Ramblerwins 1963 “Car of the Year Award"
How did we get to be best? By working at it for years. We didn’t win the 1963 MotorTrend magazine “CaroftheYear” award over-night. Years ago we decided on a policy of providing “maximum use- fulness to the user." And we've stayed with it.
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That policy has pioneered dozens of malor improvements in the automotive industry. That’s whythe industry's most coveted"CaroftheYear”awardwasgiven this year to the entire line of Rambler cars, “for outstanding design achieva- mentand engineeringleadership."
Uniside construction gives greater strength—Better door fit If you're buying a car this spring and have some other car in mind, you sim- ply can't afford to overlook Rambler. It Will just take you a few minutes to call on a Rambler dealer and get the facts. For example. how is the car you are presently considering built? By the old
bolted body and frame method or single unit construction with the body and frame welded into one solid piece? If it is single unit, you have made a choice in the right direction. But. did you realize that Rambler pioneered this single unit method of construction 23 years ago? Since then. the industry has taken up the idea and is using it in one form or another—and for a very good reason, it producesastrongerlonger-wearingbody.
But now With excluswe Uniside con- struction,Rambleragaingoesonebetter. The entire sides of the Classic Six and Ambassador V8 are stamped out of on.
single sheetofsteef. This method gives a better door fit, better body support and better weather sealing.
Deep-dip process is the world's most complete rustproofing
When you talked to other dealers did you inquire about rustproofing? Did anyone claimthattheir car had the best rustproofing in the world? No? Well. we do. It's called Deep-Dip.
Developed right here in Canada spect- ficallyfor Canadian conditions, Deep-Dip is an exclusive Rambler process. The en- tire car body is submerged into six huge tanks one after the other. Each of these tanks contain thousands of gallons of cleansing and scouring solutions that thoroughly prepare the surface of the steel. Then the car is dipped right up to the roof in atank of primer paint. Sounds ,., _ I 5 ,
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r , , " ’ ‘x‘ “ i better than the usual spray lob? You're darn right it is. As a matter of fact, in the process we spill more than the others use! The Rambler body also contains 75% more rust resistinggalvanized steel than before.
Ceramic-armoured muffler isguaran- teed for as long as you own the car Did you Iookinto service-free features? Are you getting a muffler that's guaran- teed for as long as you own the car? You
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doon a Rambler. It's Ceramic-Armoured and fights off rust and corrosion. Ro- memberthatname:Ceramic-Armoured, only Rambler has it.
Battery and coolant are guaranteed for Zyears or 24,000 miles About your battery and coolant: any- body mention them ? Why not? They cost you money to maintain.That'5 why Ram- bler gives you a battery that's uncondi- tionally guaranteed for two full years or
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. 24,000 miles. It it fails anytime before the guarantee period you get a brand new battery atabsolutely no cost to you. The coolant is an all-season radiator fill. You never need to add water or anti- freezerAnditpreventsrustandcorrosion in yourcooling system. It’s gotatwovyear 24,000 mile guarantee, too.
What about warrantees? What story did you get there? Well, we want to be blunt. In no case isany otherautomotive warrantea better than Rambler's in the area of itemsthat could be costly to you.
Comfortable reclining seats highlight Rambler interiors How about comfort and safety? Are you getting reclining seats and head re f
sts? You do on a Rambler. They’re
chair-height and adjustable. Rambler's interiors have head-room, leg-room and hip-room measurements to equal or better any other car in their class.
Double-safety brakes
gin added protection Are you getting Double-Safety Brakes? They're the ones with the two separate hydraulic lines. One to the front wheels. one to the rear. If one set of brakes fail, tho otheroontinuesto operate.Ramblor's got them—very few others have
Are you getting an alternator? l‘t's a standard feature on every Rambler. It keeps your battery charging even when the engine is idling. Your electrical sys- tem can never drain your battery dead.
X-Ray booklets separate fact from fiction
We've compared engineering so now we're on to styling. This is something you'll have to see for yourself. But we‘d like to quote what Motor Trend said: "Lean,cleanlinesthatareapparentfrom almost any angle." ‘
Whatwe havetold you so farisonlythe basisfui .. i uii.F9I'-i . d ‘ " " information on all makes and models go to your Rambler dealer and get your free copies of his exclusive X-Ray book- Iets.0ne of them compares the Rambler American, the lowest priced Canadian- built car. with all other compacts. The other booklet compares the Classic and the Ambassador with all the cars in their class.
Illustrations compara the features of competitive cars These booklets will help you to com- pare all the cars you may be considering. With them you'll be able to separate fact from fiction as you shop around. In them you'll find charts and comparison tables presented in a simple and easy-to-read form. The information you get covers
exteriordimensions,interiorcomfortand convience features, angina sizes and specifications and every other detail you'll want to know.
Charts give full details of specifications
At the end of each booklet there's a
list of prices for all competitive makes and models. These are the manufactur- ers ‘ list prices. Now you
. 3 can see exactly whatyou get forthe price you pay. And remember, these valu- able booklets are free fromyour Rambler Dealer.
Bytheway,whileyou’reatyourdealer's take a testdriva in a Rambler. That's the best comparison and the one that only you can make to prove layourself that Rambler is your best Automotive buy.
126 CUMBELLAND STREET
A PRODUCT OF AMERICAN MOYOIE (CANADA) LIMITED
“I! WHO“) AMENCAN 9X...THE 'DPULAI “ASSN: SIX n. WE POWERFUL AMBASSADOR I
'91-! 4-73“