f 1 i

~ w. n». ..... \4‘ ..,.,,___

"All?

’ i i’ inns“. cmunormovm GUARDIAN

Morning Dally (Founded In 1887)

l'n~.~lrli~n|: Lli-nt. (‘nl. W, Cheater H. lle-Lure \Ivn- Prenlclrnl. J, ll, Burns-fl. Fol-l. lleeri-liury: Lleul. Col. l). A. lllnrlllnnoll. Ill-O. nlmm- llllll \|:lIIlIlllIlI nrmmr. J, n Ilurllall. I-J-I- heal-lulu l-Inllfruru: Frnnk Walker. nnnl l-leuf- llll l-

llnrm-ll. ll.f‘.\'.\’.ll. <0» :\I‘lI\‘I\ snvlce)

§l'Il§(’llIl"|‘I0§' RJTEF

Iy .\lnll In P, l-l. I.. SL041 per your; $2.50 for I months, FIRE-T (or S! lllnlllhul: MM Inf nnr Inﬂnlll

ln-llwrv 55.0.’! nor your: £71.00 Inr I mnnthl “.75 Iur fl mnullll: 00a- for one month

Ry “all to lulu-r l'ru\llll‘rl llﬂil FAA. 15,00 per vur inlurdny \\‘i-r-kl_v: "an nvr xenrr ".9" f"? 5 '"°'"h"-

nih- fnr Zl mnntlln

(‘My

Tln- (‘lmrliltln-luu-n Gunrnllnn may b0 oblllnerl ll Ilnliulllnx‘: Xenia Ari-nay, Timon Hnnnre, New York: Olil ﬁnnfh News Axmwy. (‘nrner .\lllk and Wlnhlnﬂnn

Ilunlun: lh-lrnnnllmn Now: Agency. 124R Perl Si, “Illllri-lll tiny #9., Toronto; New: Klan (‘lulu-nu I. Wolfe's Nown Eleni] Bub-

ru . ; bur)‘. 0nl.: “llll ‘Pulnu-i-n Slurp, llnnvfun. NJI.

‘The b’fi'0ngesf Memory is Weaker Than the Weakest Ink.”

\;'-1jtT<rs.>.“-. uucunumn 2a. 1942 . W - —-—-—-i1

Mr Bracken 's Suggeslion

ldlllg .\\‘\lll> ll») good reason why thoKing Giurrilinrlll ~h<u|i<l llwl l'\*ll0\\' 11W 5U§S_ ‘um! 9' Illlll. ,| rm Ilravivi-u. lhc 110W l'|'\‘l»'lc55"'e Lbm“ 5Cl\';lll\c' lcnttlcl‘. and appoint under secretaries to relieve the ministers of the Crown from lhe lIlCl'cIl.~k'tl responsibilities which they have to C(ll'l'\‘ in \\'.'ll‘lllll(‘. .\lr. King Ilimsclf at one time u.» Imllrvtbl In bc considering the adop- [lull of {i113 s_\ sti 111, hut that was lung ago. The need for it in wartime is obvious. As Mr. lifilCl\'L‘ll points out, it should not be necessary to (lClCgLllC responsible government to wartime burcnutwrzus. Ii the ministers of the Crown are so busy Wllll their ordinary duties that they have no atlcquzitc time to deal properly with war problems, i: is stircly' preferable to relieve 1116111 by having llildcz‘ secretaries, as in Great Bri- ain, rather ti n delegate their powers to newly appointcml civil scrvnnts who are not answerable to lhlrlizinlt-nl.

.\Ir, lJraclu-n holds that it is the duty of every Canadian to sec that the supremacy of Parlia- ment is not (lcuicd and that it be re-established at the czu-lit-st Possible time. lle believes that democracy can advance and meet the pressure of a new world without sacrificing the funda- mentals of the democratic way of life. He will dotibtless have much to say on this subject in the course of his new duties as Opposition leader. It is significant that his first public utterance since asstuning I('Ll(l<.'l'5Illl) is in the nature of a constructive suggestion for remedying a. situa- {ion at Ottawa that is developing into a. real dan- ger lo our dcmocrntic system.

Price Regulations

Any move towards simplifying war time regulations is to hc welcomed This is doubtless the purpose of ncw price regulations which are to conic into effect next month, under which retail ceiling prices for each type of food will be standardized in each community according to the type of store.

This, it is believed, will establish an easier method of (lctcrmining what the top legal price is for any article. .'\t present, each store has a dif- ferent set of legal prices-ordinarily, the high- est price that particular store charged for each article last March. Under the new plan, stores will be grouped as “independents," “chain atorcs," and “stipermarkets.” Each store in the lame class, in the same community, 'will have the same ceiling prices. Maximum prices will b; highest for independent stores, next highest h chain stores and lowest in supermarkets, in recognition of the differences in cost of oper- ating. However, any store can charge less than the ceiling price and can meet or undercut it: competition u it chooses.

When Canada’: general price ceiling went Hto effect, the Government established a. com- modity price: stabilization corporation to handle the administration of uubsidiel to meet mt increases outside the control of manufac- turers or lmportcrl. Recently, it will be recalled, In Government established subsidies on coffee, Ill and milk with l view to, revcnting any in- crease in the official cost-of- iving index. It is mo early yet to judge of the lucceu of these Measures, but it in interesting to note that in the United States the Government in reported to have abandoned the idea of using subsidies generally to hold down the cost of food. In- atcad, it is suggested, increases in ceiling pricel would be permitted to wipe out inequities that may arise and such u now confront miller! whose ceiling price 0n flour was pegged at $1.22

wheat whereas the price now is $1.32 a bushel. -

They have a director of economic stabilization at Washington by whom the whole question of lubsidics is being considered. According to l. NVashington report, the drawback with lubsl- dies is their excessive cost. This is not the view taken by the (fanarlian Government u ex-

resscd recently by Fiuahce Minister Ilsley, but n just goes to show that there i: wide difference of opinion as to the ways and means of making price regulations effective.

The Legion And Politics

A: everyone knows, the Canadian Legion II 1 non-partisan organization of war veterans. An interesting editorial in the current issue of T/ic Lvr/iniliiryi, official organ of the Legion, discusses the question whether or not the Legion should chungc its long-standing policy and enter lhc pUllliCﬂl field. This, it seems, is the view held by many of The Legionary’: correspon- dents, wilh which, however, it disagrees. In lunmiilig up the arguments against adopting |uch a course, The Legionary doesaservice not only to members of its own organization but to the reading public generally. _

First, as The Legionary points out, to engage in active politics it WOllld be necessary for fir.‘ Legion to form a Party, or become an append- age of a Party. If could not confine itself to r-xprcssing ils policy only on the war effort, [ivllsiolls rehabilitation and kindred matters; the counlrv would (Icmand l0 lmmv Where It

. . . _ _ - - . ~ :_ l1‘ stood mi such contentious issues as finance and of Mrs. W, R, l. umdi-s and Ilrllish (nlunuia, m,

ccuublﬂics, taxation and tariffs, industrial dis-

putes and strikes, bonuses on agricultural 1W0- ducls, and a host of other items which are de- bated holly at every session of Parliament. . From the Legionarvs observation of the poli- tical scene, there has been nothing lo Support the belief that the rank and file of soldier-Liberals, soldier-Conservatives and soldier-C. C. F.‘crs would, in sufficient numbers. dfup their Old Party affiliations to make the election of a con- siderable number of Soldier l’;u"t_v candidates possible. In Parliznncirl, since the last ivnr, lherc have been frequent attacks by one soldier-mem- ber upon another. If the members in a Soldiers’ Party disagreed on, for example, the tariff ques- tion, a second Soldiers’ Party would probably Ifollow, formed by men holding different views; [and it is quite likely that eventually there would be three veteran groups, one supporting each of icxisting Old Party, and each fighting the other. IFar from achieving unity, a move to make the Legion a political force would in all probability split it wide open, and before long it would cease to exist as a. united veterans’ organization. I, Moreover, as a political force the Legion would ‘attract the wrong men to leadership—men who, mostly for selfish reasons, would want to climb on the Legions shoulders to power. .>\5 The Legionary expresses it, "we should get the talk- ers, not the docrs; the glib-tongued, not the sincere." In conclusion it advises “Let's keep ujhat we ',havc.” Every war veteran, i: says, probably feels that lhc present innungcltlcill of lhc conu- Itry could be considerably improved. The snag ‘is that-with ‘the notable exceptions of a great- , ly increased fighting force overseas, a more gen- erously administered pension act and a number of allied issues on which there is complete un- auiiiiity-—\vhat one veteran bclicvcs would be a better way of improving the management docs not fit in with another veteran's idea. "And that would be where the brawl would begin." These are words of wisdom.

e-EDI IURIAL NUII:S—

>1

Have you concluded your Christmas shopping?

Only today and tomorrow left. ‘F IF i‘ 1F

Oh, to be in Russia with two month's such weather!

n- u- w a

Horsemen should have an inuiilgs, or outing, Christmas Day.

a- v w m

This will be the last opportunity for mailing letters and cards for pro-Christmas delivery lo- cally.

i l? i i!

In these zero days let us fCuIlZC pouuots will freeze at 30 degrees fahrenhcit, but if stored at temperatures above 40 degrees they will sprout.

u 4- w n

Ilappy people! In 'l‘opeka, the (fomniuliitv Christmas Tree (Ionnniltcc dccidcd not lu i-rccl the animal tree for the city's tmtlerprivilcgcd chil- dren because there were practically no under- privileged children.

l I i I

ll.R.ll. Albcrt, Prince Consort of (Queen Vic- toria, interred amidst great display of national mourning this date 186i; he married the Queen in I840, and died of typhoid at Windsor greatly mourned by the people throughout the Empire who had learned to appreciate his clevztlcd char» acter and beneficcnt influence; his last conscious words: “I have such sweet thoughts.”

iii‘

“My daughter," writes Mr. \Villiam llolt, the author, “said to me. ‘The first thing I shall do when I get home on leave is look- at my clothes. I want to see myself in blue. You get tired of always wearing the same colour’? Yes. At- ter this war the men will see that the women who have stood by them, even at the guns, will have their prospects opened up. Blue? \Vhy such women shall be dressed in all the colours of the rainbowl And why shouldn't they? What- ever changes may take place otherwise, women will always be vain of their attractions, and, men eager to adorn them.

_ w w a v

The moral: of a people at war, says Maurice Edelman, is based on its interpretation of ex- perience. Victoriel don't necessarily create good morale; the Germans proved that in the last war. Nor, by themselves, do plentiful rations; the French in I940 were an example of ho\v bad morale can flourish in comfort. On the other hand, reverse: like Dunkirk, or Kharkov, or hardships like last year's air raids on Britain and the looting of the Ukraine can fortify morale. The ultimate question before victory or collapse is, "Is the war worth while?" When the people answer: "N0l" the next stage is sur- render, u in Compiegne in 1918 and 1940 When the answer is "Yes I" you have London and Moscow, 1941. The object of German pro- paganda is to interpret the whole of their cur- rent experience — the battlefield and factory, rations and heating, the death-rate and birth- rate, suffering and satisfaction, profit and sacri- fices—so that each German can say, "Whatever our burdens now the war is worth fighting. . ." The old llceping fears of Germany will only awaken through a doubt into panic when hunger and a lecond front become fact.

a a a a

Expressing herself as being satisfied at the organization of a new Conservative Women's Committee to work in conjunction with the Do- minion Conservative Association, Mfl. J. Leslie Hodges, president of the Notre Dame de Grace Women's Conservative Association and honor- ary organizing secretary of the new committee isaid in an interview that the plan now was to

organize provincial associations where they do not exist. (Only four provinces have Provincial Iwomcn’; Organizations.) This committee, which was formed rather than g separate National wo- men's organization has as its head a president [who will be a vice-president on the men's com- mittee. The executive shall also consist of a re- Iprcscnlative from each province (two from the i Province of Quebec, one English and one dfrench). Mrs. llugh blacKay, of Rothesay, N.B., was named president of the newly organ- 'izcd commitlce, and Mrs. J. Leslie llodgi-s, re- presenting Qur-Iicc, honorary organizing (‘Illllf- 'man. 'l'wo other |)l'l'l\'II'lC'.‘\' haw also llnlllilllli- ed representatives. Nova Scruin, in ‘the person

in Mrs. A. S. Dennis.

l

MTHE CHARLOTTETQWN MQQAILDEQIEI

NDTES BY TIIE WM

"Hitler," re en exchange, is .unn.ng our cf patience, gas uncl Allied, respectively." Anu ll if, weren I. for cue snow on we frozen‘ steppes of Russia, you couldn't see; tum for duslu-Suuoury Dally Star l

The llmigarluns announce that they have on y enough wheat Hl'5_ year for their own needs. Germany, has not enough wneat this year for its cwn needs Doubtless there wlll be "combination" in this matter,‘ and then neither wlll have enough.‘ —Pe‘.erborough Examiner.

Newfoundland was down and out: financ ally before the war, but there, has been a great change. During thel first four months of this year the‘ government had a surplus of $4,600.“ ooo and was able w advance se,10o.-I 000 as u temporary loan to Great. Britain without interest. Canwdiungl and Americans must be big spendU crs. —Niagura Falls Review.

Keep the home fires burnlni and the fires from burning the home.- Kltchener Record. .

In the canteen of a Glasgow of- fice there ls alivays n lot of talk a- bout focd among the members of the stuff. The other day one of the company spoke nostaglcally of bloaters, which he fondly imagined to be unobtainnble in these parts. whereupon his neighbor at the lube mcnt cued the existence of a fish-curing factor)’ down the ilver where bloalcrs were cured every week. and offered to get some samples. A half-dozen were therefore ordered delivered. and taken home. The fame of the bloate,» has now so increased that the wretched good tnltured man who offered lo procure a mere half-dozen comes up to town once a week Wllll orders which weigh 111m 60W“. and has earned for his "wmmg train the tllfr cf the Bloat- 91" EXPIess -Glasg0\v Herald.

Shops In (‘enlml and West Lon- don havecome Into their own again. The decline of London as a shop- Pull! centre had begun before the War owing to the spread of chain“ stores into the suburbs Evacuation,‘ air raids. and traffic difficulties erupted the London shopping 5tjgefg Sllll further The lowest point, it Swllls- Was. reached in August. 1941. Now the Board of Trade Journal, discussing the latest statistics of re- tail trnrllnu, states that there has been a great recovery. lVIcnth by‘ month the value of sales in the cap-i iln‘, and to sc-nc oxtent in the Lon- don stlburbs. has been gcater than the average for the

relatively‘

i

_ily to

smmlhv TIM chance. wrfes the Journal. ls due to the return of; population and Ihc Influx of trcops on leave and other wsitors. More-l 0W1! the ‘ishovwultir! oxuozbtlrti", from the suburbs tn the Vlleff I'm]; J55 00m" brick into favor —-M:111- Chi-sci" Guatdinn.

‘..One rerlsnn why landlords are not inclined t1) rent lllJlll05 to peglﬂg with chiclrr-n s that some parennc have “o ccnsitlcrnfon for the pro- perty of others and are careless u; the dest uctlvc habits of their child. ren. Indeed. some tenants reuscn flied house doesn't belong to mam an it is all light for children to}

destroy it, -Nnigzira Falls Rev ewj

How ‘many Pli. l)‘§ hgyo m; n 50011 W110 are crammed with facts and theories but who wally kngw ‘Wm-nu because. 1L5 Wilde says, nothing worth knowing can be laurht " Tl - . -

é. Icy are no more cou- cated than those indnstrinlsts who are wont in air their prejuqici-s .m_ der the guise of what they have learned in “the school of experi- 81108.’ or "the university of nod KIIOCKS. The truest education per- naps, lS self-knowledge, as scary“

pointed out, and the r931 value n,

“Cudeilzilcalféititcigzt. pnmlies‘ in lltsk abil- m 1 o se f- . ledge a, litt e‘ less stony tliaiiioviit would otherwise be But the path 1s oven w all. and those who have never entered a school may go fab 0n it than he whose parcel», bee; 3-? Fllllled by pride in hlsl aminepainm-g. -Peterborough Ex.

Many contr _ reuhh,‘ u,“ giflce. expressing the views of writ- 8 0n current topics, are too 1on5 1'01‘ publication in the evaluable space There ls difficulty in out. U118 them In the office and p~¢_ ‘ervmg the "Eumenl. presented, and 1i L: a liberty an editor does no; glolghwtordtake. Articles of less than 0 s have a chance for pub- lication; longer ones very l m Til/titers make the mistake o1’ cover. n3 l" lﬂlglti every angle to the sub. ject discussed A better phm 15 cmlsldf" briefly one or two salient Whm- “h”! mlslit be considered at “now” “m9.- For all newspapers “pa” l! 139cm"!!! more restricted

. The um an . PM“ Why many elfcetllbxill, ibis. ifs

b1 and Mall.

There Ire many e0 le wlh MP1"? lihﬂﬁ the ‘lesion faint‘? Elgmlgh War restrictions will con- t-h ue after the struggle L; over and

at the net result wlll be the adoption or a pmgram In wh'ch um, pill be less competition for wealth, or social position and all those gvﬂg that intruded then-selves on an age where simplicity and common sense were crowded to the wall, ln one mad scramble for excitement. for nrtlflclal entertainment and flu; doubtful fame accompanvlng tho craze to be in the public eyo__ Snrnlu. Canadian obscrveig

ed. --Toronto Glob;

Br the end of 194a khaki-col- ored enfllnes will be running on British Railways. They are part of an increase order placed by the War Office. These engine: are describ- ed as "Austerity" locomotives as all embellishment; have been omitted and the design has been simplified. For instance the steel castings of a comparable engine of ordinary de- sign would weight 21 tom and In this utlllty engine they weigh 4 tons. -Montreal Star.

After two years of service In Malta, Major Francis Gerard, a Brltfsh army officer. says: “There are rlezrecs of courage, and the rarmt and purest form ls that of fortlfude -courage which endures. whlc‘: faces terror, discomfort. paln and 10s,, day after day. week after week. year after year —coursge , which goes nn through sleeplesanese. Jntlgno. disorganization and hun- EPIK" Mnlfn ls the valiant example. Slrnlford Beacon-Herald.

Ililulilng posts are malilnl their ,l'lllll!‘l\!‘llll(30 1n scme towns as a reslff u.‘ gwsollne rnlolnlnz, thus "llvl"! the ancient crv. "Don't

ow ll away! It'll come In handy 540K110

duy " -New York Bun.

fgdnfggeslmndell“ 5h°llld keel! thlsf "yinve vou forglptfen your .ﬂ‘l'l\féS7

10118. contributions are not pu 14ml

Constitutional ' Question

(Pbrtn fly Law Journal) We note at here ls to be e ref- erence to the iupreme Oourt of Canada of isesluxis to decide the right of. dc allon of legislative power to controllers. We u‘ always susplcloua of these references. There ls much too an unit/y for loading the ice where the nuthor- lly pro undlng the questions la vit- ally In rested in obtalnlna the Ins- wer its way. But we are more un- lclous of this reference thm ever auaelntfrlscaaetherellmreﬂ way of obtaining representation from anybody realy interested ln opposing the view of the nuumrlty propoundln the questions. Thle suspicion ls e hliened by tho choice of the psrtlc ar controller whole D°Wers are to be felted. ll. ll X09011" ed that the controller in the controller of ohemlca . -We

doubt whether there are very "WWI

ple wh kn uch a controller

ggrﬁlﬁd, leif. aldiib swho are vltally

interested 1n the exercise of his

His sphere of act-lei): dies o

wonder, we know why. The mower Is boo obvl Too many 000E: would be really interested in see tine were of that biu-esucncy n- strlc ed m constitutional llmlte end besides that there ls ln that cue e real conflict of powers between the Dominion and the Provinces Involv- ed. The ‘property owner who ls so vitally a eetcd not. only_ by rent control but also by the inexcusable interference with contractual rights involved 1n the provisions as termination of leases and so on, has I organized for his own protection‘ and so has the means at hand to obtain representation on the hear- lngr of an such reference. and ll. l: fa

ly obv ous than. such revpreaen to’; .

tton 1s not only not desired bu 1n fact mode as far as possible practical under the form refer- ence takes In other words lzhla mf- erence looks very much like an lt- tempt to apply that well known 1n- strument. the whitewash brush, through the medium of the Courts. We suspect all references, as we have said, and this reference more than any other. RM.W.O.

Use Qf Simple Words

(Brantford Expositor)

Reflecting on the problems o! language, and 1n particular the English language, the Kitchener Record recalls some instructions once given by the editor of a small town pa-pcr to the mean-bars of staff. 'i"lus is wihut he said:

“In this office we do not com- mence. We begin. We do not peruse a book. we rend 1t. We do not pur- chase. we buy. We have no souven- irs, we have keepsakes. A spade Ls

called u spade,

‘ "In__llns tuwn We do not. resldel Li}. ‘ﬁéldiﬁfiii’ ‘lrslamn.‘lz Pro" We“ not pass fly/all. we die. We are bur- ', led 1n coffins, not caskets. We have

no morticlans. We are not all gen- tlsmeu. but we are all m-zn. All ivomen are not ladies, but all women (If!) women.

"Our Our real estate dealers are not real- tors. Our plumbers are not sanitary

engineers. No beawtlclans live here. we rQund-aboug

“All ﬁres. remember are not 0on- ﬂagaraticns. All t-Estlmony is not, evidence. And if any reporter writes

t of a body landing with ‘a. dulLI ° sickening thud‘. he will land on the

sidewalk with a jolt. his hat ln one htatpd and his pav envelope 1n me o er."

To some extent that ls a case of exaggeration for effect. There can be no sensible rule against the us! of “ten-karat. words". Now and then they are useful for saving space or clarifying g, thought, Bu; in the muln, the editor here quote 1W1 the fight of 1t. Thpre are ex- ceptions to most rules, but theldg

IJINCOLN

FROM: There ls a silence abroad in the

n o a. ,

And in the hearts of men, l. deep and anxious silence

And, because we are still at 188t- those bronze lips slowly open.

Those hollow and weary eyes take on a. 1mm o: llsht.

Slowly a pa. ent, ﬁrm-syllables! vol“ cm: through the endlele ell- enoe,

Llke laboring oxen that drag I. plough through the chaos of rude clay-ﬁelds.

"I went forward a: the llzht men

B t éprwa-rd ln gprlv ePPiIIC.

u ere were so many which 1 left behind.

Go, qules on them In anguish, Lisbon long m their unstlnred llpe. From your hostages to ellence Learn there ls no llfc without death, no dawn without; eunqettlnl- No vfcmryubnut. to hlm vmo has giv- en a -

—-7<_>hﬂ . 5°9ld-.1‘_1=_'4.>l°!'_-

“COMPLETE INSURANCE SERVIC ”

w. r. norms

authors o! "The King's English. out lt this way: “Anyone who wishes to become a

b

q l

word to the long; the Saxon word to

that elm. most e enough.

fo The!‘

and lucid." How does one do that? lawyers are not. barristers. 3y preferring the gamma;- word to the far-fetched; the concrete word

ectlvg English

In any case, It should be a "must" r beg nners at. the wrltlng game. ‘owler brothers, editors of the Dictionary, and

ood writer should en- be 0T5 he allows himself to e tempt/ed by the more show! ualltles. lo be direct, simple, brief

the abstract; the phrase ;

1 often the recent! ubllshed 1n the "Retaﬂw 8e mum‘ u II sound‘: ers’ Bitllelfln." which is the official organ of the Board. suggesting that the promotion of sales through the use of advertising media Is a legiti- mule and. indeed, essential func- tlon of commerce, providing gov- ernment regulations are consist- ently followed.

Certain phases of advertising, ll: ls acknowledged, are lndlspensnble to the efflclnt conduct of ness transactions. the government itself. through the form of makes known its regulations and explains their purport. In way. too. shoppers are informed of the availability of goods and

ummmyﬁhanwl

A balfpound can of Rosebud is the friendliest gift you um give a manpfor. Christmas. ..

finesse!

HE‘ MARITIME SMOKE FOR OVER TWO GENERATIONS -

1s an invaluable "lnlerpm tln

ply, reduce

merchants tlve prices 1n order lshab e,

For instance,

public advertisements,

ms ly 1n vlew.

er 300d‘; in plentiful Sl!l),‘)l‘.' It _ agent, also, In priority or snnaulul practice rulings by giving reasons for rallomn , llmltnllons of sup- dellvcries, or other curtallments of service." no objection. it l5 explained. to advertising

DECEMBER 23, 1942 '

——~—~a

r2

Tltcra ll

compara- lo move per-

ouIt-Of-Season, or broken stocks offered at specially attrac- tlva prices. ‘so long as the general , object of discouraging once or hoarding 1s kept constant-

extravag-

PUBLIC ORDER COMlllENDl-ID

thought conddaions of publir order

the Romance (meaning botiirowed pnfoiundiedtiumors {egnfclblerag 2111; _____

from Latin, either dlrzc y or ege s or ages cenr clc . _ LON N _,CP_ H s: ,_ b1 r:hui:l'l)the Italian’ French or iiiiifraiiiiihiirrid tglfglltndgsllylfiéavaﬁll; "Y Magi-w" w“ P“?gl“°’l‘re"° Efhle homely simpliﬁcation must

it

P

Agencies ltd.

Phone 54ll-541

i

’ ' sea-w "

comln ward.

many vrrlwrs and spe

Addreasln a meeting of the_Aa- soclatlon o Canadian Advertisers recentlv, the director of the In-

formmnon Department of the War- time Prim and ‘Irade stressec f0}- f. except the irreducible mlnlmiun o goods and services needed to maln- taln health and the maxim fort

I i: imply that l:dVG?:l:lﬂ has not an essential part to 18y in

k tln ed. ffiiiiilveer 1:02 cllﬂnle 01' Emllhlsl-li-

serve rather needles:

P "inl- t he d c ted to xfxdcuflve “F's? available

its comervntlcn and economy zmn

palm 0f be-

efther rldlculous or awk-

ut as a useful rule of thumb

could be followed tuidigunlize by G1‘ ~

Advertising For Victory (Halifax Chronicle) Board

the ur ncy of the need he ellrnlna ton o! "everYI-hl"

efficiency. so that um o! combative ef- end effectiveness can be hleved." not mean

war- peaoe, the What It d0€5

eople must be encouraged to con- fhn-n w encm 1n consumer: the most ef- oode

111st the Wartime Prices and

Trade Board has no desire to pro- hibit l‘ cadre, on the contrary, to

Advertising, but

tlrm of advertiser-snip

letobeeeenfromenn Icle

CHRISTMAS. GIF T GUIDE

Ilene or lift nun grouped ti: male easy the pelut on of your gm prob-

em.

2 E

GIVI Ill

Aelm “lone-Christmas Gm loner.

lnnln In Perla - Chrln-

corrected. The "Retallers' Bulletin" funther olnts out the need for advertis-

“I! "available pzrlshnble good or nth-

Illl Glf Bone,

Deny Deny‘: "iii-im" o i Uhrlltunl om Bezel. u n nut

ll. . Illdlﬂclllll]; ill llllv Bullet,

v.2"- lieylleno Inch. Comb and .017! IIIM

M ' lele 350:0?!‘ Iuori.

Y Ioodlmry, nun. 51:12‘ h III Wllllunl

I Ill‘

A secondment {Pl , Polnllel. 00km who and Moire Choc- I

Como In and nclecl your

‘I'll!

m nio mics

wee a great tribute

to izulde buvcrs nulckly to

r H4

‘at Lowest Rate

I44 Richmond St.

Raw Fur

lng and Cleaning Plant now in operation- FOR SALE

Userl Lumber, Fox House!-

Summerslde

g

s a. cumuorrzrwﬂ ._

l EEIILT;

ERBmw&&n

Fire, Auto, Life, Accident, Sickness and Plate Class Insurance

Agent at Summerside. Lloyd Lewis Charlottetown

Purchased and handled on consignment IZRSIB- ml" shipments for private sales. Immediate re In‘

Used fox wire In excellent condition, Cedar Posts,

G, R0 E

to the British

peqpc and that the Increase 1n blackout cases did not justify an increase in street lighting.

fyiiégn’ . a c4 11714;‘

. __ __1

n5, PB“!