THURSDAY.

122i

-~ ANNIVERSARY _

THE CHARLOTTETOWN GUARDIAN

PRIZE ICE CREAM BRICK

IN THE

NEW “BIITTERSCDTCII” REliEL FLAlIDR 6 WORTHWHILE PRIZES TO BE WON 6

THE A RULES

Inside each Anniversary Ice~ cream Brick package you will find a coupon. This coupon has a nilmbei" and a space on which to write your name and address Write these plainly and forivard all coupons to “Central (‘ream- crics l.ttl.. Charlottetown, or “Per- fection Dairyi." Sumniersidc 'l‘here is no limit to the number of coupons one person may send in. The contest will commence April 2i and end May l5. On ‘Tuesday. May 20. a drawing for the prizes will take place in the Prince Edward Theatre. Char- loitetown- All coupons must roach our ofifce not later than Saturday. )la_v l7. Only the Anni- versary new Butterscotch Revel flznor brick contains coupons.

In the Special Red Label Carton. which contains coupons. Employees of Central Cream- eries or their families are not eligible for prizes. Bricks now ON SALE AT ALL ICE CREAM DEALERS- Dealers are asked to keep a good supply of Anniversary Bricks on hand so as not

THE PRIZES F“ " " - "2500

In War Saving Certificate

Second — — —$1

In War Saving Certificate

“W " ' ' “$10.00

In War Saving Certificate

Fflilflll — - - —s

In War Saving Certificate

Fifth — — — —-$

In War Saving Stamps

Sixth -- —-—-—$ 2 I

In War Saving Stamps “ ASK FOR

THE BUTTERSCUTCH - “REVEL” Anniversary

BRICK

the only carton

THE NEW BRICK

The Anniversary Brick in- troduces to the public a new flavor. All Islanders will remem- ber that- Perfection Ice Cream gave its patrons a new thrill last year in “REVEL" Ice Cream, the ice cream honeycombed with chocolate fudge. The flavor we are now offering the public “BUTTERSCOTCIP is another Revel product.

The new flavor is honeycombed with Butterscotch.

Try a brick of Butterscotch, and get in line for one of the prizes offered by Perfection lce is dc-

Cream. The new flavor licious. You will like it~

to disappoint customers. Dealers should phone 0r write promptly for supplies.

,¢éeig{( ICE CREAM

MANUFACTURED BY

PHONES 848-849

GENTRALCGREAMERIES un.

FUDGICLE

premium Premium of high quality- FUDGICLE AND CHOCOLATE DIPS ~ARE ON SALE TODAY— CREAMSICLES 0N SALE JUNE 1st

These confections are pure wholesome, and made in a modern dairy maintaining the high- " est standards of cleanliness for your protection.

AND NOW "FUDGICLE"

M NEW FROZEN CONFECTION ON A STICK INTRODUCED TO THE PUBLIC FOR THE FIRST TIME ON OUR 20th Anniversary

Fndiricle has s marvellous malted chocolate flavor and is smooth and fudge-like. Try it and. get a new taste thrill. It is made from cream, mllk solids, eggs, sugar, gelatino and flavor.

SAVE THE BAGS

FROM

FUDCICLES 8i CHOCOLATE DIPS

and CREAMSICLES - PREMIUMS —

The bags can be exchanged for valuable premiums. Ask any Icecream dealer for new valuable articles. Every

list of

The Central Creameries Ltd. Charlottetown

LICENSEES OF THE

JOE LOWE CORPORATION

CHOCOLATE DIP

TORONTO CANADA

' Perfection

The Central Oreameries of Char- lottetown. Bllfllliltﬁslde and Souris. manufacturers of PERFECTION brand Butter, and Ice Cream is to- day ceebrating its twentieth Birth. days. It was on April 24. 1921, that

t

Ice Cream

Central Creameries Has Progressed To Front Rank Among Maritime Dairies

In Its 20 Years of Existence. ~

‘Souris building W6‘; remodeled in

the spring of 1928 and completely equipped for the manufacture of itte

r. . Moving into Prince Count.“ CH1- l tral Creainezies on August 30. 1929. procured a half-acre let tn S in-

now widely known Company. merside from the estate of the late

First Went on Sale APRIL 24th. 1921 I

-CELEBRATING oUR 201.11.. -. YEAR IN BUSINESS -|_"§I_

syiisiczns in the province was install- G

Dominating the policy 0f the Company since its birth has been insistence on modeinlty. Both the Sumnerside and Charlottetown branch are completely equipped with sprinkler system for firs pie-

on Grafton Street in a bu! ding

now occupied by the Royal Packing t Company. In modest premises and

under not very auspicious circum-

stances the new Cynpany commenc-

ed the manufactu p of butler and

ice cream. under the trade name

PERFECTION

Several years later in faoe of 8d- verse business conditions. and only fair prospects. the Company cour- ageously purchased a propert. 0n 225 Fitzioy Street and on Oc ober l5. 1924 opened a newly erected building. This is sti‘1 t-he site of tha Companyk Charlottetown pl-nni. and offices. Almost thre; years later the Central Creamerie; opened a. Souris branch on June l5. 1927. This was a buying station. The

Central Creameries Office and Plant, Charlottetown

threw open its doors for business l J. A. Noonim. On this lot a modern l vention. and from year to year the

building known as the Perfecilfn uni-y was ccnsirucied and opened for business on March. l3. 1830 This Stunmcrsidg plant installed the finest equipment ..avnilable at the time. for the production of butter and lee cream. and it was self-con- tained throgghout.

Approxlmirtey six years later- Septccnber 9 1986. the rebuilding of the Company's plant in Charlotte- town crnimenced, a.nd this Char- lottetown cieaniery ls now undoubt- edly comparable with any in thc Atlantic provinces. The Charotte- town building is of two rocmv stor- ies and basement. It is 119 feet. long bv 65 in with. When this last . tobuildlniz took place one of the most complete pubic cold storage‘

Company has replaced outmoded plant with ‘the newest and most efficient known to the Dairy world. For example it has lust purchased the latest in churns. rm. unit is known as "The New DeLaval Vane Churn." It has a capacity of 1750 lbs. and is the first of its kind to be brought to Prince Edward Island There are no packing guano; in any part of the chumgnor any exposed metal. Th‘s means that the butter never crmes in contact with metal. during the process of manufacture.

as it is the case in older churns... The rest of the equipment. whether it be for the manufactue of butter or ice c'eam. unit by unit. is the‘ best that dairv eqwpment designers l have produced. The plant. indeed

sspnsenitstwenzvesnofmm

thousand cream patrons. he CONDO-BY ﬁr“ opened for business it nod om cream route QXlﬁlidhlg mm Milton to Charlottetown w, twelve pun-owns. It may be no“ that all of than patrons. Yet living

or their cream to tho 00m an '5 d

MI‘, J. P. Bimnundsll; ggﬂgelll, Manna Director of tine Company. Hie has n responsible for the growth and Wllllws of tih puny. and his knowledge of dairy- ing was gained in the school ol practical experience. In the Epflng of 1902 he made his first Contact with the dairying business at Dun- staffnago where he was employed for s year and” borne A. Gibson Mr. Gibson is now Dairy COmmis. sioner for the province of Manitoba,

In 1903 Mr. Simmonds wen: to Hillsborough, PE.I.. ivhere lilo m. tory Manager was Aloysius Suliran. In the winter of 1904 the prcsi-n; Managing Director o: central Creameries moved to the dairy cell-

of Sussex, N.B.. where ire took Cllﬂlig oi‘ two stemming stations. For a. brief period 1905-1505 Mr. Simmonds lived in Wcetern Cattada. and engaged in railroading \";,l1 the C. P. R.. between Winnﬁzci; and Bbndon. Rieturninz to the Is‘_iii¢l he once mom reloined tn;- Dllfl staffnngg Crc itiery where h. n"- mained for eleven vears.

Fdlowing his long period 0g 55,-. vice at Dunstaffnage Mr. Shrir. nth accepted the position of lllZlllkiLLl‘ of the Farmer's Csopeative Cacniiicrii st Monctcn, N. B.

Ho continued wth the Mcnclon firm for four wars. It was lliit‘? his Monctcn expsrience that no opened the Central Cieamerics in Charlottetown twenty years ago

' today.

The Central Creamerles lllis m! only led the way in the lllﬁiiillfiiiflll 0t modern sanitary equipment. but it hﬂsbeen the fizst to introduce not any equilment. but, new ])l‘0- ducts. It was iae first CCllliilly. in the province to manufnrfui-p and sell ice ue-zm cn a stick I: was the first Company in the Ma-niincs to pack fresh frozen 5ll'3\\’l)"l'l‘t‘S under tn; trade namp KOLD-PAK. It has introduced such new ‘cc cream as REVIEL. an ice i-"rnin combined with chocolate fncise lt also brought to the povlnco the first V0 t Instant Freezer.

The C ief Accountant of ine company is Mr. L.A.McDouonlI.\\~!io hﬂs been a member of the f since shortly after the Cfﬁlllllil‘ came into existence.

Two other old and valued mom- bers of the Stair are Mr. Perry Rodd, Plant engineer, and Mr. .\liix Burgess. the Plant superintendent. Each of these employees has bf‘(‘ll with the firm fifteen years.

‘The manager of the Stlllﬂlcllsifl? branch of the Central Creanivrics is Mr. A. H. Hubley. He has held this position since the branch op- ened. Mr. Hubey took a a-nonl da‘ry cmirse in the mannl ' of butter. ice cream and Ollie": Guelph. Ont.

The manager of the Sourls briireli for a number of years is Mr. J H. MacDonald a. zraduate of st. Diin- stsn’; University.

For the bust few veal-s as i1 aer- vlee to farmers Central CiePmr-ries has been handling flour and freds with ware house at Summbisidr and Charlottetown. It snecialzes in Quaker feed.

Fill - 0 4 PEP PDIJLTRY FEEDS

Chick Starter Fine Chick Feed Growing Mash Coarse Chick Feed Developer

Broiler Mash Scratch Grains Egg Mash

Thorobred Horse Feed Oil Cake Meal

LI TAKILYII ICON 5

The QUAKE

Liv

1\ M '.‘ \ ..

QIXC i

WE ARE CARLOAD BUYERS OF QUAKER FLOUR AND FEED

Why QUAKER FEEDS are the Best Money Can Buy!

rounds in to produce the moat e dent feeds available per ollar spent. These modern ex erlmentsl farms are always test» ing and proving new ideas in eedin , striving always with one thought in mind-to produce the est feeds money can buy.

CENTRAL CREAMEBIES LTD.

CHARLOTTETOWN,

BUMMERSIDE, AUTHORIZED DEALERS

x OATS conr avg

SOURIS.

DIIAKER DAIRY FEEDS

18% Dairy Ration 24% Dairy Ration 32% Dariy Ration Sweetened Moulee Ajax Moulee

Calf Meal Sweetened Vim

H00 FEED

Pig Starter Plg-N-Hog Maker 34% Hog Concentrate

Soyabean QRe l’ ' ' ' ' Schumacher Bran a izing that feeds play a major, important m in your net I Cracked Com proﬁts, The Quaker Oats Company, mskersotPQuaker Feeds ‘Plgﬁlebyéelg/lea Commas] and the largest cereal imllers in the British Empire, have Show!

Feed when maintained for ‘years highly scientiﬁc laboratories and modern Mlddnng!

experimental arms. The sole pur ose of these proving

C. I. L. Mineral Salt

NURRY u! WW" oun ouAKlR rla-n-uoo "to!

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on forms, gtll] bu“; .