Hang you see pictured the Golden Anniversary Buicks- engineered, styled, powered and bodied to be fully worthy of their paragon rolejn this fiftieth year of Buick building.

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A quick listing of simple facts will reveal just cause for celebration. Let's start off with the new 1953 Buick Custom.

k It has a newly-designed Flreboll Straight-8 lnglne. The importantly stepped-up Fireball Straight-8 actually gives the 1 953 Custom with Dynajlow even better performance than the 1952 Road: master. And this brilliant new performance is achieved with amazing economy and without the need for premium fuels.

It has Flreboll Horsepower.

' ' s Engine horsepower per pound has been increased to 130 on Dynajlowa ' equipped models and 125 on cars equipped with Synchro-mesh i transmission for more brilliant performance. f It has a compression ratio of 7.6 to 'l. . ' New combustion chamber raises compression to 7. 6 to 1 with Dynajlow,

shortens flame travel for greater power and fuel ejiciency.

m It has a new "Twln-Turblne Dyneflow Drlve. Now adds far swnyter, quieter, more egdicient getaway to infinite smoothness at all speed ranges.

It has GM Power Steerlng! . This year the Buich Custom with Dynaflow Drive ofers you the wondrous handling ease of GM Power Steering. l

iv It has a mu flner rlde. The softest, steadiest, most buoyantly level ride that Buichis advanced engineering has yet produced.

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, i To l h . Buich SUPER 4-Door Riviera sum

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Yes, there's wonderful news about the 1955 Buick SUPERS and ROADMASTERS. too. For instance. they're powered by a completely new V-8 engine with one of the highest compression ratios in the industry. lt develops 188 horsepower for Roadmaster, 1 70 for thcDynaHow-equipped Super, and it's so compact that a new, more manoeuvrable chassis has been built around it!

But no listing of facts and features can do justice to the phenomenal Golden Anniversary Buicks. No words can really tell you the beauty you see, the comfort you feel, the excitement you experience when you make first-hand acquaintance with these big, beautiful, bounteous Buick Customs and Supers and Roadmasters for '53. ;

So come in and see for yourself that these are, in simple truth, Buick's greatest cars in 50 rest ears! Y .

Buicl ROADMASTBR 4-Deer Riviera Sedan ,r . use

ALLISON MacLEODy

126 Cuinlierland St. Charlottetown Phone 3160