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But anybody can save ' money through Canada Savings Bonds . . . espe- cially when the money is set aside at source on the Payroll Savings Plan. “You save before you have a chance to spend . . . and at the end of twelve months you own a safe, readily cashable Bond. Or if you wish you may buy for cash. They’re on sale NOW-so act to-dayl

ON SALE through your Com- pany's Payroll Savings Plan, your Investment Dealer, or your Bank.

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a l:- ‘i "illlees of at. Basue. l’. h‘ t homeless after fire near- gh‘ "W! the entire village, ls hwm°n°fiﬂ from all parts oi the u“: "i4 Mints in Maine,

II officials announced here

Willa Red Cross trucks arrived

n. the burned-out villus "ii-I'- uent todll’. loldoi "it" '°“°' upplies and donations. -

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Ilmlll-‘Ocﬂlbi 19th, i941 LESSON III Senior

Wm! raorta no AND no no’: narux _

By George A. Little

‘flhere are about izwo billion per- sons living on the earth at ‘pre- sent. Over two-thirds 0f these do not use alcohol as a beverage. Their freedom iirom drink is largely a. matter of racial ustom and re- ligious teaching.

The taste for alcohol as a bever- age has to be acquired, No one has an instinctive desire for al- cothol in the way that there an appetite for food. No child wow- ing up would think about it if it were not forced upon him by social custom and sales promotion. It is an artificial habit. Beverage alcohol is not necessary for healthful liv- ing. Why then is it so widely used in Europe and America?

Social Pressure

The pressure upon people to "do what is done" is certainly one rea- son. The use of liquor has become falsely associated with hospitality, ceremonal occasions and religious rites. Dnner parties are thought to be more stylish if expensive wines are served. Toasts are drunk to the health or a bride at a wedding, or to a soldier rejoinng his regiment. In business firms Christmas pair- ties are often held at which all employees are expected to dr'nk. Cocktail parties are reported un- ashamedly in the social columns. So it is not a simple decision of drinking or not drinking. Other considerations enter in such as following the crowd, honouring a guest, being loyal to an organ- ization. It is this social pressure that lends many people to take their t‘; t drank, despte their objection to it and their lack of any desire for it.

ﬁopaganda Advertising

Others respond to attractive li- quor advertisements on billboards, in newspapers and magazines and over the radio. Pictures are shown of "men of distinction." Patriotc appeals are made. Until forbidden by law the flag was widely used. Last year the sacred Chuisbmas theme was employed to attract youth to use lquor. Easter is feat- ured in the same way. One hundred -mlllion dollars a year are spent annually advertising liquor in North America. The liquor sellers feel that they have to spend this money to keep their customers drinking and to recruit new drinkers frcm the ranks of youth. Ncvw lquor ad- vertising is made very attractive. Pictures are shown of ahships, boats. wild animals, historic places and people, athletic games homes reunions and happy young people. The liquor advertisements never tell of accidents, arrests. foolish talking and hang-overs. They never show a picture of a drunk ﬂerson- They so glamouznze the dangerous habit of drinking that many are deceived into thinking it is smart to drink.

Profits Require Big Sales

If young people are left to them-

.selves they can be happy without

alcohol, but they are constantly ex- posed to the aggressive sales pro- moton of the liquor industry. There are huge profits ln making and selling liquor. A glass of beer can be made for a cent: it often sells retail for l0 cents. A quart of whisky can be made for less than 50 cents: it may retail by the glass for 12.00 a quart. The head of one Canadian d.stillery has a salary of $50,000. another $52,000 a year. The head of one Canadian brewing corporation has an income of several million dollars a year. One brewing company predicted a profit of twelve mlllon dollars in one yealr. Another liquor firm re- ported a dividend of 30 per cent for one year. Such profits depend on customers consuming liquor. The aim of the liquor industry ls "more people drinking more". The easiest group to persuade is youth who lack experience in the evil effects or drink. So the liquor traffc coaxes youth to drink.

A Lame Excuse

The desire to escape is frequently given as an excuse for drinking. People are tired and depressed. The atomic bomb has frightened them. Taxes are high. There have been two world wars. Alcohol is a sedat- ive, a narcotic that dulls memory and numb: feeling. Why not use it? One answer is that solving plro- blems by drinking is an escape from reality a dodging of duty. a refusal of responsibility, Suppose there lg n fire or an accident when people have dulled consciousness by drink. A doctor. a nuirse, a police officer or fireman may be called in an em- ergency. If drinking they woiud be unfit for duty. Another weakness in this escape theory is that drink does not solve any problems: it only postpones the day when they must be faced. ‘Iihose who drink to es- cape worry. fear or debt find these p, blevns awaiting them when they become sober again. Often the pro- It is not very heroic to run away from d7fficulties by drugging the mind W.th dvrink. Escapism is cow- ardice.

To Refuse la Noblelt

Some people never start to drink and they can tell us why. Their parents have told them that d~lnk can be deadly dangerous. In school they have had lessons showing the effect of alcohol upon the lrrain and the results upon conduct. In church and Sunday School they

l’ llzitiolialulemperanoe Study Bourse 1947

THE_GUI.’1QRI_)_I?§§'_CHARPQTTIE_T_QWN

of drink. Others have had the law laid down to them by athlete coaches who say alcohol as a beverage is a foe to strength, aklu and speed. No-t a few young people have seen drunken people staggering in the street or arrested by the police or acting silly at a party, and they have decided that they will keep themselves under control at all times. say that they are so happy and healfihy that they do not. need to seek fun out of a bottle. Others realize that it does not do Canada any good to be spending over a million dollars a day on, dirink. They decide that they can spend their‘ earnings in a more‘ productive fashion.

Many people stop drinking in utter disgust, and they tell us why. One disgraced himself ata public banquet and sad, “Never again." Another had a, fight with his best friend. Another issued seveiral cheques while drunk with no money in the bank to cover them. Another had a car accident and lost his driver's licence. Another bought a ticket for a train tirlp and woke up in a distant city w.hout a cent for food, or shelter, or return. Some stop drinking because they have lost their jobs through liquor or have been arrested. There were nearly 47.000 arrests for drunken- ness in Canada in 1945. There were one thousand arrests of wo- men for drunkenness in one Can- adian city in l946-bclng aprested for druvkenness is- not a pleasant experience. Many have stopped drinking because a physician sad that alcohol was injuring health. Others have taken cures in sanator- iums or have been freed from the habit through the help of Alcoholics Anonymous, or through a, deep, spIrLtuaI cc-nvcrsionfOne man told; his story briefly: "I walked into a bar, I fell out. I stayed out."

You Must Decide Wlhat is your personal decison? You are the one to decide what goes down your own throat. No fictitious person on a billboard o!" magazine cover shdllld make your choice for you. Total abstinence is the easiest and best solution. It re- moves the p-roblom once and for‘ all. The decision is made dcf nite by signing a declaration c-f purpose that you Will abstain. In this way the decision is made in advance o! the temptation to drink. Those ullzo adopt the attitude of bcing ffty- fifty are never qute sure whether‘ at any given moment they will be in a sober mood or a drinking mood. Sooner or later you will be‘ invited to drink socially. Nothing is surer than that. A survey shcvwed that many heavy drinkers began between the rig-es of 1'7 and 20. Plani beforehand how you will refuse,l courteously but firmly and finally. You will act according to the- picture you have of yourself as a capable, controlled, Christian Can- adan citizen. _ Which motive will govern your decision? Why not use all good motives? Fear is a sensible motive: one drinker in five becomes a heavy drinker, and YOU mfg-ht be that one. Health is a worthy motive: liquor is not needed either in I health or sickness. Thrft is a good] purpose: bank your money 1n ycur.‘ own name-don't turn it over to a brewer or distiller who has millions l already. Education is a high idean] discipline your mind and never| drug it. Skill is a factor in success and remember that alcohol lsl always a depressant, slowing re- action time and reducing efficiency: Family life is important: liquor causes endless home friction and breaks up many homes. Your in-l fluence for good will be vastly‘ greater if you never taste liquor.‘ Your example can safeguard others. ; Safety as a car driver is surely cne' very practical reason for you. As Christ ans we seek to do the will of Gcd, live in theispirit of Olhrist and bu'1d the kingdom of God on earth. If devoted to this hgh com- mii/ment we need never be enslaved by that ancient and evil brain drug. alcohol. If we know these truths, the truth will keep us free.

quasrrous

1. Give three reasons why people should not drink.

2. Gave three reason; wlhy pecple do drink.

Study III. October IO. Junior THE BOX MARKED "PRIVATE"

‘Once upon a time there was a certain business firm ﬁlled sell‘ Limited. like most businesses.

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|N MEDICINE

I IDIIICK ‘Ol:At:T IANTINU a Sir Frederick Bansin , Canadian medics scientist any! Nobel Prize r. l §l:c‘:;ve‘red‘ih:n' Ill [GI m fliiudiabsles in i922.

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l it began in a very small way, but it

grew so rapidly, both in size and importance, that Mr. Self, the owner, had to engage and train a general manager and a secretary to assist him in his affairs. The manager's name was Mr. Criticism, and the secretary's Miss Memory.

Mr. Criticism was a rather serious-minded person, with a strong sense of duty and of the conduct, manners and general be- haviour which were to be expected from a firm of such standing as Self, Limited. Wherever Mr. Self went, there went Mr. Criticism at his elbow, noticing everything, and alway ready with a whispered word of advice, encouragement or warn- ing, Mr. Self relied on his good judgement in everything, and as a result the firm of Self, Limited, was held in great respect whereve it was known. -

The Secretary, Miss Memory, was equally valuable to the firm. She made notes on everything that happened and entered them in special notebooks, n11 carefully in- dexed so that at a moment's notice she could turn to anything re- quired.

Most of her note-books she car- ried about with her tucked under her arm or in her pockets, but mere was one book_ she always kept in a box, which she would allow no one else to touch. The box was marked "Private", and Vlr. Criticism keptthe key on his

watch chain.

When the firm was about twenty-five years old it happened that Mr. Self was invited to spend the evening at the house of a friend, and of course Mr. Criticism and Miss Memory went with him, for he could not gct on without them even on such an occasion. Among the guests was a certain Mr. Inloxicants; he seemed a very agreeable fellow, and everyone but Mr. Self, was 0n V611? iamil-i" terms with him.

"What?" exclaimed the host. "Do you mean to say you don‘t know him? I must introduce you at once. Intoxicants is quite the most delightful companion; I should never dream of giving a party without him: he manages to get everyone talking and laughing in no time, and makes them ‘all feel unusually pleased with themselves.’

“Intoxicantsu repeated Mr. self. ‘Tm sure I've heard the name bc- fore. Miss Memory, one moment, please; turn up any notcs you have about Mr. Intoxicants."

Miss Memory found the place in her note-book at once. “There are three notes about him. sir." she said briskly. “First, a sermon you heard last October on Tom- perance Sunday, warning every- one against oven the most casual friendship with him."

“Excuse me“, said Mr. Intoxi- cants at Mr. Self's elbow, “I couldnt help over-hearing what

"Well, ‘you can't talcc bias-gavel Lockwood or Pu Roe, so

. your charming secretary just read. l guest; wgl-g thinking him add and

I'm surprised ‘you let her worry you with such rubbish!"

“Note Number T\vo"_ said Miss Memory, ignoring the interruption; "several gentlemen of your ac- quaintance, Mr. Self, have come to grief soon after becoming intimate friends with Mr. Intoxicants."

"But why blame me for the dis- aster?" asked Mr. Intoxicants in- digmntly. “How do you know they "would not have come to grief any-' how?"

“Note Three," read Miss Memory "y our mother, when you were a boy begged you ncver to have anything to do with this gentleman."

"Poof!" exclaimed Mr. Intoxi- cants, testily. He slipped a. finger into Mr. Self‘s bultonhole and drew him on. one sclc. ‘Look here, my dear fellow," he said confidentially "you're quite out of things on an occasion like this without. my help. Every/Ono's staring and whispering because they see you are not on in- limate terms with n10, and-I hope you won't fcci hurt-your conver- sation is desperately sensible and dull and-polite. Come, be e. sport and make friends, even if it is only for this evening, and sce if I don't helpyou to be the lion of the party!"

Mr. Self felt very uncomfortable. After Miss Memoiys notes he knew he ought to refuse Mr. Intoxlcanfs help, but at the same time be could not help feeling that. the other

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"I'd be careful what I was about sir," whispered (riticism in his ear,

"I'd be careful how I let an old spoil-sport dictate to Me!" whisper- ed Mr. Intoxicants in the other ear. "You are a silly muff!"

“Oh, come along thenl" ex- ‘claimed Mr. Self, impatiently. "I'll. be friends with you for tonight."

“That's a sensible fellow!" cried Mr. Intoxicants, and elbowing Mr. (‘riticism to one side he squeezed its chair in next to Mr. self and sat down.

It was wonderful what a differ-i cnce it made to Mr. Self. He no longer felt dull and out of thing's, and he began to tall’, more and to wise his voice so as to get atten- tion.

“Sirl Sirl" whispered Mr. Criti- cism trying to reach around Mr. lntoxicants to pull Mr. Self! coat- lails. "You're preventing other people talking, and you are not saying anything worth hearing."

Mr. Intoxicants nudged Mr. Cri- Licism sharply with his elbow. "Shut up!" he growled; but to Mr. Self he exclaimed, “Excellent! Ex- (cllent! I knew you would be a brilliant talker if you let yourself go. There's just_one little fault: you're too goody-goody and polite; could not your secretary turn up

Continued on page l2

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