‘ o,

r

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r . lug brea‘ of Si ed 1c

line is t1

_ perf:

. T15, . auto , LIIE

vrl11< l D1311 est.

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iThe “out MOND’

This Contest will appear in the Guardian every Friday during the remainder of 1937, and is being sponsored by

the following leading busin

CHESTER A. CAMPBELL CHAPPELL k CO. DRICHTONE LIMITED ‘JEVEREAUXS CASH GROCERY DICKSOWS RESTAURANT GAINSBOROUGII STUDIO "IE GLORIA

D. C. IIEESCHEN

HOLMES d: BRADLEY IMPERIAL BISCUIT Wu LTD. ISLAND FURRIERS.

ISLAND SECURITIES IOHNSON d: JOHNSON

I. W. JOHNSTON

5. N. KAYS

MILLER BROS. LTD.

P. J. MacDONALD

The Charlottetown Gun week:

lst, $1.00; 2nd, $2.00; 3

6th 50c. These prizes will be issued in the form of service

or merchandise orders that wriiser listed above.

e-

III III IIIII

PRIZE WINNERS LAST WEEK

1.—-l\lrs. J. W. hlnc-Kenzie, 320 Kent Street. 2.--Miss Louise IVarren, 218 Fitzroy Street. 3.-Miss Vera L. Nunn, North Winsloe.

L-Mrs, Ben Newson, Ha 5.~..\liss Ferne Murdock, tie-Miss Helen B. Younk

**v$

v4 I I I II II

Choice-The Gloria Food-Ron's Grocery Courteous-R. P. Simpson

~o+o+o++o++++++» 04430-64 §O6+¢+++o44+4+4+++yy¢4+§

Clue To This Week's Slogan

This week's slogan is a hard Queen Street a

00+o++++o++4+¢+¢<++o++ o0

When you buy Ice-Cream be to ask for "Garden City"

Deluxe .

FLA VOR S.

YOU'LL ALWAYS FIND

The PURE M

%**%“ ‘ ‘

NORTHERN ELECTRIC RADIO

Leads the field again with it; fine serics of radio receivers, embodying s greater numhe of exclusive fea- tures; as Mirrophonic Tone Cham- ber-Dial Omatic Tuning — Magnu- Dial. See the wide range of beau- tiful models priced as low as $19.45.

Toombs M usic Store

"Better Prices for Cash" DO%QO—QQOOOQO&OOOVQQ-§O-O§-O

We announce another Bargain Sale.

Buy now and save money.

DEVEREAUX’S GROCERY

Phone i210 I-‘rce Delivery

OOOOOQOOOQOOOO—OOOOQ§OO-fQ Go easy on your meter. Cheap lamps are hard on the meter and run up your light bill. Ask for genuine _uouse lamps for tale at

CHAPPELL 8. CO.

IB-I Queen St. Phone M40

CASH

u

QO-FOQO-OOQOQGOQOOQOOOQOO-O

Dickson's Restaurant 211 Queen St. t.'\ext to lire Iisiil

Delightful Rome-Cooked Meals

Special Light Lunches Moderate Prices FO-to-o ooooooooooooooo 000+

SATIN BLOUSES

$2.25 to $2.95 IKIRTS $1.95 T0 CASH $4.50

R. P- SIMPSON

Queen Street. Phone 2st

++¢o+¢ooo>o+o+++o+o o4“ o

Is sorry s complete stock of the famous

NYAL Preparations H. L. WORTHY

I'll Queen Street. Phone i7! so-ooooouo-ooooeuouow-e Get Your EGGS At

Till! CANDLING STATION D Cents per Dozen This Week.

P» I. I. CO-OPERATIVE

Solution to Last Week’s l! SLOGAN {Yholce Food, Courteous Service, Good Order"—C1-ichton‘s Restaurant

nd contains four words.

FAST ROZEN

You're sure of its purity. Made from pure rich cream and TRUE FRUIT

TREASURE ” Contest

N i... rvravour!

EXPLANATION or oosrrsr

Each of the above firms

ess concerns of Charlottetown:

HENRY MscFARLANE b CO. P.E.l. CO-OPERATIVE PURDIE - FERGUSON PURE MILK COMPANY

QUEEN STREET MEAT MARKET

REDDIN BROS.

RDPS GROCERY.

ROOFS LIMITED

R. P. SIMPSON

STANLEY. SHAW I PEARDEN. STEWARTS BAKERY

JAMES TAIT

W. N. TANTON

A. E. TOOMBS MUSIC STORE. WI-‘IITLOCK TIRE SERVICE H. L. WORTHY

rdiau will issue six prizes each

rd, $1.00; 4th, $1.00; 5th, 50c;

will be honoured by any ad-

~~u~uuo+oo++oo+o+o+oo

rrlngton. l3 King Square. er, North Winsloe.

ontest

Service-Miller Bros. Ltd. Good-J. W. Johnston ' 0rder~W. N. Tanton

one. It belongs to a store on

Hw-wme‘ v IIIPI

“DELUXE” DELICIOUS LK COMPANY

rvvv

PREPARE FOR ' WINTER NOW

Repsir your Home and Buildings now. We stock the best brands of roofing and building hardware of sll kinds.

Stanley, Shaw 8. Pearden Hardware That Stands Hard Wear Comer Kent and Great George Stu. b+fkO+fi§44§ Take A Weekly Holiday

Let us do your baking for you. We always have a fresh supply of Cakes, Pastries and the famous Stewart's Cream Loaf.

Stewart's Bakery

PHONE 211. FREE DELIVERY 00+» 0-0009-00-090404-0-60-900

See Our Diamond Rings

Choice Clear While Stones In Nat-

ural Gold, White Gold or Green

Gold Settings at reasonable prices. A pleasure t0 show them.

W. N. I A N I U N 180 Kant Street Jeweler

&O~O§-§O4§-§ FOR FINER FURS FOR BETTER PRICES FOR SUCCESS

FEED IMPERIALS FROM PUP TO PELT" Imperial Biscuit 60-. Ltd-

ment in today's Guardian. various narta of this ' the diamond border.

The Contest Editor w each Friday, firms.

lt will be noticed th been ‘purposely TREASURE”

ll

Slogan or trade phrase used the above advertisers.

. w w“

v*‘%‘ ¢¢ ‘ ‘

Having carefully read esch "DIA- MOND TREASURE" advertisement In this paper, and Feature Article in this section. contestants must writs the name of the advertiser In whose announcement or Feature Article s word was inserted, along with the extra or surplus word to each Individual one“ Also srrsngs the words to form the slogan or trade phrase and state tho ud- vertiser to whom you think the slogan belongs.

Then attach to your solution s receipt or counter slip from any one

AIIAII IIII IIIIIIIIII I

rawn. _ There is no limit to the

and ' ' i not be accepted.

above will not be accepted.

Charlottetown Guardian And Their Fantiliea.

o+o++++o++++v¢++++o+~++ Fresh supply of for

HUNT’S

Candies in this week. We are spec. si agents for this line in Charlotte- toun.

REDDIN BROS.

PHONE 86 ‘The Old Reliable Drugstore” o-o-ow» we‘ . ++o+o+o

Our skilled experts will mske s thorough job of UPIIOLSTERING and REPAIRING

your Furniture Price; When moving call us.

HENRY MHCFARLANE Phone 1042 Kant strut

IIIJI‘

O-OO-O-O-Q-O PERFECTION LAUNDRY SOAP

10 Bars for 29c

3 lb. jar Blue Ribbon Coffee $1.19 Tip Top Tomato Juice 2% size, 3 tins — — — — - - - - 20c

RIX'S GROCERY BOTH STORES 38 Longworth Avenue Phones 102i and 1022. Corner Queen and Kent Streets Phones 1601 and 1602.

o0 oooaooooowoooom 00004 CLEARANCE SALE

LADIES’ SHOES Broken lines priced t0 clear.

PURDIE - FERGUSON

v‘* ‘ Cricht0n’s Limited

RESTAURANT AND

TEA ROOM ores-moo a. M. to 2.00 Am. Daily - 141 Great George Street Choice Food. Courteous Service, Good Order. §_O-¥O-OQO4-QQ-O4-OO-QO

SATIN BLOUSES

O-O-OOfiOfi-O-OMJ-OOO-O-O-OOOO ‘

l SAUSAGES Per Lb. 19c Made by us from carefully selected choice young pork. You'll like them.

Qr-en St. Meat Market H. PETERS Phone I301 ' §Q40+6§§§+4§04§04Q§+O+4¥

LOOK YOUR BEST

Enjoy real eye comfort. your eyes examined now.

lhve ‘

in light and dark shades. $1.95 to $2.95 Also S"! (Irene and Wool Skirts $1.95 THE GLORIA Cor. Queen and Richmond strong i¢++ooo¢<w+oo++++o++o+o We offer you better better value for less money than you can get clan‘

S- N. KAYS

85 Pownsl Street. Phone s;

owe-cc Our new equipment enables Is to repair tires of all sires including 15 inch snd l0 Inch.

These advertisements appear in paper and may be easily identified by

an article featuring one or more 0f these

st an extra or surplus word has inserted in some of the advertisements and Feature Article. These words, when arranged in their

ow To Enter

IMPOR TAN T!

As all prizes will be given in merchandise or service orders, it is IMPORTANT that you state in your reply the game of the advertiser upon whom you wish the prize order

testant may send in each week, but each reply must be accompanied by a receipt from one of the sponsors of this contest. Bottle caps, labels, and wrappers are not receipts

Receipts from advertisers, or other firms, not listed

All replies should be addressed to the Editor, DIAMOND TREASURE Contest, The Guardian, Charlottetown, P. E. Island

tThis Contest la Open To All Except Employees 0f The

. hmersto the countless articles which

trmm, ti .

have published an advertise-

I also publish in this section

“DIAMOND

proper order, make up s by, or appropriate to, one of

II II IIII IIIIII v1 vv vv vi

of the business concerns sponsor- ing this Contest, indicating that hllllllQI had been transacted with st least one of the firms listed shove, within the put two weeks.

Each week six replies will b0 drawn from sll received 1nd six swsrds will be given tn the order of thdr drawing:

M. $4.00; tad. 82.00: 8rd. 81.00: tth. 51.00; 5th. 50c; 8th. 50o. .

All replies must reach the Gus-r- diau Office not later than noon on Thursday of each week.

AIII

vvv

number of replies any con-

M

vv §+f§ FLOWERS

are always welcome and are ap- apropriatc anywhere at any time.

PHONE 269"

James Tait rcorusr

37 Villa Avenue

Member F. T. D. A. Int.

‘rttrunr -1‘? ‘ELES

§6-O-O-§J-0-¥§'O4 Jhe Euston Pharmacy

-__.. At the corner of E t gndwOrlfsbar Street lsulooclhtegutterf: us n hsr O. C. HGISOIIXQITW conducted by M“ Mr. Heeschen has had OVQIHLhIrLy Yea" experience in this business 5nd I5 l1 Rfislstered Pharmacist in accordance with the laws of this province. He served four years in medical work overseas during the Great War. For over twenty years he has been dispensing prescflp- “"15- ml‘ mini! Years he operated P d"! 5W" W! Queen Street and two years ago he opened his new store now widely known as "The lime-ton Pharmacy". 59sec would not pennlt us izo en-

may be found at this store. All leading lines of patent medicines, household remedies, toiletries, etc.. are on sale here. Perhaps the most interesting display in the store is a special ine of home remedies, pre- Pflred, packed and labelled especial- ly for Mr. Heeschen. This line is known as Heeschens Special and can be purchased st this store only. There is a special cough syrup for babies and a tonic preparation of Malt extract and (Jod Liver Oil, which are famous now throughout the Island.

Mr Hesschen is also a fishing tsokle expert and you may have your fishing equipment completely overhauled and rspa'recl by him. He does all parts of this work from Wrsooins and solider w varnishing and csn make the Job look as good as when new.

A full line of camera films ls stocked st this store and you may losvs your rolls here for developing and printing.

Prise orders for the Diamond Treasure Contest may be drawn on The Euaton Pharmacy and each

comfort and rcominesa of the 198B Chevrolet: announced from Oshawa today may be formed from the above illustrations. The new cars are offer- ed in three series—-tlie Master, Mas-

The new Chevmets for 1938 are announced today from Oshawa in tlwee series-the Master, the Mast- er Special, and the Master De- Luxe. An advance description of these popuar Sixes reveals many pleasing changes in appearance and performance, Principal tn- ieresi. centres in mechanical im- provements, said to be m0“? numerous this year tharrin any year heretofore. Chief of these is a marvellous new clutch, a radical departure from previous years, which will mean safer and more comfortable driving. Second only to the clutch in importance is the new starter mechanism, embody- ing new ease and certainty of starting in any weather. The Master and Master Special Chevro- lsts loa- 1938 come out with a. new system of spring suspension which tremendously improves readability, riding comfort. and handllnz» The Master DeLuxe continues the fully-enclosed knee-action which has proved so successful. Production on all series is now well under way at General Motors factories in Oshawa and Regina, it is announced, and the new models will shortly be in dealers’ showrooms across Canada.

At a preview of the 193B Chevro- lets in Oshawa recently, there was unanimous agreement anwng Auto- motive writers and engineers that the new "tiptoe-matic" clutch must be considered a major con- tribution to the year's new de- velopments. Among its many ad- vantages over the previous clutch are lighter pedal pressure, which decreases during the stroke; softer engagement; and smoother opera- tion. It is far more simple in con- struction, wieghs less, is more durabe and never has to be lubricated.

This type of clutch spring has been used before, chiefly in heavy duty mechanisms such as long- range artillery, hydraulic presses and railcar couplings, but its use was limited because of the lack of technical data. However, Chevro-

Rix’s Grocery

The largest grocery stock in this province is carried by Rixs Grocery. Mr. William Rlx commenced bust- ness about ten years ago, and open- ed his first store at the intersection of Euston Street and Longworth Avenue. After silx years in th-i SWIE he moved to the larger premises at as Longworth Avenue and again two years ago he opened a HOWIIWWII branch at the corner of Queen and Kent. Streets.

At. the lbngworth Avenue store there is s. complete line of all shelf groceries and ice cream. drinks, mill-feeds and fox feeds. Hera also is a most up-tc-date meat and fish department with all electric equip- ment including two electric refrig- erators, bacon slicer, hamburg grinder, even the scales are elects-c. An electric coffee grinder is also used at this store.

The downtown branch carries ev- erything you could expect to find in a modern grocery store and is also equipped with an electric bacon- alicer. _

Rita's Grocery empbys l. staff of fourteen and during the post. W" the two horse-drawn delivery teams were replaced- by two new motor trucks in order to give customers the best in service. 4

The slogan used by Rat's Grocery ts "Quicker Service-Better Service’ and Mr. Rlx la always on the "look- out," for any new means of serving his stomers. Both stores have been modernised and srrsnlld st different. times to cove snow‘ le- commodstion and keep in lib? Vi"! the times.

All purchases at Rix's ONO“? entitle you to an entry in the‘ Dis- mond Treasure Contest and you are invited to draw W" Pr!"

on either stores.

The ‘ ‘ J numbers for the Longworth Avenue store sro 1021

F d P H M ‘u n J. W. JOHNSTON rnom: 90s .12 an Oil f’! QOC-l 0 M |s _ I _ “now-rm strut- Phon- "I m Kent grim) Emmi... 1095-1 Whitiock Tire Service ,,r;, , *‘““ ‘ f. _..-. ‘v.1... ‘ “ it

c 1:1,‘: . wit»? 1 fir?

purchase here entitles you to an entry. 772 is the phone number snrl Lil 6.0.1). orders srs dsuvltsd lsss.

Mill 1022 and for the Queen Street

- s-"wm-IMI-esa n“

mode portrayed above being a Mas- ter coach. The newly-designed front end is a conspicuous feature. A new “Tiptoe-Mstic" clutch is one of the radical departures from previous

let engineers investigated the pos- sibilities of this type 01' 51911118. determined 1t to be readily "deni- able to clutch operation. modified and improved its basic design, and applied it, for the first time in any automobile, to the 193B Chevrolet clutch.

Bodies, ooth interiors and ex- teriors and chassis units reveal systematic refil ‘ of features which already have been proved by Chevrolet owners. The public is already familiar with the BS-horse- power high-compression valve-in- head, six-cylinder engine. Widely acclaimed for its power, smooth- ness, economy and freedom from service interruptions, this power plant is o be found in both ser- les.

Again offered on all the new models are features which have contributed to Chevrolet's sales leadership in the low-price field such as perfected hydraulic brakes, all-silent all-steel Turret Top bodies by Fisher and the trouble- free hypoicl rear axles introduced in 1937.

Advanced styling, which en- hances the exterior appearance of the new cars, is emphasized at the front end. Sweeping forward from the cowl in a graceful curve, the top of the hood meets an al- most vertical. flat-topped radiator a-nd grille. The latter, which is an anesting departure from last year's design, c o n s is t s of cromium-plated horizontal bars. flowing back from the centre line of the grille to blend into the radiator shell. The attractiveness

THREE SERIES OF SIXES NEWLY-STYLED Some impression of the beauty, ter S ecisl and Master De Luxe, the

years. Lower left inset shows s sec- tion of the interior andpart of the attractive new instrument panel which is easier to read. Right inset offers some idea of the utility snd convenience of the trunk models.

that eve fifth bar is 0f hgfibigclvidtlt anorIfln-flieii-i" 4°“ the centre with vermilion enamel. Introduced in 1937, the speedlilw which imparts a my duh i0 W style is again featured this year. The combined effect of thssemsny refinements is one of 811st“ length and racier. more 811M911 lines.

In the case of the eniim- Ad‘ vances are rrincipallvgin "w "W" of refinements. ED811198“ W!“ out, however, that a. new Ind lighter flywheel, in conjunction with the new clutch. 85°14! greater flexibility and quicker re- spouse t0 the controls, and valve- springs, valves and certain port- ions of the cooling systflm m" been re-designed rather than simply refined. There id 5 in“: transfer of heat from the com- bustion chambers, especially in the vicinity of the valves.

Departures related t0 Emil-B in the electrical system irwlildl "19 new strating mechanism similar to that featured on costlier General Motors cars. It has an over-rim- ning clutch and automatic throttle advance. assuring 8118i’. DOBWVB starts. There is also a new wes- ther-tlght, and accessible battery mounting.

Widening of the rear tread from 57-9-16 inches to a full b9 inches has provided more body space and increased stability on the road. Quieter operation over any W90 of road has been achieved l“ innovation in the method o st- tachlng ‘he rear springs to the rear axle housing. Bushings and

of these lines is accentuated by

washers of resilient rubber in con-

wnu wao wit cross AND roucm

Put Herself Right with Kruschen

"I am 39 years of age," writes, "Yet some days 1 have be", feeling snd lookin 100 years 01d 1 would get fits o exhaustion 1m no good reason at all. 1 Was n fit to live with because I worm; he so cross and touch . I did not seem to have any smb tion to do m msework. and I was tired sll tit!

G. “Two years go I h d i

down my idftaslde zionic iilifflfl“ My doctor says all this u Cami; through m nerves. I took _ chen snd ound it helped mg my

Inca l s ted taking 1, |

I WOhllli

mum gm t am s eren person. seems a lot easier and l hlfvye :01: more energy."-( . _ M_ The "little daily dose" or Kmb chen puts an end to tiredness m- depression. because it restores m. eliminating organs to proper activ, ity by providing them with the 4*"! "Id daily aid that they require. cleansed and in. lil°3t2°.‘..‘."°°“ r e 5Y5 9m. c ' vitality to every nerve g M“

vigor to every limb. and m’

junction with a few bracket weld. ed to the front of the housing m, each side provide complete in. sulatlon between the Springs and the housing. Engineers have use given attention to the elimination of metai-to-metal contacts m; the transfer of road noises to the interior of the car. Thus, there t; no longer any necessity for m. justment, lubrication or service of any kind at this point.

The motoring public will n00. with interest the convenience and utility of the trunk models, pro. viding greatly increased lugggge space. Removal of the flat she]; under which the s-pare wheel 1b,. merly rested horizontally gives t. 7-8 inches greater height, while the compartment floor has been re-designed to lnciud¢ a well in which the spare wheel elm be placed in an almost vertical position. A rubber mat covers an entimiy fist floor and the top, sides and rear. are lngulgted ,_ gsinst best and cold. Just insitlt the rear edge of the trunk is | convenient tool compartment-

i

Far Sighted Eyes

Seventy per cant of for sighted eyu an weak ro- frsctivoly. Discomfort from this condition shows mostly st near work and may be headache. soro eyes. ner- vousness or ovsn upset iam- sch. Oar drives-s in thh els- msy sufler considerable dis- comfort. Glasses rellevs tbs strain.

G. F. llutoheson

, evrsionr EXAMINATION

fitting sud Supply!!! Gilil" Etc.

ll. .I. IAABIIII

OPTO IST MONTAG P. l. I.

Oifios Connected With bras-We