‘Pl-IE ciiAaurrrErowN GUARDIAN

rsaauanv 20. 193.;

Egg And

“Poultry

Association Had

. - . v ,

Successful Year

Mr. J. A. Thon-i-p-s-on, Kensinwgtoni Re-elected President-Reports g Show Increase In Eggs And

Poultry Handled. l

The annlial meetlngof the Prince Edward Island co-operative Egg and Pflllllfl’ Association ‘marked the op- 911ml; yﬁsl-efdlly 0f the second clay.

' of the Farmers‘ Parliament of the province. ,

President J. A. Thonlpson of Kenslneton repvrted increases in the Association's handling or eggs and poultry (luring 1935. . .

' Th‘: provincial organization han- dled 768,908 dozens of Prince Ed- ward Island eggs during the past WM. H gain of 30,000 dozens over the previous 12 months, he said.

A 50 per cent increase over 1934 ﬁnd a 10l per cent increase over i933, was shown in the handling of dressed poultry. President Thomp- son reported.

“Reviewing the year's activities l; is with optimism we look forward to tile coming season. There is a better feeling in all lines of endea- vor and especially so with tile co. operative organizations that have ‘vllhslwd lllt‘ past few years oi tuz-moil and depression." he said.

The manager, Mr. Leonard Mc- Donald, submitted his report for the year. Both reports appear in full below.

Mr. E. S. Rose. East Balm; road !\ Dﬂilcr on egg production prepared by lVIrs. Rose. who last year was thc largest individual shipper of eggs to the Association. A vote of Vlrlilk-R all"! congratulations was tvndcrczl Mrs. Rose.

The matter of (liseaso alfootpd P0111113‘ ivas brieﬂy vdiscussed and tlic mI-ihods of securing blood tests of muirrv. It. was pointed out that this was a matter for the Federal‘ Department, and tilose requiring blood tests of their flock were ad- vised ‘to have this work done early in the fall.

- Afternoon Session

Speakers at the afternoon session wax-er Mr. B. F. Tinney. agistant, superintendent of tlic Experimental Station. Charlottetown. who spoke on poultry breeding work at tho Experimental Station. He gave a‘ .very interesting address containing s. e valuable information to poul- llvmen. His address appears be- low. ’

Other ﬂDeakers were: Hon. W. H. Dennis. Mr. W. R. Shaw, Mr. W. L. Brenton.

The election of officers resulted in the rc-clcction of Mr. J. A_ Thompson. Kcnsington, as pﬂ35ld- cnt. The three vice-presidents. one for each county are: Austin Laird of Cavendish. Queens County: Mont Annear. Montague, Kings county; and J. F, Arscnault. Mount Car. mcl. Prince County.

The 1036 directors of the associa. “On are as follows:

Queens County: J. J. MacLeod, Boiishaw; R. C. Macbcod. Kinross; Austin Laird. Cavendish.

Prince County: W. B. Maclellan.

was proposed but later withdrawn regarding the shipping of poult ' through thc association brougl forth a good tlcal oi’ discussion. Am- ong those taking part were: Messrs. D. J. Mullins. St. Peters, .1. A. Dew- ar. New Pertil. W. D._ Ross. Uigg. Austin Laird. Rustico, D. B. Mc- Donald. Bcdcqlie, E. S. Norton, Cur- digan. M. J. Kelly. Elliotvale. Alan Matthews, Elmsdalc, John Proﬁtt. Freetown, Alfred Morcshcad. O‘Lea- ry. A great deal of the discussion centred around thc method of ship- ping and paying for poultry, Same favored the paying of a certain ad- vance when the poultry was ship- pcd and then the paying of a bonus the same as in the case oi eggs. The manager pointed out that in his opinion such a lllL-ln was not fea- sible until the volume shipped through the association increased two or three times.

Discussion also took place regard- ing the time o.“ the ca: and poul- try meeting. As a lcsult a motion was made to the effect that next year the annual meeting begin at 2 o'clock and continue again in the evening instead of in the morninu and afternoon ,as at present. It was felt by some, of the members that such a system ivnuld be more. convenient for delegates who‘ had LEAD EGG AND POULTRY to coinc from a, distance.

In addition to the two resolu- tions given in full bclow a. reselli- tion expressing regret. at. the illness of Mr. J. P‘. Arsenault, one of the directors of the association was passed. The resolution moved by Mr. Leo Praugiit. seconded by Mr. X. O. ‘Gallant. also prayed for his speedy recovery.

Express Sympathy

Whereas it has pleased Almighty God to rcmovc by death the. Hon. W. M. Lea. Premier and lvilnisicl" of Agriculture of this province, we wish to place on iecord our appre- ciation of his work as an outstand- ing agrlculturlst and one who tcok a deep interest in-the welfare of our (lo-operatives. Even when health seemed to bc filing, his interest was ever in the welfare of his be- loved land. And further we_ex— tend to his sorrowing family circle our heartfelt sympathy.

Moved by J. N. Proiltt.

Seconded by W. N. Jenkins.

Request Fluid Work_ We regard theproducing oi eggs»

and poultry one of the primary in- dustries of farming in this prov- ince.‘ '

And whereas our volume has dc-

crcasedifrom the producers point of view and otherwise.

And whereas we consider flock

inspection and means to combat

the following have shown Increase

list is North Bide. 10.871 dozens; Mlllview. a close second with,l0.71'l down; ‘Ilsnkh 6.079 dozens; st. Andrew's. 2.660 dozens; not 46.1.- 542 dozens; Curran Bonn 2.171 doz. ens; Bcnshaw 2.145 dozens; Wheaticy River 2,051 dozens; New Perth 1,900 dozens; Martinvale 1,694 dozens; St. Peter's 1,631 dozens; Bloomﬁeld 1.439 dozens with small- er increases in Afton. Belfast, Dun- das. Mt. Carmel. Rollo Bay. Spring- field and St. Margaret's. Besides the reorganimtion ‘of two Circles. namely, Rustlco. that 20,132 dozens, and New London North. which was late getting start- cd. with 5,633 dozens. 344 new mem- bers joined the Association during the past» year. which accounts for the splendid increase‘ in the above- nienticned circles. Ycar-roilﬂd pro- duction is becoming more in evi- dence as each year rolls by. The following metric of‘ circles shipping clearly depicts the attitude of the energetic lxoducer. During tTie year Circles shipping l2 moilths-SZ Circles thipping ll nionths—1 ~ Circles shipping 10 lll0l1tllS—3 Circles shipping n months—6 Circles shipping 8 nlonths—3 Circles lhippilig 7 montlls—5 Cirvfes shipping 6 months—1 1 The aleruge price returned to all membcls was 17.63, which is an in- Crease oi 1.08 over 193-1. The per- centag: of Grade A eggs handled by the Asscciatioii was 75.88 per cents winch is very creditable owing to the very unu'uai weather conditions during lhe mid-summer season. One car load of live poultry was

the pooret grade.

substantial lilCfCilSC of approximate- ly 50 per cent. over i934. and 100 per cent. ovcr i933. This is as we have wished and hope that more members will take advantage of this medium of marketing their poultry. An effort was mode to get the col- lectors interested and pay thtm a slight commission for all poultry that they would assemblc and ship to thc Cclltrill Plant.

“'0 must compliment the collec-

‘ i

Clrclrs for tilt-ii" cooperation ill as- cclnbling and shipping .\liCll choice quality poliltiy. Other circles lak- ing advantage of this method of shipping were East Point, Georgi;- ioun. Southern Kings. Rustico. Springfield West. and Bbomiicld. The l-latclleiy was lct stand for 1935. but arrangements are being matlc and the Hatchery is being put in order for the coming seas- on's activities. This Hatchery will bc operated for the sole purpose of prcdileingut ri-ypc of poultry sult- ablc to ollr Island needs.

Feed was handled by the A550- ciation on a cost plus handling charge basis to members and re- ccived :1 very increasing demand from a goody number of mcmbcri. with thc poor quality o.‘ grain produced last season. we urge members to take advantage of this service. wrsli is being demonstrat-

bl to th h t ‘n . 0t over 1.000 downs. Heading the ingythe ineoilflriyoixruxgdstdm dud

minimum if nothing but lnfe lie eggs were shipped. The estimated value of bod eggs woitd be in the vicinity of $1.000. without in ud- lns the 00st of collecting. exp charm-i and grading. The Circle this year showing the provement over the year pi-CVIOUS is North Side Circle, managed by Mr. J. J. Gallant, showing an in- crease of 10871.1. .

demand and to further our position Shipped ln in the largzr markets. the members are urgently requested to ecu-oper- ate with their collector in every way possible to keep up our stand- ing. as the one positive holding good markets. is quality of produce. with eggs when the consumer is un- able to ascertain appearances the quality ‘within.

Mr. F. M. Nash. Senior Poultry Field Man and his assistants. Mr. Arscuauit and Mr. Eemple, for their co-operation-ln assisting in any way the furtherance of the poultry. in- dustry throughout Meetings were attended in the fol- “iowin; circles: Eluisdale..Mt. Car-

Roilo Bay.

ed io see that the‘ Association has had an increase in the number of dozens-over the previous year, es- pecially so when production ls es- timated to be down approximately 15 pér cent. a‘so in the handling 0t handled and shipped to Montrcatlmarked moi-ease ovoi- lasi; "season's Prices paid were oil a basis of llc. llmldlings, May we ‘conclude with for top grades and as low as 8c. forlme phrase. _“N°bqdy_ but the mo- ‘ ‘ducers themselves can make n. suc- DWé-Wl POUll-Yl‘ Slwwcd B VQPY cess of Cooperative Mflfketihg."

Mr. B. F. Tinncy, M.S.A . speak-

the Experimental Station. Char- lotteiovvn.

tors of Mlllvielv, Uigg. and Killross ‘mum-y mob;mn5_ l“ “the 151mm" follows along quite different 11118;}; than in other _paris of tlic Da- mlnion. '

staff made a survey of the poultry lildustry and found. the situation about us follows and in the main we may say stilldobtoins: Very few commercial plants are in operation. practically the entire poultry pop- ulation being found in small far- mer-fiocks of possibly fifty and seldom ,over one hundred layers. Also only a few commercial hatch- cries are in operation. These two factors, materially to the difficulties ‘ex- perienced in improvement and pro- motional activities. Not dependent upon poultry for his small flock owner. in many instan- ces was not inclined to follow any active flock "Hens" with him werebut a. side

This loss could also be cut q

most im-

Our Cooperative eggs ‘are in ready

way of through especially so from outward

We wish to extend our thanks to’

the province.

nel. Bonchaw, New London and

1n closing. we are indeed pleas-

paultry. which has shown a very

Yours respectfully. LEONARD MACDONALD, - Secretary-Treasurer.

MR. B. F. TINNEYS ADDRESS The following was the address of

ng oil poultry breeding work at

Poultry raising. and consequently

Several years ago the Station

in the past. have added

living. the

improvement policy.

- x mated. even to hell selected males. they produced "spotty" Dwlﬁlirl few "highs" and many "lows." mule mud group tormented W" thoio family groups found to b0 reasonably uniformly high in pro- duction. Thesa were retained for future breeding work.

New Breeding Poll!!-

ili u» new bleeding policy adopt- ed several fwtm were involved. All birds were to be selected on the basis of pullet-siator group recordl. individual high, records reccivlni little consideration. r-u .‘ e88 weight. was required. and unless te- tained for some particular reason no bullet-sister Iroup of less than four indivlduts was, to be saved. Groups when placed in, laying quarters had to show low mortality. when forced for production. and no culling was to be done after going into winter quarters.

Without going further) into dc- tail 1 wllbdrnw _oui- attention to the tablo setting forth pullet-year

each cueon. With on approved syl- telii of. hatchery supervision and ngiatntion adopted and with some inedum. possibly the Egg and, Pou Association. through which those having first clues stock for sale could list their surplus birds, it would seem to me that much might be‘ done toward filling our own orders. rather than importing stock. a great deal o.‘ which is not ls good as our ovvri.

Progeny Survey

After sizing up the situiiilon and selecting the poi-t we were to play in this plan for improvement, we found it necessary to build up l. high producing strain before we were in mposltion to offer birds to the public. As a preliminary we developed n. system for making n. progeny survey. Pedigrees. produc- tion and egg weight records were traced back for many generations. ‘rials mass or data wnsjhcn sorted into groups each tracing back to a. slngle_ male. then , large survey

197.6

1938 1932 205.4 Ave. 198.!

The ‘bid’ system may be cle- fined ns that ill which high ‘lu- divldual ‘birch-records plartd the major role in selecting breeders.

The "formative" period followed a careful progeny survey. but quite a. few "individual higirs" were bred in mg hope thatlaome gain might be made. ‘ '

During the "Pl0§1‘€88lll€' period practically every bird used in the mating pens came from n high producing pullct-slstoc grouti- _Thlc season we have mated 1M birds having an muse millet-mi production of 236.1 ens.

Body type has come in for some consideration and at the present time our flock is composed 0' about 75 per cent desirable type to about 25 per cent flat or all!) sided type.

Mel-sure of Succcli

We feel that we have attained a certain measure of success in

“was 7m‘ prelim“, ﬂwwm“ l" pmdulimn’ " w‘ Experiment“ our efforts. The idea. in mind from legally ‘enigma’?! the gsrosgnv-llo- Stillon- . _ ' the first has been that our success 8° 9!‘ l" ¢ l‘ ‘will’ - "e °P‘ would be vour Opportunity. We feel ed from each male. ' AVERAGE PULLET-YEAR ' 5mm, cock- A silldl’ °7 the” shwis- “he” Pnobvcno" digit; d: exitxedrilifigley aliigh quality completedullrovidedbintercs g and M. heading mm“; p,“ 1nd they: llleilldedu’ "*3"! lnlwmhwn. It Old Syrian. are being offered to our farmer was found that many family groups Year . breeders at pm“ W“, much below were uniformly low in production. 1927 141.6 the W“ you mum be m!“ upon Other lines were "spotty." that is 1936 151-3 w my 1m. Imported bird; m‘; we composed of an odd high and many 1925 143-7 believe are not in any way com- lows. In so far as it was potslblc i924 106.7 papaya .0 our own to detect these families accurately Ave. ' ' 150.9 ‘ _____ all birds. male and- female alike. I-‘ihmatlvc I were for the most part discarded Yul , Prod- ' at once. Right here l’ might point 1931 ' 168.8 out the fallacy of depending ‘on 1030 155-1 high individual e88 production 1929 173-7 rm- fﬂllllnl i- relnrvrll for m" alone as a basis, for selection of 1928 178-5 l" "'1' l"'""‘ m" ;“'|',[::',',‘: ‘ brsedmi; iwck um aLheillt-"spoiy, Am Pro; I i m" :3.'1'i'.’.."'..'».'.'§5 Kill-hf u-v-iu- l- group us men one qu a ew recs vc advance. producing individuals were found. Year PHIL i In our experience. in almost every 1965 194.3 CONFIJDEBATION LIFE INSUR- case where these high birds were 19:44 195.9 ANCE. 1 11-6708-‘1-12-312-

Ligiucrian Play?" ‘Offer “The ilosary"

Citizlns of Charlottetown an. w

be given a rare Frldly, Fob. 21st, ‘lﬁﬁimfélalilll; 8n Monday. Feb. 24th. l l‘

To the many audiences

crowded Holy Redeemer who have

Hall {m-

put performances, Liguoriun Play-

ers offer what the main their mm inspiring, miaimbffl” their most dramatic performailai in the few years that this popuhf‘ band of players have been togetherr On this occasion. the Liguorlm,‘ Players have chosen "The Rosary. l IOIII-ICVGHIUIB of excellent mm’; librquiaitolscenery-made more ex. slits; “lie”: ‘as ' er a mo _ » to theaudieiicep y re rows“ A vast improvement also ‘ , of the audience will be the ultimo‘? of the floor. which willenable ev.

eryouo present to see the entir.

stage without difficulty.

A strong cut. determined to up. hold-if not surpass the reputation already mode by the Liguorlgn Players-assures the public of an eiceilent evening's entertainment.

AGAINST coon FRIDAY roor. _ BALL

CLRENOEBTE, Jngiand v Foot- ball on Good Friday was a dtnccrzi- tlon of the day. Rev. E. C. Hilllﬂoll of Ehipton Oilife declared ill a dpOltimQlfs service. "l ask you m

do evcrjthingto crush Good Fri.

day football." he said. HONOR HERO 0F ARABIA

LDNDON-J-lundrcds I of people crowded the crypt or st. Paula. Cathedral to ‘see the unveiling; by

Lord Halifax of a bronze bus‘. oi Lawrence of Aiabia.

vertising by contrast vivith all other forms

THE CASE FOR .

DAILY NEWSPAPER‘ ADVERTISING

The question has been asked: What are‘ the advantages of Daily Newspaper Ad-

of advertising?

In settingiup these advantages, Daily Newspaper Publishers do not discount sup- plementary forms of publicity. But the area of Canada and its distribution of population are such that Daily Newspaper Advertising has been and must be the basis of all the pointedly successful Canadian advertising campaigns. ' .

, ed daily

by

good lacultrymen everywhere. that it pays to pur- chase feed at present ruling prices for eggs. ' Reviewing bile ycilfs activities, it is with optimism we look forward to the coming season .'t'i‘i‘e're being a, better feeling in all lines of en- dcuvoul" and especially so with C0-

line. All too often the birds were permitted to pick their livlitiglnmcnd arnud the barnyard. with rio defin- ite feeding program followed. Pro- duction. in such cases. was likely to

lmum any suggestion to purchase improved stock was likely to receive little or no consideration. Cheap

be low, and with profits ab a min- ,

1-.‘ UNIVERSAL APPEAL (a) Enters the home intimately.

The newspaper enters the home and has a more intimate appeal to all-members of the

Alma: J. A. Thompson, Kensington; J. F. Arscnault. Mount Carmel. Kings Cvunltv: H. L. Machon. Murray Harbor; D. J. Mullins. St. Peters: J. E. Dlngwell. Elmira; Mont Annear. Montague. They were all re-elected.

. Mr. Shaw's Address

One of Prince Edward Island's most important and pressing prob. lems was the run down farm. Mr. W. R. Show. deputy-minister 0f m- rlculture, told the annual meeting of the Co-opcrativc Egg and Poul- try Association yesterday.

The deputy minister declared many of the farmers in the prov- ince have lost courage due to the hard times WlllCh have faced them during the past few ars.

"Rehabilitation of farms pressing nccd." he said.

In the poultry industry Mr. Shaw saw a remedy to the situation.

The returns from the poultry in- 1 (lilSi-fy are quick and the material it requires are cheap. he pointed out. Poultry was one of the most important agricultural branches. he said. and it was worthy of every encouragement from the provincial department of agriculture.

The deputy minister congratulated the Elli and Poultry Association for its record during the past year de- claring it was one of the best agri- cultural organizations in Princc Edward Island.

isa

lllCl'E3."0 in the haudiings

diseases peculiar to poultry oi im-

portancc.

Be it resolved that this session of

Moved by W. D. Rom. Seconded by 1m Praught.

PRESIDENT'S REPORT

Poultry Association.

Gentlemen :‘

The assemblage today marks tlic

22nd year of activities for your As- sociation and weliopc the follow- ing report with o.ller reports sub- mitted. will clcaily- display the po- sition of ollr Cooperative ill tlic v handling 0f one of our most stable To Directors, DBWXRWS Fllld mem‘ bers of the P.E.l. Cooperative Egg and Poultry Association. Gentlemen: Th‘; folkiwillg report of the Fili- eggs and poultry for ill: past yczir. ancial statement covering 101's and. During the year 1935. the Associa- Gain, Assets ancl Liabilities. here- tion handled 768.908 dozens. The with prescnml for your gain over tlic previous year was ap- (Statement read.) proximately 30,000 dozen eggs. Al- though total receipts are

incs of agriculture, namely poultry

products.

Your attention is drawn to the of both

lands a feeling of stcadfasiness to

operative Organiaztions that have withstood the past. few years of turmoil _ and depression. Most a worthy of all our forming activities f is our dutiful hen that adds in no

stack. "day-aids"

slow.

frequently . bargain-price perhaps formed the ource of supply for renewal oi the lock. Improvement. if any. was

family than any otherreading matter.

i (bl Reaches all clauses. The newspaper appeals to allliterate members of the community, without distinction of race,

(b) Intensive campaigns,

‘Newspaper advertising permits any intensity desired, up to the daily insertions.

(c) Serial campaigns.

In the newspaper it is possible to use serial » copy with any desired’ interval between inser-

tions.

(d) Cumulative effect

Gill‘

personal

farmers in annual convention re- llmllllcl-i l5 W? dllecl‘ “n” quest the Federal and Provincial llllllllcalllm w sllcccss- Add m ‘his departments for more ﬂcld work in . connection with egg circles to pro- llllllvd 017°" l° °lll' olglmlnimn’ more a pOllfy or educational wnrk we will have the very essence of in blood test as a means to combat cooperative success.‘ diseases common in poultry. .111 closing, we wish to upoli our members that thcyshouid realizé that it is to their mtei-cst in producing and shipping to the Cooperative. a product which will To the Dt-‘eizates and Members of be worthy of the name that the the P.E.I. Cooperative Egg and Cooperative holds for its produce.

Signed on behalf of the Board of

During the year. not as pleasure of reorganizing iwo Circ- large as wc would all wish to sec les. namely Rustico and Nzw Lou- them. a gain, no matter how small. don North. which helped consider- ably in bringing about our increase

responsibility

W8

oi coni-

and

impress

approval. had the

email lvﬂv l1! kt-‘Piilll! ll siflldl’ Not all, fortunately. were of this ﬁvurce 0f lll°°lll°~ _ type. Many small flock owners were. The production of luizii quality and are following appmved methods

in poultry-keeping and are breed- ing either well selected indlviduaLs or purchasing excellent stock. males or day-olds. for purposes of flock renewal. The profits of such small units. however, are likely to bc scr- iously curtailed due to difficulty in disposing of surplus stock. Thg ex- tent of their activities does not warrant advertising. and unless the flock is of outstanding reputation it will be known in but a smlll lo- calized area. small hatchcries too. hBVg this some diﬂlculty in that

DiWCl/Ors- they do not advertise. and. may not 1- 5~ THOMPSON- be widely known regardless '01 how

Pmsldwi- good their product may be. As a

matter of fact, the large-scale op-

SECRETARYJREASUREWS eriitors in other parts of Canada. 357031‘ who advertise through the mess.

may perhaps be better known by the farmer-breeder than is n resi- dent breeder or hatchery man who lives nearby or within a few miles.

Superior Type Blrrcd Rocks

At the some time, there has. in the past years. been d€V¢1°lﬁﬁ' ll! this province. a type of Barred Rocks capable of good production, and iitlmirab‘y suited to the pro- duction of a smoothly-turned. @35- iiy fleshed table fowl, gliding high when dressed.

are silent. . (b) Quick insertion.

pared.

(c) Thorough distribution.

The newspaper ﬁnds its readers, whether they are at home or not; if they are not at home. it reaches them when travelling on trains and cars, in hotels, clubs- and libraries. _

(d) Reaches the business man.

The newspaper is to the business executive the most necessary medium of information.

(e) Minimum duplication. , Because of the completeness of the service bf

each newspaper, there is a minimum of dupli- cation between newspapers.

2. IMMEDIATE APPEARANCE

(a) Impulse to immediate action. Because the newspaper deals with the immed- iate fact and the opinion of the day. its col- umns give an Impulse to immediate action; results are often felt even before the presses

class, creed, sex, income or occupation.

Through the newspaper the reader may be reached within a few hours after copy is pro-

A newspaper campaign maybe planned to obtain a maximum cumulative effect. through the ﬂexibility of space and intervals.

4. LOCALIZED CIRCULATION

(a) Close to place of purchase.

The rearlerof a newspaper advertisement can go directly to the place where the article ad-

vertised is on sale,

(b) spbuu distribution.

_'l'he advertiser with spotty distribution can, by using newspapers, advertise exclusively where his goods are on sale.

(c) Concentrated territory.

, The newspaper offers the maximum concentra- tion of circulation in any community.

(d) Strengthening weak territory.

The newspaper may be used to strengthen- weak spots in the distribution with the exact degree of force desired. .

(e) Progressive zone advertising. l

Newspaper advertising may be extended pro- gressively by zones, hand-ln-hand with and

. "Its iilturc is bright-it has a go- getting spirit" he said.

. Brought Greetings

Mr. W. 1.. Brenton. dairy super- intcndent. in ashort address brought greetings from thc dairymen. He pointed out the close relation be- iween the dairy cow, the hog and the hen on the farm and the value of such a system of farming. Among its many valuable features might be cited soil maintenance and lm- provement,

Resolutions - . - t The resolutions passed at tlic

themselves.

your Management and Directors.

that there is somcthulg being uc- complished.

We zincerely urge the delegates

assembled hcrc. to put their shoul- l dcr to the whccl of progicss and help this association to a manding prnk. to which it right- fu‘ly belongs.

com-

Thc following Circles are worthy

of particular mention and we coil- gratuiate the managers for untiring efforts in bringing an tilcreas; in their respective cir- ciea. which is not duly a‘ worth while factor tn the associa-

their about

very

ion but oi’ a ulaterial benefit to Nixiciecil circlrs have

lgﬁlhlglg [liven below. One that pglgwn increase} for ihcvycinf ﬂlil

Itching, Burning. Stinging

y- , M . Eczema or Salt llliaum

MEI’: time,“ '

in dozens of egg: over the previous year. This year, congratulations are to be extended to Mrs. Ddson S. Rose. bot 46 Circ‘c. for shipping the mcst (lozciis to the Associa- tion, the total number of dozens being 2,685.6, which is’ a. remarkable’ achievement and shows the way to possibilities from any‘ members‘ that would increnss their interest in this line of work. which netted a nice profit over f;cd cast to this member. We must again stress the importance of th¢ proper handling of eggs before shipping‘ to the Central Plant. especially so in the matter of ifcanliness. which means that coiled eggs. no matter how fresh, must be put down into the lower grades. This year, our Grade B. eggs amounted to L85 per cont. and C. Grade eggs amounted to 10.76 per cent. oi tptal grlded eggs. This should not b0 N16 058° with the knowledge given out in poultry promotion work and through

seam- OI’ Bolt llhoum as it n. llftﬂll the Central omninllw- Wllll organics the inducil’! to reduce the called in an of thc mm agonizing of skin slight daily attention in keeping very 11110 numbcr of dny-o ‘llhll- v - . hen hows supplied ‘with M" chicks that no now b21116 imvwt- The intone burning itching, lmnrtilig. and c. plentiful supply 0158b. the u; m, w, 9mm“, ~ "Qiﬂilllynt M,» vim the affected an above percentages of gruium and u y. u" p, “prici- typo of hit-audio Oflllolilndlplloedln Cqgacouitlbocutntlolltonc- ml-qrmomlgugqgpotquiloblo "l" 1~.,~- ‘fqwhltlhbyllbltpfﬂmhln hqpqrhoftltoﬂunhlon

alio a rather high percent- bul e gs. time, being up- _ $041M! more than YUM duo

i Ml:

lead for station activities loomed fairly well defined: To develop l. high-producing strain of birds. make these available to tho small

at thc some tme preserve. develop

this desirable body type thotnlecm- ingly is located here.

Having sized up the situation the

ilock owner at reasonable prices and

and distribute within the province

And right here it might not be amiss to elaborate somewhat on this point of body type. horn 5nd- ing returns available. from our own observation. and fiom the obser- vation of the extnnlion mm in poultry work we an led tn believe. that. a much greater percentage 0f milk fed A grade of chicken in shipped from this province than from any other part of tbe- Domin-

ion. We are told by those who claim .

to know that this icduo to l. de-

(c) Quick Cliange.

going to press. ' (d) Quick repetition.

( e) Timely copy.

(a) The choice of the

his advertising.

dun.

Advertisements in a newspaper may be chang- ed or, even cancelled up to a few hours before

A newspaper advertisement which proves suc- cessful ean be repeated promptly before the conditions favoring succeu have altered.

. Newspaper copy can be adapted to the day on which it appears, or to current events, and can avoid untimely refer-anon. , ,'

a. FREQUENCY OF APPEARANCE

The nevvlplpll‘ advertiser bu, his choice of the precise day of tlic week moot luitablo to

Here the Daily Newvspaper is the medium ﬂexible; powerful and instantaneous in its ability to create sales.

aiding the extension of distribution. (f) Seasonable by fmitorp.

Seasonable variations in the demand in differ- ent territorles may be taken into account in . newspaper advertising.

(8) Price variations.

When necessary, diluent prices ‘may be quoted in dlilorent territories through news- _ paper advertising.

(h) Localized copy.

Newspaper copy made to meet prccllely, and of local conditions.

and illustrations may he take advaniﬂﬂ

(i) Traceability. The elect of nuwlpapor ndvorticiul m" b‘ by o the count of nlu in each

community. - l

of the moment--tlie axis of opportunity;

._., ._.l

‘p