllstriliiitors, Char- .

, i shioned.

Kit-,r & McPa4lyen, Kensington, ll I _ --*li-_

Nb&w

clear, but

can get

than of a temper more

is that a taxlcab out or three blocks

get pieces out can ruffle one's

than the most

dlpsomaniacal ever cracked, a whip or framed an oath.

For the Camper.

An old macklntosh is full of pos-

.slbilltles to the woman who intends to go camping or fishing or even tol one who does gardening and her own ' lunndry work or scrubbllng. Tho cir- cular capo may be cut into two aprons if finished with a waistband. Cut the skirt portion of the coat from the uuderwaist, form a box plait at the center hack, put on a waist hand and close nt the left front, and it is a splendid water proof skirt. Tho pocket should be left in if it is placed right. ‘The frayed hem at the hot-I tom may be trimmed and finished! with 'black skirt binding From the, remaining parts of the waist ii. sponge »

,bag or waterproof cuffs may he fu

The Foollsliness of 0vér Work.

The labourer who wears out all his owers in the machiner of llfe's work

BRoADw;v AND "TH STREET 'gud takes no part in lbs thought und

ivy have heeii held, ure, liowevnr, "Wi-"f-"V/ii. f‘"' if» l11WBCll‘tf.

CUT THIS OUT AND news and thus not cliargeable. 'Phe

PAti'l`Fl IT UP. iiews of any past, present or future

isincss, wliicii is stiil‘heing conduc-

_.___ 3

itlii-r Morning Di-.ily or lturul Daily D or both are clini‘geuhlo for more than W

It is surprising the urge number of eonle in this city who. when they '

ANI] PASTE Il UP .T

VVM.TAYLg§)& SON,lrlG» rro'ri»:r. M.»\u'r1Nm.vm,

received _ ' i er fiassr). I took my seat at me door of my tent. and soon had u Cl‘0Wd around me, many suffering from real diseases, many from imaginary 0“0B» and many bringing for my illspectifm the effects of diseases such as pnlsied limbs and stiff points." One of his ` patients was an old woman. Wh° Cum” forward, und taking hold of the c0l‘n0l' of his cloak, kissed it, and lhen. kD~>0|' ing before him; began. in il “QTY , wheedling‘ manner, to cull his alien-I tl'or to her cnse. "She Went 0" t0 describe the most anomalous Symp- toins, affecting her eyes. QMS. liliillil. and sometimes every part of her On l further inquiry, she confessed to hcl' quite well at thatmoment; but 21 YUM' ngo, hnvlng had these strange com- plaints, she dreaded the some tiiing would invade her this year. I then promised to give her strong medicine, but ordered the crowd to stand at 11 short distance from us. A SDRCU is cleared, and all wait in silent admira- tion for my remedy. I slowly dmw

forth n bottle of strong liquor of am- , nionln, or smelling-salts, from my FHS- i diizine-chest, and, holding it before my

BEE0l|AM’S PILLS

relieve and cure indigestlon. The, have o quick and tonic action 0|, the stomach and its nerves, and so they give direct aid todigestion, They carry away also the lndi. gcstible matter. With their us; dyspepsin, liiccoughs, bud taste, unpleasant breath and ilutulence disappear. _You should be careful and remember _Bcechiim’s Pill;

Will Right Th¢....i!!!.';9"=

In convenient bonu llc.

pntients eyes, tell her to draw in 21 i strong breath when I put it C0 her nose. I acordingly first hold her nos- trils, then, havlng removed the stop- per, I apply the mouth of the bottle tn the nose, the fingers are removed, a long sniff is taken, followed by u Sort

by the harmonious union of labour and thought. _

Cl-Ji

Urosdway and Zifinl Htrcct.

ant to inquire about their Morning ~

in insertion. ns they nro thus not Daily Guardian or subscription, ask

.,.>),_, _-_,M _. . »._"___ I I

~ V 1mi1§il\Hi~i0¥l Mid the fhillkel' who ol' .spasm and she falls to thc ground.

Nbw YORK CITY' 4 5 t lil hrnin before its tlnio I '

, A l f h through the

|wm".", Ef'f°;¢ Qfgasf ut Wfigmsféff. "I Xiiedlrliiagllio psf! 111 the Dl`i10ii0Ul “CW lcrowtling the ]>?i.ttlgiIit,r;fltk;r a short in- wigbtohiibgivpllni ?I;»:rl¢§L'm=i vtlty Of life. hl;~Ve Bl:C}!:ul0S{~) :mich gf ILei'vsi.l, rises, her eyes streaming wtilih

_ `»"`3 " 1 j`=W *~"“”," '“ ’ LZ' ' t e pleasure tiat r g y 6 OIIKS 0 1 ' ; d th n breaks rom ie

‘Unllxiiiff’l'i’<i$<ii'flr';!butiffrddhllgiiuvf ' them. They may not be conscious of | :§.?,‘:d’ q’_1,x]1,,hae11|a'1|n1|u Mghnmmod S' no it. but lt is none the less true that the I ,,,5,,1,, qlahy- _ 'Them is no (ion but

EUR6pEAN PLAN ,- health. ha-PDUIEBS. and F9111 effwllve' I the God, and Mahomed is the Apostle

dbh ammo B“.kf”t'so°_ i ness of every man can be gained only inf God!"

__,_____..-- _.`

Low Rate Excursions To

BERMUDA

an mein am 'nl in i ' lh-sort in the Wight: l!:i`:»|Mi?r:d |l)I.;Ii:l‘i}lit{h‘l

l'3\'¢‘I”y uuidoor rccrcnlioii, uxrnlli-ni. -.ua ham'

hig. ilslilniz. lio:n.lni¢. ii~finle=_ milf, |»vi»in|,§ M. ` 1.500 Mile §|||||'rI| 0(-curl \' Q |¢' THE MAIGN Il"I('l~iN' l'. I-'AS' ,_`".|{F' Transatlantic liner NA" I-l.0t|0 '|'o||\i ll|s||inrcri\n.il: . lu" lnirlzesl. l<`ns.lc.~.t, Most I.nxiir|ons llii|y'1-wifi 5|""|-V |"|\"5l ‘7|'\S5 |'-'\R9f'I|lfl‘l` >ifi:n|iii'r to licriiiiidz' No l‘u¢|.lc or frelglit 4-nrrlr-il on the "(lf~.»,|n, .1 Fllis'l‘-ui..\s.‘~i |uii'.\.'|> 'l‘|¢||‘, ln. '* cliidlnir §l:iit-rouni In-rili it |ii|~:il~'.. Best culslm-. on the Alluntlv, l-Ileciricfnhiiziii i-i::i'_v|i'oon\. l\liui_\ '

roomswl rriss ii-i sz uullcs ilu- ii r, ~ , baths; lineal proiiii-iiuilvilei-li lu llir-|w‘b;l1[ilhil»)m hw lru. Proinciinilv linirn-ic, tiyviinssliiin `\\'lie1)e§` Only H1-.rininln str-aim-i' wlili xnbnnirliie slgnmfs' Tou Rs ini-Iodine slain. im-n`r~|o"'

Hotel.-l. <l'c.. ul l.|»\w~|. lfiigm'

Beautiful liouklel. lllnurnry, 'l‘lr~ketu, en- e" Bermuda-Atlantic Lino. 200 |i’\\"-iy. N: gt

. Q-';

:>‘/,,

Red Blood

Tablets

i Nuiireisihe

Greatest Blood and Nerve Food. in

, O

1-l

,i i. i .fl

/f l

..._ .-»J~:v-4

i . S

l .

7.,

y`.

i i

i W

DH i§i,,}i,§,,l,,,i,f,,,!;1 <1 A no.. soc 6 Box.. $2.50 > ' Hi N UH F E i¢

Develper

and `

Skin Beautifier

‘ Your foriii nifiy lie iicziulifiil, your feaiurcf: perfect and

yriui' c'oiiiple.\;loii'iizirirboiiie, lint. if your bloml liegiiis 10 get iiiipure _von will ir»f;c :ill your cliuriiis :incl becouic 11 dislio'iii'-

NULIFE (Red Blood Tablets) is a fuiatcliless nerve food and

blood builder that is without a rival. It is the grand result of many

years of experimenting, analyzing, and testing by the world’s leading

Red Blood Tablets

;

Stren

/1_4 li./Iaitclzless Form `EXlSlCHCt% Qogd Heakh and ,\ C

gth` through

Pure Blood

The iuiproverislied or watery condition of the blood is

ed, eiiiziciz-iicrl \vc:il<;lii.i_-.j :ind lizive your system iiuprepared for ilu: ;iti.ii;l;:; of ili.=:.e;ise. By ii.<‘.ii.ig NULIFIC wlicii first syniptmiirs lic_i;iii to iiiipifzir you will lie able io successfully tliwiirl tho :iclv;iiit‘<:iiioiil. of any flisease and build up. your systt-iii belii-i‘ lliziii il \\';is bi-foi'c.

l\'lil.ll<`l'I ( Neil Blood 'l`iiblet<) is not fi cure-all. It acts

directly on uiirl eiiriclics the blood and thereby .<ati‘euglliens the wafilcil lifisiies, fui'lliei‘ helping ioofi.-;et any disease. lt is :i well known fact that liiilf the ills of life originate froiii

4-; ' ‘ oor and ini ure blond. ` "

, _ I P

. '-; -

i lj i

clieuiists and physicians.

NULIFE cures every disease caused by pure or iinpiire blood by

supplying more and better blood-to the system, every Nulife tablet

usually accouipanied by _some of the following symptoms-> P319 and Snllow complexion, general muscular weakuess,loss Ofllappetite, depression of spirits, lack of ambition anerimia,

c orosis or -green sickness, palpitaiion of the' heart and shortness of breath.

As the lieaitlriii general and the happiness of life de-

pends largely upon_the state of the bloocl it behooves everyone to seek for and use some blood builder of great merit, NU-

uierius that much more and better blood tlie1'e's good health in every tablet.

_ . . P ‘§i Y

lqy other medical preparation on the market(

_ . ;. i i _ _TW <R=d Blood rainisig i ||

Regam Lost Health Through N ulife

All boys fire active and eiicrgetic :is :i rule, but some

stay round the house and canunl. take uiucli interest iii any- thing. This can be charged to wcakiicsis, caused hy impure blood;for it is an unnatural tcnrlcucy. NULIFE will mzike a strong, active, rosy cheek ind out of :iiiy “molly-cocldle” and make liiin luke an iuierest in :ill licnltliy pzisiinies.

_ Men will find NULIFE a source of supply for rebuild- ing ri worn flown body and brain. Modern life has ai clevit- .ilizing iiiii;-_ence on niankiiid and unless you :ire forlified with stroiigt vigorous health you cannot be a leader an onq , men. NULIFF. will keep your body in trim by giving hi alth

, as as ' 1'

f yy f ` N ULIF E Red ' Blood Tablets is . *Men _“nd BOYS 501.1 by the Following Dealers A M“f.°h7eSS T0"'C

MacKinnon Drug Co, Two Macs,

Geo E. Hughes, J. W, Carruthers,

Cox Brosj Mrs. M, A. Campbell, H. j. Mahon,

Alex Robertson,

“W Jas. F. Lord,

J. P. Smith, S. H: Coiwili,

Ewen McKinnon,

Calvin Howatt,

Keir & McFadycn.

P. N. Enman, ‘

E. C Lepage,

City City City

Montague

.Morell

St. Peters Bay

Souris

Red Point

North Tryon'

Kinkora

New Haven

Hampton Victoria

Kensington Summerside

North Rustioo

for Growing Girls and Working Women .

_ Many girls at the age of fourteen and over, do not really

enjoy _life with the vim that is natural. They do not take l1e_art in_ play, cannot study and appear inorose and despond- ent. Tins is caused by impure blood and should be attended to when girls are approaching puberty. NULIFE will fill

the veins with strong, clear blood and give that joy of living that comes from perfect healtlif ' ‘

_Women too, will find in NULIF E a staunch' friendiaiid :iid_m t|m_es of trouble. It will develop health and strength " by installing perfect blood inthe system, will fit them for

` LIFE (Red Blood Tablets) is a blood urifier une nailed b

and strength tlirongli pure rich blood. '

W. B. Dyer,

Alberton

ef __ __ J johnson & johnson,

City

the duties of wives and mothers and will prove a ready rem-

, i

. edy in time of sickness

International Drug Corporation,

London c`znldjBedrl1°§Tn,

Iohnson 6:? Afohnson, Wholde_sale' Discribultiors, City

' '1 11| 1 1 J