Continued from page 3

ailed questionnaire which found

Inat women developed primary ng cancer earlier than men even women smoked less.

But Dr. Don Wigle of the aboratory Centre for Disease ontrol, a department of Health nd Welfare Canada, remains keptical of the project’s findings.

“It’s only‘in the last few years hat women have smoked long Lnough to even begin doing such | comparison.”

Women, he said, didn’t really take up smoking until the Second World War and its effects were not seen until the mid- 1960s. The incidence of lung cancer in women has since skyrocketed.

(During the war women were recruited to work in factories, re- placing the men who had gone off to fight. The workers were often displaced back into the home at the end of the war, when soldiers returned seeking jobs.)

Both Wigle and McDuffie agree that lung cancer among women is increasing at an alarm- ing rate.

“The incidence of lung can- cer among Canadian women has risen steeply, even though, more than men, they tend to smoke fil- ter and low-tar filter cigarettes. Their widespread use by women smokers has therefore not been a sufficient response to the dangets of smoking,” said McDuffie. ?

Continued on page 6

“Getting Away With Murder: The American Experience With Cigarette

Advertising”

“Getting Away With Murder: The American Experience With Cigarette Advertising” is the ti- tle of a thought—provoking, illus- trated lecture to be delivered by advertising expert Dr. Richard

Pollay, a professor of market- ing at the University of British Columbia. Dr. Pollay’s address is one in the Ethics Lecture Se- ries presented by the University of Brince Edward Island Faculty

The University of Prince Edward Island

presents a Public Lecture

Getting

“The American Experience with Cigarette Advertising”

With Murder

A thought-provoking, richly-illustrated presentation by

Dr. Richard Pollay

Curator, History of Advertising Archives, Faculty of Commerce, University of British Columbia

Friday, February 10 at 8 pm Duffy Amphitheatre, UPE!

This lecture is one in The Ethics Seriés presented by the UPEL Faculty ef Arts in co-operation with Saint Dunstan's University Board of Governors.

of Arts and the Saint Dunstan’s University Board of Governors. This public lecture is free of ad- mission charge. It will be on Friday, February 10th, at 8:00 p.m. in the Duffy Amphitheatre, UPEI.

In 1988 Dr. Pollay was called as an expert witness for the sur- viving plantiff - Antonio Cipol- lone — in the precedent — setting trial of Cipollone was awarded $400,000. in damages from to- bacco companies for his wife’s death due to lung cancer. Dur- ing his day and a half of testi- mony. at the trial, Dr. Pollay drew from a large body of his research on American cigarette advertising during this century. Dr. Pollay testified that approx- imately $2 billion a year is spent on cigarette ads in the 1980’s. That works out to a quarter of a million dollars an hour, every hour of every day. He also testi- fied that in at least 60 percent of cigarette ads there was a message direct or symbolic healthiness, in- dicating positive physical side ef- fects as a consequence of smok- ing. Some of the ads, Dr. Pol- lay noted, even carried endorse- ment from members of the medi- cal community.

Dr. Pollay is a graduate of the

. University of Chicago (MBA in

1963 and Ph.D. 1966). He taught at the University of Kansas prior to joining the Faculty of Com- merce at the University of British Columbia in 1970. Dr. Pol- lay is the curator of the Historic Advertising Archives at U.B.C., and a former editor of “The Journal of Business Administra- tion”. He has been a visiting scholar at the Graduate School of Business Administration, Har- vard University, and an Erskine Fellow at the University of Cante- bury, Christchurch, New Zealand. He is also widely published au- thor of papers on advertising his- tory and consumer behaviour.

Hold still! This blackhead is hard to get out!

The only alternative clears it up.

The Residence Radio Rampage!

CIMN Radio invades Bernardine and Marion, giving you, the residents, a chance to compete for fabulous prizes and see/hear what campus radio is all about.

Thursday, February 16, 4:00 to 10:00 pm

Build equity in your future. Think CGA

long-term.

Make the Certified General Accountants education program part of your future and build a career in accounting or financial management.

Our study program lets you work full-time as you advance in your career. You'll develop computer expertise, a full range of highly desirable professional skills, and the unique ability to lead in. industry, government, commerce, and public practice. Relevant post. secondary courses earn you advanced credit standing. Exemption policy brochure is available upon request.

To find out more about Canada’s most innovative and fastest- growing source of accounting professionals, contact:

Certified General Accountants Association P.O. Box 812, Charlottetown, °.E.I. C1A 7L6

(902) 892-3787 (CGA)

Thursday, February 9th, 1989

=Fre-Gere