g2.

1

‘qsnuanv 21, 102s

r5~ c :1

l? §l10,000,000, or T "it-i.

a 01d fellow aerosol‘ ' life insurance,

n

Canada Life looLyear-jep rill

e pnloilo

Ont by cosmi- Lifo in

", 1i. v _ ~ I" Na to ‘fbis semis"-

tyiitis Canada Life Assurance" ‘ Cdnip Qllfiihoidere and beneficiaries in 1037 explode

ial-illfil" lPolicyholdars‘ Receiiie Nearly‘

Thirds of Money cc ~e

. .~.,___ I

fly filth

llmtyon hereto "diets win." 1n 0110 of lilgltlJlb-ttha tote! baoedte

llblilyholdere,

tcahsnss plaoae with the stair off/a

' o ntouraneejqolopeayjies o flog k 3a“ ‘than, d. u“: ‘uumfiwmzzllm. doubt as to the need, bene-

t

They would eoefehoques iiiued to many of the “totally disabled," time

rtiieving thanl of financial worry and oifo din b u c very; largo cheques and smaller chequasreonfstatiy ‘to:

r‘ ved widows in lump sumo or in i

s..s f

nllelmants so on income for lite-in

niony oooas the only funds they possoll to help keep m“, 1mm” gong";-

sbo look sttsl- the

to middle-aged persons who through '

ill!!! llylflil are now able to realise many dreams of their younger days; onaquao issued to he”! old couples vilho have lived to benefit from their fq-resight and prudence. and cheques

" d by- voyet-llronrs to living pol- i holdara O , t

,Thoy would‘ read letters from p". eons in ovary walk of life, expressing rial thankfuineso for the payment of claims and for the sympathetic, kindly consideration shown them; for satisfaction received from the splendid profits paid, often in excehs of expectations: letters from those in receipt of endowment fundjjigt. ing how glad they are thatlhey-ap- piled for the polity yeareibefores- moot of them expressing regret that they had not decided lo set aside more money in this way. '

‘They would witness also the many oooeo where llfa insurance protec- tion cannot he obtained because of t_he ilate of health of the applicants; moot of whom have “put off“ until loo late tho decision to insure -

They would read distraeafui let- ters from widow's, inquiring whether their husband's insurance was in ef- fect at the time of death. The hard- est job that falls to the lot of a life insurance» ofdclal is to ,teli a be- reaved widow or mother that their oole reliance. a life insurance policy, has lapsed through neglect.

To catch ouch o glimpse of the picture o.o members of a Life insur- ance Staff ose it daily Tvouid-afhor- eughly convince themmolt skeptical es to the wisdom of/insurlng early and adequately, for the sake of their’ own protection ,ln cites of total dis- oblsmant, ond.fcr the protection of their dependants. Their own inde- pendence and comfort in later life lo also at ke, because the great nlaiority of persons find it dilflwl! l0 earn a livelihood after age sixty or sixty-five. .

Early Pioneers Suffered Great Hardships in West

Western Canada Undeoeiow

, ed Even in I879,Whsn

t, Canada Life Opened Office There --,Ona Mon Hod

l Charge of Territory Port Arthur fo Pacific

l {$1,000,000 New invested in l Western Canada by o- Canada Life

lW Jig life ineuronéd. company jwhich transects business all over

Canada has no lack of apiffllllll-lll"

of anyflpart of it. As early ll l5"

the Canada uis ‘bod its some!“ l“ Western; Oanada, but the country was oo sparsely settled that the sn-

tira West-from Port Arthur to Von- oouver. who in charge of gunman. fras early Western plans-get ttlcilidq lag capada Iiife representatives. bad 0o contend with the lock of troniWF" lotion and other difficulties beyond llipreciation by the present I004?‘

lllfllls r

The belief of thetlanoda Life l"

Western Canada through the years

af its history ie found in the steady

investment of funds welt 0f ll"

Great lakes. the total omonnt so in-

vcetad now smyuntlng W W"

$37,000,000. t‘ ‘w; How to Keep Well

Better Then Ever ‘Ta lo Canada Life‘ Annual Report '5‘ In 81st Yest-

Raviow o! Salient Points

,5‘ ls 5-

iiietabilshed in 1H7, the Canada Life is now performing its 01st year of service.

New Canada. Life policies to the amount of $157,000,000 were issued ‘during 1927.

Canada Life insurance on the lives of its policyholders now exceeds $709,000,000.

Duflfll’ the year 1921 the large sum of tt.2b3.000 was paid in profits to policyholders, , r

During 1928 the Canada Life will bay to policyholders profits amount- lflk to $4,060,000.

Canada Life policyholders receive 95% of the profits earned by the Company.

The Canada Life did not. reduce ite scale of dividends to policyholders during the war and influenza epi- demic. _ During the past few years, llllwwel‘. dividends to policyholders have been increased,

Pllllflyllflldcro are protected by Dolley reserves amounting to 3114, £00,000. This is the “legal reserve,"

ut the total assets of the Canada Life are now more than $140,500,000. Bneclalcontlngent reserve funds of

“PPFOXlQMQIY $1.800.000 are main- tained. -... .. _

Canada Life investments warrant the utmost confidence of its policy- holders. On request a complete list of its securities will be mailed tu any Dciloyltoldcr.

A reputation for fair and square dealing . with policyholders and prompt settlement of claims con. tinned for over eighty years, is the best guarantee for the future.

Bank Required Life Insurance Collateral

$100,000 Policy Placed to Cover Large Loan

About eight months ago o. Branch

Manager for the Canada Life went to visit a motion picture producer. Pruident of a company. with tne object of interesting him in personal or business insurance. Being a bachelor with rather a lsrge income, however, this man could not see the necessity for either ‘notional or business insurance. ‘ Later on in the year the Manager of his corporation called and the interview brought forth the fact that the manager had applied to his bank for a loan and tho first question asked was: "What amount of in- surtfnca has your President on his life?" When informed that he had no insurance, either personal or business. the bank suggested that he go to an insurance company. present on application. be examined. make a payment for tho premium and then 'havo.tiio office of the insurance company write a letter. stating that ihli had been done. The bank would then, it. was explained. be in o better position to take up the ques- tion cf a icon. '

The ultimate result of this was $100,000 of insurance placed on the life of the business men.

Life insurance for business pur- poses is engaging the attention of business men today as never before. In the past year the Canada Life hoo assumed contracts on the lives of bu iness memaogreoltlno mil- llohe t’ dollars. and ronelno in amounts from 06,000. in the case of ‘smsn partnerships. up to $500,000 and more. The Canada Life has

,bpeverol- policies’ for Ii.000.000 in

death. A _ Gboilll}. lforce. uniformmufiibtaflilifit v l; ,"','c;""',’.‘»'_‘ t"?! .- . "_ °° Delay ls Always

Today w: know that‘; ._ health is Miami's rlglltt w vents no to have" itt Gilt-fl‘ '. ,. out bow to have it. how to imp ll Ind how to get it beck if we have iolt"it.' v ’

While thara ore some 9W0" "l" are perfectly healthy and others who ate laelsrably m. tns nut new" Mo! a dose between than l"-

i Iloi Qaepla can become inflict-ly- I ll? ‘ilosdtbmiond in time "i" the fetus st [adorably m m-r l" "' do‘ as g msil, insignificant frea- "fl, ,0! the race. ‘b

,' Oaoade Life assurance.

' files an “ I

0""-

Dangerous

According to "The Weekly Under- writer." ii1,IIO policyholders died In Canada and the United llateo lest year before their insurance bod been in force one year. the highest per- centage of these early deaths taking place between the ages of se and It.

Death, u life insurance mefonow only too well, often ocmes unexpect- edly. end the foot that enoh o large tots»..- or selected lives-oil presum- ably in good health and with proo- psets of iivini many years-died within one year of eecurineilfo in- eo nee, Io o grim reminder to these lirhess dependents are not properly

- r - toot delay ti obtoinicgiife maroon ie extremely don Putting o! a week or eves o doy may dg Untold slimy into m tme all nf rtunote wboiea oad children re , s the hoecoiolcttret‘ .

THE CHARLOTTETOWN GUARDIAN

i-"Ews $150000

slrlalfl "the Poloiillla/tion 0nd This Continie

CanaitlapLifc Issues lts ;. _ 81st Annual Statement

"At thyliet annual meeting of the Canada Life Assurance Com pally held on Thursday. January 12th, President Herbert C. Co! spoke al follows: , '

The important and widely distributed expansion evident du-rlna recent years in all olosoee of business appears to have again prevailed in 1H7. Statements already issued by banking and trust institutions disclose an emceiient condition and most successful operations for the twelve months. Deposits have increased, commercial loans are larger, aueto have grown greatly, profits are much enhanced. all of which comes from o greater activity In industry and manufacturing. Exports of manufactured and partly manufactured goods are graatar. more of our pulpwcod lo being converted into paper at-‘home and lose of it sant abroad in the raw state. Electric power untiretlmed of a few years ago is being developed and applied to industry, oontt of it old. but much of it new and attracted. to Canada. by QPTLFW" possibilities. Cereal oropo have again been lnost. bountiful, having been exceeded in only one year. and our farmers, particularly those in the Western Provinces, will enjoy a most gratifying reward for their labors and will be enabled to make o very important reduction ‘ in their obligations.‘ 1t may not be generally appreciated that repay- ments on account of principal of farm mortgages aggregate ten per cont. yearly. demonstrating a. pleasing liquidity and tendency towards reduction of indebtedness, Mixed farming cpntinues to grow, with the result that dairy and poultry products have enormously increased and the farmer has a more diversified source of income.

THE MINING INDUSTRY.

Nor must we overlook our vast mining areas which are seething with life and energy. They have produced this year in the neighbor- hood of 8i50,000,000.00 and with the addition of recent discoveries are apparently only beginning to show their possibilities. Canada lo eminently fortunate in her mineral resources, which must ultimately bring her great wealth.

o CO-OPERAiHON-ON VAST SCALE.

Co-crdination of effort in industry and finance has become the kcy to success, and in an age of ole-operation and investment trusts life assurance io the moot outstanding example under both categories. Upon this continent alone upwards of sixty-five millions of people are loined in the greatest ell-operative undertaking in history. Each member of this gigantic society makes his periodic subscription to it in order that at a time, determined or undetermined, his individual preconceived plan may without faii be carried out and his estate bo- como the recipient of a definite sum of money. the proceeds of hie life assurance contract. That the object of these members is being realized‘ to the extent of one and one-ilaif billions of doll: ro per year. irrespective of the number of subscriptions or premium payments each has made, is the demonstration of the co-opcrntlve spirit» and intention developed ‘ta the highest degree and must carry its own strongest recommendation and appeal. Old and young, rich and poor. on every continent, today seek the advantage of this world-wide asso- _ elation which solves a pressing and important problem for all. If we are to share each other's burdens surely no better way is presented of doing so than through the channel provided by the life assur- ance companies. in Canada and the United States new policies taken up in 192'! approached twenty billions ct dollars!

INVESTMENT or unions."

While enabling its members to attain a very definite goal, life assur- ance also makes each a shareholder in the most widely diversified investment Trust in existence. As you know. life assurance funds are invested in a multitude of securities, carefully scrutinized and oeiicted, and upon the payment of his premiums, beginning with the first. the assured establishes a proprietary interest in tilelnand in the care cf them, Their safety and earning ability are of primary im- portance to him, and i om happy to say the companies have been eminently successful in both directions. Government and municipal

securities are much favored by the companies and their purchases.

have frequently been of material assistance in financing the require- ments of the nation. Similarly public services and utilities have been largely financed through the accumulations of millions of policy- holders‘ omoil payments. Life assurance funds ore also the moai important factor and source of supply in the real estate mortgage loan market.

C.L.U. Degree Conferred Upon Many Canada Life Men

0f vital interest to everyone i. the progress of our great Ne tlonal Institutions, and the an nuni addresses of the lenders in industry and finance which givt

r .

EFFORTS T0 PROLONG LIFE. Already the life companies give indication of usefulnesfin tht- spreading of propaganda for health and right living.

The desire

nt Invests€in Life Assurgancéilil

ANNUAL SUMMARYTOF AFFAIRS 0v HERBERT c. cox PRESIDENT, coach's otnlasl LIFE ASSURANCE c0.

I0 prolong life is inherent in every human being, but for a life assur- ance company the desire becomes, for obvious reasons, a necessity. Home headway towards greater longevity has been made, but there will ‘be required many years of intensive effort to prevent unilecessar

illness and premature death before a full degree of success can ht claimed.

CANADA LIFE PROGRESS.

Further progress in all departments of our own company has been established in the year just cinsed. The intelligent and well- directed eflort of our associates in tho field has again enabled us to surpass the objective set by the General Manager and to report the very excellent sum of $146,492,000 in new policies issued and taken up

This amount is again well in excess of the previous year, anti la a tribute to the calibre and loyalty of your representatives. 311C225: has not been oondned to any one section of our forces, but has been general throughout Canada and the United States, Greni Britain ant‘ Ireland, doepitevery difficult conditions overseas. There is nccee lorily ‘a considerable turnover in personnel in a large agency organ! lotion, since not ail who enter it can be successful, but we endeal-ui thrcuih judicious selection to restrict this to a minimum. As Onl) the attest survive and are added to from year to year, it will be apparent that we are gradually accumulating a force cf high typt and performance. This essential means, of contact between the office and lto oiianto must command confidence, and the figures just glvel. you will suggest the care and acumen displayed by our agenc.‘ officials,

CANADA LIFE SURPLUS.

The earned surplus of $5,127,823.69 for the year is very excel lent. and again reflects an encouraglnprate of mortality and a gratify- ing rote of interest. The former results from the continued iniluh and proper selection of new lives and the latter from a careful but expanding choice of investment securities. As the trend of yield upon Government and municipal issues, to which we have hitherto largely directed our funds, is generally downward, it has been though: wise to turn e measure of attention to industrial and public utility bonds which have become so popular with large investors. We havt been able within recent months to make ti selection of these i1. Canada and the United States which combine ample safety will satisfactory return. and as we have to provide the reserves for ou American policies in American securities our purchases of the iattei will continue to increase, but with, l am sure, agreeable profit to tilt Company. As e, stabilizer for ‘our interest rate we have upwards oi forty-six million dollars of real estate mortgagee about equally divided between city and form properties and embracing practical!)

' every Province end important centre of population. The sccuril) is excellent, the return satisfactory. and the cost of caring for their extremely low. .

COMPANY EXPANDS.

A year ago you were advised of the Conlpany's re-entry inll the‘ State of New York. I am happy to say the result has been a: an_ '_ ted, and encouraged by the success of the office in New york City another was opened in Buffalo on December first, and already gives promise of real progress. The cordial relations between the two great nations of this continent are nowhere more apparent than in the reciprocity between their insurance institutions which are, i ant lure, a powerful factor in cementing that friendship.

Head Office Stall‘ “Takes Own Medicine”

r

held by many employees. The w. in which this insurance has bet

continued would seem to prove that

f

l lhe following figures:

Canada Life Employees In- sured Themselves for $673,872

Salary Deduction Plan Helped

Boon after the "dalary Budget" idea was introduced by the Canada Life and offered to the public. many members of the Head Office Staff took up the plan and adopted for themselves this "deduct from pay en-

velope" method of saving. A large number of new‘ policies were issued. and o. few old ones changed to the monthly basis of paying premiums; on the same belie as oil other Salary Budget oases issued by the Company

At the close of lest year this insur- ance on the staff had increased to 210 poiioioe in force. amounting to $073,875, This is in addition to other "yearly premium" insurance

where it is the best understood. ant. its advantages realized, Salary Budget is likely t0 oe kept up quite as con-

scientiously as insurance taken on,

the regular plan. Frequently some of these Salary Budget policies are changed to a. yearly basis. when it becomes more convenient for the holders of them to pay the premiums annually instead of monthly.

The Salary _Budget or pay envelope deduction plan. so far as the benefit to employees is concerned. is one of the most valuable ideas recently introduced into life insurance serv-

ca.

The total life insurance carried by the 650 employees at the Canada Life Head Office in Toronto amounts to 81.000015, while Branch Iden- agers and Company Representatives have secured insurance in the Can- ada Life of pnproximately #5300000 -—maklng a total of almost $6400,- 000 life insurance on the entire staff. which shows unmistakably how thor- oughiy they believe in practicing what they preach.

‘Workers’ Families Protected _ By $6,250,000,000 iii-

Surprising Facts Quoted By Group Sales Manager of Canada Life Aoece. Co.

During the last fifteen years the priniciple of Group insurance has been thoroughly tried and proved.

\ With the close of another year ll:

‘nteresting to note the progress mo“ ‘,- Group Life Insurance.

Many a: Employer who had pre- viously rejected o‘: postponed giving ills ettzployeea the benefiting! Group Life insurance offered it to his ern- ployees during the year 1027. The great good and the great economic result brought about by Group 1n- suranoe can best be understood by

During the year 1920, forty-six per cent. of all the death claims paid in Canada and the United states were Group insurance claims, and sixty- five per cent. of the above forty-six per cent. were paid to families who ilacl no other insurunce protection.

The figures given below show the growth of Group insurance on this Continent and speak for themselves:

Group insurance was first writ- ten in thu year i912’. and the end of the year showed a total of $13,172.- 198 Group Insurance in force. i in three years (i915). this figure had grown to $99,046,862; in 1920 to Q1,6!I,ll7,1l49; in 1025 t0 $4,812.- 048.12B, and it is estimated that at the cud of 1927 over $6,250,000,000 will be in force. t Group Insurance Features,

This plan includes a total and per- manent disability benefit. and e. Group Policy may be converted to n. regular plan if employee leaves the service cf his company.

- All are eligible, but only through

“s. y," ' 2 iwtwmfi.) .. 1t , ‘v- . ‘F ' Group lnsufflltlflf ‘H! t - der two piano. One. the Monica-s] ;s l‘ " _ ‘ tributary Plan. where the Iimployh; ‘u s-I ' " f,’ pays ‘the entire cost; the other. w. -. ' Contributory (or Co-Operativo Plait; nil , i" -- whereby the employee ie offered tip .1 f‘; benefits of Group Insurance and " '0 f 4-; l contribute up to 00c per month " i l, lf- y‘ 4 i

$1.000. of insurance towards the I mium. 95% of all Group insurance written today la on. the Contributes] or Co-Operotive Pion-Ahe-eoet‘ the Employer is moderate, but. resultant good Io-eeldons fully Sig slum by Employers until e claims are incurred through in the plant. ‘*".

__ , ‘ .11., _' Measuring Group Insurance! - t- . By champions-iterates. _ l. ,

The happiness produced by Orb Life Insurance can-be illustrated. Cvmbtsrin! a.~'»l100,000. i ' boiicy placed on the life of aywdail _ man as compared with o 0100000 . Group pdiloy placed upon the livid of 100 employees. _, ,..__,