OF THE LEADING CANADIAN CAR MAKERS

FORD OF CANADA

HAS REGISTERED A GAIN INPUBLIC ACCEPTANCE OF ITS PRODUCTS IN 1953 To DATE As CDMPAREDWITH 1952

The chart Irelrml .ll.M1l'! the relative public acceptance in Canada of the cars of the three Ieaclin Canadian manufacturers . . . during the first five rnrmlbx :( 1955 (later! av-cila Ie jigan-es, based on official new car registrariont) as compare for 1952. It will pay you In study this chart, and its meaning, before YOU lmy.

FORD OF CANADA

MAKER "A"

MAKER i"B”

ONLYI

PUBLIC ACCEPANCE' or THE CARS or "THE BIG THREE” . . . T953 VS.1952

to the record

.DOWN 9.8N,

DOWN 5.0N;

some or THE DECISIVE FACTORS BACK or THIS TREND

Supreme V-I Experience . . . Ford of Canada has been building and per- fecting V-8'3 through more than 20 years of manufacturing leadership.

Unparalleled Owner Preel . . . 4 out ol 5 of all V-8's ever sold in Canada are Ford of Canada V-8'3. Billions of miles of owner driving and owner satisfaction are back of the Ford of Canada V-8 you buy.

Proved V-I Durability . . . Ford of Canada V-8 Engines have been proved to last longer.

No "Price Penalty" . . . only Ford of Canada offers Canadians fully modern V-8 power. smoothness and advanced design in the lowest price held. ”

Tuied V-I Economy. . . Year by year. for over 20 years, Ford of Canada has pioneered and perlected exclusive gas-saving. oil-saving. upkeep- saving relinements in V-8 design.

Acknowledged Style Leaders . . . in every price held. Ford styling sets the pace in the fashion parade. You drive a Style Leader when you choose a Ford of Canada V-8 performance leader.

0 New "Ride" and "Readability" Standards . . . Ford of Canada "front

end" design is the most advanced on the road today. Even the lowest- priced Ford of Canada model rides like a much bigger, heavier car. Latest proof of Ford engineering leadership: Lincoln wins hrst. second. third and fourth places in the famous Mexican Road Race. most gruelling test of chassis and power plant ever staged.

Finest Automatic Transmissions Ivar Built . . . Ford-engineered Auto-

matic Transmissions are the best in the industry. And only Ford of

Canada offers your choice of Automatic'. Overdrive" or Standard drive n so many models ('optional at extra cost).

Built In Canada's most modern automobile plants . . . Ford of Canada is currently investing over 365,000,000 to expand and improve its manufacturing facilities-which have traditionally set top industry standards for precision building. quality control. modern equipment. and skilled craftsmanship.

1100 Ford at Canada Dealers make it their business to serve you and satisfy you. Wherever you go, your Ford of Canada, V-8 is never far (rotn "home".

FORD OF CANAD

On! of every I00 automobile. bought by Canadians this year, better than 32 are Ford of Canada automobiles. Tlsis represents a 22.395 larger "share of Marie!" for Ford of Canada products this year over lasl. ONLY Fnrdtoj Canada products have made this signiyicant gain in buyer-preference.

P 22.3N,

IT'S THE SAME STORY

ALL ACROSS THE COUNTRY

Figum Jlmw per rent inrnrg in buyer .. rrptarrre of Ford if Canada can in far for mental of 1913. u mrrpared to 1952.

VANCOUVER UPIZ6N CALGARY UP I7.OWT REGINA UP 28.6Fr WINNIPEG UP 23.2'Xz TORONTO UPZSJN MONTREAL UP l8.5Fr ST. JOHN UP IO.9Wr HALIFAX UP I5.0F2

STEADILY GROWING PUBLIC DEMAND

is the most convincing of all endorsements of Ford of Canada QUALITY. Ford of Canada reached an all-time sales record in 1952-is setting anatber all-time production -ecord in 1953-working six days a week and overtime. . Yet many buyers are still waiting delivery of their Ford

of Canada cars. We are making every e8'ort and soon hope

to catch up with demand. In the meantime, it's significant that so many thousands of Canadians agree . . . it's well worth waiting for Ford of Canada quality.

Mfgoilll MONARCK MERCURY tlNCOLNy Inucksi. .. ,, .. wg wmwwgh . .--,,

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nrttos ' ' FOIDJRUCKS