Students promote products

MONTREAL (CUP) — Private companies have come up with an innovative strategy to market their products: get students to do it for free.

As part of a “National Challenge” involving Canadian universi- ties, a group of McGill management students are promoting Levi's jeans. The students volunteer their services “to work with the business community, and gain skills required for working in the field of public relations,” according to a written statement by McGill's marketing club.

Noting the amount of free publicity corporations were getting, some students questioned the motivation behind this so-called Campus Challenge For Charity.

“T think it’s wrong for private companies to use McGill students and student facilities as a cheap way to advertise a product,” said Ziad Rouag, an economics student.

Club members are not about to give up what they consider a fun learning experience.

“This is a chance for us to learn about the business,” said Rhonda Sherwood, a participant in the Levi's challenge. “It allows us to put the theory we learn in the classroom into practice.”

Thank You!

The UPEI student Union would like to express our sincere thanks to Little Cristos and Pizza Delight for donating pizza to feed the participants after the thirty hour famine. The participants raised money in aid of World Vision Canada. Both Little Cristos and Pizza Delight helped make this year's event sucessful.

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