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i

TAGE TTTVENTY-FUIIR

a The LDIAMOND’

TRASURE ” Contest

EXPLANATION 0F CONTEST

The Charlottetown Guardian will issue six prizes each week:

1S1. $1.00: 2nd, $2.00: 3rd, $1.00; 4th, $1.00: 5th. 50c; 6th 50c. ’l‘hese prizes will be issued in the form 0f service

or ini-rehandist- orders that will be honoured by any ad- .

vertisei" IintClI below.

'1 til\ (fontest will appear in the Guardian every Friday during the remainder oi 193T, and is being sponsored by

the tniiiiiiing; leading business concerns of (Tharluttctown. .

I'.E.I. CO OPEICATIYE

PLRDIE - FERGUSON

PURE MILK (YODIPANY

QUEEN S'l‘I{I£l-I'I‘ MEAT" MARKET lililiillX lSitOS.

ltI.\"S GROCERY.

HOOPS LIDIFIEI)

Llllir-lill A (YLUPBIILL UHAPPLLL A.‘ Ci) ECONUBIY (iIKOFIiRY U.~\l\*~ili)kli)l.(rll STUDIO IIII‘. I;I.()III,\

(l. C. liil<.\t ill-IN liDlnlllm d; iltl.\l)l.l£\'

l.\II‘l..il\l. instill 00., LTii. it. l’ SIAIPSUN |si..\\l> l-iliiclrlis. si‘ ‘Y. sllalv a PEARDIN .l()ll.\-ti.\ a.- Junxsoiv sTuvAlrPs BAKl-JtY

.\ nii ~. JAMES TAiT

.\lll.li i: nuns- urn. iv. Y. 'i'.\.\"i'0:\i

l‘ .| \litllll\-\Lll i . ‘FOOMBS nIUsiI; SPORE.

iirsiii .\lzirl-.\lll..-\.‘il:i a. co. u: 1.. wonrnr

09009000 06OQOQOO§OOOOQOOQTUQVQQ§@QOQQOQ+Q$QOQOOOQ

' How To Enter

ljzirh of the above firms have published an advertise- ment ill i!liiZl_\"S (iuardizin. These advertisements appear in various uni-ts of this paper and may be easily identified by tile iii itlllllltl border.

'll~.e Contest Editor will also publish in this section each Friday", an article featuring one or more of these incl-a.

it will he noticed that an extra or surplus word has been purposely inserted in some of the "DIAMOND '1‘i{rl,\r%l‘ltl'l” advertisements and Feature Article. These words, when arranged in their proper order, make up a sitigaxl or trade phrase used hy, or appropriate to, one of the above advertisers. ,

Ilnvim; carefully read each “DIA- of the businesa concerns sponsor- lvloxo 'l'lli'1AS'l‘ItE" advertisement ing this contest. intiiwliiii: the! in tliis paper, and Feature Article businc! had bccn transacted with in this seition, contestants must at least one of the firms listed write the name of the advertiser in above, within the pad. 1W0 Wellh- whose announcement or Feature Each weell six replies will be Article a word Wits inserted. along drown from all received and siii with the extra or surplus word in awards will be given in tho order each individual one. Also arrange of their drawing: tho ivi-rils to form the slogan or 1st, $4.00; 2nd, 82.00; 3rd. 51.00‘, trade phrase and state the MI- 4th, $1.00; 5th. 50c; 6th. 50c. vrrtisrr to whom you think the

Bltiltitn iirlliflizfi- All replies must reach the Guar-

Thi-n attach to your solution a dlan Ofiire not later than noon on ,

receipt (‘l rriinitcr slip from any one ‘Iliurfidfl! "I 93d‘ “lwkr

(04000o000000000000000-0000000000040-0000-00400m000.

090§40-Q'O§—O-OOQ

Prize Winners In

t t i l

Zr-Mis

Last Week k

Diamond Treasure Contest

1.. ins. w. 1.. Henry, 20s Fitzroy Street. Evelyn Carr, Stanhope.

JL-dirs. (i. E. Bait, 52 Water Street. t.- .\lrs. Alex Grant, West Royalty.

ii.~~:\Il'S. William Sherren,

Jo0>00000000400+0

Solution to Last

Pliotography-—lllisses Holmes 8i

safeeuzirding of Health.

POO-Q 0 6960-0 90 f§§§#Q-O-§

(i Pa w n .

an?! . notbe accepted.

‘altove will not be accepted.

b-QOQOO-VQFOOQ

Musical Christmas

, GIFTS

,l’l-.mos. Organs. Radios. Violins, s, lM-i-nrtteolis, Banjos, Ila!‘-

v ‘moni Music Carrying Cases, Wily n~f zlve her I Dress for We invite you in call and see our, “Wk gum“ “wk for practical Christmas. \\'<~ iariy a complete swam items rm- (jhfblmflg P ‘> ‘|‘ "j __ _ raiiltr oi‘ wines from l1 to 50. Prices Cups Luwest rrittx i hm‘ at lmirm‘ pmfi" from 1.1m. lo $i.§t.'i. ' ' . .‘ ‘ (‘ASH l ‘ '» ' THE GLORIA Lgoixigplv Glmm“ looinbs lliusit Store PHONE till Phone 1210 Free Delivery *¢*¢*¢*,¢¢4¢¢¢4+¢*¢¢**' Cor. Queen and Richmond Streets 64§'O§O0O'O'OQO-OO-Q-QQO-QQQ'O§Q A GIFT OF EASE 0 0-0 0 a 0 0 o 0 00 0000000000000 \\ il.l. ALWAYS PLEASE Exptruiir-vd trim-hers everywhere inust on . Our Christmas Stock . STAN l)S HARD w " ilIPERIAIJ W], AR PURDIE - FERGUSON r< n; BISCUITS “ .... See our save display of practical‘ eunveiliencre we suggest the Iamolll ihrVri- inziilr from pure rich Cod Chriflnlus (“"5 at [o pf.“ ‘ 1 1 ‘ l Live-i- Oil unilvi- strictly sanitary, , w u“ ,1 culidilitiiis. Stanley, Shaw 8t Pearden, DR‘ SHAVER 1 CHAPPELL & CO.

imperial Biscuit Co“ Ltd-

QQOOOOOO O 0VO000OGOO§O4QO4000§OO0O§-§OO§~O&§O4Q6009‘

Corner Kelli and Great George sts.

"<.\\‘ll ‘HIE (‘IIILD AND BUILD TIIE NATION“

[sc "(iarrii-ii City” Products when preparing your llnliday Foods.

{i531 lfilliBER - Ssifety First !

fiardi-n (‘ily Milk is filtered, clarified and pasteurized for your proicetlon. ,

The PURE MILK GDMPAl-l‘!

PIONEEILS OF SAFE MILK

ict the Holiday Spirit 133111)‘; LYTgUR i

t 161 Queen St. Phone 1440 0 64* QOQQOOOO6OQOQbO~OO¢OOQ Our store is stocked with all new

‘ supplies of best foods at very low

l the prices.

g s- N. KAYS ‘ 85 Pownal Street. Phone 0b

‘IO>OOQOOOOQO0§OJ—¢#OOOOQ-O-O riml PUDDINGS l l ‘.U1T (t-llcrs i Axn nlnvrr: PIES i (‘llltlt-VPNIAS I I l

FOR

(‘r-mplrtc Line oi Pastry. Stewart's Bakery PllfiNE 211. FREE DELIVER! 40o 00000000000000-00 00000

(‘iiristmas Poultry Chiohn,

"llist lictivi- Pliotography"— Gainsborough I Illfilillfli\'(‘~—Ql1l‘t‘ll Street Meat Market.

0O 0¥O§§4 0O 0'6 >O—O4§§§O§§4Q-O§Q-§~§Q

Clue To This Week 's Slogan

This week's slogan belongs to a firm engaged in the

M our to order your (Yhristinnl Turkeys, Ducks, Geese, Hour-in for (tilt and [lacerations 1,, m. fashion"; and m.” hcauufuhl Beef. Pork. Etc. ‘WLH M“. "mm dimmmilntulen‘. mcapiccea“. . iQl"'3l1 ST. M681 MHFROI ‘u’ U”) PHUNE 26” I L.-\I. LHIllsTMAS Gil‘ lb. . u PETERS Phm“ "u! \ y , goygg c,‘ . _ lvLA v ) ‘ T w 0 A00'0000400000-000-00¢-0-04§ (-3-. ,.-' James Ta“ b N! FLRRlhRs. See Our Diamond Rings ‘ " FLORIST VIFIT US AT OUR NEW Allllllll.

Villa Avenue

,Y w, LE, :41 ' Mrmlirr r. '1'. o. A. Int. 400000000000000000000000

Lust (‘haun- Inl-

(‘liristmas Photos !

Ilave flu-m taken not later than Dri-emhrr illllh.

Gainsborough Studio

DISTINVIIVE PIIIYTOGRAFIIY Plnim- 140i (ircnt George Street 000000000000000000000000

vdilcll Making Your Christmas Purchases

DO NOT ilYFIIlLOOK Ollll LARGE T) I S l‘ I. .\ Y BEFORE MAKING YOFR I;'ll\'.»\l. IIITIRION.

REDDIN BROS- PIIIINF us I "n" Old Reliable magma"

0-000 vow "0000000000-04-0-00

1511 Queen Street. Phone 1177 Formerly Occupied by MIJIAEIIBII llios

OOOOOOOO-Q'FQOQOOOQOOG)OOO '

Furniture Repaired

HOOVER TO Ill-l T WE PA! IIIGIIEST PRK. FOR NEW GOOSE AND DUCK ltl.r\'l‘ll- ERS, NOT MIXED.

HENRY MacFARLANE

Plioni- 1M2 ~ Kent Street DOOOQOOO-OQOOOOOOOOOIQOOO

out: CUSTOMERS

will he pleased with the splendid showing of Christmas Foods wc have now. You save here rhild.

Qulrkcr Service - Better Prices. RlX"'S GROCERY

IIOTII STORES fill I nngunrtli Avenue Phones lli2l and I022. Corner Ouecn and Kent streets Phone: m: ma’ i602. -0 0040 00000000400000 0400 0

l Clinic!‘ (Tlr-nr “’llite Stones in Not-

ilrnl Gold, White (lnid or Green ‘ (iolil fieitlnlls at. reasonable IITIBBI- i .\ pleasure to show them.

\M N. IANIUN

1R0 licht Street Jeweler OOOOOOQOOOMOOOJOOQ-OQO-OQO

ltriwrvr your Christmas Turkeys. , (let-we, Ducks, Chickens, Fowl, Elli. liltn, at l c

P. E. l}: CO-OPERATIVE

The Illzg and Poultry Association Vveymouth Street. Phone 1'15 o QQOOOOOOOO¥OOOO4FUQJ§O§

Stock up now for your Ilollday Needs. We are. ready for you with I iiiosl rnmplvto supply of Christmas ‘ Hinds, ctcn. at low prices.

b llo Your Shopping E A R L Y

For Satisfaction P~ J. MacDONALD

PHONES Bil-ll!

OQQOOOOOOOQOCQQOOOOQQ.§~

| i 5.-.\lr. Tom N. Rogers, 230 Prince Street. i

Pownal Street.

bQ—0§f§-O-O§v

Wank’: Contest

SLOGAN _

Studio.

Bradley.

§-Q-O-§§-§O

IMPORTANT!

As all prizes will be given in merchandise or service orders, it is IMPORTANT that you state in your reply the name of the advertiser upon whom you wish the prize order

There is no limit to the number of replies any con- testant may send in each week, but each reply must be accompanied by a receipt from one of the sponsors of this contest. Bottle CHP§,__IH.IIEIE, and wrappers are not receipts

Receipts from advertisers, or other firms, not listed

All replies should be addressed to the _ A Editor, DIAMOND TREASURE Contest, The Guardian, Charlottetown, P. E. Island

This Contest ls Open To All Except Employees or The Charlottetown Guardian And Their Fantiliea.

DANCE SETS

SPECIAL

93c to $1.69

See our ad onliaclr page.

R- P- SIM PSON Queen Street. Phone 236 064-000 §O§64§§§¢Q~0 04 944-04

SELECT LINE 0F

Christmas Gifts

RIIASONABLY PRICED. H- L- WORTHY m Queen Street. riiono m

FEATURE

llllTl-OLES S. N. Kays, Grocer

The busy corner grocery store at 87 Pownal Street on the west corner of Richmond Street has been operated by Mr. S. N. Keys since Sept. 12th 1026 and has ‘be- come one of the fittest grocery stores in this city. Mr. Kaye con- ducted buslriess for three years previous to the above date, on Spring Park Road.

A large area of the city is served by this progressive grocer, and he also enjoys a. large country trade. All kinds of farm products, sueli as eggs, butter, vegetables et.e.,ai"e bought direct. from the farmers.

Mr. Kays now carries a complete line of all varieties of food supplies, baked goods, smokes, fruit, ice- croam, beverages, confectionery and a large stock of canned goods,

Four years ago Mr. Kays enlarg- ed his store and installed modern fixtures.

A ,aclous electric refrigerator now enables him to carry a fine selection of fresh meats, at all times. An electric bacon slicer is also included in his up-to-date e- quipment.

This store has won a wide repu- tation for satisfactory dealings and prompt service. Prices here are as low as elsewhere, and many special items are offered at very clone to cost price.

A thoroughly efficient delivery service is an additional featureuit no extra cost. to customers. Mr. Kayo invites you to drop in and look over his large supply of Christmas articles. Many fine gifts are on display, such as Cigarettes.

Cigars, Chocolates, and etc in beautiful packages, and a lot of other miscellaneous items which

you'll want as soon lu you ate them. ’

Entry slips for the Diamond Treasure contest are provided with

all orders at. this store and Mr. Kayo will also be glad to honour your prize orders.

James: Tait, "Florist

For upwards of thirty-five years Mr. Jame; Tait has been conduct- ing btlsinm ln this city. He now

has one of the best equipped and largest conservatories in Eastern

GREAT GUEST COMES i

While the cobbler mused there pos- sed his pane

A beggar drenched by the driving

rain. He called him in from the stony

itreei.

And gave him shoes for his’ bruised IPBt- F

The beggar went. and there come, a crone,

Her time with wrinkles oi sorrow sown,

A bundle of fopota bowed har| back, |

And she was spent with the,

wrench and rack. I He gave her his loaf and steadied

her load l As she took her way on the weary‘ road. Then to his door come a. little

child, world so

Lost and afraid in the 1

. w

In the bltg, dark world. Catching‘ tl; up,

He gave 1t. the milk in the walt-

lng cup, Arid led it home to the mother's

arms, out of the reach of the world's alarm.

The day went down in the crimson

west.

And Willi it the hope of the bles- sed Guest.

And Conrad sighed as the world turned gray:

"Why is it, Lord, that Your feet delay?

Did you forget that this was the day?"

Then soft, in the silence a Voice he heard:

“Lift up your heart, for I keep My word. i

Three times I friendly door;

Three times My shadow was on your floor.

I was the been: with bruised feet;

I was the woman you gave to not;

I was the child on the homeless street "

cornoto your

—Edwln Markham. ARE WE LOSING cnormm ' Serious, But Hopeful

‘Ifhe writer recently paid on oc- 685101181 Visit to the bedside of a sick friend. The dlange t0!‘ the worse in his condition was evid- ent, although not rapid. One doy my friend said definitely, Pm los- ing ground. And in a month he was mu.

What ls the Prevailing Spirit?

Friends of this paper who have went. the larger part of I. lifetime tn fighting the Liquor ‘Traffic may well enquire B-s t0 whether just. now the situation indicates ad- vance or are__we__really losing Canada. In fact, there are really four separate omioermtorles in connection with his firm, requir- ing over eighteen thousand feet of gins, A modem hot-water heating system maintains a. uniform tem- perature throughout these build- ings. This system includes‘ two large hot water boilers and on immense net-work of heating nines-

Visitors are always welcomed at. "'I‘ait's" and lust now, Mr. Tall; is engaged daily in showing his Christmas Flowers and Plants. Readers will do well to have their orders booked at once so as '00 a- void dtsalppolntanent.

Mr. Tait is a member of the Florists Telegraph Delivery As- sociation and has been district representative for this organization

tn Prince Edward Island ever since he become affiliated some years ago.

The F, T. D. A. is o. world-wide system, and there are over slx thousand members in Canada and the United States alone. Mom‘ o of this association are able w! "send your flowers by wire" w; any part of tlhe civilized world, within a. few hours. You simply | make your selection at 'f‘ait.‘s Con- servatory and he orders lihem from the conservatory nearesttothe ad- dress to which. you are sending them. The order is sent by tele- gram in code. Your tribute ls pre- pared and delivered as scon as re- ceived and in eiuwtly the same way you order it. The F. T. D. A. slogan is “Let; Life Be Lovely-Say it with Flovirers".

This gives us an excellent idea for Christmas gifts to friends o- | broad. But. don't. forget - ‘on. well tn advance!

Mr. Tait has on hand a limited quantity of genuine imported Holly for the Christmas trade. He also suggests fancy wreaths, and potted plants such as; Amlens, Jerusalem Cherries, Be gonlas Christmas Poppers, Fuinsottias, Cyclamen, Pi-imuia, and different varieties of Ferns. Also cut: flowers such as: Roses, Chrysanthemums. Carnations, and Naicissin.

A splendid variety of shrilbtbery and perennial roots and bulb: may be obtained here too. These are for spring and full plnntlnr and include the best in the world.

For the inter winter trade you will find here Tulips. Daffodils. Hyacinth. Iriii. Preston, Lllltcg, cm.

Mr. Tait makes up o0 order, all ' types of special designs N!‘ vari- ous occasions mich as Fungfglg Weddings, Receptions, Parties. etc and you may also arrange to have your home specially decorated in artistic style. Churches, Halls, or single rooms may also be arranged attractively with tihe proper var- ieties of flowers.

You are invited to dram your prize order on 'l‘ait.'s Conservator- ies, The phone number in 2N‘. and you'll find 11L: beautiful establish- ment. at. 3'1 Villa Avenue non" the comer of Ambrose Street in the Brighton District. .

t}. . \- ..~ l ‘ For f-IER: CUSTQMERS! For HIM. ,_, ,: TOILEPRIES SHAYING SETS Hollbigfllli Your Christmas List can be en- Yltrdley’: "my riched and brightened bu "l8 ad- 0001's t. t‘ £22222? dition of some of our enchanting gglltiitlfvi

a. Bourjois yea; ‘égrlrfitvezuggeations which have Houbigant % M» HCfity t u“ ' ‘ Listerine’

u nu tit alt iii it! iii Woodlrirys

Vinola , _ _ William's

, 50c to $12.00 lie suggest that 1105111718“ oiur 50c to $350 ————— tore without further eay to n.- i" i?" CHOCOLQTEE: Zara the widest possible choice. LEATHER Q‘ L Moira, qllvyemsonz. GOODS p, smile?‘ . T ‘$0,; m u Travemiil! Cases, "y. ~ 185' Rleyssoh _ .-,,,, Bill Foliis_ To- . 1K 60° 1° 3 ' a bacco ‘ Pouches. "

s Keytainers

Compacts 50c to $5.00 Cutex Sets 60c to $1.50

Waterman’s Sets $4.50 up

Boxed Soaps 50c to $2.00 ToiletSets $5.00 to $12.50 Perfumes

ground? What do the people lo- day think of the ‘Traffic and do they speak out; against it as they did at one time? The pi-essand the pulpit, business men and 1W- fessional men, who know -.he morar evil and the terrible wast/e of the business: is their voice now heard an strongly in denunciation of it as in the days gone by Do the people feel, as did Gladstone in his day when he Traffic as more destructive than war, pestilence or famine; or as Lincoln believed when he said 1t was a cancer in human society eat- ing into its vitals and threaten- ing its destruction?

The Facts Remain Well, whatever the people are

laying just now, or failing to say. '

the fact-s remain. The Traffic is a source of moral degradation and incalculable waste. It lowers iili‘ standards of human viorth and intelligence; it. retards the pro-' gross of economic effort; it is pro- balfly the greatest enemy with which the church has to contend.

The Appallng Wastc_

In regard again to the question of waste, its ravages do not cease 1n times of either affluence or dc- pression. Its activities do not slow down, no matter what the country suffers through want. It is even more than hinted that money con- tributed for relief often finds its way into the drinking places that abound so plentifully in this day and generation. We doubt if. in any phases of its record, destructive and criminal, the ravages of this business were ever more effective for evil than they are today Surely it would be good business, if nothing more. to wipe out. a Traffic in which Caitada alone wastes more than $l00,000.000 a. year, or in which the three coun- tries, namely, the United Kingdom,

the United States and Canada. actually destroy more than $10,000,000 per day In regard

to this beverage, it. might troll be said that some of it is stupefy- trig, much of it sow poison, and all of it waste.

The Group of the Faithful

Should not. the facts lead

enquire: Are we lo<llig ground? And. if so. what are we going to do about it? There are many or- Banlmtlons that. are faithful to their trust and are ‘unfailing in their __e_ffort.s__ to_ wipe ‘out ‘this

It's Worth the Trip To Catch a “whiff” of

l-l o- n’. BRIGHT cur

JOHNS O

regarded the =

I

"The Quality Drugstore”

Corner Kent and Prince Streets i

& JOHNSON

_i¢_

Military Sets $2.00 to $12.00 Shaving Brushes . 25c to $5.00 e: Fountain Pens '- $1.25 to $10.00 Cigarette Lighters $1.25 to $5.00 Cigars - Pipes Cigarettes - Tobacco

sense

Phone 33

(Traffic, wutfuiilwrotrrrifol the

])Q0])l€ their only, but sufficient. reward. By education and legislv lion they seek to promote the great. and worthy task. They re- ceive much encouragement, chief of which comes through the as- surance that their cause is right. and ultimately will prevail. Often they are discouraged and dis- tressed at the deplorable pro- gross the Traffic appears to be making in spite of all their ef- forts.

The Rise of the Too Tolerant

But. is there not. some evidence that. 0n account of the daily loss of human life directly through the drink business, and the con- tinuous burden it entails upon all social and moral and movements. there will in the early future arise the might or a too tolerant. people and severely check it up and finally blot it out.

R, D. W.

BOSTON SINCE BEPEAL

Hospital reports are good ther- mometers; they register accurately the health and sickness of society. Two researchers in the Boston

irg into alcoholism are a social sickness ;they report that it, is a. great chronic emergency,

They base their report on n. study of 50.000 alcoholic fiasco

submitted to the hospital since its founding in 1864. They tell Bos- ton that alcohol has sent. the hoo- Dllnl one-twentieth of all its pati- ents, forming one of the largest groups under its roof. And that in the year following repeal, on- nual deaths at the ht$pital from alcoholism doubled.

THE KEELEY INSTITUTE A Sod Commentary

Dwight, Illinois. has ii fitmoug “(Nbltrll called The Keeley In- stitutc, which has been on the re. ceiving end 0f the tragic pm- cession of addicts since 1880. Keeley submits these figures as a thermometer: