W, .Wh _w _._,_, x a

March .21, 19.85

»OTTAWA (CUP) — The federal government has no immediate plans to :launeh an advertising campaign. .for

International Year of Youth, .

even-though three months of the year have nearly passed.

Youth ministry officials

say the delay in advertising stems from a- lack of funds

and ‘I'ﬁsbrganization in the "

youth portfolio, which has

been held by three different}

ministers; since. its inception in December 1983.. ’ ' Brad.Mann, assistant di- rector of communications; in the secrf'tary of state’s office, says youth minister, Andree Champagne has only "asked for advice on how to launch 'the3y’ear and has yet to ap- prove a budget ‘ for adver- tising.

advertising because the minister has not yet taken it. We have-had such a rapid

turnover Of ministers and.« ’ must present a new budgeté '

“There’s no decision on . e

'and briefing to each one,” '

Mann says. had so many

“We’ve

changes. it’s only normal

‘ that the minister would want,

to become acquainted ‘with her portfolio before making any decisions and would :Want to make those in an orderly fashion. ’ ’ Champagne took'charge of the youth ministry shortly 'iafter the Tories swept into bower. She succeeded Liberal 5V1? Jean LaPierre; who held

the post since July 1984. The

ﬁrst youth minister was former Liberal MP Celine Hervieux-Payette,‘ appointed in early January 1984 and re- placed by Lapierre in the Turner cabinet.

In a speech to the Ottawa board of education in De- cember, Champagne prof mised to ,spread information about the year’s themes and objectives to the public. And in a speech to the House of Commons in January, she further promised to develop a communication program to heighten Canadians’ aware- ness of young people’s con- tribution to society.

So far, the youth ministry has produced two bulletins outlining the year’s activities, posters and buttons. It has less than $3 million for pro- motional material out of $22 million budget. ‘

Gilles Leveillee, > youth ministry chief of staff, says Champagne

at themonth’s end arid that ministry officials are examin- ing the effectiveness of ad- vertisements in student news— papers and on the radio, two

forms of media that reach . . thousands of young people.‘ ' v

0

.“I’m just 59s, the--

We

best way team ‘53

I’m for "advertisingmlit we 7

have to ﬁnd the best way, to

reach youth with the money i

we have,” Leveilleesays. Leveillee says the youth

minister 'has not yet con-

ducted an information blitz

may allocate" more money for promotion "

through the media because she changed the criteria for

r grant eligibility in late. N07

vember, tw'o months before she actually launched the year in her -House speech. The criteria» changes include ac-

cepting applications from “organizations, instead of just - individuals,

including

and

ginning.

partial salaries as part of budgets for grants.

Opposition MPs say they are not surprised that Cham-

pagne has failed to advertise

the year,‘ which they say has been a sad joke played on young people since its be-

“No advertising budget is fairly consistent in regard to the government’s initiative for youth. Not much, is going on anyway,” says Howard McCurdy, NDP education

I and youth critic.

“I don’t know if Cham- pagne has made very many

decisions. I don’t see that she’s doing anything at all.”

Liberal youth critic Sheila Finestone says the year is the “biggest secret .in town” and has turned out to be one “big birthday party” for the minister, her staff and young people not bothered by social problems.

The Magic of ’

Youth Canrailpass.

The More you Trave|.The More you Save.

If you want to see a'"lot of Canada for as little as possible, a VIA Youth Canrailpass is just the ticket, becaUse the more you use it, the more you'll save! And with VIA Rail, you just sit back, relax and soak up the scenery, while we do all the driving!

Youth Canrailpasses are available for anybody aged / 12-24 for travel on all VIA routes. But you can buy one just for the West, the East, for the area between Québec City and Windsor, as well as for coast-to-coast. A choice for any budget; You can‘travel as often as you like, whenever you like, — and stopvover wherever you like. Simply pay for your pass before your first departure, then all your tickets are issued at no extra cost while your pass is valid. You ‘need a ticket for all trains and reservations are required for reserved seats...but there's no extra charge.

With your Youth Canrailpass. you know exactly what ' your trip will cost before you set off. It’s the smart, low— cost way to see Canada...on your own or with friends.

With VIA, you're in a special world of comfort and calm. The train. The perfect way to start a trip and the most rewarding way to get there.

To get going; see your Travel Agent 'or call VIA Rail to

‘ obtain your Youth Canrailpass. ‘

m... u t U Q :f—N’v, ' mu e-o- « a J

, A ‘ use“.

r

ome

Ministry = International Year or Confusion

“She’s the minister of one fat big party and should change the title of her minis— try to the ministry of un- troubled youth,” she says. “Either youth has -a voice that has an impact in the highest levels of government, or the ministry should be cut out and the farce be stopped.”

8-day 15-day 22-day 30-day CROSS-CANADA PASS $230* 5250* " - $300* * $325* * WINNIPEG AND EAST ’ $150* $175* _ $190M $220* * " WINNIPEG AND WEST ’ $145* $160* $185* * $205* * "‘ QUEBEC CITY/WINDSOR CORRIDOR $90* $115* . ’ $90 * * $115* * — —

Feel the Magic.

‘Pass valid until June 14. 1985 and from September 16.1985. "Price for high season: from June 15—September 15 Incluswe. A Youth Canrarlpass entitles the holder to coach travel. Dayniter. club or sleeping car accomodation. as well as meals, may be purchased by paying the applicable supplemental charge. Not valid for travel on April 4, April 8 or from December 15 to January 4.

ake the Tram