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P'¢fi¢'¢;l1¢" Discountvff V .l.l5f}Qh§. "W -_ f"'T._".""’-1., ;1'_"_"" don’t 'aisle us to charge ,d11`N.¢fl

8'=¢¢°"f1°»¢f°»~~f1¢f as 8’ MCLE wen fm-a do Allgvusf 1'? Wi'

»{li`old needs today--"save"' _ _ _~ _ _ _W _,_ .V 1 _- -; ._ ayke ‘ ~ _ _ -4 l The~busi Charlottetown's'l1'11S1¢St‘§ _Stfeét ~ »

I omrhifdcniff I

25 per cent_ off Imm_ense savings to__x,ou m every- g ,_ _ All New Silks during the enormous ;]anuary~ sale Laces. Verlings. etc 4

0 t All laces. embrorclerxes flonncings, pleat

fr~”hE!`;g s1¥h;.x;tl:§;€E;:tET:; olfsalifogéjxyagxi . dl 2 0 5 veillngs, rnost lines of ncckwear included in th I 0 ° _ 1 - - _ 5 t. ' f, 111211? f°11¢Y Silks as W°"- _ ~ Ir x I 1' f r 11 an 1 r f 1 tk 1 t I casa atlrng me nexcfew week -_ 'rm It °°‘“‘ _ R __. r, _ _ OH ¢V¢fY Price there is now 3 dlswunt of why we a:e Elgld; lliis rgngdxiri' dlscl>r\¥\::s?):hli)isovlr1}‘iy!itowi.ln}il1y every' 'wdman of mah in P. E. I, to come I Comeduli and b? Sul? las” the “nge ° ere .T2

25 PER CENT FOR CASH. ’ _ to Charlottetown and shop during this sale- Youll save your fare many. times overeon e, fair sized purchase. newest an argest in e ct y.

_ 1 V 5

` ` 1

I

25 p Z5

_25D

25p

l‘ 4.50 Coats are now 3.38

6.00 Coats are now 4.00

4 8.00 Coats are now 6.00 _

12.00 Coats are now 9.00 15.00 Coats are now 12.00 20.00 Coats are now 15.00

Twenty five Per Cent Oli all the Following lines--Study Them--Remember the Discounts

25 p. 25 p.

p.

25 p. 25 P-

., 251p.

25 p.

25 per cent discount off Won1en’s Coats lp 25 per cent discount off Dresses £6’ Waists

During the days of this great sale you will have an opportunity to secure your choice of the best

1 assortment of Coats, Suits, Dresses. Waists and other ready to. wear garments that has ever been shown in

‘ this province. _ lf It is the policy of this store to clear out in its own season every garment bought. That is one mam

reason why we offer you in this great sale a discount of.

TWENTY FIVE PER CENT

era-.co `|v\`

_ oil,Ladies Cloth Coats 25 p

c c oil Fur Collared Coats 25 p

c. oil Tailored Waists 25 D. _ oil Children's Coats 25 P- c. ot! Kimonas 25 P

00 Wals s a a no 75 Waists are now. 0 Waists are now 5`Waists Ns now

2.34 3.31;

4`.`4i_ -

c. oil Ladies Fur Coats c. oil Girls Dresses

c. oil Waterproois . oil Ladies Underwear

c c. oil Toqucs and 'Hoods

5.00 Dresses are now 3.75 4.50 Waterpruols now

_ 2.25 Waists are now 1. 5. Vi i. is n

3 ` t. I' w

_ °.'3f=== bv! cs

.75

3.38 3.75 4.50

69 00 a crproo ow

2.25 6.00 Watcrproois now- . _

6.56 7.88 9.00

Waterproots now Watcrproofs now Waterproois now

e. oil Ladies Dresses _ c. oil Silk Waists c. oil Girls Coats c. oil Golf Goats c. oil Net Waists

ONE l"Il"'l`ll OFF EVERY FUR---BUY' FURS_ RIGHT NOW

“ Twenty per cent oil' Mnfis "~ Twenty pei' cent oif all'Neck Pieces 'Twenty per cent off all Fur Caps

I Twenty per cent of Children’sFurs Twenty per cent ori' all Corsets Twenty per cent off all Whitewear ‘ Twenty per cent off all Aprons Twenty per cent oil all Urderskirts

There never has been such an unparalleled opportunity to secure what ls best and newest in ready to

wear goods, at real reductions such as these.

You know that a sale means here that the prices are actually reduced exactly as we say. That

has always been our policy. and always will,

l

1 i

All Trirnrnbd il'-satis to gb 'lil-lal-f price L

All Untrirnrned I-lats to go at I-Ial'fF-'rice

,All Fancy and.Fea'I:.l'_\.er_ lVlovl-l.e_1tS

e ~ 11 "I1 rr ~[ i

in each case.

" ,

f “All dress goods and suitings yours ‘| at a quartergless than regular. priced

This whole great stock of dress goods is offered you _at a complete pricc ilffflducilon

of 2 5 percent. There are in this section up to the minute fabrics of a score of different kinds -and a. great range of each. Youmay choose to-day at a quarter less than the marked price

5oc ~Dress,Goods now........ . -a..58c 5 75c Dress Goods now.......» 56:: gcc Dress Goods now .... ...'...68e $1.00 Dress Goods_.-.-.._ . _ .........75c $r,rz Dress Goods now....... -. . ._....94c 1.50 Dress Gocds............ ...L.,.$l.l2 L75 Suiti.ng'5_ ,_.....~ _ .-.-_... ........ ...L51 2.00 Suztmgs now. _ . . . . . _ _ , _ _.L50

| 25pm- gent off Coat; Linings ' 25 per cent off Dress Linlrigs _ _ ` 25 per cent off all Satteens 25 per cent off all Srlks. __ , I _ ` SHOP Z EARLY IN T-HE DAY-..PLEASE`DO NOT. A_SK» FOR SAM PLES-AND

PLEASE- Do Nor ASK Us To CHARGE ,ANYTHING -THE SLA'I_}E'Is SBROKEN

‘ Clearing out

ALL FURS

f Q ` 20 c.' discount

' livery Furln the store gets the discount axe,

" so‘that by*ti:1'e time stock taking commences ,we

expect to have practically no furs whatever. Get in and see the best Fur Stock in P. E. I. offered at wholesale prices.

- zo p. c. off all- Mink Fnrs

zo p. c, oil' all 'Persian Lamb

zo p. c. off all Fox Furs zo p. c. oil’ all Wolf Furs zo p. c. off all Marmot Furs ‘ _' ' ‘

Furs of all sorts,Mnfis,Nock Pleces,Children'8

Furs,~all of them discounted. _Get yours today.

CASH ONLY . _

A11.. chasers 20 per cent off 5

ia to say MOORE

one well filled, per- and it is now eller- whole assortment. only __8oc , ` only $r.oo only r.zo Only :.60 only z.oo only :oo

3.00 4.5¢: now only 3 6o

i" Y' 'W " ' ' _ 1-1- '

25 p. cfoff all Wome.n’s_ _Winter

Underwear

There are more 'good kinds of Women’s

Winter Underwear inthis one department than in most any otherftwo stores. We have the size you want, and the kind you want. _ `,

3ucUnderwearis now._......... . . . ...22o 45c Underwear is now .__ . . . . . . . . .. 34c 5ocUnclerwearlsnow... ...,......38¢ OCC Ullldffweal' ls Imwaoaaal sauna: » . . ../#SC Soc Underwearis now .. .. . _ .. .ooo

_ 1.oo Underwear :is now _ .. . ., . , . .. _ 75c

1.50 Underwear is now . . . . .. ; . . . . . ._ _ r 12

Vests anddrawers and Combination Under-

ar for Women of all sizes and Children oi' all

R

nga. ._

CASH oNLv ‘ _ 1

25 p. ¢. off Woms Sweater Coats

This of co_ur\e includes all the Sweher Colts

for the little girls aswell. There is swonderinl range, and the assortment is ver.y'_.complete.;~

You can buy during this sale for cash. at

Factory prices,_and oiten le|a._~. 515,' 5 _ '_"»#""'- Y _

25 p.c an Womerg. Sweater Coats. 1' :5'p: c. oil Girls' sweater Conte..-.-» ~ - 25 p. c. oft Misses Sweater Coats " `

'-.`.»»'»»*lz A

l

< Many. Jan.

J ` ~ Il

.. na..-VM... _ ,. .ef-~~_--1-.-_~-~~-~._ » , ».-.1 .-.,».._,.-. ......,.- _ _ . _ _, _

' ~J»s4.l ...1-L. _

V ` . 11 ._ _ V 1 »,.. an 1 1 1 U4 _ F ,_ . _ _ , _.__ _ W D W ‘ M,¢,,¢"__,..‘__,_A_.__v:__m", , 5

I =. Bear in mind-that every article offered will be discounted just as promised#-#tint

,, 14 --lm A 5

Q ° '° »

Men s- Vlfinter Overcoats and .Suits all' deeply discounted _ for this Sale 5

“ I THE BIG FEATURE ABOUT THIS CLOTHI _

` STORE' OF yonrs is that the stock NEW. We lx `£

_ been going only for two seasons-and we have bro

every record we set up for our$,¢.ly.§$;;:8u§l now to ro ~

up the stock before we commence stocktaking first F L ruary-we offer a tremendous clearing sale. Get " ' I

"‘ Suit or ()vcrcoat right now -cvsh menus a big

38.00 Overcoats are selling now for.... . 1o,oo Overcoats are selling now for.._.... _.--_ 12 50 Overcoats are selling ‘-now -for... . ..._-.. 15.00 Overcoats are selling now for............

2o.oo Overcoats are selling~now<for.....

25.00 Overcoats are selling now for... . 30.00 Overcoats are selling now for. ...... .. Any of thc boys will tell youthat we have the

range of OVERCOATS to he seen in the city.

lllem-they know.

$8.50 Suits are selling now for only..

1 Io oo Suits are selling now fcr _only;..,.... . . _ I 12.50 Suits are selling now for only... . . _ '

15.00 Suits arc selling now for only...

K 20.00 Suits are selling now for only.. . . . . .

We sell SOCIETY BRAND-20111 CENTUAN

and the other SUITS THAT FIT. 5;

20 per cent off all our Boys Ovcrcoats ff.

, 20 per cent off all our Boys Suits 1

" 20 per cent off all our Separate Pants

l I 20 per cent off all our Oil Skins

20 per cent off all our Sllcker Coats

zo per cent off all our Fur’Lined Coats

| __ 1

1

i

i

25 per cent off

' A11 s<.ft§a..<I Hard Hats ...cept srE1‘soN HATS win it

placed on sale at a discount of 25 per cent. Get the hat yott” ha e bee ti t it d et it 1 . ij’

v nwan ng-ge now an g creap |

$I_5o Hats are now only...`......,. . . . . . . .._ $r.ri“ 2~ooHatsarenow only........=...............1.5<i"

3.ooI-Iatsare nowonly.. .. .................2,2_1 |

>

5.ooHatsarenowonly ..... .. ......37g

II 6.oo Hats are now only . . . . . . . . , . . . . . . . . . . . . . ...4 005 s

GET A SILK HAT RIGHT NOW WHlLE TIIE DIS'

I COUNT IS OFFERED-YOU W1\NT ONE YOU KNOW. E

CASH ONLY ‘ -

Q-"Q K

v

.If

, » 9 ~.__~-“~s»_ ...Q . ti

25 p. c. ,Discount off Mens Furnishings .during the ‘great sale which ghereff

.~ g _ .1

Need not tell you much about thisdepartrnent-you know what it is like-you know; alre

that it is the biggest Men’s Furnishings Department in the Province. You know that it carries the solar stock you want to buy--_you know that you can get quick-smart-intelligent attention at every count And now-you can get as we1l"a CASH DISCOUNT OF TWENTY F IVE' PER CENT.

_ALL THE 'eo'oos~LIs'rn1> sarow ARF. Now oneness You Ar 25... ._ 011,, ‘ sroov THs~'LIsT-san rr THERE Is ANYTHING IN IT 'rHA'r You wsnlif

Lined Winter Gloves

_ Fleece Lined Shirts

Uulined Gloves _ I

FnrLlned Mitts All sorts of Ties

Wool Lined Mitts ' _ Cotton Sox

Suspenders I -~ - Cashmere Sox

Working Gloves _ Silk Sox

Silk Mufflers r' Working~Mltts Eastern Caps Wool' Mufflers Knitted~Caps All Cloth Caps

Hockey Caps ‘ Fur Collars Fur Caps . For Mittens

Dressing Gowns Sheep_.Lined Coats

Smoking Jaclcets I Py_|amas ~

lilannelette Shirts Night Shirts (Flannelette)

I Duck Shirts ` A Men’s Sweaters

Gingham Shirts Boy's Sweaters A _ Drill Shirts 1' Umbrellas ~ CEPT STETSON = Cloth Shirts Gauntlet Gloves and Mitts Cardigan 'Jackets _ ’. Kei! Shifts 2 Astrachnn Collars Brown Beach Jackets ‘ '

20 per cent foff _ the lines _ below ' `

‘ - Leather Suit Cases Lan-ndared .White Shirts White Night Shirts

A ' Leather Club Bags Unlaunderediwhlte Shirts- All.I-Ions Rugs

Canvas Extensibn' Bags All White -Dress Shirts . Coon Cong.. ;.

I Collars -and Cuiis

Handkerchiefs I V_ 5 Garters ‘ Armlets *° Belts , _ , Rain’C.oatts' ‘

Overalls EXCEPT B()DY’S__ A

' Fur ,Collared Coats `

Fancy So¢t.Shirfs ‘ » F1.n..erg‘si.1ns1-L~ ~_ -» Horne- Iiiade~_Sox ;md*»L_ti1n Hard and(-~»Soft' `H;1g" r

» ~n . ~ .. _ _.15 .

il-wav. ..

-._-

terms at this sale are cash-th`a_t not f 'dit ll be 'ivan' 1| _Oqmef-,and come swiftly--iflyon hav: Iiniliiglg wcliil: in News Fdrnishizlgii-lgltlinggwft R ue _

* - ' ' ' ‘ ~»'».~`i 331 lilfui 1...'

.fl.'1»~...».'.;1:r..<s‘~f2f'=“'# "1 f ' `»‘-'

Soft and H-ard f‘