econ: r.

QIANUARY 29.19;»

ARE YOU PLANNING A FEW TABLES OF BRIDGE?

CALL AT THE P

GUARDIAN o

' FOR YOUR i

SCORE PADS. PADS OF so 2 i" 15 4 for ' .

BRIDGE SCORE

THEY

FFIGE

BE TEA DRINKEII AND SELL GOODS

(By The Canadian Press)

CAPE TOWN. Jan. 28—A travel- ling salesman finds South Africans very hospitable and grea; drinkers of tea. “It is quite p0ssible for a man to repze ent goods and yet never touch alcohol. But I defy anyon-e to do business. here without

(b) of the community, class, creed, sex, i

(c Thorough diatribu

\r

cars, in hotels, clu

‘d

\-d

(e)

law, is all for coffee."

plementary forms of publicity.

drinking tea.’ he says.

"I have had as many as three invitations. to tea. between i0 and 11 in the morning of a single day. E‘even ls the acctpted hour, but it seems to be a movable feast. Then there ls tea again at four. This is the British influence. which pre- dominates in business. The Dutch clement, on the other hand. which predominrum in arming and the

THE

1. UNIVERSAL APPEAL

(a) Enters the home intimately.

The newspaper enters the home and has a more intimate appeal to all membew of the | family than any other reading matter.

Reaches all classes. The newspaper appeals to all literate members

without distinction of race, ncome or occupation.

tion.

The newspaper finds its readers, whether they are at home or not; if they are not at home. it . reaches them when travelling on trains and

bs and libraries.

Reaches the business man, _

The newspaper is to the business executive the most necessary medium of information. Minimum duplication.

Because of the completeness of the service of each newspaper, there is a minimum of dupli-

cation between newspapers.

2. IMMEDIATE APPEARANCE

(a) Impulse to immediate action. Because the newspaper deals with the immed- iate fact and the opinion of the day, its col- umns give an impulse to immediate action; results are often felt even before the presses

are silent.

Quick insertion.

Through the newspaper the reader may be reached within a few hours after copy is pre-

pared. Quick Change.

Advertisements in ed or even cancell going to press.

(d) Quick repetition.

(e) Tivnely copy.

(a) The choice of the

The newspaper the precise day o his advertising.

Hove thc

_, . 1. :11

a ne\»..,...,.y.' may be chang- ed up to u few hours before

A newspaper advertisement which proves suc- cessful can be repeated P10111011)’ 5810"? U" _ conditions favoring success have altered.

Newspaper copy can be adapted to the day on

which it appears, or to curren avoid untimely references.

3. FREQUENCY OF APPEARANCE ,

t events, and- can

day. ~

advertiser has hlschoice of

f the week most uitable to

l_v Newspaper is the medium ﬂexible, psu-"orfui and instantaneous in its abili

J . . ' (Sup lied by Pltfield t’

' --" i‘ ---=--s-v.1llnnnw--

Prue unauurrrarowu GUARDIAN

N. Y. Stock » Exchange

and Company Hem en of Montreal stock exchange

and Curb Market)

Open Lnit

Magma Cop .. .\lent~ Word . Niug H Pr .. Paramount .

Ho Pacific 28 std 011 N 5o 479$ 2m 77 no ‘

EX CHANGE

(Canadian Press) NEW YORK, Jan. 28-—Fore1gn exchange easy. Great Britain de- mand high 5.00 1-4: low 1.99; r1056

Frock QUOTATIONS

Ma rk eta A l‘ A Glance

1 (Canadian Press)

New York-Stocks closed higher.

New York-Cotton, rubber, cof- fee and susﬂo- lower.

A11 Canadian and London stock and commodity markets closed

New York Curb

(Canadian Press)

Stocks

Amer Cyan B . . Amer Gm Elec . . Amer Sup Pow ... Assoc Gas Elec A Atlas Corp . Can Marconi ... . Cities Berv Creole Pet Elec Bcnd Sh Ford of Can A .,, .. Gulf Oil Penn .,_ u, , Hum Oil Ref .,, . Iml) Oil... -.. . Int Pete

Niag l-lud . Std Oil Ken . Un Light Pow . Un Light Pow Pfd .

car-TM

ou-ssmisfum-iscn months:

TH-el-Iwrfr-Qcaq

France 6.66 1-4; Italy 8.04; Bel-

4.99 l-Z; 60 day bills 4.99 5-H?

CA SE FOR

DAILY PIEWSPAPER ADVER TISING

The question has been asked: What are the advantages of Daily Newspaper Ad- - vertising by contrast with all other forms of advertising?

In setting up these advantages, Daily Ne wspaper Publishers do not discount sup- But the area of Canada and its distribution of population are such that Daily Newspaper Advertising has been and must be the basis of all the pointedly successful Cane. dian advertising campaigns. ‘

(b) Intensive campaigns.

Newspaper advertising permits any intensity desired, up to the daily insertions.

(c) Serial campaigns. In the newspaper it

copy with any desired interval between inser-

tions.

(d) Cumulative effect.

A newspaper campaign may be planned to obtain a maximum cumulative effect, through the ﬂexibility of space and intervals.

LOCALIZED CIRCULATION

(a) Close to place of purchase.

4O

The reader of a newspaper advertisement can go directly to the place where the article ad-

vertised is on sale, (b) Spotty distribution. The advertiser with

by using newspapers, advertise exclusively where his goods are on sale.

(c) Concentrated territory. The newspaper offers the maximum concentra-

tion of circulation in (d) Strengthening weak The newspaper may

weak spots in the distribution with the exact degree of force desired.

(e) Progressive zone advertising. Newspaper advertising may be extended pro- ‘

gressively by zones,

aiding the extension of distribution, (f) Seasonablo by territory.

Seasonable variations in the demand in differ- ent territories may be taken into ‘account in newspaper advertising.

(g) Price variations.

When necessary, different prices may be quoted in diﬂerent territories through news-

paper advertising. (h) Localized copy.

Newspaper copy and illustrations may be made to meet precisely, and take advantage

of local conditions. (i) Traceability.

The elect of newspaper advertising may be traced by observing the course of sales in each

comm unity.

of the moment-the axis of opportunity;

ty to create sales.

gium 17.04; Germany 40.70; Cun-

ads 1.00 1-8.

is possible to use serial

spotty‘ distribution can,

0

any community. territory. be used to strengthen

hand-in-hand with and

I

(Canadian Press)

CHICAGO. Jan. 20—1..ate dips today that carried wheat down a cent a. bushel resulted largely from liquidating sales on the part of recent eastern buyers.

A consequence was narrowing of the Chicago-Winnipeg spread to around 13 cents compared with i4 cents yesterday. Domestic flour busineu was reported cs persist- ently disappointing. .

Wheat closed weak, 3-8 to i oen under yesterday's fisish, May $1.00 7-8-3101, corn 1-4-1-3 down, May 60 1-8-1-4, oats 1-8-1-4 off. and provisions unchanged to p, rise of lloents. \

Stocks Push Forward On NewYork Mart

(By Frank MacMillan Associated Press Financial Writer)

NEW YORK, Jan. 28--Concen- trated buying in a rather narrow section of leaders in all groups pushed stock market prices into new high ground today.

The Associated Press average of 60 stocks, up .2 of a point a: 58.7. climbed across a line on thecharts last traversed at the beginning oi Scpfcmbcr, 1931. The three groups used in the average, industrials. rails and utilities, each edged up to new peaks.

Farm implement shares showed advances ranging around 2 to 3 points for the leaders, and there was active buying at moderately improved prices in the low-priced utilities. as well as selected rail". and industrial specialties. At the

Mr. Carranva- NBS

61'

we ﬂu:

vi: eta aatwayr

I'M “DRIED ABOUT JIM. ME H3593 KDILV, N10 MAS HEAD" RCHIS AND INDIGESYION.

ourolnnsruerrbucumn m-nivtuoliilifun

utarmsw/Asaunmstutiiu

NR8 HID INDIGESTION HAVE DIQA PPGRRED.

same time there were pivotal‘ shar- es in all divisions which showed evidence of realizing. Over the list, as a whole declines slightly out-_ numbered advances. 5

‘rrading was postponed an hour at the opening out of respect for the late King George, but even so. turnover in the stock exchange reached 3,292,890 shares. This was about at the same hourly rate as in the previous session, when 3.-" 117,285 shares changed heads.

A notable strengthening in U. S. Government securities featured a. narrow bond market, as some of. the recent, uneasiness over the pos- sibility of new monetary plans at Wasliiigton was dissipated by of- flcal pronouncements.

Decoration of the customary 50- cent dMdend on U. S. Steel Pre- ferred. and the report of profits for the fourth quarter and year. came after trading hours. but par- alleled closely informed expect- ations current in Wall Street for some days.

Some oi’ the issues which gained around 1 to 2 points included Al- lis-Chaimers at 40 1-4, Santa. Fe at 72 1-2, Bigelow-Sanford Carpet at 29 3-8, Chesapeake and Ohio at 57 1-9. Union Pacific at 121 lid Nickie Plate at 26. Off about as much were American Can at 125 1-2. Allied Chemical at 164 l-Z. HOWE Sound at 52 1-8, Bore-Wern- er at 68. Greyhound at 77 1-2 and Continental Can at 78 1-8.

Chﬂni-les 1!! the Canadian list were of fractional range. Canadian Pacific. Massey Harris, Canadian Industrial Alcohol and Canadian Marconi were slightly higher while small losses occurred in such ls- sues as International Nickel, Mc- Intyre-Fozonpine. Hollinger, Lake Shore and Ford of Canada.

Currencies

(Canadian Press) NEW YORK, Jan. 28—After ad- vancing for several days. leading currencies rcacted in the foreign

ncsmnutvrencassruretyl A A

ANY PEOPLE, of course, can safely drink tea and coffee. But: there are thousands and thousands of others who cannot. And,

without realizing

be working night set your digestio system.

‘ Iti

nothing that can

The caffeine found in both ten and coffee may

If you suspect that tea and coﬁee disagree with you . . . switch to POSTUM for 30 days. POSTUM 1s simply whole wheat and bran, roasted and alight- ly '

mical and easy to prepare.

FREE-Let us send you your ﬁrst week's su Poly of POSTUM-Free! Write for it to Consumer Service Department," Cobourg, Ontario.

it, you may be one of these.

and day to rob you of sleep. up. n, or undermine your nervous

so ’ “ ' dr‘ ‘ d possibly harm you. It is econo-

Gencral Foods. Limited, ' P7435

0.3. Steel Corp. Financial Statement

(A). By Guardian’; special Wire)

NEW YORK, Jan. 28-—Dlrecturs of the United States Steel Corp., today ordered a dividend of 50 cents on the preferred stock. Quarterly payments have been made at this rat: since January. 1933, when the dividend was reduced from $7 annually.

The Corporation reported total earnings of $20,435 for the final quarter of 1935 after ordinary op- erating expenses compared with $13,469,570 for the preceding quart- er and $3 761.716 for the final quarter o £1934.

After interest, depreciation, de- pletion, overehad expense on iron ore. etc., them was. a net income of $4,783,863 compared with a deficit of $1,305,205 in the previous quart- er and a deficit of 510234413 for the fourth quarter of 1934.

After provisionfor the preferred dividend the total addition to sur- plus for the December quarter was $3,525,012 compared with a. deficit of $3,106,610 in the September, 1935 quarter and a deficit of $12,035,813 for the last quarter of the preced- ing year.

The dividend on the preferred stock is payable on Feb. 28 to_stoci<

exchange markets today and losses were general.

The Canadian dollar's premium was reduced from 3-8 to 1-8 of one per cent. The pound sterling fell below $5 to close at $4.90 1-2 for a loss of one’ cent while the French franc, closing at. 6.66 1-4 cents. showed a decline of .01 3-4 of a

cent. ,

Heiress Missing

Parents of Carol Thorns-Smith. 19, of Larchmont, N. Y., fear foul

play in dlzappearan of the ll" from her home She is the daugh- ter of Skyrlng Tllorne-Slnltli, broker, and niece of thc late novel-

ist, Theme Smith.

cf record Jan. 30. With this pay- ment, dividend accumulations of the stock. which i5 entitled to $7 an- nually will amount to $16.25 sham. '

Shipments o’ finished steel pro- ducts for the thrce months ended

against 1.787.224 tons for the Sep- tember, 1935, quartcr and 1.128.711 tons for thc quarter cndcd Dec. 31. 1934.

Net income for 1935 was $1.094.- iil7 compared with a 1o s of $21.- 667 7B0 in 1034.

The net profit for the December quarter is equal to $1.48 cents a preferred share. and for the year the net profit is equal to 30 cents a preferred share.

‘Yhis i; the first year since 1931 that the big steel corporation has turned in n. m‘ income for the full y:nr and the Dccembﬂ" quarter was the bet since the “ quarter of i934.

Net wot-km: irsets as of Dec. 31 were $380.783.895 compared with $375,937,436 on the same date fr. 1934. an increase of $13,346,405.

Operations of finished steel pro- ducts for sale for the year aver- aged 38.9 nrr cent oi capacity. com- pared with 31.2 in i934 and 29.1 per cent in 1933. .

Myron C. Tavlor. chairman. said. “increard demand: for steel pro- ducts which developed during the summer continued in gradually ex- panding volume during the blﬂance of the year, and sine.- Jan. i the av-rrage has been somewhat above that of last war.

"There is still. however. n iow volume of demand for the heavier steel products required in construc- tion nnd development work, which type of products coniiiutcd a sub- stantlnl nor-lion or the rapaci-y of le suiridirries.

"Timers is evidence that the tak- ing cafe of maintenance obsoles- cence as well as expansion and de- velopment enterprise are Indu-

ﬂlly brlnﬂlng about better demand for theze classes of steel products."

Where Life Work More Than Wheat

(By The oansdisn Press)

WINNTPEG, Jan. 2B-To live “north of '53" is to be conscious that there's more in Manitoba than wheat. Mrs. J. M. waniess of The Pas, told members of the Univer- sity Women‘s Club. "When I was a child. on the farm 1n the middle pmirie of the province, the one thought was the failure or success c‘? the wheat cmp. Itmeant another year at school for me or not. But in The Pas the one thought is ‘making a. strikek"

Mrs. Wanless, who used to be Miss Margaret Bell, a. teacher in Kelvin high school, said she had been a member of the university tiub when she lived in Winnipeg. She has been at The Pas since 1929. She called her talk, “How it feels to live north of "53."

Good news from the north she brought. The Pas lumber mill—the largest spruce mill in the world. has been running double shift this year; the people who-live by the fishing industry “are more cher- ful than they've been for a long time because the price of fish is up;’ cutting ice from the Saskat- chewan for preservation of fish made work; and there was a new] outlook for the fur industry.

“Though the Indians have been bringing in less furs, and though: thc trap lines are further and fur-v. iher back. a new development is‘ coming; fur farms." ~ ‘ , One she had been taken by her ‘husband on a trip to Herb Lake,

DN- 31. 1935. totwled 2.030.075 tonsi L l

gmlvertising Rates-Payable in Advance

Cencrni (innit-tn lnvlll. 4r-

2c Spiritual Offerings, Clllll, per lunhr Nntleu of Than nerd Other rstu on application.

ru- ,

E

‘J

For Sale '

p0]; 55L; .._ CAPLIN AT NORTH American Hotel. L-472-i-23-6i.

SCRATCH PADS-PADS 7F I00 sheets 5 x 7%. Price 3 cents per pad. Postage extra. Guardian

Office- ‘__ >____

FOB SALE - AUCTION FOR-TY- pgvq Bridge and Whist Score

per wnm:

ner won!" nnnaunr-rnuufu an: ilomingw . q ' 1 - _ " tr _

p" "nth In "m" um ‘ "It: ‘L; nun“; lnltrrl n! Cnntlulrucq 10o. 5

kn and Apprerlnt on. 70o no! loch or h. I8 I ,

“hung; chm-gr Io: nny advertisement twenty-fin culls.

.

vtihere some of the first gold w: discovered in Manitoba 1n 191 From Mile B3 ‘on the Hudson's a railway, they bumped over muske, in- a. truck until they came to ill lake. crossed in n smelly old hos On the island, where the mini: g was. she was introduced to the lif- or a prospector. Down to the wat er's edge she was led, to gyrate hr pan of broken-up ore and peer an: lously "for a sight of gold-a. littl yellow ribbon." ‘This sight was call cd ,in the trade, "getting a kick. Weeks went by, sometimes, wit the prospector panning his gol every night without once getting kick. ‘

SUSPEND AUTO LICENSE 0N JOHN D. ROCKE- FELLEWS GRANDSO

BOSTON. Jan. 23—The automt I bile operating license Rockefeller, 20, grandson of J01’. D. Rockefeller, W815 suspended f- seven days today. Rockefeller, t. Harvard senior. was charged wit speeding at 6B mi‘es an hour.

TH E FAM O ll S RUBBING L I N I M E N T Rub on —- pain goat‘ Get the new large econ- omy eia-Also avail-

able in smaller. rcgulr: size. q

i’ iL|n|M.:-~|~|,

Wr-li-rn n-ntl liunlrrn lot-all. lo I 5,1...“ p. 9-; "no; Clan-Ind ‘. 1mm Lin: o! l-‘lurul and 2

Male Help Wantgc:

MEN WANTED FOR. RAWLEIGI. Routes in N. K. S. Prince Coun ties and Charlottetown. Write ts day. Rawleigh 00., Dep ML-HO-SB-A, Montreal, Canadl

N-46-1-i0-0

i

Female Help Wanted

-—— —-—————_:_-:_:_

WANTED -. MIDDLE AGITM

Cards. Guardian Central Job h k r wt,“ L B out "mim- 02155.13?“ ram-mos‘: Miscellancoua To ' Lgf s.‘

FOX CAFIEURED. OWNER MAY have same by proving and p931!!! expenses. l-ledley Muttart, Carle- ton. Ll-ﬂill-l-IO-Si.

.1. A. Moore, Currie Bldg. '

Apply, 18 upper Phone Ia

s

BESOLVE T0 TAKE OUT INQUR" . once in The Bun Life. New Plans- TO LET -- LARGE DOUBLE OI i

New Rates. Your every need anti- clpatai. We collect premiums. Bee

Work Wanted

counrarornr. wmvrs worm. wsr --'_AT' ‘P011051 mouiT/I i Queen Street. afternoon. parcel. Finder pg: =

Ia-Wl-l-I-Sl.

T0 LIT — 0 UNl-‘UILNIBBII rooms suitable for housmespini Also furnished bed sitting roan 1st‘ floor. Reasonable. Appl ; Guardian.

fice, Number B0 Great Georg ll-ﬂtlﬂ-lllil-3il-fil-i-3-b-

__Btreet.

phone

o v

/

I‘;

or Dav? . ‘r

Lem-ewe: i}

Street. Apply to 82 Great Georg 1

i‘ l.