q TasteBens Beans, baked in the good old fashioned way, and learn how good a dish of beans can be. r g The delightful flavour is due to the use of only hand picked Canadian beans, plus A; A); choice fat back pork and extra fancy Dealers Barbados Molasses. No wonder Ben's Beans win a ready welcome in every home. 1hr letter flvour - P 6 I I [S BEAMMNS Yaste best when served withlBenfi Breads m Z1

HOLMAN’S Guarantee Satisfaction

i’

Here is Ideal f Inexpensive Heating for the Average (Home !

Heating like an Enterprise Pipeless Furnaee-heatin; from 3 to 7 rooms with the coal one heating stove would use-giving perfect heating satisfaction through the drearlest days of winfer—that is what you get with the

ENTERPRISE CABINET HEATER

_“'\Cabinel

Till] ENTERPRISE ary stove. Holds its iire CABINET HEATER is for l2 to l5 hours mak- bezutiiuliy ii nls he d, ing early rising pleas-

ant on the coldest morn- ings. Several styles-fol‘ wood or coal. Get lloi- man’s prices.

looking more like a Vic- trola than a. heating plant. Requires less at- tention thm an ordin-

We'll be ghd i0 send you blue prints

showing the correct THE “N1 ER- locatlon oi‘ an En- PRISE m LCAST tcrprlse Furnace in PIPBLESS

your home-or spec- lal catalogs oi’ Fur- naces, Cabinet Heat- ‘. _ers or Bulges. Write

one register the

Filli- NACE heals with largest

house

{or um," mw, from cellar to

R T ‘q garret -no pipes- H no bother. Just

. . perfect. humili-

Summerside- Charlottetown M m‘ s“ m"

. i)“; W” 11s,, .

Holman‘; oller you n. choice o! six dil- ierent Enterprise Kitchen Ranges — each in a variety of equipments and lin- ishcs. Call in and see the wonderful dis- play. it's easy to own 2:". Illicfi‘. '

a l. ‘$1. ~- uuih "$.- _‘ _

Value of A Aiuertising p‘

l i

IS SIMPLY mvnwnu:

Hisiorious

Those who estimate the value oi l advertising in an " y newape- { per. according to the iew dollars , they pay the publisher for thebpace ~ it occupies in his paper, may be i correct in so tar as certeining in- ‘ formation omen interesting a - ject is concerned, but they rein n hopelessly in the dark respecting the value oi advertising; the main features oi the subject that count. They have only learned one small‘ part oi the matter under discussion, which come: between the publisher and the reading public. First ,we present the views ‘o! Mr. Fredk. Miller, Boston, the‘ publisher of Forbes’ Magazine, on the result of| his experience, after quite a num- ber of successful years. The Value oi Advertising, he ‘declares he’ sums up as follows:

try are learning that the value of! advertising cannot be measured: merely by the eiiect it ha; on the| public. A man begins advertising a‘ product, and as his program growsl hehas to study its ad outages. Be- fore» long he discovers lneyltablydtsl disadvantages-its hortcoming oi quality in service su nsclentlously noted by the u nsumer-and in or-' der to get the business he improves the ‘product. This ls otter all the final field oi’ competition, the con- stant eiiort to improve product and j service and to lower cost, which hasl made the United States the econ- omic wonder of the world. It is an ideal competition, in that it does’ not bring profit to one at the ex- pense oi another, except as the oth- er may fall behind the times. In the long run the determining fact- or in success ls value-what the seller gets depending on what he gives." - ' This is Mr. Forbes‘ opinion and it sounds well as ier as it goes. Now ior the opinion oi the writer oi the articles in this column. We take a, look around at the subject from his‘ standpoint, from the relation oi ad- vertising in itself with the buyers. He reads an advertisement and asks himself what have I to do with this? Then he considers that he will buy the article advertised — or one like it, and there it rests. l-le has, just served the seller by add- ing another sale to the dealer's business that is all, and another purchaser reads the ad. and goes and buys a better article, and an- other and another, till thousands are disposed oi and continues the increase of business. The point then is this, that it’ is the buyer's attention and the sellers contact that creates the value and the benefit to both parties. , The increase may run up to thbu- sands oi others, and you might as well ask the farmer to tell you the, value oi a field oi grain by county‘ ing the grains in the heads oi the, stalks oi grain that grow in a field, as try to count the sales that may be affected by a newsprint column being thrown open to the eyes oi the public. Old and young read it —al1 remcmbe it and seek it. And it is not a question of the cost of the ad. to the purchaser at all be- yond what cost for printing the pa- i per which is thousands of miles; from the cost to the purchaser, and! is regulated immeasurably by the law oi supply and demand, and the‘: cost oi the materials oi which the; articles are manuiactured. 1 It will thus be seen that the pur- ‘ chaser is not required to pay ior‘ the advertising, except to a llmiiedi ‘ extent. In the matter oi dry goods» sales, Dollar Sales and slaughter: sales it is doubtful ii it costs thel regular price oi advising them. i—~—<o-o->Z._._

WOMEN BARRED FROM MOTOR CYCLE RACES

LQNDON. Nov. 'l— (C?) -— The rigid ban on women taking part in any motor trials or races by thei Motor Cycling Club, which had last- , ed for 2i years, will, it is expected,‘ be lifted before the end oi the‘ year. It is likely that the run atj Eastenirom London to Land's End,‘ will be the first competition oi’ the} club in which women will . have; equal rights with men and be al-' lowed to drive a car or motorcycle instead oi, as formerly, taking but a. courtesy part in the contest as passengers. -

Women have made at least iou organized attacks to break downl the male excluslveness oi. the club,‘ but all have failed. This year an-Y other determined attempt is to/be, made, and a resolution will be pro-g posed at the annual meeting in a, few weeks time to give women the, lull membership rights.

a}

l LIME nonsmo-

Lime is burned in every provincci cl Canada with the exception oi, urlnce Edward Island and Saakatq chewan. Both high-calcium andi magneslumdimes are produced from} the limestones of Nova Scotia, New Brunswick, Ontario and Manitoba. but in Quebec, Alberta, and British Columbia high-calcium limes only are produced at present.

“The business men oi this coun-' l

£13‘ 1;,

Model No. 8-367 , with albums of‘ real leather in brilliant _c_olors §385_

g in gayest

A new and extraordinary musical instrument clothed with a beauty as unusual as the musk of the new Orthoplzonic Victrola itself

\,.

n.- m Soul-l

Orthcphonic famous overnight! The Victor-. controlled principle of “Matched Impedance" or "Smooth Flow oi Sound" is of course, embodied in this new instrument. Go into any His Master's Voice dealers and compare it with your idea of the old style talking machine.

In, performance, this instrument has no pccr in its field. In design, it is new as tomorrow, yet it embodies design principles two hundred years old. Inspired by the recent Ex- position des Arts Dccoratifs in Purisp-cplor is its keynote, rich vibrant and harmonious color. Newspaper illustration fails utterly to convey its bcauty—you must sec 1t.

. . - . I‘

In Orthophomc tone quality Ortliophomc

~ Viclrula 8-36 is approached only by the well- knuwn “Credenzu." model, which made the

The new Orihophonic Victrola is madcin a range of beautiful models, artistically designed in fine walnut or mahogany. Electricziliy driven, if you wish, at slight additional cost; All instruments are seli stopping. Prices from. $1400 down to as low as $1 i5. ~ On convenient ‘ . payments at all His Master's Voice dealers‘.

(lrlhqqlionticé-only if it bear? the dpgnTrademai-k

i A l‘ '

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rla

Victor Talking Machine Connniany of Candida Limited, Montreal

r

,.. i», ,_ _,.._.,.i|r.

Sold~ in Charlottetown ‘Only by. A‘

\

rust. L. L s \ Bringing Up Father o " 114i‘: rnmwz- 7 I OH-l as.-. “rcur-l

Qzflriafig l-‘Rufll re PAROON- MR-Jldirni»; AND EAT. i czucious m1“! mason-

Mus-r MARI.‘-

l wisi-i SHE WUI Tumour. H zlwm‘ \f-

OMI TEA

OH‘ THA-x-‘z; ALL . RlCiHT- a wo-z- axpecm N’

OH -D\o You crrr eome. ON Your! ‘BHHQT 7

Got! duh rili" O l9 by lnfl Fmon Service. In.

._. 4-in-4.-

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“, 4.1g auvenotgteipreeij; " ' “ i industry which

write at once for , ‘ ~ r hulnfiitwhan _ l It k Phone l srtlindiritiii-F.‘ I42 Qflw