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HESE days of‘ business complexities demand foresight and courage. a

l a "General business conditions in Canada l __ are fundamentally sound. They are percepti- ‘i bly improving, and provision must be made to capitalize the opportunities of to-day and

‘ - to-morrow.

_ i _ "Manufacturers and retailers who adver-

l A - a tise to-day are reaping good returns.

( i "Money is not ‘spent’, in advertising; it is invested.

.,, . . . I Folly whispers 1n the ears of CXGCIIUVESZ i ‘Cut down your advertising and save money’.

We. . _,_

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1' “Timidityf suggests the use of the blue _ ‘ __ pencil and the consequent loss of a market ; b ‘ ii t si e cultivation. . . . .-, . _ 1 won“ Y years o n en V _ Every advertisement 1n The Daily Newspapers 1s an L: Improve Your Produchelve good Valfles item of news. Every page is carefully readmhecause and the Cenedlan People W1“ buy them‘ the newspaper provides information ei tire markets of i Every main elfery woman and “my W” the world---the change in prevailing modes-and the ‘s Sh” a afmume" current prices of our daily needs. Successful retailers Th ffmt they °°"s"_m'l"g 93W gomlspdf g ' . and manufacturers know no substitute for the daily t t 0,6 CC Ive, CCOHOTTHCG an 8117C 70a 01' am- 57 t.“- lng consumer acceptance is the daily newspaper. newaiiaper‘

i The Daily Newspapers 0t?’ ®eeraadze

This Advertisement is Published Under the Auspices of the Canadian Daily Newspapers’ Association l Mp