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Millis Limited, Montreal; Mr. Ward F. Parker, Head of Mer- chandising Committee, J. Walter Thompson Company, New York; Mr. Tow W. Brown, Toronto res- taurateur; Mrs. Dorothy S. Dew, Toronto, Marketing columnist;

related to marketing will. contin- we in the afternoon under the

At noon on Tuesday, Canadian fillet exporters supporting the joint U.S. promotional program

meeting will be conducted by Mr.

P.E.I. Jersey Is

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Brampton Jester Basileus, a full brother of Brampton Jester Basil, is also a Senior Superior

Sir with 101 tested

classified daughters that average 88.25 per sent. Both classified lent. two, plus Brampton aoe make three\Cen-

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ing on 120 tested daugh- ters is 9,961 lbs of milk, 549 Ibs of fat, with 113 daughters clas- sified that average 86.76 percent.

Another full brother of Bramp- Jester Basil and Bramptor Jester Basileus is Bramptor Royal Maid’s Basil Excellent: another Senior Superior Sire. He has 82 tested daughters that average 9,533 Ibs of milk, 515 fbs. of fat. His 87 classified dau- ghters havea rating of 37.39 per ‘cent.

There is another pair of fam- ous sons of this cow, the full

3

ard and Brampton Jester Stand-

Brampton Jester Standard 2nd is Excellent, is a Superior Sire, and in the United States ne has 51 tested daughters that average 9,328 Ibs. of milk and 504 Ibs. of fat.. 58 classified average 87.41 percent. In addition, he has sev- eral tested and classified daugh- ters in Canada.

Brampton Jester Standard 2nd Superior Gold and Silver Medal Sire, unlike his four famous brothers; spent his days in Can- ada and his 76 tested daughters average 8,533 Ibs of milk and 497 Ibs. of fat. His 80 classified daughters rate 84.88 per cent. He too, is Excellent. He has some 20 tested and classified daughters in the United States so he ise pretty close to a Cen- tary Sire.

lon. Angus Will Address Fisheries Council At Ottawa

Organizations

_ | Wolff, Export

will hold a luncheon meeting. The |

Pyke and. US. participants will

will be Mr. George Clark, Fish- eries; Mr. J.L. Kask, Fisheries |, Research Board; Mr. G.R. Pat- erson, Trade and Commerce; Mr. James McGregor, Unemploy- ment Insurance Commission; Mr.

Alan Cumyn, Board of mship Inspection; Mr. R.C. "aes National Revenue; Mr. George

Glass, Finance; Mr. L.C. Audet- te, Canadian Maritime Commis- sion; and Mr. A. Hollett, Nation- al Health and Welfare.

Wednesday’ morning, April 8, | will be devoted to Council busi- ness. Later in the day, Mr. G.R. | Paterson will address members of the Canadian Salt Fish In- dustry. His address will be bas-| ed on.a statement on ““Marketing in Other ‘Couat- ries” prepared jointly bythe de partments of Trade and ~ ce and Fisheries.

SELLING

At this same session, Mr. E.J. Manager of the Quaker Oats Co ny, Peterbor- | ough, will . on the exper- iences of the flour milling trade in selling to the Caribbean area. This is an important market for the salt fish industry. .

Also that afternoon a session’ will be devoted to fish wholesal- ing. Mr. R.E. Matthews, Coun cil member from Toronto, will be chairman. Speakers will include Mr. C.J. Winsor, General Credit | Manager, Canada Packers Ltd., Toronto, who will discuss credit; and Mr. Waller R. Meier, Presi- dent, American Seafood Distrib-

*| Wis., who will talk about general

brothers Brampton Jester Stands

juters Association, Milwaukee,

wholesaling probems.

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VITA. SERVICE

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“It's. good to be on a well-run ship” completely relaxed, enjoying the ness, good food, ample menus, immaculate cleanliness and friend- ly, hospitable Holland- America service.

It’s so easy to sail from

CANADA

to Southampton, Le Havre, Rotterdam.

From \ QUEBEC CITY and MONTREAL Maasdam May 15* Ryndam June 28

*Omits Le Havre, calls at ANTWERP

It’s athrill 9 to sail from

NEW YORK

NIEUW AMSTERDAM Mar. 25, Apr. 24 STATENDAM\Apr. 29, May 28

RYNDAM Apr. 9, May 7 MAASDAM Apr. 14, June 11 WESTERDAM Mar, 21, Apr. 18

NOORDAM Apr. 4, May 2 (Waiting list on some sailings.)

<a voUR TRAVEL SEE:

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* daughters.

These are the Superior Sire’ sons of one cow. One Superior | Sire son is no mean accomplish- | ment, but when five blossom) forth with high ratings, that is | real news.

Brampton Jester Standard 2nd was used in the herd of Alfred Bagg and Sons, Edgeley, Ont- ario, then was purchased by the ° P.E.1. Jersey Club, where ke} sired many outstanding sons and |

Arolland -

Maritime Life Assurance Bidg., 65 Spring Garden Road, Halifax,

HAlifax 3-9117

MISSILE SUPPORT

WASHINGTON (AP) The army announced Wednesday a) second Redstone ballistic missile | group will leave for Germany| month to provide further support for NATO ground

The “thrift” way te ROTTERDAM GROOTE BEER—JUNE 2 from QUEBEC CITY and Montreal

forces. The unit has 650 officers seamanship, and men and two Redstone firing | |.’cleanliness and traditional friendliness. batteries. Each battery 1as one | | Ample room. Plentiful menu. Low fares. launcher. to hurl the 200-mile mange missile which cap carry | nuclear warhead, — .

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@IaYMAIBAS @ BIZYMAIOAD @ O.19YA YMAIIA2 @ smgahene @ a1ayMAsa4 : : . * ; ‘ “| i a WAIZAD @ BIBYMAIZAD @ BIDYMAIIAD @ : . * — > , 5 ay 4 q 7 : to'it 5; : @ J1IYMAIOAD © BIDYMAIOAI @ JIBYMAIBAI @ J1DYMAIOAS @ BTOYMAIOAA © 4 ; ; a 7 ° 3 3 ‘ * * ...and now | know C&S isnot expensive

"Yes girls, I've seen them all> The big city stores — the

neighborhood stores—the big stores—the small stores. I've’

compared furniture item for item—dquality for quality—and

orice for price. | have to—I operate on a budget, same as

most of us do. And if one woman's shoe-leather campaign

means anything, it's this: C&S is not expensive.

“Sure, C&S has a_name for good taste and famous brands

and decorating skill and all the rest of it. But do these things.

make C&S expensive? Not for my money. | didn't discover

a single store that priced the same kind of furniture at a

penny less than C&S!

P.S.

“My shopping trip convinced me of one more thing, too. No other store offered me an easier or fairer way to pay than C&S’s Budget Pay- ment Plan. C&S requires only a reasonable down oayment—mainly to protect me—and the fin- ancé charge is most nominal. You can also use C&S’s 90-day plan or straight 30-day account, if either suits you better.”

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"| can understand how some people might get the impres-

sion that C&S is expensive. It's a good firm with a big repu-

tation. It's such a fine-looking store, and so full of exciting

new ideas. It's never gone in for sensational or week-in,

week-out ‘specials’. | had the same impression myself.

-

"But not now. Not after what I've seen. | got the facts and

figures—and now | know that C&S has, one of the best

selections of good furniture to be found anywhere. And its -

prices are no higher than any other reputable dealer's,

Sometimes they're even lower! You'll be smart to prove it

to yourself."

Open Friday Nights *til..9 p.m.

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oversized mattresses, and bed rails for me without batting an eye. And I’ve got to \ tell you about C&S’g, Simmons Hide-A-Beds and Kroehler

terfields sold.

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“Oh, there is so much to tell you. about the furniture I saw at C&S—you’ll just have to go in and see ‘for yourself.. And don’t be afraid to talk’to the salesmen—they ‘will help you, no, absolutely no high pressure. You'll have fun too, -

“I could go on and on—tell you all about C&S’s Colonial sec tion where I was specially im- pressed by the most wonderful Solid’ Rock Maple by Vilas— and the protection given this aeeee by the proven Vilaseal inish!

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“I had not realized that you could buy Vilas Rock Maple furniture for every room of the house—but there. it wasy and go much of it.

“Another real surprise was the - fact that C&S ye a wonderful variety of carpeting right in’ stock—and from the additional carpet samples carried I can get just anything I want. Broad- loom. I learnéd is a_ specialty and they can install a carpet wall-to-wall in my horhe at just about any price I want to pay. = “But I'm sure you get the idea by now. For me, there’s no

place like C&S. And it’s defin- itely NOT expensive!” ‘

134 Kent St. e Dial 5559

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