' lloinnlrllrullslii: lllollilcllls newest STYLES

ilandpiclied From Canada's Leading (lentres

The woman of taste will have parity of gorgeous design: from which to choose for her fur coat during the coming year, She will be able to look glamorous even it she can afford only the cheaper onel. Every conceivable pelt is treated in such a manner as to make possible the greatest com- fort and style. The rabbit coat: look more beautiful than we've ever seen in the past and the mink, well, this smooth, rich fur speak: for itself.

This next winter we will see more of tha loose silhouette style, with straight front and modiﬁed back fulness with shawl collars. Some collars will be large and others Ittingiy smaller. The hark fiill- ness is still strong aliimiirzh it now falls below (he slioiilrlcr giving the narrower shoulder eiicci, Some 0f the coats in the Fur Fashion Show in Toronto during the spring were fitted and looked very smart in the new shorter length.

It: coats are ilolnl to be seen mostly in length: 3840. This i: what ha: been known as the seven-eighth: length. These coat: appear to be cut shorter in front and taper into back fulness. This style is most effective in the fiat furs and looks extremely well in the new lighter shadcl.

Collars differ In size and shape and are more modified than last yearl. The Puritan effect Is notic-

ed on the iarler ones sad the Queen Anne is appearing more fre- quently on the shorter jackets and high styled coats. A popular Per- sian Lamb coat which was seen had a double-wing collar which goes into a single collar when but- toned, The shawl collar: tire de- signed in various new way: accord. in: to the furs. A stiffened shield collar i: appearing here ahd thlre on coats and the half-belt and sleeve treatment as well, This coming season one will riots a‘ considerably more attractive col- lar, more effective pocket treat» ment and smarter cuffs.

Sleeves vary greatly. Some are plain at the bottom cuff, other: hat-ca tighter inner cuff of a con- trusting fur il-liile still more have the open cuff line with small seal- lops. Some of the newer ones have the wrap-around cuff. The kimono sleeve is for the more fussy kind of wraps tiiat are worn for eve- nings, especially when made with the wide loose cuffs. Some of the kimona sleeve: are finished off with a tight cuff. Another very unusual treatment is the new winged cuff which look: perfectly lovely in mutation mink on black lamb. Scalloped, as well as dou- blot-cuffs are noticed on muskrats. These pretty effect: are seen on gleaming, smooth seal coat: also. Furs for the cold season bring forth cleverly designed and beau- tifully finished Wearing apparel.

‘HIE GUARDIAN. CHARLOTTETOWN

Our greatest fur values in many years — made pos- sible only By a most advantageous early-season Buy- ing. Furs are always a good investment But this year they are more_so than almost ever Before. Prices, in general, are lower and values much,~ much Better thanx they've Been In years, still our collection of fur coat:

_ stands out as exceptional proof of this trend. In our S

August Fur Collection you'll find: our fashions have a new excitement of line and design .0 . . our fur coals have a rich and lustrous look and feel. Come—Buy your Coal- and Save your Dollars during the August Fur Sale—Augusi 26th fo September 3rd.

OUTSTANDING SAVINGS IN OUIi

' All Exciting Selection

At The Lowest Prices in Years

liere is A Partial List-Many Moro 0n Display

BLACK PERSIAN LAMB

withlooseﬂaredbck di ,sl h ts d liar. Pnlcmnssﬂloo a an seeves as pocke AILIBPQECO

BLACK PERSIAN LAMB

with four ﬂared back, gathered sleeves and deep shawl collar. PRICED $475.00.

BLACK PERSIAN LAMB - with small shawl collar, slash pockets and smart new sleeves. PRICED $395.00.

' MUSKRAT - Forest Mink dyed Ontario back skins/loose ﬂared back, pointed

shawl CULIHY._—PRICED $875.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with ranch mink tﬂrn ha: four ﬂare back, smart collar-PRICED $250.00.

M USKRAT of choice Ontario back skins, Hollander mink dyed, with a four ﬂlsld back and sailor collan-PRICED $875.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with Koh-i-nur Mink trim on collar - very smartly styled-PRICED $225.00. =

BLACK ELECTRIC SEAL (Dyed New Zealand Rabbit Backs) with finest quality Persian Lani yoke, collar and cuffa-PRTO $250.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with four flared back, medium collar and slash pockets.—PRICED $175.00. ' s

BLACK ELECTRIC SEAL (Dyed Rabbit) in new smart style effect-PRICED $150.00.

MUSKRAT ‘ second cut, nicely sable dyed, has smart new styling-PRICED $275.

olll.v $ 5_QQ llovlll

0n Fur Goats lip To 175.00 Balance Monthly

IIIILMIIII MIIIITIILY PIIYIIEIIT PLIIII

TWO-TONE GRAY SEAL ‘ _ ' Jap Rabbit) an attractive, nicely styled garment-PRICED

CHINESE KIDSKIN in natural, medium and dark shades with full four flare back and Peter Pan colian-PRIOED $275.00.

CHINESE KIDSKIN SHORTIE _ 32 inch length with ﬂared back, Qt natural, medium and dark shades.—PRlOED $195.00. -

CQNEY ' (Jap Mink Dyed Rabbit) is heavily Pinned, four flared back and deep round collan-PRICED $115.00-

BROWN SEAL p . (Dyed, Sheared Rabbit) with four ﬂared loose back, deep shawl collar and slash pockets-PRICED $175.00.

BLACK ELECTRIC SEAL A (Dyed Rabbit) loose backed coat with a three-way belt and pointed c0llar.—PRIC $175.00. .

EXTRA SPECIALS -- Be Early '7

2 only - HUDSON HEAD COATS (pieced, dyed muskrst) —4a.e% lsr 92.50 — Sale

Special '

1 only — SOUTHERN MUSKRAT COAT — Bosnia:- 425.00 -

sﬂo ..'

Special

I only - PERSIAN PAW COAT (lamb) — Regular 335.00 — Sale Special rfor 1 only — FRENCH SEAL COAT (dyed rabbit) with hood -- Regu-

Iar 279.00 Sale

Special

1 only — PERSIAN 2 only -- MOUTON COATS (pro- LAMB coat - Regular $25.00 ceased lamb) — Rssullr 235-00-

S-le 175.00

Special l only - BLACK ELECTRIC SEAL (dyed rabbit) — Regular up to 22500-8110 Special

BLACK ELECTRIC SEAL“ . (Dyed Rabbit) with Koh-i-nur mink h-im on collar and cuffs, slash pockets-PRICED $250.00.

BLACK ELECTRIC SEAL (Dyed New Zealand Rabbit Backs) fine quality heavy furring, with smart styling-PRICED $175.00.

Q BLACK ELECTRIC. SEAL

(Dyed Rabbit) in women's sizes made of New Zealarld skins in 47-48 _ length-PRICED $175.00. ' A ' zolli Friday, ugust

BROWN CONEY T0

(Dyed Rabbit) with loose ﬂared back and smart collar and cuffs.- PRICED $110.00. ‘ Saturday, September 3rd (inclusive)

BROWN SEAL (ionic! See! Buy! Save!

Summerside

(Dyed Rabbit) three-quarter length 41-42 inch, with small pointed‘ _ collar and yoke back.--PRICED $175.00.

0liLY 325,00 oovnl

0n Fur Goats Over 175.00 Balance iilonthly

IIOLIMIII IIIIIITIILY PAYIIEIIT PUII