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‘l Take Your (lnler

The ' ilontral _ lisb Printer“)!

h llli KENT STREEJW‘

_..

fizkfifiéiifiWifikl+ "Lila-Hi 12*. 1&0‘ iokizhl i" "c5. 9 ‘r

FEBRUARY 28,1921 f’...

" lffilillib“

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~.' l‘0l' lilo iii" . conic hcro.

_ For Printing . . ‘[‘()_

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C‘ llAli. l.O'l"I‘l‘J’l‘t)‘.\"fJ 'l'l~1l.l:.‘l‘l lUNll dill-L.

. 4. n. malt-e é.“ r. ail-nan ¢'.‘.--;y,1¢,f!(.<_ll,1:

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- depressed amt out of r-ilris —~3ust reio- mher that all YOU!‘ WM‘ irials liliil amp n lat-n you arc :11 "the pink o: comlilion. he 1.1m, nu ~_ right, ltcop lrlnl and ship.

5' " ‘Qirfi 4

,, vines your <1 ulor orders. come hut?‘ lr better snii

149 Grout iioorgc Si

.9- 0'

on. slqmwrwm.‘ ; ,,,

TlrlE CHARLOTTETOWN GUAltDIAN lllE CENTRAL QUAKE iifif“..°.i'fiilif“i.'ifi ‘;‘...";..‘T"..‘ZIT g Again, too, the

41- nvo ‘m w m om w...

o

Elegantly (urnlsllod n2 _-. ' BOY!’ W i l‘ roonzs with bill-Ill! v Hal], Mondgyfiklzlijéfim “shill. tuako n your homo n. , . 15.6w: children n; otn Charlottetown. q i ,- . 3 ‘, _ _ I 1 HARDFOAL AT $22.00. A. Pick puo-kosr-Pm/ol-oawlro-nfi ; if ill new» sci-son your' ‘ml 0°" ‘m’ ‘mflmgm! 11"“ j gllgulden; l 595mg you kg‘ coal lrmn cars and selling 1L gbqvi

price.

H f‘) M E"~-~l\l::\1‘li‘ '\ our 1 nlcvdm‘ h: “hi. 1"=“:lil;'_ {slay-uh -, Mo! 5- \\'i~-=n ill H. ‘omflrla o.

‘- l v. '\v‘. --~ -~.~:' ' 1t! in.

11H! 'l‘izi‘.‘lli~

__ EALVATILIFI /~\Rl\o‘r--- '~ "loot-J vn..n.-»~i1oi~ ui n1 1 lfilVlfilwli, win‘: 1| lilTlllijllfllll. pin‘. n’ '1'"! H-"lll-"dlifll-f om om 0E tho Anl mhon "rmy ll v"-i\=-‘ r- mcr ‘.

##-

.‘:-}

l :i,‘;oi:‘-. no ha: ‘ lnilinnatlln; np-aalcer.

loclAl. si'es=0‘.’E0-~_», .. iio mono ~ will in

arm l. w: 311.1“ * “" . 1. -. I

rh-ilil.)

, ' lllaii élaper ' ll-rraclis

y ._ , u.» wsuzr...» or‘ ‘"‘-~~- " " rial n"! l’.~\‘l"i‘- r ' i nuns ‘w... Select ,.

Frmu llllil all at ox-

‘ "1 ncuy

. liali litj‘;.=,r‘l:.;r trite .]

lulpl-rs for lfiilitlMli- DLYISU ‘twill-hi. HA LLS. BED lROOM klllll Kflufilifi . some have BORDERS to llluich. some lm nordurs Dom: up in lots for any sinc Room. ‘- 01am in and look thcm over, you will bu saw» 11:» “lltl wlml you want. Ami "lilo. priv-v. V.‘ x‘. that scarcely counts, \VALI. ‘PAPER iu-Il'.'..lt'i'- hlldNl‘ on SECOND lfLHOli. 50i- - 1 what you want and we will put ll. zisiill‘ lo:- you, there will be n big saving for curly buyers.

Carter 8: Company Iul.

By Lord Leyorliulnn-

The best reserve fund of any l . moss is to be found in the good will of 1 n. busi- ness and the goodwill of a bnsi‘ ' _ the most part» dependent upon 11¢ Rllartis- ing. Goodwill connotes the 21.». ~ Qrliltlvn the public have of the business, a‘; l ‘ no pub lic gauge a business almost encn. l y upon what they read ‘about it in the (lziiv press. Itlany boards of directors, instead of ex- toznling their advertising, devote our sur- plus profits to “building up a strong rescrvc fund“ which fund is generally in\':=.~;tcd_1l1 what again are called "gill-Inigo" accum-

ies. These same directors are then ltont busy- for many years afterwards to xvi-n.‘ down

out of further surplus profits the on u price

of these “gilt-edge” securities to falling"

market values. Should the balsine;.< have to meet and overcome difficuliics, o; have to face frenzied competition, and ill» direct- ors decide that their pohcy ouch-i lo be l0

A

d"aw somewhat upon these ‘ l wvrwwls”.

they find they cannot realize thoin without

‘serious injury and loss of tho ~-.-niidc11cc of their shareholders in the repw on zmd

standing of the business; or, in or .¢- l‘ words serious loss of ‘lgood Wlll . hog: . ~ '. Syste-

matic advertising‘ creatos-a con! ir- "M15 and. ever expanding" goodwill. 1300]” “Oliftli the firms advertising as o liikitww- of lnlCll’

»

morning paper and ifufor any Miam, is absent they miss it-Jl hc good we; rcuwcs

a temporary set back.

The trouble with seasonnladx ornsing 1s that it tends to compact the mdi‘ H.113’ s bus: ness into too short a space of Ulnar: and tin-i prevents a profitable handling o he spreads out the soles and l‘,‘l\'(‘:4 the adver- tiser a better chance to czn-o. for ills orders. Also by pressing honstantly Illllllllst We markeflsoutskirts it ofuairsncoceds ‘In pressing them back. and this enlarges the advertisers field. Tho reader Judges the markets for the most part unconsciously. by following some particular Inm or firm B

Yearly advertising, on tho otln-i-

f advertising.

‘w .

a is, for

a was w 1+:

so ~<~ s3 ronazgqqgva;

j' . '1 .=

vmv mac‘ 7' llla‘

VLmLa-Awi- . u- . ;...‘.._;.,_. . . _.___ .__ _‘_ 4%,...“ ‘ “ .- _ H ' ~ l-.--_ _ ,7 - hull ‘lnoio i " {nlwh ‘hut f‘ n“. 1E ' .l I. [m]. I I I 1H Ill I*“.*+k_+._,_ ‘huhhk, r vvwr rnn 41.‘. W 1\‘;-.l this. dii

6315i.‘ exam?" - \."~v~‘~ jvmng nlzn. l ll

4on1 film, ‘- anmllliiixs o. l‘ The vrlunu or Lil .‘ yet ‘in-on dr-vmw l. lows i~= nnlun very t.‘ .=tru“t ics, s11 h as in. locnlilics. ‘file-vi.

cou-“rr-l lUJutVl! i. P-Ihl nil lllv :'- ‘Vi-r

i».--\.?a if.‘ :‘~ " ,, i:

ilinor. "~'—-1l1r,-'<“.\i -’ Fill ll..\l1l\‘l".'!

chose, Spur Blilzht’ xlliii (ml-age linot are of fairly lfllil"l':llll occu"

FFEfFl-‘rffir? 1Q- ?’ H14l-é—.;#-l-!>l> i- i

= plnntntion nbonl rw-ry a o~ 6 you...

"we and at Hm». i‘ i nut in DO (‘Mic ' Li» troanz-‘nt burning of luh

all)’ doth-

plantnlion bciln; mo only procnlu ‘pflllfillqlilhfl :14 lflllllfy menu: u.‘ to z-ieronunond. l is good Dlfilell-"i lo a-hnnm» ‘LI: inn land lnwmnv : lllll [and rf-qnilx-n. n l‘: " so llais llw‘ u prwonls ill‘ h- fry pin‘ . ll‘ : ‘ii pinulnl‘ ll‘ .\[lor the crop hn- ‘w: l‘. ll z 0.1- .1

pruned out no.5 lmrucrl llv so do

nnnzh man hour disco. s. __--~—¢ vv~u~-»---—----

members that llw prmincinl Iron ury holds sovnx-Jies and -.‘.‘>.-.l\ ;

stands m liEil.(lll1l.09l"-

Eye Specialist

' Uliico, Emlyn! Bank

Building, (llmriolw

tetown.

3 Ofllrc Bourl:

9330-1-12." 31-5. Phone 68-Y. _

so». .

min issue has cropped up ct this convention, and strangely in these days, it. varies to a serious extent with the Far- mers’ platform, as we have been JCCUHLOUIOG to Toad oi‘ it, in their pnrlypress. tor lo and behold, Mr. Stairs, in his SpCHJil oi acceptance declares not‘, he believes in giv- 1111:: protection to any manufactur- m‘ in the country who nccds it. 0t com-so this is one or those pla- cer; in Cnrnnln whoro lYBIutll this to got votes, and it is

SAT 12TH -- Biz

Hock. crop and Blgioqt. sale of the . l! not tine, on Monday Watch fofnil inter.

.-_#\ n»

ANNUAL MEETlNG postponcd ~As no have $5000 worth oi lmt~

mstponed so that ‘we may be ou- ‘blPll to Day ‘patrons at m‘ bcforo

,-/\LL THE COMFORTS OF’ Wlaqtry Dairying Co.

Oi/EFISEAS IWAIL1_"A lull until orwcrrioll from ;.'-T. John, .

Niflnnedola and (‘fl-r- lfno 3rd and 5th.

' :‘-n_l spirit oi the political gospel o; Linc-Renato lilug, to whose me~ rhods the Tanners’ parlv are tall-

JHMHAL ‘sowdiizkih/ practice at

‘ PlYllvtillflflV xoqnostcd to no in ll concert in tr; ho

din‘. of ADP“. ‘W111. "VOW pnrhm’ and‘

"host at the sugges- nouoy at elections. . on: o!‘ I rm wcrc of tho some opinion still at this convention, or luJB lInéy were lilo: Josiah Allen, [L was estimat- utl that the modest sum of $20,000

would‘ to rcqmrod to finance this Y zzgaflgn. zmd those . lug to contribute to this laud- l=iu ooh-rouse worn flfllilfiilbtl to I us,» iornnzcl. to onn this time thore nl a most woudoliul slackening a n; tho enthusiasm for farmers’ re-l w ~

u . iddc-flly Ofitlllflrd 1.0 a very largo‘ tilt-r (its, Lilo“: were pressing ; "min to Lbcii" homes

a». - saw.-

‘. latest reports tho < 1.111.‘. ‘arm very much in its

.~. to any upon tho

Now those ulmriccs an; - .: E-lrual, and at a meet- ' i‘;!i\.'l‘ti' Union of Que- aud counter char- ztcross the floor

saunas oi‘ min-zip» '. u: tho Union's funds,

FREE-cl Ifnublri of Cocoa imam slur upon rrqucst.

. .___qg g q,...-._...._.

Giilfiifiliilifl‘ HOIlll:

The COWAN CO.. Limitcd

and. ,0‘? AW. “Sell Mahone." z. w? mo. plant:

must provide them with t 0 rilhl food A: the sometime it mm b0 ' that they cmoy. ' " " ~ ‘a

The value oi Cocoa as n BQVGYIII (are '0 cannot be top strongly emphasizbd. If

food and dr|nk._It not only providu thj ’~ ' drink which children crave. oarticuh yliii the winter bu: it is rich in nourishment. - ‘

Often i: child. will refuse milk when it is esscnualto his health Give him (Judo: int! be loves n, and gets far more o! (he requisite nourishment than he would in a glnl ol milk.

(Iowans Cocoa, made in Canada. isprcpnrul Will] an understanding oi the rcqunremcuii 0i Canadian children, and the mother who gives it to her children ever ‘day i! holpi them to develop strong, hea thy . iel 0 to withstaudvcold and illness. '

IF vou want healthy. uturd cblldqon.

Toronto

LEy Rev_ D. M. Lamont). 4 ' m ‘ ‘ v . QUAINT FLOAT IN REVIVAL OF ived the amnual carnival wlliich l1a'sslon. dhelr d-flr. f ~-\“‘ +1 rfiulh‘ W! "flYlh b9 H1111, NICES ANNUAL CARNIVAL a always lbeen one of the biggest cdo the fun and .

the SOOUHH! Psnlnm I . is around the Lauilnl

“'1 iui‘ tile rilfiicr: n. ‘..

"u ‘.1! Xiuizlioxwvzll- L's :

events of the year av. that Riviera ‘ pfggedlng yer-r, resort, both townspeople and visit we dgpjcta ‘ has

. -- - -t train 'i‘lnéo and thino l1. Li.o_;;c.\-.'ouly homo.

1 or; participating. Each year new. -——-~ao4»-‘~~-- --- Wllh the war over. Nice has rev artistic floats mppear in-tlle procc min-ra- Llllnlcn! m to .. ..- _. ...-»- ‘-=___

Lisnh they ntisc,

.1 all their praise; lvll tits»: wondering ways Tu tho h<.-;.voni_t' homo.

Home, Lo:.l, ‘with thee, otc_

l-fuwrl-ll‘ anv- on earth their gloom And ny lionzh removed their doom, cull-ail thorn in and

(Time for a “lorcedniarc "

‘ ch-"orful q-‘vcintur ln rho honvoniy homo. iloinc, Lord, with lhoo. ctr.

.1 sari: tlYu.

thac-h a Psi-ml n" on diam is nigh Int-la to sloop the pilgrims eye. linils the sfirit To ‘he honvei'l_\' hunn-‘L

TLXIHM n1 n nl.

chnnring or tb- mom. n: _uf the hovering high”

coin; n. m: afllr-n“

oi nun; s.-~.~..

who mice did vlfllflll‘

Herc on villi] in your“ gone bv:

‘(ow tho; ro -t with Chris, on high in tho ‘HJHVvIJfV homo.

min thee, utcq

. fi-vvrislno‘ n‘ s m‘ the linso’

iho wins \‘flli‘li have Homo {roll lhur atkiriill‘. would in- mirvfiiil» ‘lero lhov lilCNl n world or sin,| Llizlilsi n-ilhonl nnri foam wit-hint; thionerh years win To tho hvnvenly‘ home. Home, Lord, with thee, etc.

lug tho plnnlzilion will he rid o‘ :| which would ha.‘

MANITOBIVS l-'lN/-\NCES.—-ls the legislature lion. lidn ard Bruno provincial troznzuivir. inioviiiod (h.

"twirl": 9w‘ W‘ owrxfilk-wi p. »_,~,|ggg*x,.'4¢;q

iliilil. Willi itillltl HAZEL

l liueuhnl no». are gathering

v.4

To tho honvonly home.

mounting to 2.‘! poi‘ vont of llll‘ _ Home. Lord. with thee, etc.

gross dcln oi‘ hlniiitolni. "No olin.» l‘ province or oily of (lanolin cu.‘- ~ prorluro a mow cn-dlluhlo llillb‘ wont oi‘ its finances than lilzml ¥ who,“ the mlnisior stated. "'l'l\\‘ _ not doht oi hionllnlm in Mill-Oil. I non, Qf {his mnount bonds and » cash con he produced lie-two llu . llnnsc totalling lil2.il00,0(l0." Thi- gross lit-ht oi ‘the movincv. now

Fitch» in.» i-oélv lllf‘('i iu throng.‘ Mid the illlllil) llronl; iorlh in song;

in Lin" l'i\“-\'f'l.ll_\’ homo.

_w1ll howl :1 wide v: r- “mum 1mm‘ Wm‘ n“...

“llallS lo Jinn: snnious condiv nuns v.0 rocouimclni "S m. Mg,‘ renown

Vilngs our]. mice vorn (iiarlonis (town.

OUR Wl-TCH HAZEL ‘ CHE In lhn llonvonlj.‘ homo

‘lllis tinr: product is made ingredl .~nts~— Aihl .,.-.\l'1ll\l.Ul‘i'l l0 b0. of stand- nrli ‘HWIIIYYU and purhy.‘ liwzll -"\'4'§\l'all'l.\'- it will kocp lilo loco nlld hands

--.-..,.¢q .v',;-‘q.;-q~ga,~nl-u'i»'nixl¢vlri¥ _ ~. of infant years. _ saw ins “villi hut through their

Floil from ‘all its griots an To tho heavenly home. Home, Lord, with then. CK!-

llr. i}. iillillS

Men will land it great tur use attcr shnvini. Try it.

onnr 25c A normal

h‘ Johnson it Johnson

Patience, then. ya naima or nod. Jurist has borne your

load, He will smooth your roughest. road To the heavenly home. - Home. Lord, with thee, etc.

Lord. my slaps are following lust. lmill my imam till death is pact. Till I'm snfc with Theo at last,

CW. ROM Ind Prince Sh.

M41“?!

“A MAN HE SEEMS OP’ CHEERFUL YESTER- DAYS, AND (30371?! DENT TO-DIORIMHVS-J‘

And-there you are! Selling goods or advice is a mattcr of complete understanding of two things‘. conveyance oi information as to nature and quality to buyers; and llw creation of a desire to buy, in tlfiir minds. ' .

.~:. --~va~."‘», "warn v = The keener the compcti- ‘

tion among producers aim"

sellers, and the less eager

It is simple.

Like all things essentially

Simipl? . and apparently or more diffident the con “i555 ‘t ‘S’ lmwever‘ fun °f sumers, the reater is the pltfans for the “nwary- need for ad itional activ- Ono mistake most readily m’ an‘? intensityby m“ mgde by thed advertiser advertlser-

w o is not a eep student - - - a - " of the subject is to curtail $311153; tilglfivof

or omit his customary ex-

penditure for advertising paper Advertising

1n periods of uncertainty. The Daily Newspaper, is - he medium of the moment ' ' ' _ ' -—t‘he axis of opportunity’. _ _ flexible» powerful and _ Whereas that lS the time instantaneous in its ahili- .. for a Forced March. ty to create sales. ' ‘ "

The Daily Newspapers of Canada welcome the challenge of present business conditions. 'l‘l10y can be used h) over! come them by almost evcry nnunufan-tuiren- and luerchumt prepared to make a “Forcfil March" with his advertis- ing. '

lnuod by Canadian Dnlly Nam-upon Auocllllon, Ho“ - OfflcmToronto.

- *§+<FF§ "$3 vi-

ln lilo hcnvonly homo. I I ‘ I i: