SEPTEMBER 27, 1926

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THE CHARLOTTETOWN GUARDIAII

imiiiaiftfiiifi ETHYL GASOLINE

Anew Motor Fuel

N keeping with that policy which has always guided this Company toward an ever-alert seeking for the latest and best, we will place on the market, on Octobengnd a

new and revolutionizing motor fuel. '

iLeading automotive scientistsu-after 7 years of research---

have developed in the laboratories-of the General Motors Corporation, a product called Ethyl Brand of‘ Anti-Knock Compound.

This great. discovery is now offered to the motorists of Canada in Imperial Ethyl Gasoline; which is a special grade of Gasoiine--with the new and wonderful Ethyl ingredient added. ' _ _

This Ethyl ingredient endows gasoline with miracle-working qualities. You‘ will notice these qualities immediately you try your first tank-full of Imperial Ethyl Gasoline.

You'll feel the difference in your motor on the first hill or when you try a quick get-away in traffic, for this new motor fuel is more powerful than any you have ever used --power- ful with a smooth, sure rhythm that gives a new thrill to driv- ing. And no matter how badly your motor has “knocked” before--either on hills or when you tried a fast “pick-up”-- Imperial Ethyl Gasoline makes it absolutely knockless‘.

The Ethyl ingredient brings about these amazing results by maintaining the rate of combustion. Every time the spark flashes, a powerful, sustained explosion results. Power waste --as indicated by engine “knocks”--is eliminated.

No other gasoline ingredient compares with Ethyl Brand of Anti-Knock Compound. Manufactured by the Ethyl Gasoline

lCorporation, this remarkable product cannot be successfully

imitated. It cannot be duplicated. It is absolutely unique and it stands alone as, a new discovery.

The introduction of Imperial Ethyl Gasoline at this season is particularly timely. Nights are getting cool--Winter will soon be here. Imperial Ethyl gives the motorist entire freedom from those troubles which he has formerly en- countered with.the approach of cold weather.

To those who want “knockless” engine performance, coupled with a new wealth of engine power and quick starting we recommend a trial of Imperial Ethyl Gasoline-- truly the most important and amazing motor fuel discovery of the past twenty __yea.rs.

The price of Imperial Ethyl Gasoline is 4 cents per gallon above the regular Premier price—and well worth it.

For Sale 0st. 2"“

CAUTION!

Do not confuse this wonderful new fuel with the many so- called "Anti-Knock" Gasolines on the market. And do not be misled by other gasolines purposely colored red to resemble Ethyl.

Our well-known Premier Gasoline has as much “Anti- Knock" quality as any gasoline made or sold in Canada with the sole exception of imperial Ethyl Gasoline. The latter is more than a gas0line~it's a motor fuel of super-efliclent qualities.

For your protection, no dealer or service station will be pennitted to sell imperial Ethyl Gasoline through any umpmhat does not conspicuously display the official imperial Ethyl Trade-Mark as reproduced in this adver- . tlsement. ‘ .

only at Pumps displaying , this

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