‘wi

A."-\a-

PAGE rout: 'run criiuiwrrnrrown t.UAnntAN

.. _ f -a' - f -Y f - -ff W W . . -.-.VV .. _ »_- .__ ~.~. '--ff-*W _ ~F<_

QM por yur (Nailed) In advance in

Him! Oflbl It Ghariothiewn. lranch Office at iummersldd, Atherton

Couric and Montague.

_ Pnsidons--Major A. A. Bartlett ~

llltor and Publisher: _

' '.i`. ll- lwrmtt. ' ,

MONDAY, JANUARY 20th 191|.

_ } SALV__\___I~ON ____\RMY DRIVE _ The munmmm if r 9 porplexes you. li’ a personal ansv\'e|

' .The drive for ,the 'Salvation 1

Army .\lillion ` Dollar Soldiers' niiers ot' all the proviinecs is .1 si: ;'"°

-' _*amino Polly (founded 1107). 04.00 por you (Delivered) In aitvauos;

aaesooiot

%f.§<gj‘_,%§*,§;*

A A Moiinui riiiituiiiiioiisr

D.K.Currt¢ '”"""""*4***"‘*****'=

banada. and lltlo for U. 8.- A.

Frovm The London Daily Mall

_ K- t 0 $..5,000 to

Oxford University' by Sir Brom

lpposition- the governors and pre-

llome Coming l,`ainl»3ign Opciis ticent guaraittec- ot',thc uortliiiit-_~.= "“"""l """’ ~““"’h“" """`h P*`°f°**“"" today. Nantes of the members of oi' the object and the general con- i“h"’ "f l""°“°h “"""“‘_"""-" MB “K“l" the 'Executive and Captains ot tiileiiec in the iiliililv of the Saliva-' “'h"""‘l “mic """l°“"" "Q lf' 'l'

teaiiis appear else-ivltr~ri~ in this is~liioii ,.\riuv to i`:iitlil`itll\' iidiiiiitis- ld”

stle. ruraso an :idrertiseiitcitt sett- ter the iiiittls. \\`¢~ conitiieiitl the “'“| ‘l"‘ ‘“‘U"|'\U**lllJ' iwhlelt hi- inli forth the aims and objects ot itiove tu the ;.," nerzil tulilic as ri l““‘l"‘ ‘”h"">' "°*""“l’ "1 ‘I "\|\"'1"=\|l"'

the drive. The fact that this drive it

._ I _

u__u|\. m' 'ming much “mul and mp fwlio sei-iiix to he iiiisiiui-sited of Aliid

has refeivedthe fullest eiiiiorseinenr \':iiit-iiig the iitieri-st of iltc eoiintry ‘""°-" l“"’P~i

from the Governor Lieneritl» thi-Ia Prime Minister and Leader of the

mi ,,f th.. p(.0I_l`._ i 'l`lii‘.~:i- :ire ironic ol' ilit- ini-iplri-it

lit=ni»ll<-ene»=.~i of Sir lt:t:.iZ %.iIi:\rot`f_

- " 'Y -- ~ 1240.000 ai inontli io the Grf>f~l.

nr' ff' . - r

PL]LLl.\'l_2 T(

Sir Eric (ieddes, in :in addre.~.~ ii

before thc associated cjiaiiibers ot Itl

L`onmterce in London recentlw tl

)(;1T_']`]]|T_R |'I`ri~.u>~t\iry during thi- Balkan Wnr.

‘ 1120.000, in .\'iu_\'_ 1914. to a t'uinl

tg t:oiiilit‘iott$ elpetfiailly in the rtir- mr 'milling ~"‘°"'"5 l""e""l""*`" fm'

seriioits--:iii-l si-\’er:il other uw my"‘l’l“ g‘"""'*-_

iiiigs we want :ill of which arc] _E"“"y Grwk l“"""‘l“""" in El"`°l"

said that the biggest thing that within our fcacli and capxible of at-}"“""‘ " ""“"“l"l "°"‘l"g ‘U make l

the gr¢~ate~'t benelit that could hcl gotten from it- was that the Britisltlf

_had been learned in the late \\'tir_,_lt.'tiiitti-ftit by pulling together. »“"’"hy my ln" ‘minny "Y its °°""'.

.~\t the ri-cent meeting of the liqgllr-"~ '

irL.l(_,_`. il WHS _`.hO“.n [ww one M- .£28,000 t'or a (‘hair of Acroniititles

people had discovered. :is a nation- the least s\tcces.<t`ul= of our 'farm M "W P“'l~`5 S‘”`l’0"“"» what they could do if they Pulled t.<ideliiie_- had grown to be one of A -“i"\ll=11‘Cl\alt' in the l'iiivr»i-.=»tt_\- together. the main liraitelics in agriculture, 0" l"“""’5"af~\~

\\lh:tt is true of the llritislt nat- itow the despised hen of it few £25-000 f0r=1(`ll=iir of- Flying :tt

‘ion is equally true of its dotnin» _vezirs ago beczttnc a "live stock" L°"‘l°“ V“lV‘?1`”i!I~'» _ ions overseas and of each provitici- propositioit of big iliitteiisiotis, all, £100-000 I" "-"-Ullllish il "f‘dl0'lf’\"'

of these dontinions. llad we an tli Prince lfdward Island been tom ipt tive. years ago that within the S0 next few years we were going to iy

rotigltitlie fiirtners ttiiiting and gmpll Wlliofl “I -lille"-‘ fm' _-’\m‘?'l tiling togetlter in the ntiitter ot P¥CP“§“"‘l*'- curing hetter struck, zi better qttal- This iiiillionitire of fiction. thi-. ot' proilttct and a satier itiethod plotter or inagic surprises, this givw

raise an army of over thi-ec thou- of tiiarkctiittg than had prevailed who iipiiears l'rom nowlii-re to hehr

sand men and to pay into the dif- llc tcrent war funds a ntillion doiiai's.‘ we -woulii liaw~ with one voirta Io

called it ini »ossil_»lc_ Y -t w - did it ' to ether to lit- l>r<»u<'lit aihoitt? ,\"ni l ~ . . . ~ _ -_ . ' ‘~“~- 3511-l-20.\l2li_

retotore. - .~4tt‘lvers t'or int-iital and physical cut, lluu' :ire all these \\'attts ot 0tlr.~ ture, woi~`hl improvement, and mv- he sttppliecl? llow is the pulling L-h.,n;m| |,,..,g,~..SS_ and who nom-__

l K * il' .~» J '.i.',old into the Ivan .ind stiiiled pui.\e_~

we did tile iiitpussilile ot' oni_\' :i pl_\' by lt-:idi‘i'~ltip lit eactt t‘oiiunti1i» 'ot' ttiiivi-i->~iti<-s. is the .-on oi' ti Gi'--ok QLHCK TEMPER: "A" E‘"`“e"lf few _rears ago. 'l`he iutpelliitg pow-»it_\‘. lu <'\'cr_\‘ cottuniinity iil lit `niutliei- .ind ii liiisnliiii father wht ‘imdelvil “Tile” as r°V"“”: “I um "Z cr in this was unit_\' ot' :tint and ef-lpi'-'»\'int‘c there are nicn \\'lto» if the_\' \...(»..,,,,. 3 G,.,.ek 5..|,j,...,__ no hz.. i"“‘lf< WV" ""9 l’°‘l‘)*’5dl“‘-"l'“"‘l “"‘l| tort, the united ileti-rtnitiatiott ot';\\'ill. can bring the contntttiiity to- ;_,.p,.m m,,,_., ,,,~ his nf.. in |.~,-.,,,,..._ wig, ‘ =\\"’ ‘I\Il‘fl< ¥‘>mll9l'\‘rl "Htl I f0l‘ GHC.

. ~ ’

Your l‘rob|ema Solved

__.,. I Y R EV. T.8.Ll NBCO‘l’T.D . D

fAl| rirhla rnmrvodi

Dr. Linsoott. in iniii colui.:n wil

'help you solve yoin heart probleim religious. natural. soclalf tlnancial., 'mil uvery other iinxlnuif care thiit

1 is required, enclose it tive cent stamp

Z¢,|m,»,,"_‘K_ B_ fm. the (_Smb"___h_‘ No uameii will bn piihllshed; lt you

“L 0|- u mm", or r,,_,_n__h_ w ,___ Derflsr. Slim your initials only. or uiw

il [|l\l§\lilflYl_YlI|_ '

l l i-mv: coun/to: Johnson it

ntity iwliirh he keepu halt-ve=.ll~~i|t;“"'ll“‘S-' "l um imqtiested by tho

_i¢l|»‘cto_i‘s of tthe i-niiipiiny, by whicli I liiiii einployi-d, to lake it ri-spoiit~iihli- iiosliioii |'or which l l'1\.iii~ l have not

_thu ability; gvltal_would you ndvist-_

ine io ilo'."' Do not lic ii eouard; ae~ ‘cept the position, do ilu- bf-.~u you i-un. ""4 l>\l,' ill" Willtlnsilillliy upon those _who iinpointed you, You appear to ‘lm too modest, for the eluiiiees are

‘that the ilirectors would not appoint _tnu to the work unless they know you were Iltted for itf lli_i.v1=_t'aith in God. and in yourself. and you will win.

ADVICE FOR A PREACFIERI "I..

.\l. 0," If you are a preitielinr wlinm the Df‘0Dle delight to hear. and have

been retiised ordination by your olntreh because you failed in your ex- :.ininatiotii~t, l would advise you not to allow this to sour your disposiiimt_ it floil has culled you to prciteli the

.uospel some way will be opened up|

ly which you can do so. Get it posi.:

_ _ . Lon hy which you can make a living., “lid ilreiteli an you _hiive oppurtunlty.‘ ‘

“**°’ 1

'l'§4'+*l+++4- .

no you - ismivii IN A 'i soiuiii out

ls ita Square Deal for the-Salvo ` tion Anny to have 0ne Drive in

F0l'R YEARS JANIVARY 19-26 _

Let us Contribute Liberally to the Cause

SALVATION ARMY DRIVE »'l`0DAY’S OFFERINGS

l iloz. Dresses BLACK and NAVY

$17.75 for $15.00

16.50 . “ 13.75 _

15.00 “ 12.0() new styles , Sizes 38, 40. _ 18-20 f

Complete clearance ot' all our Ladies’ Outing Hats, no matter what the

former pri'"e was they will be offered today at $1.98. EVERYBODY KNOWS WHAT PATONS HATS ARE. N_o old stock, everything up to date, bitt we want the room. Every hat in stock at one price,»trimmed or untrimmed. Black velvet and Beaver.

You may depend upon it that it' lt in

ilotl's plan for you to devote your liinl Io t~ltat work the way \\"lll he iund.-5 rlciir.

:ill the people to provide wltini-verigrllter- can :t\\':il<cn tlti'_~_t‘oti»tttniitit_\'f¢[..(..i,lg \.i___i,_`_ ___ __h__mh_,___`_ in m__m_ ! we ii_~icil` hard to ttvvi-rutile this, was iieee<_-:ii-_r tor the ciirri-in ~ on .~ urn and the conuntiittii' priilt-.l'.\'~_ . S _ __ _ I _ “__ __ lull ol utme tor it is \'~H‘_\'41t'~‘\| <'al1~'

L l _ _ . \‘t\t»<'t, I Innes lemon is _ ._ ,,___'_' 4 _ _.',»- ___;-__ __ , =._ _ _; ___.. ~_;_-_-;;_ ____-:_

of the war to :i siicresslttl issui-_‘uri . V ol district can have iiitit_,,..,_h,.|m. 0( _,h_,“, 6,-, _..l._.,,.3_ (H__.,m_ 111:: ini- grief and little iuiarri-is ln»_ _ _ For its as \\'ell :ts for the llritisli_s '<-- its soviitl club or t`:ii'ni ___.ui`.h(,d lm,kin_,_,_ ‘mb “.(_H_km_ ;\t-or-it ns, l!`..\_'ou will kindly inlvlsi: f.:m_I)in, 0m_ M- me gum MSSOHS of cr_~ ____`m_______ ____ www.”-5 inbtimuuv__)_ySi_,__u__ _`h__(_wd_ kimuy hhm_g\__,__," ini- whiit to do in the case you will

the war has been to t`nid out what or hetti-i- still a united tnen’s tttlflli-vi-.<, it white innn.-iach.» 'unit im ""“‘i"'~"°"Vg""' “"g""i“ "“"""’"“"'“ A

we Could do by pulling together, to \\'oitten`,s_ iitstittttt-,for no coini1i_uitit_\'l|,;.,.i_,|'_ HL, ,S _I ,luim ,a]k,.l. _,nd

nothing impossible for ii nation- it the erroperaition ot' the \\'oiiien.|_m,| m_c,,,._,L,. kU0\,.h,(|g(__ of E“,.0p__u,, would not do when in their normal province or a contntunity that pulls lfront these gzitlierings would cor pomius _md mm,m__ ms _“.0 sDm__._ <-uiiitition, But it can bv i-outmlleil. together, the inspiraition tor niutital helpful~ wr SiSm.s_ one of whom (md ,.__,(.Cn._ \'t'hcn in anger coinpel yoursplt'

\\ e have a province i-iidoweri ness- for :i forw;irtl tttoveitteitt, for I "SS _te him in his ch_n.mes_ H i

_ . _ y, is d ‘ .

witlt it contbriiattott of natural zifl~ lit-ter i'oa<l.~'~ lietler scltoolsg better is Wm mm hp is worm _£4000_000__ hifi-p your mouth shui tight for iist_

vantages to be found in but iew mt

-~ Iptclts his woifl:~. .ind lit- has it uiflf

'th‘i"|5 or mlimllm will til” ""-“lil hut the titvsti-rv and _-i-lt`-eft`:ieeiii»-itt i

cotlntrit-s.\\f'itlt the united purpose would he 'fri-atet' prosperit_\'- _'_'re:it- ` '

of nttiking it the best provinei- in er ltzippitlt->s :intl les_<_ _iticltttattoit lumli the g____a__w_____ _md __ppa_,L_m ,.~ G0., mm ,hc ,.,,g._.1§- -,md ii i$_

t-a~ni'ilite<~. ol' his giviitgs have led to '-‘-<*l1'|"lfl`lll how uiueli ri thought ivilll

live tn- ue can do it if \vt pull to- uc could hate mit .is util .isltlst __th__r esmnmw of “uhh _l|nm__, _.W _.(,u‘..,i.ii0i mit yimigetr Then

Canada, the best spot in _»\iiierie:t_ to to

getlter. where.

.\lat1_v cotttttiuiiities tlirottgltout _ _ __ _ _ _ _ `.

There .ire ~e\ eral tlntig~. ict

want our occupied farms culti\'at» li-

- - _ ..i

ed more intensively; we want to :il their farms- their homes :ind thot “"k"‘l " n"r“"_"s "mi who "Bk" V" hint \vi-t»(~he<| tniiuy ii huini- and iniifte

>- * with wliich he :~liroutls his libcrality "

look alnroarl for conditions wlttcli

fabulous ‘

his girl to the borlioriio lie ittrollvd

"___" in _‘wir l._m_ls_ _‘wir _“_h0U]` itiiu the /university buildings :ind_

least double our farm production; people. \\'e are lregiiiiiiiig :i nt-tt WHY 'I0 the library-to \\'l\0m 0"" ,

Q . . . . . 4 `

we want better roads: we want era' let tis lit-gui tt by zirrnitgtitg ' __ _ ____ _ __,u~,,m,,|_, ,\,,,,,\,(.,. mm.. |;.,,..,|.,»._._ lietterischoolsrtve want better hv~ for :t pull all tonetlicr. ' “ ‘ “‘"' ‘lf A"’““""‘|"“ "" ""‘ "’ um, |,,.|pmg .,».,.,_ ,,,.v,t,~i., ation; i.»ii'i,p<=r

~iliot\ld apply it one w.inteil to toutul `

_.._"' told thl_~i slriiiiger that t.`::i\’_lltl0 would

¢KK ;” _operate; i-vmi lionc- doeu :ill the worklhe iici-e-:_tsili‘Y» M~ Z"""l\"fl` (us hi- _' ‘ '__ _ _"___ _“ako y#_0____ Sen.

' on his picture:-i, t'i-om making ttlte ex. tvas tlif-ii; hi- wuii mtide ii liuiglit ot "Um _ "00 “_ __ I. I _,___ wards

fpoiture to mounting the tlnhilicd prim. the Brltihli Eniplre- it few itioiithe<“‘l’“l°g"'" ""_ “mf h"”_"_"“ _fi '_ wm`_

The cost of niair-rials, especially it' ago) rubbed Alfiildin't~t lamp under “"“_"K_“i"_ '('_""_ii;__?0£;)dcO\i|£::?_i_il pm

- ne does the dev(-lopiiig and printing his cloak. wrote tho cheque for ` ` '

himt-self, iii less than iii_ nlniot-tt, any £28,000, and strolletl out again liito ""h"‘_,\°"""'

[other rf-et't~.ritioii itt't'ordinri the sumo the streets of Paris. - _ _

*“”x» 'nnioiiiit 0|' pluaiiui---, Any member of Shipping; banking iiitermus tpur- ""-'__'__

‘_thc funiilyor, lieti--r, all the ntieinlierfs tictilarly Freneli lititiki-tl. and 'hold-_ hobby is _“___ especmm, S..“|ptu,-e_

- `oi the t’amily muy take pictures. The ings in artnt1ment't~i works are the` Sir umm Zamroff was “early mp.

‘itnwiui iiidn in making the home a n\ysti>i'_v inllllottuire's sources or vast _ _"red _"we hy H German S“|»,,,wrin,.; ontlnunl eviiter nt' interest und enjoy- lneotuo. lle lu reputed to be largely 1-__i_`_‘ ___£_(___e(m_y was mkem and he pre.

__ tueiit, _ ” interested in Vlt:ker‘il and he con-;__“"m‘y;_u|_h(___l Aladdhfs lamp ‘fm-

Hully' Selections Fo

' minrdlan Readers

Fu"rn_l\hod by W. 8. Louson

_ ,NGTURES YOU D0 NOT SEE

_Q_0n't turn up your nose at the turm. V(

with its fields and woods and hills and __ valleys. Don't. you know that the woods and the open country are th home of all art and all literature, unii

that all great cities are modeled after Engiand' __ l~‘“‘l "”"“P“‘l~ 1

the country? _

Don‘t you know that the staln.gliiss'

windo_w'or the church in town is mere- ly it copy of a bit ot' sky through an

oval break in the hrancltes ot it tree; G

(‘0l

or nature; that the arched eittrniiei~.~

corations in sloiic nf great buildings:

, ,

the spread of any infectious or con- _ , _ _

, _ ._ , H , -. _

what 3" they? l“"‘*“`“' h"a“°h"S' iiiglouii diseases. In no case are any-_ H iq _ ”g"_`°‘r 172°

twigs, llowers. All cities are ltttitn-bf

l “UM Uf ll" "em 'hl“5' “nd the """l the Government for such services. Will! b¢l°"KS A" “Sl” me ‘°“'“‘"3'~ ‘unit in no case does the goveriuneni when H P"0fe”5l°““l °l“""g’“l"‘°".i1:iy any bills contracted by such loc

or ilu amateur pliotograplier ot some ul

_ _ ` » ~ l

expmiience want". smne l""Hc“Ia"l-‘i are uctually in need oi food or li\i‘| 0 .4 0¢U|’0°""@ VWWU- “me lim” 0'" “I W" tmci-ssarie.~'. ot life during their time i _ ‘ '

hawilrlveii out into thoeottittry. 'lie 0,-

l'°C0Snll_"9 'hat l’l"'°"i“| b"‘“"7 is mt-nt will pay it reasonable lill-i pre; _

sented hy such lloarrl ot Health or in _ _ I A

- ln the llllflill Of *hh* b@““ly ll l” the nveut ol' qtiurantinlni; a house and Insurance plovildes the on y S way’

surprlainz that Y\10¥`€ 07 “B “'l‘° VW" hy the incl ot such quuriinttno the _ . . . ~ i1l_t\le»¢°\lDil'Y 110 “N °W\\ °“m‘"““» niait or the house is prevented from Fo] full information call’ write or phone'

rtwwmnhv is on all-'iw->'°°"' t-timing no living and iw it 0 The oldest Insurancn Agency in_P. E. I.

chlany rural rather than urban.

s"i_1 desire io my though the thrift in youth, i-ihrewdness, inter. _ Hut tlii'outg~h a Lost Ad. . uurdian to the parties whom it may - i _ _ I d

ttltat all architecture is merely it copy . Erliy. alacrity for 0Dll0l'tUlllt.V» 21114; TWHS lrturlled by H H _ _

` ' i lroriii in every gold fire--there is no’\\’lto got halt' (7) and ls blowing it

_ liourd nt' health is to make rules and _ ' _ H__ ml ` V

of n great building is but an imitnv rwtricuons of a _mem mmwe within toyal road to millions but tiis. i ii. _ _ tion or the Nuttirat urcllft, eh. J ri diction for the ,.0“.ct|ou of 1188 been H Splelldld friend 0’ UW -------'--'*'

i. it ii p . _ _ _

of an avenue of treuii? Note the de- the pubnc health and p__even__0n ____ ,Jlieil cause in the wnr :intl his Mmards llnimenz wrsllariletln cows

trohi shipping yards in the north ot'

ilow ite laiil the foundation ol' his'

s - _ I .

For wealth only Sir Basil Ziiharoffi :tThet'e wus ii yotinf' lady namcdi

i *""* _ _ knows. 'The mystery iaprohahly noi

inystery it he cared to unfold it-‘

ieern that the object of tt local

`:i.~':itiity. it inakes those who are its

tittd out that there “is pructic;ill\~ will :ittaiit its ltxflti-st level wilhoit » _ -_ . _ , , _ _ . .~ . \irritu== Hay and do things \\'l\i<‘ll tltey

i-\ CJ

‘ilitk ot' the folly you are cutuiiiitting;

ull; as possible. \Vlicii you tlo_ speaki -t it he in :i vt-ry low volre. Think

:iy to your liushand “now tny dear :ir will' st-ttlrftiiis matter tomorrow

.»iiii~tlilni: similar. The iiiiitilfestzitltixll

" icinliei' lit-t\\'c<=ii hiisliaiirl and \vii'f‘

iiltuppy thi- inurt-if-il lives of an un-

iorv Init iilinuld you ever break this

:iniselt l‘or once, and not for otliert-l

Hill

Who, altis! lost u ten dollar bill

the members of the boat-il paid by

lioaids of health tlftliiss .i itintiiv

slcknirsn. ln that case the govern-

roinia recreation- Till* “9WlY Dl°“""l moanit ot supplying lilmselt with the ~

up prairie, the field oi' shocked wht-ut. _np mg ,rocky creek tiowlnl b0¢W°€“ 'gc iiibvrfcovered banks-these und IIIBDY other scones invite the owner of_ a

. - V -i _ _

no suitable person to` look after the y Q , ~ _ camera. Then there are .pictures 10 gfi'alrs’¢_>l the homo and not seeking ` 1 ` gal? ""‘°'3’sT ~ "" - rd" -5" a-15 ,_ 1

bo made of the babies, sllmlll" or engaging outside help to care for ' ' ' »

plotilronjwintor evenings indoors with the wants oi thehome under quaran- ' '

tha' tafmtly gathered about the table. tina i wish to say no such cane him _ _‘ _ _

. - » \ ‘ ° '

"’ jenna. too. ir itiieiy to and no ,,, ` " " qbuml in a biuiituu way. ll

vi ?"f

Qin urn: products

cessurlos ot life. In that case the vernntent pays the hill

l »

CT.

\ _/

,(1 _

_ PressAdvertising Sold Victory Bonds

EFORE the war,botid buyers were “marked ntcn". In number

B they were 40,000 in Mai'ch,~1917-this is showti by the nutn-

ber “ot` purchasers of the Government War Loan ol' 'that date.

hut in the autumn ot' the same year, their number increased twenty times-_to 820,000! This was the numbet' puicliasingg the Victory

Loan, 1917. Lastmontlil-November, 1918-over l,0llll,ll0() persons

purchased the Victory Loan, 1918!

These wondert`ul results were :iccoinplisltetl by l-‘rcs_s /\dvei'tisiiig.

Before the wat' otie-lialf ol’ one per cent. of our people liotight bonds. Now quite twelve and ohe~ltall` pet' cent. of our people are bon l hii_v_ei's!

Before the sttipendous ainotint of $676,000,000 worth of _bonds could be sold to our Canadian people in tltret- weeks a iuost thorough and exhaus- tive cainpaign of edttcatioii was necessary, and this cuntpaign wus carried through by advertising in the public press. The power of the printed word never had it more cou- vincing tientotistration.

By means of the printed word, through the inediiun of iidvertis~ ments in the press of our i-oiiutt'_v, the Canadian people were made to know what bonds are, the nature nl' their security, their attractiveness as an investment, and why the Gov- ernment had to sell bonds.

Every point and feature of Victory Bonds wits illustrated and described before and during the campaign-in advertisements. No argument was

ovei'l0oded_ No selling point was iteg‘lc('tetl.

'l`ltv t'c-si_|lt.is that Lliiuutilaiis to-tluy :ire it nittion ol’ botidliolilcrs.

'l`he_v know whata cotiveitii-i'it,isult- :intl pi'ot`itabli- l`ortn of itivcstittent bonds art-. Iitst'cat‘l lol” one man in twn huitdri-d owning bonds, now one (Yaiiaditin in i-iglit-~-ini-ii, women and cltildri»n~ owns ii (iovernnieut Secllrl ity.

This coniplcte t|'ai|sl`ni'iiiiitiou in the itutiotial itund :intl lmhits was lirouglit about hy :idvertising in the Mess of the _na_tion. Press adver- tising ltas Justified itself as the surest and_speetiiest method by which it utan s reason i-:ut he influenced and clitecied. 1

/’_]_ »

The Minister _of Fiitattce acknow~ ledges this. His own words are:

"The wonderful success of. the Loan wasduerin-large--inensf ' ure- to their tthe press of Canadal splendid and untiring

efforts during the whole of the Campaign."

Mr. E. R. Wood, Chairman of the Dominioit Execttiive Committee having over- sight of the campaign to raise Victory Loan, 1918, said “ . . . The press p_uhlicity eiirnpaigit . . will rank as one of tltemost remarkable and effi- cient ptiblieity campaigns ever undertaken in any country” and Mr J H Gundy, Vice-Chitiruian of the sinne committee said: "l have been sellingiboiidsi t'or ti long time, btttl never found it so easy to sell them as ut thisitime The reason is the splendid tvorlc the press has dont-_ l lake off iny hat to the press

of Cuitada.

The success of 'Victory Loan, 1918, and tlte knowledge which Cala; ians now possess of botids are a straight challenge tothe mari who\

td0UbtS the POW" Of the Printed word, in .the form of advertisements

o Sell goods--a_nd this applies not to 'bonds alone, but to the goods yoti

fre interested tn selling.

nmiuing ii 'home wiim time ii H A & - i

en neglected

.mh_,_m__i_ phw,_m__h__o__°V_'°l:_;f:_r;t;r §>n=:_t:_b¢:|u:_b:_3t°_;;t:n§;l__ _ TRC ww h_llB_ _w0RT\I_h_’eA_l;_a\_r§_: sa(l__e0__t_;>ci_i3_aii___:o_t_iofkTe;i's size 9 HOCKEY BOClTS at 7J »,g_~;1,i.\.-timfiisiyqtiti'-i_n anim miiiif more mmm on mn 61 QUEFN STREET CHARLOWETOWN _ oc u we have too many qize 9.

'lin ima, mic. mit mia in iiunii u vnu' ip iii. im _ . 1 __ __ » _ _ _ it » Just received Ladies’ Brown Rubbers ln`HIGI~{.MEDIUM AND I_`(fW""I-IEFLS

Mm ,, ',,,,,,, N, i_e»¢im_a ning. rim _ Litilies, get a pair ofl_Harem Sli er b, ' ' R

PP 8. Panties really, only 396, _