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- ¢-- - mar NINE ' . 3 .. _.~ "“'“‘““‘i--T-“-' “i ‘f.

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The pirate of old preyed on legitimate commerce.

a His black flagflying sinister in the breeze, he plundered honest merchantmen and despoiled them of the trade they had acqunedlthrough-fair- dealing and an equitable exchange

l of values. ' e _ . / - '- \ To-day the pirate of business flies the false colors of ' ' “SomethingJust as Good”. An outlaw---he robs manufac-

turers 0f their well-merited trade and foists on the public goods of uncertain quality. - 1

He works in the darkbecause he fears the light. Under the cover of substitution he proffers “something else” in lieu of branded advertised goods asked for. He dare 11ot place his merchandise in the spotlight of advertising.

Advertising reveals the true character of goods. Manu- iacturers or merchants who trade-mark and advertise their products conduct their business in the open. They welcome inspection of their goods for they insist on the best of quality before the name goes on. . t

Nationally advertised goods are leaders in quality and value." For only goods of the highest standards of excel- lence can thrive under the searching scrutiny of advertising. Trade-marked goods must be as advertised, because every time a merchant or manufacturer advertises his products he places at stake the whole reputation of his business. '

And daily newspapers are the outstanding medium through which the buying public are informed of the merits of these trustworthy products.

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The Daily Newspapers 0i Canada

This Advertisement is Published under the Auspices of the Canadian Daily Newspapers. Association.