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Total Circulation Canadian

GUARDIAN T‘l0VFMBE§__§§ 1229

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. Daily Newspapers

daily newspaper is the most powerful advertising

“ force in Canada because

it is more closely and intimately linked-with the lives of Cana- dian men and women than any otheriadvertisingmedium. The daily _press enjoys this unique influence because it has no rival in the service it renders.

Cf all vehicles of advertising

the daily newspaper alone fills the basic human need to be in- formed' of what is going on from day to day---.to know the news.

2,] |__2,60_5 Canadian families

---98.5% of the total numberin the "Dominion ---I buy and read

_daily newspapers. .

To 'these' families --- which

comprise every class of occupa- tion.»and..ev'ery range of income --- the daily- 'newspaper is any

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file Advertisement le Issued under the Aiifsrfe-1||efi§~e!. the ¢ene|lleu belly Ne-wepeper Aaeeelieitiei

indispensable part of the day`s activities. lts arrival is looked forward to every day. lt is always accorded a warm and hearty welcome. Its absence, even for one day, leaves a gap nothing else can fill. No other advertising medium holds so vital a place in the every day life of Canadians as the daily newspaper. V ' i

F or this reason advertisers-~

retailers as well as manufac- turers ---concentrate much the greater share of their appropria- tions in daily newspapers. Sup- plementary media may be used to a minor extent, but both na- tional and retail advertisers know from their sales records that the backbone of every successful advertising campaign in Canada is the daily newspaper, `

The Deity Newspapers ef canada

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