The Million Pound Toy Business

By Ronald Boxall

appearance and purpose. but made

that not only looks like the real

You will not find one professionallof new materials. Dolls' prams. thing but one that he can get into

Md p3yL'lI0l0giSt0nthe staff oilhertoo: beautifully linished and well- and drive.

blggcsl toy making firms in thei id. Only businessmen

sprung replicas of mother's. infla-

Thetoy ' 'busineaslsnot

and itely superior to the contraptioas . only to see that he gets what he

CHRISTMAS and NEW YEAR'S

It would be astonishing. indeed. if no candles appeared In homes throughout the nation on Christ- mas Eve. The legend which sur- rounds the custom is believed to

Christmas Candles

0111.

An old verse reads:

Christmas Eve or Chr'ts'tmas Day. would have long life and a happy

it

GREETINGS FROM KINGS COUNTY

Best W Ashes To All Our I"rieniis

ROLLO IAY

tior . . , , m.l)llll'lEDS. Yet In spite of this - when they were children. But dolls Iwants but that he gets it even ho guy. an-tad 1., Ireland. "To learn your luck M, H"

"”l.”t.b:”.l:i..?F...lI..;. i'i.?.l.I".X.'.l””2i:i'...'iI.'. tI.'.:i':l'.... ........... Lilia”-1353.33 l:.::'."t.:J.".?."S3t "::r- on gmsggx---.F;' -.3: gm "W. 5-,; .. GROCERY

bill . , . , CID CWIS urn W H! CO Urn 8 ay rry ID 0!)

iamlatlan on the basis of knowing 'Dolls houses.y with all the furnit- ormed in the child a mind is what mung, out only by one "med Chmlmas day.

shat plsasesachildsmtnd. me to go with them. fortresses Mr- Lines,calls knowhow.. And Mary. M the mm mu m "who " the name bums brig." and Mrs. Cerf Deveau. Prop.

.tud what does please a child's- ,,.,,..1'' Experience with my own. um small sons suggests it is al Home-tnsde bow and arrow. rath- er than a shiny. chrome-plated W...-it-. a saucepan and spoon. usrtl as a kettle drum. rather than , inc (log that goes "woof" when mu squeeze it. I ' llul llr. Graeme Lines. who was ”l)ltlllL1lll up" in toys and has spent rm ttlc selling them, has no time for lllt: sauce pan and spoon theory. . 'lttuiltsni". he says. "That's what 1 mm ttillll. The more like the real

with their garrisons of lead sold- iers. And. of course. humming tops.

Aren't these the toys that you played with as a child? Certainly they are but with a difference The dolls' house is now a neat sub- urban detached villa and its fittings include a television set and wash- ing machine. The fortress has

hardly changed at all in appear-

ance. but the soldiers who man it carry modern weapons of destruct- lmliut best of all I like the maker's

'description of the modern hum-

lit pays because the firm of which he is a member leads to the field. ”You'd never guess it." says Mr. Lines. "but we spend just as much time figuring whether our newest toy car will be fitted with a horn and electric lights as the car designer himself spends hud- dled over his drawing board puz- zling over whether his latest rnodd should be fitted with automatic tdrive. And. like him. when we have reached a decision we treat .our plans as top secret. Wh . do you know there are other toy ak-

knows. on some Christmas Eve, Jesus and Mary and Joseph may come again, not to Palestine but to the Holy Isle on the fartherest edge of Europe."

Their first use for Christmas is not recorded in the annals of any nation. but that the "Christ Child Candle." burned in the window on Christmas Eve is, according to an old legend. placed there to light His way if He makes an earthly visitation and atonement for the night of His birth when there was no room for Him.

the light shines clear. Good luck will be yours throughout the year."

Rollo Bay

Phone 31-32 '

Tn all our frirmlt and

CllRlST!l!.4S GREETING

-inn: tlte toy ls. the better they ming tops. it had invidiially tuned 9'5 Who Would give -their eyeteeth V A ,1

mwnV-- . Vibrmbmss reed; pfgclglqn bum for a look at our designs for future Also among the .egenda izdone Pm, N" H C I W” I I n

. line or false? Well. Mr. Lines' gearbox. nylon 89813 (0 SUPPT935 Pmd"Cll0"l glam." balfberry "ulna bum on l " om ” 1'” 0 HAPPY MOTORING laiirlv hasn't built up the world's gearbox hum. pressed steel case And what is the result of all ristmas. . c;,,,';,,,m and 1057 - i

5.9.-ct toy firm on a falsehood. and other up-to-date wonde a. The lllls. it is a car that is fitted not During the early lllslofy Ol 0111' Y ' Ill 57

int! their toys are so like the real llllllE that. to my mind. many of lllrlll are hardly toys at all but collct-ioi's' Items.

"t child," says Mr. Lincs. ”ls tops with triple change flour-note sirenl: a dump truck that carries. were given the task of ltillwrlni (I-mwri” 3.1”” . ,1,.,tt- all, a realist. So long as chords, whatever they might be, and actually dumps sand. it is a the berries when candles had to ' ' I . P d m.- only toy car was a piece of 1 have deliberately left the mosl low truckwtth a winch that works; be made so that the animal ills and Coiifct-itumery Wins 1'0 "03 bcul metal with four wheels on it. important group of toys to the last 8 fire-engine with ladder and bell. could be conserved. p . y . Ph 23 M. mi: content. But he wzisnt because these bring up another of II is a racing car and a tractor, Auvrding to "Human. on, who Nouns lhotte 39 Souria one

llmiilil What was good enough for us ill our childhood isn't good ell0l1'Jll for our sons and daughters. Thtili know there are toys just like "H, ,...al thing and they are satis-

tnh no. lhcy don't!l. but novelties are here today and gone tomorrow. How many children of today hive "N won .1 yo-yo? lt enjoyed a phenomenal popularity at one

lIL'!l tttih notliinll l9S-5-" toy makers reproduce them in min- .6111"-S realism mostly .lHkBrIu the AND

But here it is necessary to make tature for the current generation l lolim 0i 8 simple Qlleslmnl HOW 1 I xllill'll tiistiiiction between toys of hall-Pint tcalists. ' much (1005 1! C051?" HAPPY NEW YEAR - 1' and novt-llics. The essential dif- And nowhere has this been more Well. of course. there are cheap y p I . I . '1 i m.Cm.e is mat 10,5 dong L-hang: evident than in mm Vast range of .wys and expenswe wysy I.-onun, 0 THE INTENDED toddler ltrpay dividends in later years. ltlucattonal value. 1'0 411, We wish you and your flirf.

is just a game. But this game will was specially designed for its ed- l OM, nu, u',.w,,, but wish” In,

stage or my childhood. yet now I

old-type top thi.t had one note.

only with electric lights and a horn.

country. animal fats were relative-

wouldn't know which way up to

hold one. it was a novelty: a crate one moment. forgotten the ncxt.l And it will be the same wltshl Davy Crockett hats and supersonic I fly space guns. A brief vogue. and then lone forever, I But toys are different. Toyal don't change. I could not sleep as a child unless my teddy bearl was tucked up beside me in bed: neither can my two small sons. But : myllcddy hear was a very lfll'0fltl'l article compared with theirs- oi course you might say. a teddy I bcnr is an exception - and. in any? ca c. it is comparatively modern. Iul dolls - which. after all. are lo.v replicas of living creatures.

PRODUCTION line technlquehaa pe I taken over in the highly con- front of the girls is used to test

Ithls very moment be showing offi

lit almost certainly looks just like '

rising to an car-splitting scream Iblll Windscreen-wipers and a radio as you bore down on the spiral ' '"('l'l3lly I music boxl. too. ,lt is ttinder, is definitely We now have a police squad cur, complete with

Mr. Linesl guiding princlplesit ictcep and a special de luxn. job "Toys",-he says. "are a reflection with shall drive and two-gear trans- oi history through the ages.” And, mission,

by that. he means that as fast as But if children are realists. so scientists develop new machines, are their Parents. And the par-

toys that. for want of a better term. atcly. a child usually finds the for- I shall call transportation toys tmer as acceptable as the latter. Grandfather might have been con- yllcalist or not. he draws copiously tent to gallop around on a hobby on his imagination to supply the horse. that bore. in his imagina- details that the designer has o-I tion. some resemblance to greai- l mitted or Mom and Dad couldn't at

grandfather's real live horse. ford. (incidentally. where is the

the mobility of the merry-go-round toys they are assembling.

But your child and my child want. mechanical substitute for that' to pedal around in comfort in at "Mr - brrrrrr - brrrrrr" that mak toy car that might be the real up for the missing unit?

thing looked at through the wrong nut, like it or not. you can't lep- cnd of a telescope. The prlnciple .iirnle toys and money. People he- is the same; only the vehicle has tug what they are. they usually changed.

And. of course. technique. liave N you over thought of the amountl of research and experience that went into that two-by-one inch mod- - el car that your child might All i

2 I an t

of s

tltlve toy trade, The shute In

to the kids next door?

iend a little more than they can .tfford for their children's toys.

Grown-ups are better judges of quality than children and they will naturally make the "Best buy". which usually means spending a little more than they ltad planned. But cost dncsn't inlcrcst children. They will have just as much fun with a toy acrtiplzine that shoot: out of n catapult as with one that is radio-controlled.

The plain fact is. however. that it isn't at rich man's children who have the most cxpcnsivc toys. Working class families. I am told. spend more per head on toys titan the people whose panics are list- ed in the social rcgistcr. But there In the exception - I like to picture hint as a successful bookmaker or a sheik livinrz on oil royalties- whosa only criterion of value is

CHRISTMAS JOYS

-Ruth Hurst. '

I

.4 time Inr joy. n time In! pom-e. a time lnr smi.tnn'.I rhrrr ll Iinir Ia iirixli

mu all Ilse. lirippiixtl Nou- Year.

PAOUE'l"S MEAT MARKET SOURIS Pll0Nl-I 35

money. I For him (hardly for his child). ttne British toy manufacturer has lproduccd a replica of a grand prix racing car that is driven by bat- tery and looks like all the world like a slightly smaller version of the real thing. I won't waste time describing it because I am sure you wont be tempted to buy one. but I can tell you. If you are in- tcrestcd, that In Britain it costs

no pounds. plus another 10 pounds

.uced it as a special

for the battery. So far. E0 of them have been ordered. which sur- . prised the manufacturer. who prod- exhibition lshow-piece. almost as much as It

ly scarce. The branches of the bayberry shrub were covered with wax-giving berries and children

burned a bayberry candle all

Purey's Grocery

MoeDONALD'S SERVICE STATl0N

MERRY CHRISTMAS

surprises me.

Your child may not be among U18 200 Speeding along at eight miles an hour in an electric racing car. but this I am certain of - he will be the happiest child on earth with whatever you buy him. That Is what is so nice about children.

LENNOX HOTEI: .l. C. PETERS. PROP. Phone 64

Souria

We're .m glad at this time of year to wish you is

VERY MERRY CIIRISTMAS

To our friends and patrons all good wishes for Chriatnms and The New Year.

Aldius MueI(enzio

SEASON'S

the New Year.

McicKENZl E'S GARAGE

GENERAL REPAIRS

R. J. MACKENZIE, Prop.

SOURIS PHONE 21.:

HI FOLKS

lust a word of Greeting and Com! Cheer for Christ- mas and the New Year.

Thank you for past favors.

IANK'S JEWELER

Souris

Conrl Wl.tlltJ to

our man v good

and the Nrw Year

Waldron Dlngwall Gum-cries K Triivkiiig

Souris Phone I8-I2

frirnzls Ir)! (flililtlnias j I

yours .

l3.2.l".f..liL"'..i3”32; ?.'.E.'I."3.'ll"J? I . . ; imperial nit neuter "'0 50"'lt ""0?"

The holly at the window. ' l j''.”''” (""-'""K W "I, (;cnergI Rppgifg C N R. h d P r-

A lJellil1b0l"l ll'l0Nll)v' Smll" ( Iliis (.'liri'I.tnm.t and (land w H Ph I ' It " .' mp' I

. . me one 6 -

The smell of turkey in the house. ,'"ck lh"'"5I'”"t "'5 lbw Sour"

The postman at the door. Year.

The childrtl!n's ial: ofnsnnta Claus. , i I h, i The parces on t e oor . NH

The Seovtew Hotel , . M. The story of a littlc Child ' Greeflngsl .' WY 'TYT Who is a manger lay Beulah St ludwin , , ' h .u .b The joyous chlmc of Christmas .l.m"m'mHl Prop. 70 AU. OUR .LU37'0MER5 ' 99" F Allmllisese make Christmas Day. Saints Phone 51 May i'hh(-Yulpmk I "wry Me”. k .... 1”, w.y' Fill Cllfisllllltl Day lot you and '

EASTERN PACKING CO.

Souris

llhoiic 30

GENERAL MERCHANT & PRODUCE DEALERS

More-II Phone 1. -

llay ire, lake a lcir miiiulrs from Ihe hustle and biixfle of every (lav rmilme In ii'i'.th you and inure unlirmnding joy for the

Yuletide Srnmn.

N. H. RICHARDS & SON

CROCERIBS e- MEATS AND C()NFECTlONERY

I DINGWELL 3. ROSSITER I I

A MERRY CHRISTMAS I I I

The first thing about is that

Chreriesf

the real thing that you saw In

IT'S CHRISTMAS TIME

Illnv Cli.ri.tIiiins' gt-nlle spirit

Fill your hmrt tmltry:

Aml Ilirnugh the Nmt Year guirle ynu Snfr-I) all the way.

SOURIS CO-OP.

Bl l - BENEFIT -- BUILD

the car show-room only the other

(TIIRIST IMS (IREETI.-VCS

....., .-r..-.gn-9-...t-s "r ; ..

A Sincere Wish

Tn Irish um Hie plea.vinte.il of Christ-

WMLVPJ ,

fillhft: "day 5"" "Cr!" IS Old day. That Is because the toy indus- " d 3 0l'.V. Elrlletl man CONN 'try is one of the most competitive

".9 Wooden do"! to keen hlnoll- businesses In the world. so the '9'”! hlPPy- maker of the toy car started to

Nowadays, a doll is nude of 1,- plan his prototype the moment the not which feels uncsnnlly like hn- real thing was first shown to the min flesh. her hair is made of Public. Car makers cooperate with nylon. and she is mass-produced the toy industry by snivplviniz or- by modern industrial methods. For yiginal blue-prints from which the

Good Cheer! Gnnrl Health?

And 600!) WISHES in llte NEW YEAR

Cnml Lurlr .'

. . . . our coon WISHES The Star Grocery

I lml Il'NPnf Yrnr I

;:?l!3:':::'l:::wt.hl'ilh:l;r::& hut; :&;l:le':;l;l" lgrflliick 'f'l"9u':::;'"d; F R W” P Fillrrl with :e.tl and armm- ' to our many lriends! yslofl Greelllf

airofatlny concealed phonogr. 5 tall. That is all very well as far . or ll" mpf llll3h"""t- I .

md even an . bu ' "l is Kouvhbm the "cubic via: Q l)l.1lI'lbI"0f (..l.L. Paint” I ' d S y

in l lt. . .:,"'"' mm"-- 2:: 33.21.: :l..l.”".E::." .. . ... . ''""'' Mom; co.op Me-"how 8- Modem 3 ll - ATLANTIC porno CHIPS no. e point is that. basically .

doll. M",-uh in L A . GENERAL MERCHANTS .

,,,,, Tom "I-0 I "ha I sov-. BENEFIT - sum) y . .d spun ISLAND CHIPS

the real tlilai. lthlgy nrrxa by- Pl"!!! 4- 1 l (mm Tin "mm. mm". 10 Sounl Phone M, mic rim lazy,-2'-tciilmtg-.ie I y x ' I -

air"? l.lllIhl:ry!tII1l'I l.a it an 5 qt . I

H the For Th. BTlghTCsT I Our wishes for your Health.

Ilappinns and Prosperity an May your

Christmas Ever May Christmas candle: light you

We irish you every luippineu For today and loads ol cheer

Vim all a-glow with cum

MERRY c . mtimus Wm M M "4 pm

May Christmas bring the

I434 "'7 5'" . may

HAPPY NEW YEAR To you and your: and all the :;.lOl To smut, M "4 Put” To brighten every coming hour have an extra share ol all TO ALL rest. ':,'''l 9:77 ""'K".N"” Y9" 0'? Ol 57" NW YMK things good this coming

. iiazst.osii's W W" "'m"'- ,

ours canal ,, ,. ,m,m mm R. L smog,” Md(ENZlE'S SERVICE STATION ""

TEXA00 BM!-ll cw", ,,,,.,.,,,, mu . mm mm-, iiirsittiii. raooucis ST. PETEWS CO-OP.

BUY--BENEFIT-BUILD

HNICEII &,”e" y

SOIIB

PHONIZN

Five Hausa Plniua 1&1 SOUIIS HIONE IN

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