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Monitron 500 T V has 2-year picture tube guarantee

Canada's first!

Monitron—the unique, tensi- tne ’eleclronlc brain" that gnes its name to the WM Philips TV line—docs far more than that. it allows Philips to gue you Canada first 2 _ear picture tube guarantee,

Damaging power surges in household current take place more oiien than most people suspect. It has long been the major reason behind premature picture tube burnout. when these power surges occur, they can also damage all of the ex< pensive, high-vollage parts of your television set.

Philips engineers tackled this problem. in their search for a solution they turned to a study or lightning arrestors used on overhead power lines. The protective devices they d » covered, successfully the hundreds of thou. n

bolts that strike hydro cables. Surely, they reasoned, the principle could be adapted to television.

The result is tlle Monitron, a tiny electronic device that ar. rests and tantes power surges that reach your TV set. So com- prehensive is the protection offered by the Monitron that now Philips gives you Canada‘s , first 2-year picture tube guar- Inlee. in addition to longer pic- ture tube life, Monitron TV by Philips melns greater viewing pleasure. By keeping voltage output constant, Monitron eliminates "Picture Squeeze“~ ‘ the shrinking picture that: results when voltage drops. Combined with Philips other

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ijhblS the picture contrast to

t. 13. 1963.

Electronic eye in your living room?

nc or the most unusual lea-lically changes the contrast to

ures of Philips 1964 Monitron i suit it. Ilmanual control is p

son TV is a tiny electronic eye I rerredhoweier,yousimplyclielt’ positioned at the ti pnfthecon- . otl‘ the 'Auiornatic Contrast‘ trol panel. It mear :res thelight and use the normal contrast

it your room and automatically l control. To see this striking rea. lture in operation, place a burn-

lle right level. Whenever th=.ing match, or your hand, in

room light changes, thc ‘Auln- front ol‘the electronic eye and matie Contrast’ device automat- i watch the contrast change.

exclusive features it gives you at cteldier picture and greater dependability.

Philips franchised dealers offer QSG

[It first glluce, the initials QSG may not mean much to the Average television shopper. They mean a great deal, how- ever, to the man who know: his Philips Dealer.

056 are initials that sllnd for Oullity, Service, Gulruntee. The 1,000 Philip: Frlnchised Dealers have mode these initials their molto, To elrn their frln— chise, your Philips Dealer met the toughest set of stlndlrd: in the television industry.

Most members of the Philips 1,000 blve been Philips Dealers for mlny yelrst They were chosen for their con sy, in- tegrity, ability lnd w ngness to provide you with responsible follow—through service.

when you see the Philips lymbol, you can be sure of Qullity, Service, and the indus- try‘s most complete Gulrlntee.

Monitron 500 and guided missiles have something

Vertical and Horizontal Cantrell Eliminated

New Push-button control panel different from any other

A glancc at the control panel to the right is one way to appre. ciate the remarkable changes Philips introduces for 1964wlth its Monitron 500 TV line.

At the top of the panel is a device found only onthc Moni- tron 500. It is an electronic eye designed to measure the light in your room. These measure- ments are relayed to Philips 'Automltic Contrast' Control which then automlttcnlly Id- justs the picture contrast on your screen ror perreet viewing.

Below the lighted channel in- dicator is another push-button feature. Marked "speech/ music", this button allows you to choose the optimum sound frequency range for musicll and speech programmes.

The third button from the top is called a Mute. it allows you to cut the sound in Ind out without disturbing the picture. For instance, if your phone rings during I program, you press the button lnd sound it silenced. When the call is over, you press it again, and the sound in restored instantly.

' ' also be effectively dealt with.

Below the Mule button is the 'Automltic Contrlst‘ Control. This enables you to switch olt' the electronic eye It the top of the control panel lnd use Philips [IIIan contrast control.

Under the "off-on" push- buttont lrethc volume and tone controls. The volume control puts a wide sweep of power ll your fingertips while the con- tinuously vlrilble tone control lllows you to get precisely the right shade of sound

. ......"3‘”"“3“¢

from your Philips Monitron 500 .

Picture brightness lttd mlnull conlrlst lre ld- justed by the next knob.

The channel selector lnd fine tuning control are at the bottom of the plucl.

in common

The lge of spine hls done I lot M those of us right here on unh—oswelllsforlstronnuts. Technologicll ndvlnoes II a result of rocket research keel) popping up lll over the place. Oneot‘tho taint important of then advances ha been in the ' urn ofprinted circuit wiring. A printed circuit hls the wiring -prtnted" omaupecillplete—

change your viewing habit

s forever.

With the introduction of Philips 1964 Monitron 500 TV, the phrase "automatic TV” takes on new mean- ing. Goncare vertical and horizontal controls, gone is the need for manual contrast adjustment, gone is the necessity for fine-tuning after every channel switch.

Conltantly Steady Pioturu

On ordinary TV, manually operlted verticalnnd horizontal controls are necessary. The keep the picture from rolling over or slipping sidewaysn Philips New ‘Visi e Picture ank‘ does the yoh auto-l matieally. g

'VisimalicPicture Loek'oflersl the viewer a rock-steady men ture. No matter how strong the interference, the picture in your‘ Monilron 500 TV set will not roll or tear. with Philips Moni- tron 500 TV in your home, there's no irritating knob twid-y tiling to get and keep a goodl picture.

Electronic Eye Contrlst Another important feature of Philips Monitron 500 TV for 1964 is ' Conlrul’. This unique device lutomlti- catty measures the light in your room, automatically keeps the contrast of your TV picture at a desirable leveL

As your room grows dark, the electronic eye on the control

plnel melsures the light level

lnd ldjusts the contrast ofyour TV picture. Turn on the light, lnd the "magic eye" goes into operation nglin. For a graphic demonstration of this feature, simply hold ahuming match or your hand in front of the elec- tronic eye Ind watch the con- trlst change.

Bllek is Black ‘Oplimltlc Brlgblneee’ is an-

when the screen goes dlrk. Usually, you miss the scene herore you get achance to ad- just your sci. Now ‘Oplimatio Brightness‘ senses the change and automatically ldjusts the black level so that the picture detail is clear even in the dark- est night scenes. You don't miss thi .

Set Fine-Tuning One. Ftnbtuning your television set has long been I nuislnce. On most sets it is necessary to re- sclthehnetuniugwheneveryou switch channels. This isn't the case with Philips Monitron

Philips frontwmountcd iin tuning control, ‘Meutouuttc Tuniug‘, allows you to fine-tune every channel when your net is first installed and then get per- fect pictures without my further adjustment.

No More shrinking Pieture

Picture shrink or stretch occurs when household current llqu Wales (a common occurrence).

lnevery PhilipsMonilrouTV, this fluctuation is regullted byl tiny, incredibly sensitive instru- ments Called l Monitron (its name was given to the entire 1964 Philips line) this device works like a thermostat to give you 1 picture that is always exactly right.

This is the Phil over the world, component fou hears the Philip quality; quality

superb, dependlble perform dim and a 22 lcre manu

lnd testing, quality that results in truly

Ont. are devoted to building Philips flmous quality

ips emblem. Respected all it represents Ill important nd in every product that s nlme. Thlt component ll that is the result or research

lnoei Fi [teen hundred Cana- lncturing pllnt in Lenidz,

other exclusive Philips luto- ; matic feature. Everyone who ; has watched late night movies ‘ has seen the picture disappear .

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in common

Brightness’ throws new light on night scenes

The 1964 Monitron 500 TV by Philips put: no end to one TV trait thlt often lelvel TV view- ers in the dark. A good example is provided by old movies being re-run on TV. The reception is perfectly acceptable until the action switches to a night Icene. Suddenly everything on the wreenbeoomuldlrkgreyblur. By the time you, the viewer, hlve ldjmtod for thil sudden chluge the men: is over Ind you've literllly been lei! in the dlrk lbout whlt took place. This has been eliminated by Philips through the inclusion of In 'Optimltit: Brightness‘ cir- cuit which letunlly senses the

quality, p0

Philips Monitron 300 TV de- liver! performance unmatched by any television set in its price cllss.

A tall order? Tllte I look It the flats.

The Monitron 300 has III III- new ohmic, designed right here in Clnldl (Ind Philip: hos de— signed more television let: tlun lny other wmplny in Can-ell).

Thix new chlssis is the result of In yun' retelreh, retard-t that brought about-among other thingsfi completely new cir- cuit design and componeltl d0- tigued tpecificll ly for the Monitron 300.

that used to stretch from one must stand up. Printed wiring connection to another. does.

There lre many ldvantuges Beuuseofthltdependlbility. to this form of wiring, ob— printed circuit wiring hle been viously. ll saves space, for one adapted for use in every Philips thing. It also saves weight. Monitron TV. Aspecial process,

Most important. however, is developed by Philips, bring: thodegxee ofdependlbilitythlt this Ilmo spice-age dependl- un be expected from I printed bility to your television r'et. Since rocket or guided taken the worry out of circuit miuile flilures are expensive(to flilurer. Philips tlkes the time

One of the most importlnt and expensive componentlilthe picture tube. The Monitron 3W tube tart-lea Philips exclusivo 2- year guarantee. It‘s your insur— ance that you will not be flood with expenlive (up to SIN) re- placement bills if your picture tube fails plumllurely.

Another important component in Philips epoeill Frllno and Tube. This tube ensure! lnl

fly the lent) every build the best.

Monitron 300 -

for traditional pular price

picture that will not l'ldo in

_ change in the piuute and in-

producte for ClllldIlDSt gumly ndjustl (oritflou clu be sure of ' of the lotion

no nutter how dlrk the pies

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Philips announces five 'features of the future’

AUTOMATIG TV BEGOMES REALITY

Five automatic 'features of the future’ are likely to

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'l'heyhiligs Monitron 500 India of hinhjfidelily television receivers cservuoubolneetreoommendlhonforthobenem of people who strongly feel, on I do. that the things to be HEARD on television In often just ll important ll things to be SEEN

Musical ltttlctious ranging from operl and symphonies to jlz and ' dongs hlve ulwlyl been prominently feli- tllred in. the pmgntn schedules. Usually. however, the sound or “audio” impact of these presentations plred 'tlt the visull, as for u the domesdomwers listeneril concerned. At hi-li shows whichlhlvoluendedin Toronto, New York and tandem. audio enthusileto have ID on'l'V

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longer component life. turn it on, tune in loch ehlnnol Monitron M dellven We noting Won: ln Phillpe When you add them Ill up, the and line-tunelt. Under ordinary tionll sound portamtlloe. lur- world renowned leolutical lab-

flcta about Philips Monitron eimmmnces. lll channels will patina that of W W“ Moria. have expensive pro

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