t“ A/WVT I wWaw/%Ve¢.~

4'9

l |rs scouomv WAS rnovzo HERE ITS aroma comronr wAs rnovso HERE

rrs DURABILITY WAS rnovso HERE ~ a - Y _ . ' t -, . a v » v ITS RELIABILITY WAS rnovso HERE

its DEPENDAIIIITY was rnovso HERE

|rs STABILITY l WAS rnovso HERE

HEN you see the I949 Chevrolets, a glance will be enough

to tell.you they're new-all new-in line and contour, In

_ beauty and style. And when you look inside, and under’ the hood,

and beneath the chassis, you'll see that their newness is not

inerely in outward appearance, but in design and engineering and construction as well. '

ion these new automobiles are truly new, embodying the

advances and improvements that, but tor war and postwar years,

Vlqlldhave-lbeen Introduced from year to year. Now, you'll get seven ‘yeah’ pragressf-i-all at once. - ‘

Brand New l... . Yet Alreadyilroved in Action

But Ioalot of people, the I949 Chevrolet is already old. what n will do, and how exceedingly well n will do all about Its performance, its comfort, lts power, durabllltyislnd economy. It's an old model tot ese people, for already,‘ they are testing and-refining units prolected tor

procluctioilImodels of years ahead. They are the engineers and

A technicians of the GeneraYMators Proving Ground-dire largest.

ITS IMPROVED Psnrommcs‘ WAS MEASURED. HERE

rrs oumuurv WAS CHECKED HERE

ITS VISIBILITY WAS PROVED HERE

Inost completely equipped,- outdoor testing laboratory in the automobile world.

Here, before a single new I949 Chevrolet went into produc- tion, egperimental models were tested-made to show that they possess, in greater’ measure than ever, all those qualities on which Chevrolet has built its leadership.

A PRODUCT GENERAL MOTORS

h ITS SPEED WAS PROVED HERE

ITS POWER WAS PROVED HERE

Worthiness Established in Test after Test On long, level straightaways, these new Chevrolets passed

l exacting tests tor acceleration, fuel economy, braking.

On the rugged road of imported Belgian blocks—its surface so rough, its hills and curves so steep and sharp, that a one-mile workout is equivalent to many miles on an ordinary gravel road —their'durability was amply demonstrated.

And on the speed loop, running wide-open hour alter hour . . . on the durability route, rough, tough and dusty . . . in ‘every conceivable test. . . the I949 models were made to prove that they have everything that owners have learned to expect from their Chevrolets.

lt's Tried and True-Through and Through

_|n short, the General Motors Proving Ground tests are your assurance that, when you get your Chevrolet, you will have a car built of materials and units and parts that have proved their worth’ through many months and many, many thousands of miles ot rough handling. It's not only new,.but tried-hand true.

' o-im