THE GUARDIAN

leuko- Illllr (I dad in us Authorised iso Second ca.‘ run, refs) Offloe

D ‘Ilse blond Guudlnir Publishing 0o. ‘(liar 0nd lnrugirig Director. J. B. Brussels

Aoooelnto Editor, Irnrrk Walker

(‘The Strongest Memory is Weaker Than ' - the Weakest lnk."

CIARLOTTETOWN. FRIDAY, JULY B, 1MB

international Fur Gonierenoe

Charlottetown is honoured indeed in being selected as the meeting place of the inaugural International Fur Breeders’ Conference which takes place here next _week. As its name im- plies, the Conference is international in scope and will be practically world-wide in its repre- sentation. The purpose is to provide a medium through which all interested nations, through their chosen official delegdtes, can meet in open as- sembly ond participate in a voluntary exchange of ideas and information on the various interna- tional aspects and problems associated with the fur bearing industry. Thereby- it is hoped to obtain a broader understanding and overall pic- ture of the industry, as it is now being carried on in the various countries of the world. One important objective is to explore new avenues leading to improvement and advancement, through a free exchange of ideas between breed- ers and breeders’ organizations.

The Conference will open an Monday morn- ing with an organization meeting, followed in the afternoon by an historical review of the be- ginning and development of fur farming by each country represented. On Tuesday morning there will be a statistical inventory presented by each country, and in the afternoon reports on production resources, by countries, will be re- ceived. Wednesday's sessions will be devoted to discussion on operation and farm manage- ment, and on disease problems‘. Marketing prob- lems will be taken up on Thursday morning, and questions of relationship between industry and government on Thursday afternoon. Before ad- journment on Friday there will be an open meet- ing, which is likely to prove one of the high- lights of the Conference. Another important feature will be a magnificent fur style show on Wednesday evening.

The delegates who have not already visit- ed Prince Edward Island are doubtless looking forward to this opportunity with keen interest. As the birthplace of the silver fox industry, the Island holds a unique place in the minds of all interested in fur farming. It is worthy of note that our present Premier, Hon. J. Walter Jones, is the author of the first and most authoritative textbook on fur farming in Canada. This book, which was published in l9l3 by the Federal Com- mission of Conservation, has been translated into many languages and can still be read with much Interest and profit. Many changes have taken place in the industry since that time, but, the Island still retains its prestige, and production of high-grade silver fox furs continues to be one of our major activities.

There is every reason to anticipate that next week's Conference will mark another milestone in the history of this great industry, which the world owes to our pioneer Island breeders.

The lie-operative Movement

The reports submitted at the annual meet- ings of the Credit Unions and Co-operatives at Morell this week indicate a phenomenal growth an the part of these organizations in recent years. There is every reason to anticipate further mark- ed progress, to the benefit not only of those dir- ectly participating but of the whole Province. In this connection it is worth recalling the strong emphasis placed upon the importance of this movement by the Federation of Agriculture in the brief presented to the Legislature last ses- sion, in which it was pointed out that in other parts of the Maritimes and Canada, formers are building solid co-operative organizations in the fields of marketing, distribution, buying and manufacturing. The brief emphasized that young people, in order to take up farming as a career, must be provided with sufficient backing and credit to give them a decent start. The growth of Credit Unions in sections where they are being developed to a sufficient extent, provides this service together with protective ins-uronce. With this in mind the Federation made the following recommendations: -

_l. That the Government give sufficient fin- anciol and moral support to the development, supervision and promotion of co-operatives.

2. That careful attention be given to see that co-operative legislation is fully enforced for the protection and benefit of organizations con- corned.

3. That a forceful programme of education be promoted through the Department of Agri- culture and its field-men to enhance -the benefits and interests of farm people towards organized planning and action.

The latter recommendation is of particular importance. There is no doubt that the farmer who links himself up with others through co-op- erative organization ls better oft economically. He also gains from working with others, learn- ing for himself the principles of marketing man- agement, as well as something of the proper relation of farming to other industry and society at largo. Ono. of the most beneficial conse- quoncos of the expansion of the eo-opoiativo method of organization is the educational ro- eult. Nowhere has this boon domonstratod more

abundantly and successfully than in Denmark. ’ wlieretho Polk Schools, offering special rural

courses, accepting and teaching co-operatlvo have been In operation among farmers

I i ' over sixty yollrs. Prince Edward Island, "the

Denmark of Ca ode.” is making progress in this‘

this is I wide mu for new de-

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F

- EDITORIAL NOTES --

Caen captured this date I944. i i I i

cheer to palates jaded or‘o'therwise. I ' ‘I i i

hot weather is itself on ice for the time being. i i i i

ier's advice on how to\choose a wife. 0 *_ n ~Ar a

planet. Jupiter is in the Southern sky. i‘ ‘D i

Dairymen are invited to the annual meet- ing of the Central Artificial Unit in _the P. W. C. this evening.

' l‘ i fi I The Maritime golfers had a good time while here, though the weather was riot so kind ‘to

them as it might have been.

I I

lf the Federal Government drops rent con- trols a year hence will the Provincial Government grab it, as was done in connection with the Amusement Tax? o o o His Honour the Lieutenant Governor will present long service badges to a number of mem- bers of the Post Office staff in the Confedera- tion Chamber this afternoon. l’ I i

Elias Howe, American inventor, barn this date IBI9. He was greatly interested in the English sewing machine invented by Singer, and developed certain improvements upon its mechan- ism. He was thereupon granted a patent in I846 for the sewing machine which bears his name.

know

Mr. Arthur H. Peake, LL.B., barrister who as- sisted in conducting the Legion get-out-and-vote publicity campaign has been added to the mem- bership of the Temperance Commission. Ho is a law partner of the Provincial Minister of Health and Welfare, Hon. A. Mathesan. I I i I

As a top mediator of labour disputes it must have been sometimes embarrassing to Mr. Cyrus Ching to hail from an Island where the right to rganize labour unions is strictly lim- ited. As an Islander returning he will probably give more thought to how the fish are biting. l‘ i‘ * ‘h

The watchers of straws in the wind are eagerly looking for other'signs of a breakdown of Russia's system of satelites. Marshal Tito's loss of favor might indicate that, or that the Communists at last feel strong enough to in- dulge in the luxury of displaying conflicting views in public. i w i . It is not encouraging to be told we wlll face the greatest butter shortage in history next win- ter unless steps are token immediately to avert it. Mr. J. H. Duplan, president of the National Dairy Council of Canada, has issued a statement in which he says that a severe butter shortage could only be averted by government action. ‘I fi "l I

It costs money to emigrate from Britain to Canada, these days, and even then emigrants cannot bring it with them. "Sir Stafford Cripps, Chancellor of the Exchequer, told the House of Commons he is unable to agree to increase the amount of money British emigrants may take to Canada. The amount now is £1,000 ($4,000)

payable in four equal instalments. i I i i‘

What jet propulsion is to aircraft the gas turbine may well be to ships of the future. Over- coming the difficulty of developing metals which will stand up to the extremely high tempera- ture involved the Admiralty have successfully evolved a gas turbine powered gun boat having a speed of over 34 knots. The craft is also equipped with two conventional engines.

I i I! "I

The City of London has a long history and is a centre of finance and commerce but peo- ple don't live there any more. "The City" will be represented in Parliament by one member in- stead of two under the re-distribution because it has fewer than 5,000 resident electors while the average English constituency has 55,000. fi R I I

The Mother Country is spending a fortune in carrying relief to Berlin because of Moscow's embargo. The airlift to Berlin is costing her

minister of state, told the House of Commons. McNeil said that when barge, road or rail was used for transport in Germany the cost was met in marks and the charge sustained by the German

economy. I I O 1

Four Canadians will soil for Europe to rop- resent Canada's 60,000 university students at the second annual meeting of the International Un- ion of Students. The meeting, originally sched- uled for Prague. in August, was recently post- poned until September, and no one is quite sure now where It will be. Both Paris and Budapest have been suggested. Canadian students are not yet a part of the world student group. In Janu- ary, through their National Federation of Can- adian University Students, known to college men and women from coast to coast as "Nifcus," they moved to affiliate with the international union, god arouspd country-wide comment. Grant Llv- ingstone, Vancouver, past-president of British Columbia University's student government, will head the party. Immediate past-president at N.F.C.U.S., Maurice Souve of the Univerpity of Montreal, will represent the French-speaking central region; Miss Nancy McCorniaek, Unl- versity of Toronto student from Milwaukee, Win,

the English-speaking central region. The Marl- tliiios will ‘nonio the fourth men.

I44-

Strawberries and strawberry festivals bring All the good advice on how to keep cool in

The threat of a bachelor tax should induce farmers to refresh their memories on the Prem-

Vega is the brightest star to be seen in the evenings this month, andJupiter the brightest

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THE GUARDIAN,

n

-iiotes By The Way:

The Iiobemesst of oer ntrononrer that. there ls only one chance ln 20,000,000 years of ii comet hitting the earth ls the best. bit of news since word came in that. trout. will be biting early this spring. Bur has he double-checked for possible er- ror l.n the computation? We would hate like blazes to get a swish of a comet's tail when we least expect it. —Ol.tnwa Cltlzen.'

Ari Inventor lino patented n. key- board with keys that. do nul. move and that make no sound. It can be used on typewriters. musical in- struments, calculating machines or any other electrically operated dc- vlce controlled by keys. Each key ls s concave, transparent plastic or glass beneath which ls a photocell. When ii finger is placed on tine key it interrupts n light. beam, thus actuating the mechanism. — In- vention. News end Views.

A new method of handling peni- cillin enables this wonder drug ta be used 1n combination with oxy- gen so that the patient. can be sup- plied with an oxygen-penicillin mixture through an atomizer. This new combination produced under the name of oxyclllln has been suc- cessfully used already ln a number of the largest London hospitals, especially for bronchial infections. A calibrated container shows the doctor how much penicillin is being received by the patient under the oxygen tent. ff at. the end of treat- ment. a small amount. of oxycillln remains ln the mlxlng chamber of that apparatus, it is e simple met- ter for this to be returned to the container. -- Brandon Sun.

A syndicate of wealthy Brltiehere ls secretly working in Florida on ri fabulous project to reirolutionlzc vacation habits - and vacation spending. They're planning ha bulfd is 3.000-room hotel rlglil: on the Florida ocean, e. hotel so immense it. really rwould be e vacation-city in itself. They intend to surround it. with cafeterias and stores where people can eat. cheaply and buy ln- expensive stuff. They want to make the top room price $4 a day. far under-cutting any regular holi-

day rate. Britain has resorti- of this sort, huge vacation spots where average wage-earners can

take their fiimllles for long week- ends or regular holiday periods: house end feed themselves inex- penslvely; have as much fun as the most. exclusive and wealthiesbhttled folks. But nothing of this sort, ever has been attempted in the U.S. — New York Post.

Off the beaten track, swoy from the highways and motor traffic. the woods are still gay with the irllllums, the anemonles and Dutchman's breaches, emblems of Spring and beauty. The delicate blue violets, yellow adders tongues. jack-ln-the-pulplt, blood root, and a dozen and one varieties of native flowering plants that brighten the countryside, are to be found in all their loveliness. Not enough atten- tion ls being paid to the conserva- tion of the wlld flowers, Steps should be taken to impress upon the public the necessity of protect- ing the floral beauty that. graces Ontario's woods and meadows in May and June. The trllllum is es- soclated ln our minds with the gledness and fresh hope of Spring. Ii: would, indeed, be a pity, were it to be exterrninisied. — Chfllnim News.

The oclogcrrario rnlnlots of n Presbyterian ‘church at Cumber- neuld. East. Dunbartonshire. the Rev. John Ogllvle, was not. satisfied that. the people of his m-SQIIRIG- mile parish were attending the ser- vices. so he decided to take the church to them. On two Sundays a month he visits different. parts of his perish and holds services ln e farmhouse. The neighbors to the number of about 30 turn up, sing hymns to the accompaniment. of a portable organ, Mr. Ogilvie gives a short. address and a social time follows: "I decided." says the Rev. Mr. Ogllvle, "that. if the folks could not come to the kirk. I would take the kirk lo them." The idea is not original. Years ago, before the ad- vent. of the automobile, it. was quite common for ministers in scattered parishes, or an elder. La hola church and Sunday school 56111065 in n farm kitchen. -— St. Thomas fluxes-Journal.

A foe to all unnecessary lobar. Editor Horace Tatfereale of a small Alabama weekly newspaper, per-

ciboiit £6,000 ($24,000) daily, Hector McNeil,‘ m"! t 1°‘ °f "u" i0 HD9811‘ ll!

hls publication without adequate proof reading. But not socleoy news! After who-t happened recently, he exsmlnee every social liem wlui on eagle eye before it appears in his paper. One night, it. seems, there was is greet ball at is nearby pion- tetlon, end Editor Tsttersale per- mitted on account of the affair ‘to appear in his paper without. the proper advance scrutiny. And, lo, 1t con-led this intriguing passage: "Miss Lucy Stisrbelle wore wlrlte, symbolic of her inner life. Miss Tbeore Wilkins ware block." It. took o lot of persuading to keep the Wilkins family from onnlhllot- ing Editor Tettereole-Well Street. Journal, '

In eooo you hadn't noticed, the British ore invading America ogsln --tlils llmeyvlth automobiles. At. leost. nine BritJeh manufacturers ore offering core on the Amer-lean market. that. sell from $1.500 to lib.- 000. And the woy British shipments to this country bovo increased lo indicative of htewoy Americans ore bisyliig. ‘rho oommeroo deport.- merit reports lhot Srltoln exported to us N0 automobiles during ell 1W1. m Jenusry of this yosr, the indicative of the wey Arrrerieebs motor-lei m ottrsotod w ltltlsis oaloo for the ooriro resoorr Ameri- ooo 02's were est-rooted to British elrle aurine the wot. arm isn't

The Advertising

Business ‘iwsi Bunk utter

(Concluded from yesterday's issue)

Advertising has done much ln the past. quarter century to estab- llsh nation-wide standards of good practice. All of the blg advertis- ere isre substantial concerns, and their success hes been built. on maintained quality. "The money- beck guarantee is commonplace, and even when such e guarantee is not. glven specifically the reput- able firm ls ready to make any reasonable adjustment to meet. its ndvertlelng claims,

Magazines and newspapers are

not keen about questionable adver- tisements. They recognize that un- fruthful advertising lowers the tone, influence and desirability of their publications. Many include in their policy statements words to this effect: “It. ls the policy of this periodical to eliminate from its columns ell questionable medical, doubtful financial and oll other ed- verilsing which falls to measure up to the best. standards of caverns‘- lrig practice." One of the ridiculous criticisms of advertising is that it tends oo regiment. the people, to deprive them of the will to think for them- selves. Most. advertisers, we are told by an advertising manager. "would give their eye-teeth to nave the whole crowd behind them o the exclusion of other competitors." The fact. that. so many advertise- ments eppeor for the some class of goods ls an indication of widc- open competition. under which people make choices that. keep the competing advertisements running. Advertising men are swore of the responsibility that ls theirs. rhey hisve organized themselves into associations end clubs, not orie of which is without. lt.s ideals. One demands “fresh and accurate sales end advertising information"; en- other, "to do awiry with unscrup- ulous claims for media”; another, "to rid advertising of that. load of bunk which threatened to drag it down lri lts infamy.” The first object of the Association of Car.- adlen Advertisers ls “to promote the highest standards of advertis- ing." In standards of practice it pledges its members "to support unequivocally the principle of truth in advertising, avoiding all manner of misrepresentation and falsification." Advertising and Sales clubs, organized in all big business centres in Canada, have or their general objective the sdvencemerit of knowledge and sound practice ln advertising and selling.

The Advertising Worker

The advertising business seems to have an unusual lure for young people. They see the QISIHOIOUSMGS- peels of what. lo really a busmess of exceedingly hard work.

The beginner in advertising must realize that. as ln most. other liusl- nesses, drudgery ln early years Ls essential to development. Our ecl- vertlsing manager informant. says: “If a. man has a creative urge, likes people, enjoys selling and pre- fers variety and headaches w e comfortable rut. with no headaches‘, if he enjoys competition wlti his fellow-men, and is not. obsessed with the ‘art’. side of the business to the extent. that he becomes dif- ficult to llve with, then I think he might like advertising and make good at. it.” Junior Advertising rind Sales Clubs, usually proteges of senior clubs. exist. to help young people decide about, end than tn learn, the advertising business. Advertising ls not easy work. No one knows ire well es e creative men the marital weer and bear that. goes into the bultiilng on an ed- vertlsemerit. The writer cannot take the time to work up master- pieces. It. ls said that Thomas Gray sol’. under an elm dolly for seven years writing his "Elegy." It. would be lurfalr and untrue to say that. creative advertising men do not share his desire for perfection, If they ere temperamental it. is ‘lkely blomeable upon the foot. that inyey ivnnt. to do things right, and know they could, but they are under the pressure of deadlines.

Most. people think they could ivrlie if only they fel-t. like it; and many people honestly believe they could do n better job than the nu- lhor of an advertisement‘. an es- say or o. novel. Many executives look upon the ad men or writer as one who has a kind of juice box for a brain: when the GXCClIbIVE wants an advertisement. for Flam- boynnt Sope or is speech on Pos- sibilities of ‘Trade with the Moan, the writer presses the appropriate button end out. flows whet would be e masterpiece --lf the executive just. lied. time to polish it. up A bit.

n

Wlrot Advertising Dace

In summing up. it. may be said that advertising hrs these quell- tles: it lends to mske for better products st lower coat; it. informs the people about. new commodities and new uses; it helps to raise the standard of living; it foetiere un- derstanding of competitlye business enterprise, a service vitol to con- tinuance of our free woy of life; it develops employee pride in the company. and demonstrates mon- egomentls pride in the workers.

Advertising is here to stay. Whatever some academic people may say, the activities of market.- lng ore o port of the work of pio- duatlon. No one con think of ony- thlrrg more futile then o factory producing goods onil stockpiling them forever. '-

Advertislng eon IA o greet. force for good. if it is oppnoootiod othiaol- ly by titre advertiser. end with oom- inors sense by ilio consumer.

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emimrsr l‘ ."=-...:.r:i- _‘ . . ' s who tos- ooverol yooro vii mere- ber of parliament for this division. ls ito become leisirtnorpob first freeman. ,