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Rustic look combined with immaculate tailoring is new look for men's fashions unveil- ed at Men’s Clothing Manu- facturers Association of Ontar- io fashion show. This Shetland

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" HORMONE

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2 00 :marrszas

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MEN STEAL

.- u \ sport coat of gray and olive with brown overcheck featur- es suede trim with an unusual suede gun patch. N a t u r al shoulder three-button styling is used for the jacket which is complemented by trim brown wool and mohair w o r st e d

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trousers.

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i . :3 Converting a beefsteak into a ‘ é ‘fashionable shoe is a good trick. lif you can do it — and Cana- dian shoe manufacturers are the men who can. Evidence of their :handwork was on display at the \ .preview showing of S p r l n g . jfootwear by Shoe Fashion Ser- , vice .nf Leather Industries in fNew York. Many of the shoes ishown — the shoes you will be "wearing this Easter — were . .made of cowhide. Cowhide is a ‘moderately priced leather. as well as a fashionable one. be scause Canadians eat a great deal . ;of beef. This makes large quan- ‘< titles of cowhide available for ’ Jtanning into leather at moderate

_ Cowhide is found in many dif- ‘ferent. types of shoes. Y o u ’1»! ~i‘find it throughout your *i l wardrobe—in the simple. black leather pump for town. i e r lustre leather sanch for enter- aini g. the soft and comfortab- _‘ jle t'la for at home wear or the Eldainty evening pump that glides 5 {so smoothly over a dance floor. 1,; For the fashion conscious wo-

8.

:3

, For example. the ,_ season's new chalky pastels z.lshow up handsomely in cowhide 'a—as do the vivvd primary colors

shoe. .‘

Wm- ».wY_. n.”

‘and the handsome neutrals like sandstone. otter and off white. gWhen it comes to finish. cow- hide is available as a matte or a waxed leather, a polished or a grained leather. ‘ rv popular finish in cow- hide is glove‘leather ——~ that soft, ‘ersy . ﬂexing leather that al- most literally fits your foot as lovingly as a leather glove. The ‘comfort advantages of this fall's iglove leather moccasins an ‘walking shoes are reinforced by its unique look. feel and tex- ture. Because of its comfort and economy. the glove leather on- sual is frequently picked up in two diffrent colors bought in [pairs -— either the same style in two different colors or a slip on and a lie

The fight. fibrous structure of .‘cowhide leather gives it the isturdy durability and unlimited flexing that today's homemaker “or career girl takes for granted in her dress. walking and cas- ual shoes. Yet that same bundle of fibres gives the leather its ‘ unique “breathing” action which

‘allows fresh air to enter the‘ :

leather has this natural action.l which explains why only in lea-1 [ther shoes do your feet feel dry. cool and comfortable.

3qu wagging; W. .-

[Beefsteak shoes (have some source

FOR LIGHTNESS AFOOT

Sleeves. sleeves. sleeves was the theme of the leading Italian Couture houses as they owed their spring collections at the Pitti Palace.

Highlighti n g the s l a n d e r, graceful silhouette with the lightly emphasized walstli ne. were sleeves in endless variety- soft kimono, bell - shaped. che- misler. cape cut or airy - wing- ed

My forecast the importance of sleeves before the Paris col- lections and interpreted this new fashion point with the creative touch of master designers.

The tendency to create fash- io along more colourful and more fitted lines gave the collec- tions a fresh feminine but slight- ly nostalgic look.

INSPIRE WORLD

Italian couturiers who inspire the world with their colours chose many handsome wool fabrics to best portray their beautiful hol- lyhock pin k s, soft tangerines. sunny yellows and vibrant tur- quoise blues. The newest coat- ing and suiting fabrics s h o w n were finest wool worsted jac-

bias cut

New colors, finishes mark‘ ‘ patent leather shoe styles

quards with the pattern woven blousing over straisht or III?- into the fabric. Satin - like row bias ﬂared skirts. stripes and checks created a rich appeamce in many white costumes by De Luca. One coal was slender. high waisted with a gently ﬂaring skirt in white jacquard diagonal wool costing. Many reversible wool fabrics in a lightweight twill were shown in fresh Spring colours in addition to whit ed strongly in every Collection. Coats at Forquet were slender and shaped. often with pleats in the back below the yoke line. wool costs were sleeveless worn over straight line dresses c ut high and with a yoke or panel starting at the neckline. . Federico Forquet presented a new look in suits with slim skirts softened at the hip line and complemented by short jackets with a low - placed belt. .tl

ARROGANT CLOTHES j

Irene Galitzine in a superb, collection of arrogantly beauti-' with a fiimy white gown. Irides ful clothes, featured tunics with cent polish in peach and

Drawstring shaping appeared at jacket midriifs and on dross- es suggesting high waists or soft gathering at the neckline. In evening wear long tunics appear- ed over slim skirts sometimes wrapping around the legs as pants.

The details of design in tho Collections were cleverly exo- cuted and each couture house had much to offer the fashion world in choice of fabric. char- acteristically outstanding colours and excitineg feminine clothes.

.57“

e, which appear-

IN GOOD TASTE

It is up to the bride whdmc or not she wears nail polish. Clear is always in goal taste. Pink and rosy tones are flatter- ing to the hands and the brilliant sparkle of diamonds. Dark pol- ish creates a heavy contrast

pin];

and a suggestion of ! lends a soft ethereal quality.

Fashion

NEWSON

161 Queen St.

LADIES IDEA

Canadian manufacturers of I tailored sportswear. the type of semi - casual clothes which Canadian men prefer when -‘ they attend the races or other wise relax over the weekend. have stolen a leaf from wo- men’s fashions.

And the results. astonishing-

ly enough. are excellent. Tip Top Tailors Ltd. has unveiled a line of "weekender" suits which feature colour co-ordin- ates. something which women have long known about, and cherished. The co-ordinates consist of coats and trousers which have been especrally blended with respect to colours and mater- ials, and r e. q u i re properly matching haberdasluary.

MOISTURE O 01. RIG. SS." loo. use. an: and: make up all day moisture

MOISTURE

mm PLUS

hummus

If there ever is a time when a man wants to look his very best. it’s Easter Sunday! You can choose here everything you need for this

important dress-uh occasion . . . all of a quality and styling to do

you proud!

MEN’S SUITS

To step out In style this

spring suits in dark and medi Fashion Craft and Warren K. Cook, In plains, checks and

$49.50 up

2 or 3 button styles.

spring, step into one of our new um shades bv Savile Row.

NEW SEASON

SP9? Goals

The trend in sport coats this spring is to lighter shades to match with dark trousers. See our large selection by War- ren K. Cook. Savile Row and others.

$19.95 to $45.00

trends in

Lighting is most im- portant in the home and Ladies if you want to make your home more beautiful this Spring contact . . .

ELECTRIC

Dial 4-8325

island furriers ltd.

Smart Spring Styles m "Sapphires" mm the color scheme from glossy Patent through Beige twitth mixed shades) 00 Red Patina. and B widtihs «with conﬁrmation fitting heel).

Sizes 4% to 9%. The Price?

$9.95

79 Grafton St.

InAA

Smart patterns in stocked beds. ideal for the busy shopper or sales

Under One Roof

The great fashion look by the most talented designers! You would have to drive off the island to come close to the beautiful selection of Spring Coats, double knits. linen dresses and suits, cottons and all-weailhesr coats, offered here. We invite you to see our fine fashions.

island fun-Hers ltd.

;. m.

71: 553."

m u " , "I. ..:.

Dial 2-1278

Boys shoes in both dress weight and ff! casual wear by Hewetson, Lasalle and Savage. Priced from $6.95 and up in 3-0 and D widths.

SI-IOP LePAGES FOR QUALITY AND SERVICE

gunman. A little early for White Shoes but

_ LJ— '- lady. All colors and widths up to 2 "Jaw-'3: r- l “.1” m m "wk m m Mme" Brand names of Naturallzor. . s use ranges from 4% to 10 in M Wm WM“ Cm. N am mnus I mdlwidths. Wmmkfmm. armour. '

It's time to step into slacks in the lighter weight and brighter mood.- “ INHS- The change will do you good. See our collection of all wool worsted and blends by Premier and Warren K. Cook and others.

I .95 to .00 L 38 $27

MW MillLtd

a USMC?“

l I AM r. Sun-o. an I f I

m’wun ' 1 bacon! moisture mm“-

i‘ TUSSY

"IEDDIIN BROS. V" Pharmacist

and names include ﬂartt. . im. Gale. MocazLamlHowtson.

LePAGE SHOE CO. LTD.

"The Home of Good Shoes Since "20"

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SPECIAL SAL! SHOES for Men M 53.”

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