PAGE TWELVE

EXPLANATION 0F CONTEST.

The Charlottetown Guardian will issue six prizes each week:

lst, 84.00; 2nd, $2.00; 3rd, $1.00; 4th, $1.00; 5th, 50c; 6th 50c. These prizes will be issued in the iorm of service or merchandise orders that will be honoured by any ad> vertiser Iilted below.

This Contest will appear in the Guardian every Friday during the remainder of l937,.a11d is being sponsored by the following leading business concerns of tiiiarlottclowu;

CHESTER A. caalrnfli 121-11. co oricitivrivz CHAPPELL £1 c0. 111111111‘. - I .. UIISUN 1500x0111’ unocl-ZRY l-Lith onus CUIIIPANY GAINSISUBOUGH STUDIO QLLEN 5111111.‘! MEAT MAILIIIII 111i.‘ GLORIA 115991),‘ 51195,

U- 9- lllilffilillllN 1t1.\"s lilfUliiliY.

IIOLMEs s. BRADLEY noons tmirrizo

IMPERIAI. isiscuri co, 1.11:. a. 1'. siui-sox

ISLAND FURRIEBS. srastcr. strut s. Pi-JARDEN JOHNSON a JOHNSON sri-zuz-tnrs 11.11.11.111‘

s. N. KAYS Jitlll-TS '1'.\1'r

lllLLFli BROS" LTD. P. J. Mat-DONALD HENRY MaeI-‘ARLANII a CO.

W. N. TANTON A. E. 11111111115 111115") .\"1‘OI‘.1€. H. L. \\'Oit'l.‘iY

V-QOOQIQQQO-O-OQQO§QQOWQGQ§-O4QOOQOQQOOOQOOOQQOOOQOOOO

How To Enter

liach of the above firms have published an advcrtieui- merit in toilay’s Guardian. These advertisements 1l|)])(‘tll‘ in various narts of this paper and may be easily identified by the diamond border.

'l he Contest Editor will also publish in this section -

fach Friday, an article featuring one or more of these . ms.

it will be noticed that an extra or surplus word has been purposely inserted in some of the “l)i.-\.\i().\'l) IREASURE” advertisements and Feature ftrticic. These words, when arranged in their proper omit-r. make up a slogan or trade phrase used hy, or appropriate to, one of the above advertisers.

The “DIAMOND [TREASURE ” Contest

PRIZE WINNERS LAST WEEK

1.-—I\Iiss Patricia Callaghan, New Perth, Cardigan RB. 2.—Miss Bessie Saunders, Winsioe.

3. Mrs. Brenton Stead, Bay Fortune. 4.—~Mlss Mary (i. Bernard, N0. Rustico R.R. 5.~Mrs. It. W. Younker, Winsioe North. (i.-—-l\1r. Frank Rose, Mt. Stewart.

OO-O-O-O-OO~OO §—O—O-§O'O§—O &0-§-Q'O-O

Solution to Last Weelfs Contest SLOGAN

Infants’ and (lIi'ls' Wear~ Ilolmcs and Bradley.

I11fantar~ltr<l1liu 151-11.. Girls-Gloria - And—(‘hcster Campbell wean-Stanley. Shaw I Phlfin POQOQQOQGQOOOQQQOOO O§§OOO9§§§O§QO'§ §'§Q§§Q§§"§'.'§'§§'§'.

Clue To This Week's Slogan

A very simple slogan. but means much, Belongs to a concern on IO0I\'_]1IOZlSil11iI

POO4>O§§O§§O§O§§'O§§§O§O§O§4§O§§§4-§O

IMPORTANT!

As all prizes will he given in merchandise or service orders, it‘ is IMPORTANT that you state in your reply the name of the advertiser upon whom you wish the prize order drawn. .

'l‘here is no limit to the number of replies any con- testant may send in each week, but each reply must be accompanied by n receipt from one of the sponso s of this contest. Bottle caps, labels, and wrappers are not receipts and I not be accepted.

Receipts from advertisers, or other firms, not listed above will not be accepted.

All replies should be addressed to the

Editor, DiAiilONil TREASURE Contest, The Guardian, Charlottetown, P. E. Island

This Coolest ls Open To All Except Employees Of The

Clmriottetoicn Guardian Ami Their Families. 9-004006-0OQOQQO-O-O§OOOO-QOOO-QOOOOKQQ4-O-O-OO-O-OOQ-Om

Having carefully read each “DIA- MOND 'l'itl'I.\SUiiE" advertisement in this paper, and Feature Article In this section. contestant; mug‘ ivrile the name of the advertiser in whose announcement or Feature Articlc a word was inserted. niong with the extra or surplus word in each individual one“ Also arrange the words to form the slogan or trade phrase and state the ad- vertiser to whom you think the slogan belongs.

Then attach to your snillti0n a receipt. or counter slip from any one

>+>4o4oooouo++vw+ooovoaoooooooooeo 00004400 00000

(‘HRISTMAS GIF SUGGESTIONS

Pyjamas, Dance Sets, Panties, Dressing‘ Gowns in Satin and Flannel at lowest prices. PllONE 614 THE GLORIA

Cor. Queen and Richmond Streets O 0O OOQQO-O§O-OQO—O-O%-O—OOO GOO

Expiriciiced [tam-hers insist on

IMPERIAL FOX BISCUITS

They're made from pure rich Cod Liver Oil uniler strictly sanitary conditions.

evcryu-hcrc

imperial Biscuit Co-. Ltd-

ve04ovo+o+oooowrovuoo4ooooo000000o<¢ooooooocooo» 11H Qucrn Qt X c .

For Your Holiday “GARDEN CITY”

NOTHING

BITTER. CREAM,

PIONEERS OF

BUT THE IJICSI‘

MILK. DeLUXE ICE CREAM anil

of thc business concerns sponsor- ing this Contest, indicating that. business had ili‘i'll tixiiisfirlirll with at least one of the firms listed above. within till. pct-l two weeks.

Each ivei-li six replies will be drawn from ail received and sir ziivards will h» “ti-on in the grdgr of their drawliig:

Isl. $1.00: 2111i. $1.011: Zird, $1.00; 4th. $1.00; 5th, b0 , tilii, Iiilc.

All replies must reach the Guar- dian Office not 11111-1 than noon on 'l‘hursria_c o1‘ c.1111 iicik.

Hcailquaricrs for (‘Iiristnizis Food

Supplies. Our prices have 11o c-miiiprtitioli. l; f w ~ ' tziszi (Ohofln rllitlttliltlr Phone i210 tree Delivery

QOOOOOQOOOOOQOOQOOOQ¥OFG

_. organ music for the first time with-

(‘HRISTMAS (IIFTS Dance Sets —- -— — — $1.00—1il.93 liicuiug Bags - — -— Sllltl-SIAB PHONE 236

R- P- SIMPSON 4 coco oooo-oveooa o+ooooo~oio '1 11E NORTHERN llMiliilOND

() R (i A N Opens a New World of hlusic in the Iloinc:

A truly grcal il1\'t"lliIOII——IIl(‘ North- crii Ila-iniiioiid (lrinin brings subcrh

in the confines of a simple counoic and tone cabinet. Incredible as it may scciu ,tiiis moiii-st Organ-using no reeds or pIPf‘5—f‘1'(‘l1Ii'S all tin- t'l)1l~.ll1Y1T|11lI.(‘ tonal beauty of the line-H. cathedral organ by electrical impulse.

For filrtlicr details,

Toombs Music Store

00000000000000000004-00»

HA lt‘.ll't‘i'.~l. Iii“. 'i'iI.»\T

SThlNb-Si Iiftiii) llllhli Sci‘ our iilxl t .-|' PYJIIIITIN CIlfIr-Illliln t-iits IP11 lll'ii‘i‘§,

Stanieyfihavt’ <1. Pearden

Com" Kent and (ircat (iciirgc 51s.}

i

hiking 1'90 I’IlOIl1I("I‘S

‘Wild. Ilili

lll"l'l‘l-'.lillli.li Z ('ll()('{ll..\'I'-.‘ A711 1i.

ELI-IND.

SAFE 3111K

The PURE MILK Ghiltifiiltiill

so000¢00000oooooooooooeooooeooooo».»¢4.~»>s¢¢¢4,..,

(iet the Holiday Spirit

Decorate your home with real living Plants and Flowers.

c t, (fir?

James Tait f,

FLORIST illlcrnher F. T. D. A. Int.

P110 NE 269

i‘ 37 Villa Avenue J

£6440v004§§+§4¢04§40§++0

, . . (hristmas Special With every order for 6 or more Photographs we arc giving free

of charge t‘. extra photos. This oiler until December 10th. Gainsborough Studio

DISTINCTIVE PHOTOGRAPHY Phone 140i Great George Street BOOOOOOOQOO OOOOOOOQOOOOQ

Till-I BEST ARRAY of Christmas iiifts on display anywhere!

(‘all and select yours now. Items

for every member of the family

and all other son your list.

‘REDDIN BROS- PIIDNE is

"r11. 01a Reliable ... mm- 44+OO

BRING ti; YOUR FOX IIJLTS

to b» TlidliflIlr-ii I iii-cit pct-pt,

111ml. t'illil\"l,ll\fi (aiwrs. ISLAND FIFRRIERS vlsrr 1's x1‘ 0111551511‘ ADDRESS 153 QIIPP" Hllkvl. Phone 1177 Formerly (lrcupied by Alicia-Ila" 3m;

into beautiful

0400004000000000000440-00

Furniture itepaired IIOOYEII. Tt) ‘ ' “'11 P111 lll(illl'\“1' I'll" NEW GUI)‘ ‘ ERS. Vi’! . m), HENRY MacFARLANE

Plum:- 11M’! Km; 51",; 0 oooeooooroooeeooo 0o 00000

OUR CUSTOMERS

“III be plcascii u-itii showing of have non‘.

I -

tiic splendid (‘liil-Itniasi Food; we You saw- here.

Qultkcr Servici- - llctler Prices. RIX'S GROCERY

BOTII SITDRES 38 Ionigtiortli Avenue Phones 102i illltl I022. Corner (lot-en and Kent sireetl Phones 1110f and 1002.

‘ \\'c carry a complete stock at the

‘oooooooooeoeooeooa4ooooe

VAKI’. T1115‘ YOITi 17.111111 1-'(iil'l'\\’I‘I.-\1l lIIC.-\DQLIA1I'1‘15IIS

loucst prices iii town.

PURDIE - FERGUSON 40000004000060-0000000000 As a (‘hrisliriaw Gift or for your own ('Illi\l‘11.t'llt'i‘ ut- suggcrt tile famous

S('III(‘K ELECTRIC I DRY SHAVER CHAPPELL 8r CO.

Plloiic 1H0

Our stori- is stocked with all new supplies of best foods at very luw

prim-s. S- N. KAYS 115 Pownal Street. Phone 65 ¢OOOOOQOOQ§OOOOOOQQQ~OOQO \'o1i‘ll aiivavs find a complete var- iclyrof Pure, Wholesome

Pastries

oil ills-play licrc.

Stewart's Bakery PHONE 211. FIIEF DELIVERY oooaoooo-ao-ooovooowooooa Roast I'm-k lh. — — —- -— 180-231‘, Rump Roast Ilecf. lb. — -- lRc-‘Ztlc . Potted Meat — — — - — 2 for 25c . Sausages, lb. Distinctive - —— — 1130 Q1. en St. Meat Market i II. PETERS Phone 1391 ‘ ooovewoo-ooooooeoooooeeo

See Our Diamond Rings

(‘lioice Clear While Stones in Nat!

ural Gold. White Gold or (irffll

Gold Settings at reasonable prices- A pleasure to show them.

\V. N. IANTUN

1110 Kent Street JBWQI" 0 o-oo-oeowoo-ommooooooae»

[tr-serve your Christmas Turkeys. (loose. Ducks, Chickens, Foul. Eggs. Etc. at the

P- E. I. CO-OPERATIVE

Egg and Poultry Assocatlon

Weymouth Street. Plume I75 IO-O-OQO-QOOQFOOOOO-OOOQQOQQ Stork up now for your Holiday Needs. We are ready for you with a most complete supply "I Chrisimil" Foods, ctc., at low prices.

BEST SERVICE. LOW PRICES.

Be surr- aiirl buy your tickets from the Boy Scouts and help the Crippled Children.

P. J. MacDONALD

I'll ONES 888-889

4QQO-QOQOOOQOOO-O§O‘QO4-Q@4Q

064% O§9OQ§O 04-9-0 O-OOOO-QO-OQ

(‘ome in and see our display of Gifts. No charge for looking at tlicni.

H- L- WORTHY llil Queen Street. - ' Phone ti! OOQV¢FTQ4Q4§@+Q'§'QQ§OQ§'Q"

FEATURE

ARTICLES

New Organ Installed Credit to Local Firm

'l‘l1c firm of A. E. 'I‘00m:bs on Queen Street has long been known as “The Progressive Music store" and life truth of their slogan is pXClI1PIIrI€d in the fine stock of modern musical instruments and supplies carried by them.

At tins store you will find all the latest and best. in organs, pianos, radios, and all other types of instruments as Well as a large stock of records and sheet music.

Toombs MUSIC Store also carry the gciiiiiite Li. E. Edison Mazda. Electric Lamps, a. beautiful show- ing of flour and table lamps, bridge lamps and they have come very 111cc ChristmasWree lights. a1‘. at most reasonable prices.

'i‘l1cy are also sole agents for the famous Kyanlze Brand “self sznuotlilitg" Paints, varnishes Lacquers, Etc.

The recent installation o! the New Northern Hammond Electric 01111111 in The Church of The Most lloiy Redeemer, is without doubt. tilt: mot outstanding accomplish- mcm. in the history of this firm.

‘tins new instrument is called an organ only because o1 its kullliiilflty of tone and key-board t'i.li.\ll'\lCll0ll. but. is really a dis- tinctly new musical instrument. ’l'1u~ Northern-Hammond is all

- met-tine. liasno reeds, no air cham-

b. 1', and requires no special Ar-ictnrrii or tirchitcctitral arrange- ment. or alteration. It. can never go out. of tune, and can not. be af- fected by atmospheric changes, temperature or humidity. It pro- duccs ninety-one musical pitches, and is the most versatile instru- ment. ever built, having an almost infinite number of tone colors.

The Northern-Hamrmond Organ‘ can be rcaciilly installed in any dwelling, church hall or theatre without. interfering with the bulld- ing iu any way. It consists of two units; the Console (or key-board 1on1) and the Tone Cabinet.

Extra Tone Cabinets may be adricci in cases where greater c-pftlud of sound 1s required. No sound 1s created in the c0nsole— only the electric impulses are pro- duced in this unit, which is con- nected by electric oord to the re- Northern-Hammond Organ con- sists of a series of magnets each projecting through coils and reach- ing to corresponding rotating steel wheels. There are ninety-one 0f thee sets of wheels and magnets, each set having a. small generator. These generators are ‘ ‘ly rotated by one synchronous motor. High spots on the edge of the steel disc past the magnetic mote tone cabinet.

The mechanical secret o'f the pole cause varying frequencies ac- cording to the number of high spots on the disc. The electric re- action is reproduced tn sound in the Tone Cabinets.

' conclusions as to whether or not

Fake Radio Sets Are Being Offered

“CHASES IN CANADA DEALERS.

An tarpon-tent lhtemeat which indirectly affects Canadian radio listeners and purchasers, has ju t been made across the lino by Dr. Onotu B. Caldwell, former United States R.au.o commissioner. The statement comes ,in the form of rwurnixig that. some unscrup- ulous radio mormilvacturen there are putting sets into circulation. in the United GiAiM which are faked with dumny tubes.

The ltctmient amok Canadian purchasers in as much as many Canadians travelltng across the line believe they om pick upgrest- er ba ins under the $100 Customs 61163114111011 clause for visitors than they can here, and therefore they invest their money in cheap sets. with m kin they are getting a Domain. ‘

Reliable Canadian radio monu- facturers of which there are over fifteen, who make reports regularly to the Canadian government, stand behind their products. They realize that Canadians in many cases are being made the losers. 1f they per-

sist ln buying these cheap goods 1n favour of those of rellube Can- adian manufacture. The Standard therefore passes this tnfonnotion on to tts readers.

According to the statement of Dr. Caldwell, sets with as many as eight. dummy tubes are being advertised, prospective purchasers being led to believe the number 0f tubes ls a measure of the radio's performance. Boys Dr. Caldwell:

"We purchased one of these sets which stipulates in appearance a popular model. We found that ‘eight. of the so-called tubes were merely resistance wires in glam bulbs, like electrls lamps, perfor- ming no radio function whatever in the operation of the receiver. This deception is about comparable

TRAVELLERS WARNED

was: CHARLOTTETOWN GUARDIAN

Now ‘ To Purchasers Across The Border

MAKE RADIO PU‘!!-

T0 FROM RELIABLE name

‘ Dr. Caldwell’: office had the fake fourteen-tuber tested W l- reputoble chime-WIRE INIOYIWW- They found that. compared to an average standout fourteen-tithe set. the fake receiver produced about one tenth the volume wilt/Dill N" sultlxw 1n bud distortion of loud music, had about. one-half the bone quality and was 11811.1’. 0°11- balned about one-quarter an much irmterlal. exhibited 10nd hiun and motor-boating and wu one-third u. selective. The teats 1n 89119111 showed the fake fourteen-tuber had

[ about one-elgth the pantomime!

i value of a legitimate fourteen tithe

set.

111 connection with this lub-

Jechitis temsflngtonotothot

the production and sole: of radio

receiving sets of reliable monu- facture in Canada is in a. health? condition. Official statistics issued by Ottawa show that. the produc- tion of radio ncetvlng sets 1n Qan- ada during the second quarter of

193'! munibaed 71,23‘! sets valued

at $2,616, 742 at. factory prices.

This output represented an 1n-

erease of ‘i4 per cent in number

and B1 per cent. in value over the corresponding period of a year ago.

Producers sales flu-rim Aipili, May and June of this year totalled 46.400 sets worth $3,022,145 at list prices, the number sold being high- cr than in any previous second quarter since statistics were cem- menced in 1931. Bales during the second quarter of 1936 numbered 31.746 sets; 231811 sets 1n 1935 and 17.599 sets in 1934.

Canadians travelling in tihe United States during the month of October just passed, spent $78.- 729 on radio sets which‘ they brought back with them, accord- ing to a statement issued from Ottawa by the Han. J. L. Iisley,

toofferlng a. twelve cylinder auto 1n which slX of the cylinders have no pLstons or crankshaft oonnee- -' tlons. No automobile dealer has yet , attempted to sell such s. twclve- y cylinder car, so far as I know, but radios with half of the tubes dum- mies are being offered- gullible

Minl-ter of Revenue. This figure ‘i

went to make 1l'p the total of $1,- 290138 in goods bought in the United States for the first seven months of this year. and were free of duly under the $100 exemption. classified as travellers baggage.

WHY l5 FASHION?

Great thinkers of every age have pondered on the quirks oi mankind. and one of the unsolv- obie problems they have had to grapple with is that. o! fashion and lurpolitlcal metal national and tn- dividual importance. we are told that Adam and Eve having broken away from the golden rule of grace, SBIW themselves unclothed. Eve led the way and draped her- self with fig leaves, and herein lies the first. authentic record of Dame Fashion.

l-Ierewith. some of the sayings of our sages, but we draw our own

this craze for the passing show ls worthy of consideration. Having studied t-hue words of wisdom, it remains with us each as individuals to keep pace wit-h the leaders in style or lag behind in drab dis- content.

“Fashion is a tryant from which nothing frees us. We mum suit ourselves to its fantastic tastes. But being compelled under its foolish laws, the wise man is never the first. to follow, nor the last to keep it," tints from Pascal. “As soon as fashion 1s universal. it is out of date," said Marlo Elmer- Eschenbach. “Be not the first by whom the new is tried, nor yet the last to lay the old aside," sang the famous bard, Pope. ‘The secret n! fashion is to surprise and. never to disappoint,” was the wise re- mark of Bulwer-Lytton.

were it not for women's dam-e for things beautiful on her person and surrounding her, our world markets would be shrunken to a depioruble degree. Automobiles, however luxuriously equipped. are fashioned just. s0 that. Madam may be satisfied. Ships’ designers con- sider woman anl her desire for beauty when they plan great liners to plow the ocean spaces. Airways and railways, hotels and wayside inns. all modern inventions are all observed with the one idea, outside of practical engineering, to please Madam. and to make things more beautiful for her pleasure.

SLIM FIGIlRE

1t. takes time and will power-not money to keep your figure slender and supple, hali- sliiningly healthy, skin clear, clothes clean and eanefully pressed. Whether you spend most of your time in simple gingham house dresses or lovely imported costume still-S. al- ways remenfber the importance of neatness. The simplest, most 1n- expensive kind of outfit looks many times as costly if it molds

This is the latest musical de- veiopment of science, and is caus- ing world wide comment. Although compai-ltlvely sinrple 1n mechanism and incredibly easy of operation, the Northern-Hammond is a revo- lution in musical possibilities.

Interested persons wfl do well to call in at the Tloomibs Music store for further information and learn the many exclusive features of the new instrument. space does not permit us to go into the lnnumberuble advantages, especial. 1y from a musician's viewpoint.

Mr. Toombs will be p'caseci to deal with all inquiries. regarding this or any other article handled heft. as will also Mr. Rodd, the general salesman.

While doing your Christmas shopping. ca‘! in at the "Prom-pg. slve Music Store". 167 Queen Street. Telephone 185-1..

WHY cimisriius my IS on DECElVIBER. 25

Christmas, which seems to have been first. officially instituted a. church feast. day by a decree of Pope Teiesphorus, between 142 A.D. and 154 A.D., was a movable feast. Indeed, it was the most movable of all the Christian festivals. It. was u=uaily celebrated by the eas- tern branches of the Christian church in April or May. while in the western part of Europe days in

served as Christmas.

In AD. 337 St. Cyril, bishop 0f Jerusalem obtained from Pope Julius I authority to appoint s. commission to determine, ti’ pos- sible, the precise day of Christ's nativity, From the chronological archives of the Roman censors, es- tublLshed the titties of occurrence of certain events of the same per- lod of the Roman government of Palestine, the theologians of the eastern and western divisions of the Chrtst-ian church agreed upon Decemlber 25 as bhe date oi the birth of Jesus. and thereupon this became the officially decreed and generally accepted Christmas day.

ORIGIN IN CONDTMENTS

Home time ago the French claimed haggis» from the Scots » explaining that. the proper spelling of the word is Now they have erected an obelisk at. Velaines- en BBJTOLS to Perrlirhamotlie n5 the reputed discoverer of red our- rant jelly. This is worse than the territorial aggression of hove-not powers.

stalwart; Britons rush forward with the information that red cur- rann. jelly was known in Eirgland a century before Lomothels time and the story is told of s. feast given in the thirteenth century when Edward I knighted his son, as the English opponent of Wil- liam Wallace was opening a Scottish campaign, and at. the least swans were served according to the ancient. recipe:

To a. gravy of beef good and

strong, I opinc.

You'll be right if you ldd hllf I

pint of port. wine.

Pour this through the swan. ves.

right through the belly.

Then serve the whole up 11.11.11

some red currant jelly.

The pivmlnence recently given tn Minorca, which seems to be the last of the Balearic islands still in the possession of tihe Spanish loyal- ist. forces recalls another con- diment for which the Hench with more certainty are entitled to the credit,

The Belearlcs ways belonged

have not a-l- to Spain but, like the other blonds of the Mediterranean. to many. 'I'he Carthagenlans, the Romans, the Vandals, the Moors, the French and ma British held possession at different times and there even were - caslons when the people of the islands could assert they owned them themselves.

Poo-t Manon was the choicest prize in Minoroa, the value of which the great. Genome admiral, Andrea Doria, summed up by say- ing: "The bout ports of the Mod- iterranean are June. July, August and Port Manon." In 175e, the French Marshal Richelieu expelled the English from the island and celebrated the- victory by creating a sauce. It was called Mahonnalse, other Port. Manon. but. eventually the name was corrupted into